• The Journal of the Korea Contents Association
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• v.12 no.10
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• pp.128-137
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• 2012

Chungcheoungnam-do public relation office remodeling in Hangdam-do resting place is transpotation hub. But many people are not using because discrepancy between the lack of publicity surrounding. public relation office unique role is racking with limited content and mixing operations. Thus, in public relation office to inform the development of new content items in conjunction with the development of advertisements is required. Regional branding can be the basis of the active region by unique region image to define regional identity to create regional image to secure sustainable competitiveness. The purpose of study predict remodeling aspect through analysis of existing public relation office and similar research on domestic and international facilities management practices and success factors for other public relation office. The basic design plan through a feasibility study, the first floor is specialties dealership and the second floor is cafe, public relation office and therapy space.

• Korean Institute of Interior Design Journal
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• v.21 no.2
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• pp.133-140
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• 2012

Our government finally understood the true meaning of this wisdom and is attempting to revive the rural area by establishing local produce exhibition hall. This is to allow different regions to promote their specialties and provide diverse experience to the public. However, the reality is that unstructured marketing and PR is not achieving much. Marketing in the past was a paradigm of function and benefit. As we passed 20th century, this was challenged, leading to experiential marketing. Customers' cultural urge and interest in experience and participation are getting stronger. With the facilitation of Promotion Center for local special products, local special products and relevant local communities will be promoted, and the distribution business will grow further. This research was performed to establish basic research materials for planning information center in order to invigorate regional products. This study brought about the following results: first, the Promotion Center for local special products can acquire emotional elements by associating the elements with local special products; secondly, the Promotion Center for local special products can acquire cognitive elements by harmonizing local communities' unique identities with their own other special products; thirdly, the Promotion Center for local special products can acquire behavioral elements by enjoying various experiences and events; fourthly, the Promotion Center for local special products can acquire relational elements by integrating other new spaces.

• Journal of Korea Entertainment Industry Association
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• v.13 no.6
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• pp.1-14
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• 2019

This study explored ways to activate tourism promotion centers located in 23 regions of Gyeongsangbuk-do and carried out qualitative research through FGI(Focus Group Interview) to the heads of tourism promotion agencies, public officials, and professors. The FGI(Focus Group Interview) analysis results discussed the problems of tourism promotion and information center facilities recognized by stakeholders in Gyeongsangbuk-do and service improvement cooperation. At a time when the importance of the tourism industry is being emphasized, it is time to expand and improve the facilities of the tourism promotion center as a tourism information facility for Koreans and foreigners. Gyeongsangbuk-do Province has a natural environment and unique tourism resources that can become a tourist attraction in South Korea. In particular, four topics were drawn: providing satisfaction with visitors linked to regional economic revitalization cooperation and tourism guidance, and measures to boost revenue generation at public relations centers and information centers in Gyeongsangbuk-do.

• Venture DIGEST
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• s.63
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• pp.20-21
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• 2004

제1회 대한민국 지역혁신박람회가 11월 11일부터 14일까지 부산 벡스코(BEXCO)에서 열렸다. 개막식에는 노무현 대통령과 시도지사, 시도의회 의장, 기초자치단체장, 지역혁신위원 등 1500여 명이 참석했으며, 4일간의 박람회 기간 동안 지역혁신 전문가 4000여 명과 10만여 명의 관람객이 행사장 을 찾았다. 국가균형발전위원회와 산업자원부, 행정자치부, 부산시가 공동주최한 이번 박람회에서는 대규모 전시행사 뿐 아니라 159개의 성공사례 발표, 국내외 컨퍼런스, 52개 기초지자체가 참여하는 특산물 한마당, 전국 각지의 25개 문화행사 등 다채로운 행사가 열렸다. 개막식에 참석한 노무현 대통령은 축사를 통해“지난 8월 확정한 국가균형발전 5개년계획에 따라 혁신기반 구축사업 등에 앞으로 5년간 총 45조원의 예산을 투입하게 될 것”이라고 밝혔다. 노대통령은 개막식 행사 뒤 허남식 부산시장, 협회 김태희 부회장 등 행사관계자와 함께 전시장 개막 터치버튼을 누르고 부산시 홍보관을 시작으로 전시장을 둘러보았다.