• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.208-222
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• 2015

Competition among local governments in a competitive global festival and the festival is going to become the intensify regional strategies as enabled by the improved local image production and has been a symbol of the festival and each municipality is competitive. Is required as a symbol for the symbol can be passed to the consumer in this situation differentiated festive images efficient communication studies on the character. When viewed as a symbolic sign for the character representation of activities for the festival, Can provide a logical framework that is distinct from the idea of a character who relies on intuition and the creative semiotics. In this research paper a semiotic analysis of the character and the character string to enhance communication efficiency concept, Festival effect, we analyzed the correlation of the local culture. Empirical analysis of consumer images, Shared on the basis of empirical results to the consumer means, the paper shows that the influence of each of the other factors is reflected in the character according to the signifier local cultural characteristics and a character region on the concept of a character form culture semiotics interpretation element influences the guidelines of the characters that may be produced.

• Journal of the Korean association of regional geographers
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• v.21 no.2
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• pp.259-272
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• 2015

This paper is investigated to awareness and assessment by festival participants' to significance of lacal festival in "Andong International Mask Dance 2011". As results, first, demographic characteristics of festival participants' in case study are that dominated participants' were tewnties to fourties consisting consanguine and graduates. There is almost same rate in demographic characteristics. Second, the results of questionnaire for characteristics of local festival are that positive responds was dominated at degree of using and respect of local culture resources and main theme reflected to festival. Third, questionnaire items of the significants of local festival are participation desire and real participation rates of citizen to local festival, contribution rate of citizenry reconciliation, effects of regional marketing and increasing regional image, local economy development and rate of improving people's quality of cultural life. In these item, effects of reginal marketing is most positive response by Andong citizen and outsiders. And positive response of economical effects is higher outsiders then citizen. However, the contribution rate of citizenry reconciliation is lower then other items to positive response. Therefore, methods of regoinal embeddedness of case festival are evaluating life quality of local citizen by local festival and leading active participation of local people to local festival.

• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.328-341
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• 2008

This study is to analyze impacts of a newly developed festival based on place attachment and involvement theories using SEM. The results are that there are positive relationships between festival involvement and festival impacts, but there are negative relationships between place attachment and the impacts. The results mean that residents may have not enough interaction with the newly developed festival. Therefore, the findings suggest that organizers and managers are need to make efforts to communicate with citizens and to enlarge place attachments with the festival.

• Proceedings of the Korean Institute of IIIuminating and Electrical Installation Engineers Conference
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• 2004.05a
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• pp.135-140
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• 2004

계속되는 조명의 발달에 의하여 과거의 난방, 취사, 보호, 빛 등의 원시적인 기능을 수행하던 빛은 오늘날 다양한 기능과 사회적 역할을 담당하게 되었으며, 도시의 축제적 요소로서 사람들에게 유희적 기능을 제공하게 되었다. 이러한 축제요소로서의 빛은 종교적 행사로서 의미를 가지고 있을 뿐만 아니라 지역의 이미지 향상 및 홍보효과, 지역주민에게 주는 지역에 대한 자긍심효과, 관광사업 활성화에 따른 경제적 파급효과 둥의 다양한 효과를 가져오고 있다. 유럽의 경우 모닥불이 18세기에 이르러 일루미네이션과 불꽃놀이 등으로 계승되었으며, 우리나라의 경우 신라시대부터 시작된 종교적 행사인 연등제와 정원대보름을 기원으로 한 들불축제가 과거부터 오늘날까지 이어져 내려오고 있다. 유럽에서 시작된 폭죽, 조명을 이용한 빛축제 또한 우리나라의 각 지자체를 중심으로 불꽃놀이와 루미나리에라는 이름으로 개최되고 있다. 또한, 사천시의 창선삼천포대교는 다리의 경관조명을 설치함으로써 지역을 홍보하기 위한 조명축제로 자리매김하고 있다. 이에 본 연구는 우리나라의 다양한 빛축제의 사례를 분석하여 앞으로 빛축제를 활성화하기 위한 기초 자료로 제시하고자 한다.

• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.356-363
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• 2008

The purpose of this study is to examine the difference between festival visitors motivation and satisfaction by visitors' past experiences at Gim-po Culture & Art Festival 2008, Which is the 25th, is holding soon. Gim-po Culture & Art Festival has unique aspect that it is organised various experience programs and items which stress the importance of environment mix in Han river, Gim-po's port, totemism, agriculture and so on. A Study is analysed through research that is consisted of motivation and satisfaction factor's item of 23 local festival visitor to study factors of determination of local festival visitor's motivation and satisfaction level. Data were collected with a structured questionnaire at the 24th Gim-po Culture & Art Festival, 695 sample were used for statistical analysis. This research data is analysed by 4 statistical techniques, which are t-test, Cross-tab analysis, reliability analysis, factor analysis and regression analysis. As the results of this research, festival visitor's satisfaction were composed of four factors; festival theme, physical facilities, festival information service, souvenir and food. Festival satisfaction and motivation appeared the difference between first-time visitors and repeat visitors. The result of this paper may help festival planner and marketer for festival marketing strategy.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.258-267
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• 2018

This study attempted to do a research on whether local festivals contributed to local economic vitalization in an empirical aspect focusing on Almedalen's case of Sweden has not been discussed in Korea. For this, by analyzing Gotland's sociocultural and economic aspects into 3 steps and evaluating them, the study tried to derive policy implications for benchmarking Almedalen in Korea in the future. As a result of analyzing the economic effect of Almedalen in Sweden into 3 steps, it was shown that in the analysis of resources in Step 1, Almedalen positively affected tourist allurement based on Gotland's beautiful natural landscape. In the evaluation of operation in Step 2, according to the result of examining an increase in population and stabilization with a valuation index related to the activation of local economy, Gotland was steadily seeing a new inflow of population, due to which it can be confirmed that local income increases as various jobs are being created. Finally, as a result of examining the improvement in local image in Step 3, it was shown that as diverse members from all walks of life participated in Gotland's festival, external communication became flexible and the opportunity of social participation increased, which positively affected local image. Based on the study results, the policy implications for benchmarking Almedalen, Sweden's local festival, are as follows: First, selecting an appropriate place for attracting the participation of various people is needed. Second, local festivals should be places for communication to exchange opinions, not specific institute-oriented unilateral provision of information. Third, while advancing local festivals for nonprofit, the efforts to make positive changes in local image are needed.

• Journal of the Economic Geographical Society of Korea
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• v.9 no.2
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• pp.197-210
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• 2006

This study focuses on the establishment and development process of Hampyeong Butterfly Festival as a cultural tourism event. Among several cultural tourism festivals helded in Korea, Hampyeong Butterfly Festival of Hampyeong county of Jeollanamdo, is recognized as one of famous events all over the country. Since the first festival of 1999, over 1 million tourists have been visited to Hampyeong county. The programs and contents of festival, the degree of preference and satisfaction of festival were developed since 1999. The number of tourists participated in festival also were increased from six hundred thousand of 1999 to 1.6 million of 2005. The total budget of festival were increased 2.5 hundred million of 1999 to 6.9 hundred million of 2005. The economic effects were increased 63 hundred million of 1999 to 105 hundred million of 2005. With these evolution process, Hampyeong Butterfly Festival was positioned and evaluated as a of succeed festivals.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.209-215
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• 2020

The purpose of this study was to investigate the factors that the festival image has on the festival satisfaction of visitors, and the effect of festival satisfaction has on the degree of visitors' behavior. In order to accomplish this research purpose, this study collected data of 233 visitors. Regression analysis was conducted in order to achieve the causal relationship between each variables. The result of data analysis revealed that the factors of festival image suitability, convenience, and entertainment had a positive (+) effect on satisfaction. And, satisfaction was verified to have a positive effect on behavioral intention. Therefore, these results implied that this study will contribute to the revitalization of festivals by both discovering images based on unique historical characteristics and presenting them as utilization plans. Especially, it is necessary to find unique contents with history, representative programs by age, and stories related to historical figures. Further validation studies are necessary to ascertain this fact utilizing the image value factors that have negative influences.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.168-175
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• 2008

As the travel industry grows and becomes increasingly more competitive, municipal governments have undertaken great efforts to maximize limited resources and develop their local economies by initiating and developing cultural festivals. Such festivals and events have become an efficient mechanism to enhance their image, increase tourism, and ultimately, stimulate their economy. However, marketing efforts to scale globally typically falter due to various factors: lack of originality, poor quality of contents, and a scarcity of competitive power. Hence, I wish to propose a model for developing cultural semiology and visual literacy, with storytelling utilized as a means of strategically illustrating local cultural festival contents. Subsequently, it is expected that such a model can underpin the importance of developing coherent edutainment content while illustrating the true meaning/value of local festivals.

• Journal of the Korean association of regional geographers
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• v.9 no.4
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• pp.576-591
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• 2003

This study examined how historical facts of the past were established as a symbol or identity of a region and reorganized in the present local communities. Janseong has reorganized regional symbols through a regional festival named Hong-gil-dong Festival based on its tradition and cultural resources and used them as a strategy for the regional revitalization. Jangseong was known as "a district of noble scholars" represented by the Philam Seowon(local school) enshrining Kim In-hoo, a superior one of the Confusion scholars of Joseon period. And it was considered as "a place of justice" because of historical fact that it was an important base of Donghak movement and the struggle by righteous soldiers who fought for the country in the late Joseon period. Moreover, as the place which is assumed as a birthplace of Hong Gil-dong, a hero of the Hong Gil-dong story was excavated, the local government has reorganized Mr. Hong as a symbol of the region and has held the Hong Gil-dong festival for its development. In spite of its short history, the festival was established as a representative of Janseong. It also created various regional cultural attractions such as regional logos of Hong Gil-dong and a tourist attraction of his birthplace. Jangseong reorganized its tradition for the regional revitalization through a business-oriented property of the event strategy enforcing a dynamic and external image. In the aspects of tradition reorganization and use for actual development, it is sure that the Hong Gil-dong Festival will work for true integration and revitalization of the region by providing experiences of reorganized regional tradition and culture along with various regional landscapes.