• Title/Summary/Keyword: 지식산업센타

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A Study on the Effect of Customer Satisfaction Factors by Customer Characteristic Group (지식산업센타 입주자 만족 요인 연구 -자가입주/임대입주 및 입주기간별 고객특성그룹 중심으로-)

  • Kim, Jae-Tae;Kim, Jong-Won
    • The Journal of the Korea Contents Association
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    • v.16 no.9
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    • pp.423-432
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    • 2016
  • This study analyzes the effects of accessibility, support system, economical efficiency, surrounding environment, business potential, and facility characteristics on customer satisfaction with Knowledge Industrial Center, in line with customer patterns based on the owner-occupied facility/rental facility, and occupancy period. We find that, in the group of customers as a whole, the factors except surrounding environment have statistically significant influences, with accessibility and economical efficiency showing relatively big influences. Across owner-occupied facility group/rental facility group and 3 occupancy period groups, the statistically significant factors differ. Among all groups, including customers as a whole, accessibility has a statistically significant high influence in five groups, but the others factors differs depending on customer characteristic group, showing the different constant between 0.2 0~0.27 of regression coefficient. According to the results of this paper, for more successful operation, Knowledge Industrial Center may focus first on the accessibility, and may focus on the other factors depending upon the various customer characteristic group.