• Cartoon and Animation Studies
• /
• s.13
• /
• pp.211-221
• /
• 2008

Animation programs are regarded as bad genre in the aspect of advertisement revenues due to relative low viewing ratios. But programming of animation can be considered positively in the aspect of channel loyalty and preference. This study is based on the assumption that if the scheduling of animation genres could bring out the improvement of channel image of broadcasting stations in the long term, the terrestrial broadcasters could reconsider the increase of animation programs. The research questions of this study are as follows: 1. What is the relationship between the programming ratio of animation genres and the concentration of viewing patterns? 2. How has the increase of animation programming influenced the channel image of broadcasters? 3. Why is it necessary to increase of reinforce the programming of animation genre in the new media platforms? The teenagers aged from 8 to 14 can generally make a decision which program they want to watch. Likewise, the adult viewers aged from 30 to 40 can make a selection which commodity they want to buy. The results of this study indicate that the adult viewers have showed the strong preference for the same broadcasting stations which they have been exposed to in their teenages. This result implies that in the new media environment, animation genre can lead the viewers' loyally and preference for the broadcasting channel for a long period.

• Journal of Digital Convergence
• /
• v.11 no.6
• /
• pp.43-55
• /
• 2013

This study was to examine the operation strategy of terrestrial broadcasting system on channel image and N-screen service. Nowadays, terrestrial broadcasting system provides video streaming service based on internet. In other words, terrestrial broadcasting system provides N-screen service through TV-PC-Smart phone-Tablet PC. But it is different for terrestrial broadcasting system to analysis the choice criterion of program. Only, channel image of terrestrial broadcasting system expanded into N-screen. Finally, channel image of terrestrial broadcasting system is the competition strategy. It is necessary for terrestrial broadcasting system to prepare the strategy of program choice for users, original contents, new platform and service in connection with N-screen.

• Proceedings of the Korea Contents Association Conference
• /
• 2013.05a
• /
• pp.165-166
• /
• 2013

스마트 미디어의 발달로 인한 새로운 미디어 환경은 앱스토어나 안드로이드 마켓, 카카오톡 등의 성공신화를 통해, 플랫폼 시대의 도래를 알리고 있다. 플랫폼 중심의 관점에서 지상파 방송사의 매체전략 변화를 개괄하고, 최근 'pooq'으로 대변되는 지상파 방송사의 플랫폼 전략을 분석해봄과 동시에 전략의 성공조건과 바람직한 플랫폼 생태계를 위한 제언을 제시하고자 하였다.

• The Journal of the Korea Contents Association
• /
• v.14 no.2
• /
• pp.172-180
• /
• 2014

The purpose of this study is to examine how the Munjeonsa(SPC) has influenced the way terrestrial broadcasting networks produce drama. The study has three research objectives. First, this study investigates why the networks use SPC for drama production. Second, the study examines the features in the process of the setup and operation of SPC. Third, the study identifies the impacts of SPC on networks' drama production. This study analyzes which was produced by KBS SPC. The results of this study are as follows. First, networks introduce SPC to procure an enormous production costs and to manage the production system transparently and efficiently. Second, the feature of networks' SPC(KGCS SPC) is that it has a unique dual structure with main and project SPC. Third, SPC influences drama production system in various ways; revitalization of external investment, accounting transparency, growing of network's planning dramas, securing intellectual properties and revenue diversification.

• The Journal of the Korea Contents Association
• /
• v.10 no.10
• /
• pp.140-151
• /
• 2010

In the era of the rapid change of broadcasting industry, Korean terrestrial TV, dominant player, face also to severe competition with the new media platforms. To survive in the traditional market and to be winner in the new market, they tend to diverse their activities. Particularly, they expand the activities to the content business. Therefore, this study focus on the diversification of 3 major free TV, KBS, MBC, SBS. As a result, Korean terrestrial TV still dominate content industry with their enormous library and their distribution networks : they conflict with the independent companies and do the contents business exclusively. There are no rooms for the independent distributor. Among 3 players, the strategies of SBS have been oriented to the business and in the field of MPP(Multiple program Provider), the performance of MBC has been remarkable.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.8 no.12
• /
• pp.1825-1832
• /
• 2013

Since domestic terrestrial DTV transition introduces the need for a multi-channel service as raised again to multi-channel service is being promoted. Current terrestrial broadcasters to realize multi-channel services are provided jointly countermeasures. Multi-channel services also active in policy-making of Korea Communications Commission. Therefore, in this article, terrestrial technical issues that arise in multi-channel services and services for the implementation of policy measures were proposed. Therefore, in this article terrestrial technical issues that arise in multi-channel services and services for the implementation of policy measures by looking at the future terrestrial multi-channel service to pursue the direction and policies of regulatory agencies aims to help.

• Korean journal of communication and information
• /
• v.42
• /
• pp.107-139
• /
• 2008

With the rapid change of broadcasting industry, the dominant market power of Korean free TV is going down. The purpose of this study is to estimate what is their strategy to recover the actual difficulties as for advertising media and production company. We will focus on mainly their horizontal diversification, MPP(multiple program provider). They will be classified and analysed by 5 portfolio types of Aaker: Cashcow Brand, flanker Brand, Strategic Brand, Silver Bullet Brands and Branded Energizer. For this, we will study the data from Korean Broadcasting Committee, home page of each channels, etc. At result, since MPP(multiple program provider), affiliates of Korean free TV have the stable advertising revenues compared with other cable channels, there are many cases of Cashcow brands which need few supplementary investment from the parental company and influence positively for the other channel brands.

• Korean journal of communication and information
• /
• v.22
• /
• pp.167-210
• /
• 2003

This study examined the organizational status of female employees in three major over-the-air broadcasting companies in South Korea in terms of both formal and informal organizational structures. Quantitative and qualitative analyses were conducted for the data collected through the official statistical documents on Korean broadcasting industries, in-person/telephone interviews, and survey. The results show that the proportion of female employees in the three major over-the-air broadcasting companies remained relatively unchanged at about as low as 10 per cents during the past 10 years, Furthermore, most of them are positioned in the lower hierarchical positions. The informal organizational status of female employees in terms of informal organizational culture, informal network, and mentoring, also reveals inequal conditions in many respects. Concerning role assignments, no significant evidence of sexual discrimination was found. Discrimination against women in assigning core roles such as political and economic news reporting and drama producing, however, was still prevailing. Currently, a marked increase of female proportion is observed among newly hired reporters, producers, and announcers. In the long term, these trends can bring positive changes in the status of female employees in the broadcasting industry organization.

• TTA Journal
• /
• s.82
• /
• pp.140-146
• /
• 2002

지난해 12월 개소한 TTA 디지털방송시험센터에서는 디지털 위성방송 시험$\cdot$인증 서비스에 이어 디지털 지상파방송 시험$\cdot$인증 서비스를 위한 테스트베드를 구성할 예정이다. 현재 디지털 지상파방송은 오디오/비디오를 위주로 서비스되고 있지만 6월 월드컵 때 각 방송사들은 DASE(DTV Application Software Environment)를 이용한 데이터방송 실험 서비스를 실시한 바 있다. 이에 본 고에서는 제조업체 및 사업자의 방송장비 개발지원 및 시험 서비스를 위하여 디지털 지상파 데이터 방송까지를 고려한 디지털 지상파 시험·인증 서비스 테스트베드 환경 및 구성 등에 대하여 고찰한다.

• Broadcasting and Media Magazine
• /
• v.4 no.4
• /
• pp.29-37
• /
• 1999

우리나라는 금년 5월부터 KBS를 시작으로 방송 3사에서 지상파 디지털 TV 실험방송을 실시하고 있다. 이에 따라 정보통신부에서는 기존의 NTSC TV 방송의 효율적인 디지털 방송으로의 전환을 지원하기 위해 지상파 디지털 TV 실험방송 전담반을 구성하여 방송사와 국책 연구소 그리고 관련 업체 대부분이 참여한 가운데 DTV 송출, 송수신 정합, 필드테스트 등을 수행하고 있다. 본 논문에서는 현재 실험방송 전담반에서 작성, 계획중인 우리나라의 지상파 DTV 필드테스트에 대하여 서술한다.