• Proceedings of the Korea Association of Information Systems Conference
• /
• 2005.12a
• /
• pp.194-203
• /
• 2005

본 연구에서는 기존에 다양한 형태로 이루어져 온 사이버 쇼핑몰의 신뢰와 관련된 연구에 대한 문헌고찰을 통해 신뢰 형성의 선행요인들을 도출해 낸 후, 이러한 선행요인들이 사이버 쇼핑몰의 신뢰에 미치는 영향을 체계적으로 규명하고, 그 영향요인이 종합쇼핑몰과 전문쇼핑몰로 구분되는 쇼핑몰 유형에 따라 어떠한 차이를 보이는지 분석해 보고자 하였다. 신뢰 형성에 영향을 미치는 선행변수로는 거래 안전성, 지각된 평판, 지각된 규모, 상호작용성, 신뢰성향을 설정하고, 이들 요인들이 사이버 쇼핑몰의 신뢰에 미치는 인과관계를 검증 한 결과, 거래 안전성, 지각된 평판, 상호작용성, 신뢰성향이 유의한 영향을 미치는 것으로 나타났다. 또한 이러한 인과관계자 종합쇼핑몰 및 전문쇼핑몰에 따라 어떻게 차이를 보이는지 분석해 본 결과, 거래 안전성과 지각된 평판 요인에서 통계적으로 유의한 차이자 발생하였다. 본 연구의 결과를 통해 사이버 쇼핑몰에서 점차 중요성이 더해지고 있는 신뢰 형성의 영향요인을 파악하고, 이를 쇼핑몰 유형별로 비교분석을 해 봄으로써 쇼핑몰에 대한 신뢰 형성의 원천과 그 영향력에 대한 체계적인 접근 방법을 제공함으로써 사이버 쇼핑몰 운영자에게 효과적인 관리전략 수립을 위한 시사점을 제공하고자 하였다.

• The Journal of the Korea Contents Association
• /
• v.9 no.9
• /
• pp.259-267
• /
• 2009

This study intends to figure out the variables affecting the degree of female undergraduates' perceived risk of smoking and utilize them as foundational data for educating them to quit smoking. Thereupon, it conducted a self-administered survey from May 18 till 25 of 2009 to 231 female undergraduates attending S University located in Gyeonggi-do. The study tool contains 19 items of general characteristics and 8 of the degree of perceived risk of smoking. The data collected were analyzed by SPSS program, and the following results were gained. 1. According to the result on the degree of female undergraduates' perceived risk of smoking, the degree was shown high as the average was 4.32 among the perfect score of 5; thus, the degree of perceived risk of smoking was high. 2. In terms of the household economic level, female undergraduates with the lower economic level indicated the higher degree of perceived risk of smoking. There existed significant difference by their economic level (F=7.14, p<.01). 3. In regard of whether the female undergraduate smokes or not, the non-smoker perceives the degree of risk of smoking more highly than the smoker does; there is significant difference by whether they smoke or not (t=-2.43, p<.05). 4. About the number of friends who smoke, female undergraduates with one smoking friend show the highest degree of perceived risk of smoking. Those haying three or more smoking friends indicate the low degree of perceived risk of smoking. There exists significant difference by the number of smoking friends they have (F=3.14, p<.05). 5. According to the degree of perceived risk of smoking by their school life satisfaction, the female undergraduates expressing 'dissatisfaction' show the highest degree of perceived risk of smoking while 'satisfaction' indicates the average level. This was statistically significant difference (F=4.81, p<.01). Therefore, it is thought that it will be necessary to develop programs based on this research which can allow female undergraduates to team the importance of quitting smoking and actively participate in the education for it.

• Proceedings of the Korean DIstribution Association Conference
• /
• 1999.11a
• /
• pp.307-325
• /
• 1999

본 논문은 최근 관심이 집중되고 있는 PC통신 및 인터넷에 의한 사이버 쇼핑행동을 이해하기 위해서 사이버 쇼핑경험자와 비경험자간의 차이를 비교하였다. 인터넷 및 PC통신 사용자를 대상으로 일대일 면접과 전자메일 설문방식을 병행하여 426명으로부터 설문응답을 얻었다. 주요설문내용은 인터넷 및 PC통신 사용실태, 사이버쇼핑 사용실태, 사이버 쇼핑에 대한 지각된 위험요인(perceived risks), 그리고 인구통계적 변수 등이었다. 응답자를 인터넷과 PC통신을 통해 제품이나 서비스를 구매한 경험이 있는 집단(182명)과 없는 집단(242명)으로 나누어 분산분석(ANOVA)과 판별분석(discriminant analysis)을 실시하였다. 그 결과 사이버 쇼핑구매 경험자와 무경험자간에는 인터넷 및 PC통신 행태, 인구통계변수, 사이버 쇼핑에 대한 지각위험, 사이버 쇼핑 중요속성 평가에서 통계적으로 유의미한 차이를 나타냈다. 본 연구결과를 토대로 효과적인 사이버 마케팅전략을 제시하였다.

• Korean Journal of Child Studies
• /
• v.23 no.2
• /
• pp.71-88
• /
• 2002

The subjects of this study on the effects of mother's personality on her childrearing behaviors were 1060 mothers and their $5^{th}$ grade children. Results indicated that maternal childrearing behaviors were related to her personality traits. The effects of mother's personality on her childrearing behaviors varied by sex of child, reporter (mother/child), and childrearing behavior factors. Mother-reported childrearing behaviors correlated more highly with her personality than child-reported behaviors. Behaviors reported by girls provided higher correlations between mother's personality and childrearing dimensions than reports by boys. Mother's personality traits showed differential correlations with childrearing dimensions of Rejection-Restriction (R R) and Warmth-Acceptance (W A) by reporter and sex of child. R R was affected by mother's Impulsiveness more among girls than among boys. Maternal Superiority increased W A toward boys while maternal Responsibility increased W A toward girls.

• Proceedings of the Korea Society of Information Technology Applications Conference
• /
• 2006.06a
• /
• pp.130-137
• /
• 2006

본 논문은 디지털홈서비스의 실제 이용자들에 대한 실증분석을 통해 수용에 영향을 미치는 요인들을 밝히기 위한 연구이다. 디지털홈서비스의 특성에 맞게 기술수용모형(TAM)을 확장, 수정된 연구모형을 개발, 가설을 설정하여 분석하였다. 외부변수로 이용자의 특성을 채택하였으며, 디지털홈서비스가 가정 내 기술임을 고려하여 신념변수로 '지각된 이용용이성'과 '시각된 즐거움'외에 '지각된 편의성', '지각된 안전성', '지각된 삶의 질 향상'이라는 변수를 추가하였고 종속변수로는 '이용행동'을 설정하였다. 205명의 실제 이용자를 대상으로 한 설물조사 중 201개의 유효표본을 분석하였고, 신뢰성과 타당성 모두 통계적으로 적합한 것으로 나타났다. AMOS 4를 이용한 구조방정식 모형분석을 통해 24개의 가설검증 결과, 13개의 가설이 채택되었다. 이용자 개인의 특성 중 경험과 교육훈련은 지각된 이용용이성에 정(+)의 영향을 미쳤으며 혁신성은 지각된 즐거움, 지각된 편의성, 지각된 안전성, 지각된 삼의 질 향상에 대하여 정(+)의 영향을 미치고 있었다. 또한 지각된 이용용이성이 다른 신념변수인 지각된 즐거움, 지각된 편의성, 지각된 안전성, 지각된 삶의 질 향상에 정의 영향을 미치고 있었다. 종속변수인 이용행동에는 지각된 즐거움과 지각된 편의성, 지각된 삶의 질 향상이 긍정적인 영향을 미치나, 지각된 이용용이성과 지각된 안전성은 영향을 미치지 않았다. 가정에서 쉽게 이용할 수 있다는 것만으로는 적극적인 이용 행동을 기대할 수 없으며, 즐거움 및 실용적인 효익들의 제공 및 이를 위한 다양한 컨텐츠와 프로그램 개발등이 매우 중요하다는 것을 시사하고 있다.3-25%까지 감소하였다. 하지만 산간지역에서는 발육속도가 빨라지고 수량이 증가하거나 큰 변화가 없는 곳도 많아 온난화조건에서도 지역별 정밀기후 추정과 이에 근거한 최적품종의 선택, 이앙기 및 수확기 등 생육기간의 조절이 온난화 대응기술로서 유효할 것으로 기대된다.결과를 분석한 데이터를 차기 메일 발송에 꾸준히 적용함으로써 성공적인 이메일 마케팅 결과를 얻을 수 있을 것으로 기대된다.여 수평적인 의견도출과 각자 역할의 확대 및 변화를 시도할 수 있는 제작흐름이 되도록 고안된 제작구조이다.성을 환기시켜 객관적이고 비판적인 의식을 환기시키는 브레히트의 '소격화'의 효과가 소비자의 관심을 환기시켜 특정한 목적을 달성하려는 광고에 효율적으로 적용된 예 인 것이다. 재미, 기타 독특한 체험을 통해 소비자에게 유희라는 쾌락적 경험을 제공하고자 한다.고도로 통계적 유의차(p<0.001)가 있었다. 즐기는 음료로는 ${\ulcorner}$콜라${\lrcorner}$가 가장 많았으며(46.8%), 그 다음은 사이다, 주스 등의 순으로 나타났으나, 남 여 대학생간에는 유의성있는 차이는 없었다. 음식의 먹는 시기는 점심과 저녁사이의 ${\ulcorner}$간식${\lrcorner}$이 가장 많았으며(42.2%), 남 여 대학생간에는 유의한 차이는 없었다. 패스트푸드는 많은 사람들이 ${\ulcorner}$맛${\lrcorner}$이 좋기 때문에 이용하며(62.8%), 남 여 대학생간에는 통계적 유의성(p<0.05)이 인정되었다. 5. ${\u

• Journal of Digital Convergence
• /
• v.13 no.6
• /
• pp.141-150
• /
• 2015

This study examined the negative influence of ambiguity on the attitude toward ads by using mediating variable, perceived interpretation difficulty. It also tested the moderating effect of thinking style between ambiguity and perceived interpretation difficulty. In results, we found as follows. 1) Perceived interpretation difficulty is higher in case of higher ambiguity than lower one. 2) The influence of ambiguity on perceived interpretation difficulty is moderated by thinking style. 3) Attitude toward ads is more unfavorable in higher perceived interpretation difficulty than lower one. The results of this study may provide the implications that ambiguity ads using digital convergence media has to be connected to positive attitude for being successful and marketing staffs must consider thinking style as a key success factor to establish global advertising strategy.

• Journal of Korean Home Economics Education Association
• /
• v.16 no.1
• /
• pp.47-62
• /
• 2004

The purpose of this study was to investigate the relationship beteween the adolescents' perception of marital conflict and the adolescents' offensive character. The subjects of this study were 340 adolescents from 5 middle schools located in Seoul. The Adolescents' perception of marital conflict was assessed by The Adolescents' Perception of Interparental Conflict Scale developed by Grych and his colleagues(1992). The Adolescents' offensive character was assessed by Buss-Durkee Hostility Inventory by Buss and Durkee(1957). For data analyses. t-tests. one-way ANOVAS. Scheffe Tests for pairwise comparison. pearson's correlations were used. In testing all hypotheses. .05 was used as a significant level in this study. Results showed that the adolescents' perception of marital conflict was positively associated with the adolescents' offensive character. That is, the way the adolescents saw marital conflict often resulted in the adolescents' offensive character.

• Journal of Digital Convergence
• /
• v.14 no.6
• /
• pp.85-91
• /
• 2016

Recently, luxury research has been interested the basis of the effect of charity on luxury brand. Some of their results showed that guilt reduction plays an important role in this mechanism. Current research focuses on the moderating effect of negative perception of production on the effect of charity and the moderated mediation of guilt reduction. An experiment using a well-known luxury brand is conducted. Results show that charity influences purchase intent toward luxury branded product positively and negative perception of production's main effect is negative. Charity x Production perception is significant. More importantly, moderated mediation of guilt reduction was significant, showing the mediated effect is greater when participants perceive the production negatively. Findings of this research provide theoretical and practical implications for the marketing of luxury brands, suggesting the new perspectives of ethic perception effect of production.

• Journal of the Korean association of regional geographers
• /
• v.11 no.5
• /
• pp.426-439
• /
• 2005

The purpose of this study was to analyze the perceptions of local residents towards the tourism impacts. The region of this study, Anmyeon-do has been developed as an international tourist destination since 1993. This study was trying to estimate the perception differences between groups of resident in teams of socio-demographics, geographic characteristics and psycho-behavioral characteristics. Self-administered questionnaire survey was administered for the residents. Frequency analysis, factor analysis, t-test, and ANOVA was tested for the perception differences. Using segmentation approaches, it was revealed that geographic characteristics and psycho-behavioral characteristics were relatively useful to test the perceptions differences of residents towards tourism impacts. Implications are drawn for regional tourism policy and management.

• The Journal of the Korea Contents Association
• /
• v.16 no.12
• /
• pp.781-793
• /
• 2016

This research is to investigate the impact of strengths use and development on individual perceived performance. The present research aimed at exploring the role of harmonious passion and concentration on individual perceived performance and in this relation verify the group difference by the level of strengths use. This study was conducted on a sample of 460 employees and structural equation modelling analyses were performed to test the proposed model. The results showed that harmonious passion and concentration is positively related to individual perceived performance. In the relation between harmonious passion and perceived performance, there was the difference between high strength use group and low strength use group. Over all, the findings provide encouraging support for the potential benefits of employee's strengths use at work and the importance of intrinsic motivation variable on perceived performance. In addition practical implications on developing employee strengths use are discussed.