• Journal of Distribution Science
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• v.4 no.2
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• pp.41-64
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• 2006

The research is focused on planning the politic direction and on establishing an activating planning for retailer shops such as traditional market, super supermarket, discount store in Daejeon. The empirical study shows that the consumers most satisfied with discount store, meanwhile least with traditional market. Especially, it is proved that parking facility is the most important factor affecting consumer's satisfaction. This study also suggests some important strategic implications through IPA (important- performance analysis). Those are, first, the traditional market needs to improve for six categories of IPA factors, however the super supermarket for four, and the discount store for three. Second, the discount store has eight prominent advantages of the factors, however the super supermarket has seven, and the traditional market has five. Finally, the traditional market has to concentrate facility improvement for consumer's convenience in the long term.

• Archives of design research
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• v.18 no.4 s.62
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• pp.45-52
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• 2005

Displays, playing an essential role in HCI, have been developed to deliver more vivid and live pictures. LCD and PDP have the most common usage among various displays to present the dynamic textual information in restricted and open places. Important and unsolicited information is being provided by hundreds of displays while we don't even perceive the information. Watching context, effective color combinations of the text and background, speeds of presentation, contexts, and types of display for leading method, moving words cross the display from right to left, were investigated with readability, comprehensibility, and overall satisfaction were compared. LCD peformed better than PDP on all comparisons u4th typical text (black, white) and background (white, black) color better than other color combinations. Normal and fast text presentation was believed more preferred when only textual information was given while slower presentation was evaluated more efficient if multimedia contents were presented with textual information.