• Culinary science and hospitality research
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• v.22 no.7
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• pp.281-290
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• 2016

This study examined to verify the influence of environmental factors on conflict and contract intention as perceived by Chinese franchise restaurants, Conflict and Contract Intention. A total of 210 questionnaires were distributed to the consumers and 200 were deemed suitable for analysis after the removal of 10 unusable responses. SPSS 18.0 Statistical Program was employed for frequency analysis, factor analysis, and reliability analysis, correlations, and regression analysis. The results of exploratory factor analysis showed that three factors regarding Chinese franchise environmental factors were extracted from all measurements with KMO of 0.783, and total cumulative variance of 68.853%. In addition, three factors were extracted for regarding conflict with 61.313% of total cumulative variance and 0.763 KMO score. Contract intention was extracted that accounted for total cumulative variance of 63.453% and KMO score of 0.763. All factors were significantly correlated among the variables (p<0.001). Based on the results, thus, the main research hypothesis identifies the relationships among environmental factors, conflict, contract intention. These results can contribute to consider the importance of environmental elements for reducing the conflict and improving the contract intention in context of franchise chinese restaurant.