• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.135-136
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• 2011

It is very crucial that small and medium-sized enterprises, called SMEs, should play a pivotal role in creating jobs and contributing to export. Day by day under the influence of the increment globalization of the world market and the rapid changes of business environment, our country has been heavily dependent on export to the foreign countries. Therefore, both enterprises' Marketing Mix such as Product, Price, Place and Promotion and global competitiveness are essential elements to raise the volume of export. The purpose of this research is to find out the relationships between Marketing Mix and Marketing Performance. The considerable number of 338 domestic export SMEs was surveyed to verify the hypothesis and research model through a covariance structure analysis via AMOS 18.0, accompanied by the confirmatory factor analysis to prove suggested potential variables. After the strenuous empirical analysis, the relationship between marketing mix elements and marketing performance, the place and promotion element of 4Ps' Mix proved to have a postive impact on marketing performance. This research focused on Marketing Mix as major elements in marketing performance. Theoretical and practical implications are generated to help both enterprises and policy-makers that cover comprehensive government policies for SMEs.

• Journal of Convergence for Information Technology
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• v.9 no.11
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• pp.134-140
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• 2019

This paper examines career self-help advice as one of the important channels that offers converged information, as well as influences popular perception, on white-collar labor market changes in the U.S. In this regard, the paper critically looks at career self-help advice by examining its discourses on the shift to white-collar employment insecurity as well as their problems. It especially focuses on a few of the leading career self-help books as an exemplary case, showing that they urge people to readily embrace the rise of precarious employment by presenting it as an inevitable as well as positive and empowering development. The paper also explores the problems with such accounts, showing how they foremost serve the needs of corporations seeking workplace changes.

• 대한예방의학회:학술대회논문집
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• 1993.10a
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• pp.101-102
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• 1993

• The Optical Journal
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• no.5 s.115
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• pp.28-30
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• 2008

신정부 산업경쟁력 강화 정책의 기본 방향은 크게 보아 성장잠재력 확충에 직접적인 영향을 미치는 세 가지의 전략으로 구별 가능하다. 즉, 총요소생산성을 향상시킬 수 있는 신성장동력 확충 전략, 투자의 활성화를 통한 자본축적에 기여하는 친기업환경 조성 전략, 그리고 일자리 창출을 직접적으로 촉진하는 적극적 노동시장 전략 등으로 구분할 수 있다. 이러한 의미에서 신정부 산업경쟁력 강화 정책의 3대 중간 목표는 지식경제화, 설비투자 활성화, 고용창출이라 할 수 있다.

• 한국벤처창업학회:학술대회논문집
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• 2019.04a
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• pp.45-49
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• 2019

매년 수많은 기업이 폐업하고 있으며 그 숫자만큼 폐업 기업의 대표가 실패하고 있다. 중소기업연구원의 재기성공요인 분석을 통한 중소 벤처기업의 재도전 활성화 연구(백필규,2011)에 의하면 폐업이나 부도의 형태로 실패하는 기업이 급격하게 증가한 시점은 외환위기가 발생했던 1997년과 1998년의 사이로 보고 있다. 부도 기업의 숫자가 외환위기때는 약 4만사, 1999년부터 2010년까지도 평균 4만 7천여사가 발생하였고 폐업기업수는 부도기업보다 훨씬 많아 매년 80~90만개 전후의 기업이 실패하고 있다. 최근 IBK경제연구소의 실패기업인의 재창업 지원제도 설문조사 결과(김나라,2017)에 의하면 최근 5년간 창업기업은 연평균 77만개사, 폐업기업은 69만개사로 조사되었으며 창업기업의 5년 생존율은 27.3%로 OECD 주요회원국 17개국중 최하위를 차지했다. 오랜시간 대한민국 사회는 사업실패는 곧 패가망신이라는 인식이 깊게 자리잡고 있다. 연대보증이나 재기가 어려운 구조로 인하여 폐업기업의 대표가 실패하면 가족들도 모두 힘들어지고 본인은 경제적, 심리적 어려움에 직면하고 있는 현실이다. 정부와 민간 기관들이 실패기업인들의 재기를 지원하기 위하여 다양한 제도를 운영하고 있지만 아직 시행 초기 단계라 보다 재기를 원하는 기업인들에게 맞춤형으로 도움을 줄 수 있는 실질적이고 효과적인 시스템이 구축되었다 할 수 없다. 창업강국인 미국과 중국의 기업가들은 평균 2.8회의 실패 경험을 가지고 있으나 한국의 기업가는 1.3회의 실패 경험을 보유 한다.(중기청, 2014) 폐업기업 대표의 재무적 손실의 규모와 관계없이 불안과 우울이 낮고 회복탄력성이 높은 기업가가 본인과 가족의 삶의 질과 재창업의지에 긍정적인 효과가 있음으로 나타났다. 연구 대상은 재기중소기업개발원의 재기 기업인과 정부 재창업 지원 프로그램에 지원한 재기 기업인을 대상으로 조사 하였으며 본 연구를 통해 폐업기업 대표에게 필요한 사회적 안전장치와 국가의 창업지원이 고용창출, 매출증가로 이어질 수 있는 선순환 구조의 재기 창업 생태계를 만드는 데 일조하고자 한다.

• 한국벤처창업학회:학술대회논문집
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• 2019.11a
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• pp.161-163
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• 2019

4차 산업혁명의 도래로 산업 유형은 어느 한 종류로 단정하기 어려운 융복합적 형태로 변화를 거듭하고 있다. 뿐만 아니라, 과거 성장 중심 경제발전 모델이 저성장과 함께 양극화, 고용불안과 같은 다양한 사회문제를 야기함에 따라 새로운 발전 패러다임에 대한 관심과 요구도 그 어느 때보다 높아지고 있다. 이러한 일련의 환경 변화는 과거 제조업 중심의 경제성장을 주도해왔던 한국 공적보증제도에도 혁신을 촉구하고 있다. 신용보증기금은 2018년 현재 총 보증잔액 50.5조원을 보유한, 한국에서 가장 큰 규모의 공적보증기관이으로 지난 1976년 설립 후 40여 년간 산업육성과 시장안정이라는 두 가지 정책적 목표를 달성하기 위해 다양한 산업 분야와 기업에 신용보증을 제공해왔다. 1997년 IMF 외환위기, 2008년 글로벌 금융위기 등 국가적 위기 때마다 시장안전판 역할을 성공적으로 수행하며 한국경제가 신속히 위기에서 벗어나는데 공헌하기도 했다. 그러나 이제 신용보증기금은 과거의 성과와 역할에 얽매이지 않고, 급변하고 있는 경제 기술환경 속에서 또 다른 역할을 모색하고 있다. 구체적으로는 중소기업에 대한 보증지원이라는 기존 역할에서 한발 나아가, 혁신생태계 조성, 데이터뱅크 플랫폼 구축, 사회적가치 확산을 위한 전사적 사업구조 혁신을 단행하고 있다. 본 보고서에는 환경변화에 부응해 새로운 역할을 수행하고자 노력하는 신용보증기금의 활동과 성과를 담았다. 여기에 제시된 신용보증기금의 사례들은 벤처캐피탈이 활성화된 서양 국가들과 달리, 정책금융 역할이 상대적으로 중요한 아시아 지역의 중소기업 금융 활성화에 효과적인 정책적 시사점을 제공할 수 있을 것으로 기대한다.

• Journal of Convergence for Information Technology
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• v.12 no.4
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• pp.286-302
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• 2022

This study examined the dynamic role that automation has had upon employment, productivity, and profitability. For the analysis, 342 companies of the Workplace Panel Survey of the Korea Labor Institute conducted from 2005 to 2015 was used. For analytical models, the fixed effect model, which is capable of controlling the endogeneity problems of variables, was used. According to the analysis results, the increased ratio of automation in Korean companies (1) resulted in the increase of turnover in the short and long terms, a temporary decrease in employment, and (2) a decrease of productivity in the short and medium terms, and thereby (3) failing to change profitability in a positive manner.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.4
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• pp.217-231
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• 2018

In Korea, small and medium sized domestic enterprises(SMEs) play an pivotal role in the national economy, accounting for 99.8% of all enterprises, 87.9% of total employment, and 48.3% of production. and SMEs were driving a real force of the development of national economy in many respects such as innovation, job creation, industrial diversity, balanced regional development. Despite their crucial role in the national development, most of SMEs suffer from a lack of R&D capabilities and equipments as well as funding capacity. Government-Supported Research Institute(GRI) can provide SMEs with valuable supplementary technological knowledges and help them build technological capacities. so, In order to effectively support SMEs, government and GRI must be a priority to know about the factors influencing the performance related to technology transfer and technological collaborations. The purpose of this study is to analyze the influence of Innovative competences and CEO's entrepreneurship on Organizational performance in ICT small and medium enterprises, including the moderating effect of Social capital. This study adopted research variables such as Innovative competence, CEO's entrepreneurship as independent variables, with Organizational performance as a dependent variable, including the moderating variable of Social capital. 1,200 companies data which in the field of ICT SMEs were collected from the survey. The result of this empirical study is summarized as follows, First, CEO's entrepreneurship was confirmed to have a significant effect on organizational performance, and social capital variables were confirmed to have a moderating effect between entrepreneurship and organizational performance. Second, it was found that the company's Innovative competence was significantly affected the organizational performance. and also that social capital variables moderating effects. From these findings, it was confirmed that the Innovatibe competence plays an important role in influencing corporate performance.

• International Commerce and Information Review
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• v.16 no.3
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• pp.53-71
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• 2014

This study analysis the current status and policies of Korean Medium Sized Enterprises, and compared with those of U.S and Germany Recently the number of Korean Medium Sized Enterprises is highly increased. But the average sales, employment, and export which can be the indicator for growth were decreased, particularly the decrease of R&D intensity was remarkable. There are 3 policies suggestions necessary to accelerate growth of Medium Sized Enterprises. First, reform the system for Medium Sized Enterprises to grow their activity. There need to direct support as well as arrange governmental regulation. Second, need to increase R&D aid for enhance innovative competence of MSE. Lone-term continuous support for R&D is most import for promoting competitive Medium Sized Enterprises. And the lastly, for successful supporting policy there need to modify the comprehensive criterion for present Medium Sized Enterprises.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.5
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• pp.141-151
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• 2016

The purpose of this study is to analyze the effects of the international marketing program (hereunder refer to as 'program') among the programs to support export conducted by the Small and Medium Business Administration. Especially, this study aims to analyze the effects of the program to increase in export for small - medium enterprises of less than 7 years (base on Item 2 of Article 2 of Act on Support for Small and Medium Enterprise Establishment). In order to achieve the purpose above, export result for 1,690 companies which participated through Gyeonggi District Small and Medium Business Administration in 2014 and 2015 were selected among the 843 companies that applied to the program through 12 local small and medium business administration in Korea and quantitative analysis on export performance of 1,690 companies is conducted in this study. In this study, main variables were selected by investigating advanced researches related to export performance of company based on the existing studies. And also, samples have been collected from companies in Gyeonggi area for this research since the companies in Gyeonggi area have been ranked as the 1s annually and the companies in Gyeonggi area employ the highest number of people per industry. As a result of actual proof analysis, Firstly, it was suggested that the program influences positively on the export performance of small-medium enterprises. Secondly, the program shows that the program influenced positively on the export performance of companies with less than 7 years. Lastly, it suggested that the program influenced more positively on the small - medium enterprises with less than 7years than normal small - medium enterprises. By adding the export performances of companies in Ulsan area of which the scale of import and export is the 2nd largest and companies in Seoul area, that participated in the program during the same period, I would like to conduct follow- up research if the significant results are obtained or not.