• Venture DIGEST
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• s.73
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• pp.26-26
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• 2005

모두 알다시피 기업의 가장 근본적인 목표는 이익창출이다. 게다가 그 이익이 최소한의 비용으로 이루어진다면 그것은 더욱 빛난다. 전통죽을 비롯해 장터국밥 등의 마케팅, 판매, 컨설팅 사업으로 이미 온라인 음식판매 부분에서는 필적할 상대가 없을 만큼 유명해진 ‘쿨앤쿨(전 에프알엠)’의 곽상준 대표는 작은 미다스의 손이다. 용돈을 벌기 위해 인터넷 장터에 뛰어 든 이후로 월 매출 1억여 원의 어엿한 사업체를 꾸리기까지, 그의 행보는 거침이 없다.

• Journal of Korea Society of Industrial Information Systems
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• v.21 no.1
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• pp.83-92
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• 2016

This paper is intended for small businesses, and small-scale empirical analysis of the peripheral region has a research model of the relationship between consulting factors that are studied in various aspects of the existing and business performance. In other words, a model that is presented in the study with reference to the existing verification as to whether any association exists between management consulting factors and business performance targets in wonju region auto parts production enterprises. Consulting factors were modeled separately by the consumer and supplier factors as business performance and financial performance were divided into non-financial performance, we designed the model parameters as set by the corporate culture. Research consulting consumer factors and supplier factors business performance (financial and non-financial) showed that having a significant impact on corporate culture, set as a parameter also having a positive effect on business performance It showed that.

• Proceedings of the KAIS Fall Conference
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• 2008.05a
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• pp.343-346
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• 2008

기업 컨설팅은 조직의 기술 및 경영에 대한 문제점을 분석하고, 대책을 연구해 경영기법이나 운영에 관한 전문적인 자문활동을 수행하는 것이다. 그러나 특히 경영능력과 경험이 부족한 중소기업에게는 그 필요성이 크게 대두되고 있으나 업무 생산성 및 품질에 대한 의식이 미흡하고, 조직 비활성화가 상존하는 경우가 많다. 또한 기업 내부의 문제점 발견 및 발전방향 등에 대한 전략적 수립이 대표자의 주관적 입장에만 의존하는 실정으로 급변하는 경영환경에 적응하여 성공으로 이루어지기 위해서는 관련 외부 전문가의 참여가 필요시되고 있다. 따라서 본 연구에서는 국내 정보화에 관한 컨설팅 서비스품질의 구성요인으로 크게 서비스 제공과정의 과정품질, 결과품질, 서비스 비용으로 대별하여 분석 비교하였으며, 또한 서비스품질에 미치는 영향에 차이가 있는지를 실증적으로 증명하고자 하였다. 결과적으로 서비스 품질이 고객만족에 미치는 영향 및 재이용의도와 구전의도와의 관계를 밝힘으로서, 서비스 품질이 기업의 수익성에 크게 기여하는 중요한 요소임을 제시하고자 한다.

• Journal of Convergence for Information Technology
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• v.9 no.4
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• pp.88-99
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• 2019

The objectives of this study is to Systematic literature review of internationalization of SMEs. Due to the economic characteristics of Korea, which depends on economic growth by exports, internationalization has become an essential management activity, not an option for SMEs. As a result, more than 400 studies related to the overseas expansion and internationalization of SMEs have been published in the past 20 years, focusing on major academic journals (such as KCI). Accordingly, the research trends used as advance research in internationalization research were analyzed of SMEs. Research targets were defined as the internationalization of SMEs and searched through 'RISS' (Research Information Sharing Service) as 'internationalization', 'global ', 'export', 'overseas expansion' and 'theory'. The analysis was carried out using a Systematic literature review. It was selected as the 76 studies and According to international research subjects and characteristics, the four areas of internationalization motive, process, outcomes, and support were analyzed. The results of the study confirmed that the most active research is focused on internationalization outcomes. This study could provide a support and the parties concerned in the ecosystem of SMEs in Korea with implications for the SMEs overseas market.

• Journal of Convergence for Information Technology
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• v.9 no.1
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• pp.116-122
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• 2019

In recent years, small and medium-sized businesses are rapidly changing to an industrial structure where process/quality/energy data aggregates can be automatically or real-time to achieve global competitiveness. In particular, real-time information analysis produced in the production process of small businesses is evolving into a new process process that analyzes, predicts, prescribes and implements significant performance of small businesses. In this paper, we propose a platform-building model that can transform the automated production information system of small businesses into big data so that they can upgrade data that is generated by small businesses. The proposed model has the capability to support operational efficiency (consulting and training) and strategic decision making of small businesses by utilizing a variety of data on the basic information of products produced by small businesses for data collection by smart SMEs. In addition, the proposed model is characterized by close cooperation between small and medium-sized businesses with different regional characteristics and areas of information sharing and system linkage.

• The Journal of the Korea Contents Association
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• v.9 no.7
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• pp.333-341
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• 2009

This study was undertaken for Korean small and medium size enterprises(SME) support policy that conduct to 10 supporting sector. As a result of analysis, this study found out similarity and duplication for SME support policy under the influence of that support system and supporting body had a problem with complexity and multi-function. Therefore, the implication of this study is that typology analysis of supporting reality and support system improvement for the SME

• Journal of the Korea Convergence Society
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• v.10 no.1
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• pp.163-176
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• 2019

The purpose of this study is to examine the impact of PM consultant leadership competence on consulting repurchase intention and the impact of SME CEO participation on consulting repurchase intention. The validity of the measurement model was secured through CFA (Confirmative Factor Analysis) for the questionnaire data, and consistency was secured through the same method convenience, and significant results were obtained. In other words, not only the ability of PM consultant in repurchase of consulting is important, but also confirms that repurchase intention differs according to the participation of manager. Therefore, the performance that manager feels depends on the degree of manager's interest in repurchase and plays an important role in repurchase. As a result, it is important for PM to report to manager and / or make the manager participate in consulting process so that manager can be interested. In this study, it is difficult to generalize the relationship between PM's leadership role and manager's involvement in the repurchase intention. However, it is meaningful that PM's competence as well as management's participation are very important, and that this study figured out which drection PM's leadership should focus on. The purpose of this study is to investigate the effect of the variables on the repurchase intention.

• 한국벤처창업학회:학술대회논문집
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• 2018.04a
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• pp.23-25
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• 2018

본 연구는 우리나라가 글로벌 시장에서 4차 산업혁명 시대를 주도하는데 필요한 4차 산업혁명 전문가 양성에 초점을 두고, 4차산업혁명전문대학원 설립방안을 제시하고자 한다. 이를 위하여 국내 타특수대학원인 창업대학원과 컨설팅대학원을 비교고찰하였고, 해외 타전문대학원인 일본 회계전문대학원과 일본 법학전문대학원을 비교고찰하였다. 그 결과, 4차 산업혁명 전문가 양성을 위하여 4차산업혁명전문대학원 설립방안을 다음과 같이 제시하고자 한다. 첫째, 4차산업혁명전문대학원은 4차 산업혁명 전문가 양성을 위한 차별화되고 융합화된 교과과정으로 2~3년제 전문대학원 석박사과정으로 운영될 필요가 있다. 둘째, 4차산업혁명전문대학원은 전문석(박)사 학위과정이므로 교육의 내실화를 위하여 야간보다는 주간과정으로 운영될 필요가 있으며, 트랙제를 적극 활용하여 경영학, 회계학, 법학, 창업학, 공학 등 학제간 융합적 교과과정으로 설계되어야 한다. 또한 이론교육과 실무교육의 균형적 교과과정으로 실무교육이 전체 교육과정에 30% 이상이 되도록 해야 한다. 셋째, 4차산업혁명전문대학원은 정부(중소벤처기업부)의 전략적인 재정 지원이 필수적이며, 재정 지원과 함께 교육의 질에 대한 평가인증을 지속적으로 받아야 할 것이다. 또한 장기적으로는 중소벤처기업부의 창업대학원 및 컨설팅대학원이 4차산업혁명전문대학원으로 통합될 필요가 있다.

• Journal of Venture Innovation
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• v.6 no.3
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• pp.131-148
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• 2023

This study analyzed the effect of marketing ability of SMEs using online export marketing on market performance. Small and medium-sized enterprises (SMEs) are making efforts to expand their markets from the domestic market to the overseas market and increase sales. We studied the factors that can produce results in the fiercely competitive overseas market. A total of 400 export SMEs were surveyed, and 159 companies directly participating in online export marketing were selected as final targets. The survey was analyzed using SMART PLS 4.0 and SPSS 26.0 statistical programs, and research hypotheses were verified. The results of the study are as follows. First, it was found that the marketing ability of SMEs had a positive (+) effect on online export marketing. Second, it was confirmed that online export marketing had a significant positive (+) effect on market performance through its mediating role. In addition, the intensity of competition in the export market was found to have a moderating effect in online export marketing. The implications of this study are as follows. The theoretical basis was established that the marketing capabilities (product development capability, distribution capability, pricing capability, public relations capability) of exporting SMEs have a positive effect on overseas market performance through online export marketing. In the market, the use of online export marketing by SMEs can provide implications in that it can be an important means for overseas market development and performance. As a result, it is necessary to actively utilize online export marketing for SMEs to enter overseas markets and achieve results.

• Annual Conference of KIPS
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• 2012.11a
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• pp.1017-1020
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• 2012

최근 정보화의 급속한 발전과 함께 다양하고 첨단화된 서비스를 제공하기 위해 개인정보에 대한 의존도 및 활용도가 높아지고 있다. 특히 오늘날 개인정보는 사회의 모든 분야에서 없어선 안 되는 필수재 역할을 하고 있고, 이러한 이유로 개인정보보호는 단순히 개인의 권익에 관한 문제로 국한되지 않고, 기업의 사활을 좌지우지하는 비즈니스 이슈로 대두되고 있다. 따라서 본 논문에서는 보안 컨설팅을 중소기업을 대상으로 제공하여 개인정보를 보다 안전하게 보호하고 중소기업 또한 기업 활동에 지장이 없게 도와줄 수 있도록 설계하고 구현한다.