• Title/Summary/Keyword: 중국 포스터

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(De-)politicization Characteristics of the Chinese Dress Represented in Propaganda Posters (중국 현대 복식의 (탈)정치적 특성 -선전 포스터에 나타난 사례를 중심으로-)

  • Wu, Dan;Yim, Eun-Hyuk
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.4
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    • pp.477-491
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    • 2015
  • This study analyzes Chinese dresses featured in propaganda posters since the mid-$20^{th}$ century as well as explores the political characteristics of dress. This study used an in-depth interview method to investigate information from 10 Chinese familiar with public awareness and donning practices of the Chinese from 1949 to present. Interviews and analysis provided the following conclusions. First, Zhongshan-zhuang, Liening-Zhuang and Bulaji were widely worn in the Reconstruction because of the revolutionary spirit; in addition, Huayishang also became simultaneously popular as a means to reflect the new aspects of socialism. Second, Jufu/Junbianfu were the most common dresses during the period of Cultural Revolution because the government used various mechanisms to control public opinion. Third, Western fashion began to enter the Chinese market and suit wearing by the Chinese became a symbol of the Reformation and Open-door policy. Traditional dress is no longer a symbol of Feudalism and is a part of Chinese culture that has been reaccepted in the Reformation and Open-door times. Finally, during these 60 years, Chinese dress has obvious political characteristics, but began to change. The changes of political characteristics were, de-politicization expressed by the introduction of Western ready-made, permissions for traditional dress and diversification/ individualization.

A Comparative Study on Relationship between Advertising Sociology and Illustration - Focused on the Images of Modern Women in Commercial Posters in Korea and China- (일러스트레이션과 광고 사회학의 관계 - 한국과 중국의 상품광고 포스터속의 근대 여성이미지를 중심으로-)

  • Jang, Mee-Kyung
    • Archives of design research
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    • v.18 no.2 s.60
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    • pp.27-36
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    • 2005
  • Illustrations in advertisement uses various social and cultural codes to stimulate the desire to buy in consumers in the first place, since this is an economic phenomenon orchestrated to sell a product. Hence, factors outside the product per se, such as tradition, social issues and class consciousness are introduced. Especially, in modern advertisement a strategy is adopted to differentiate standard products produced by mass production. In order to do so, such factors as mentioned above become as important as physical characteristics of the product per se and its usage value. As a result, phrases or images used for advertisement can have independent influences on the society irrespective of the sales effects on the product. In this respect, it is fair to state that advertisement reflects the phases and consciousness of a given period as a cultural phenomenon. Therefore, based on the premise of characteristics and roles attributed to the advertisement, this thesis proposes to make a comparative study on the images of women in commercial advertisement in Korea during Japanese Imperialism and China during Cultural Colonial period dating from 1900 to 1945. The starting point of this research will cover the period of foreign trade and Japanese Imperialism in Korea and interference of Western Power in China. It will also investigate on the birth of Korean advertisement by Japanese Imperialists and Chinese modern advertisement along with the modernization of Shanghai. Then, I propose to present the illustrations of women in advertisements based on comparative study of their characteristics and expressions as observed in several case studies both in Korea and China. Connotative meanings in such advertisement will be investigated in the context of political, economic and cultural dominance.

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국제학술회의 참관기 - 제14차 국제형태학 심포지엄

  • Lee, Heung-Sik
    • The Science & Technology
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    • v.30 no.11 s.342
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    • pp.67-69
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    • 1997
  • 지난 9월10일부터 3일간 중국 북경에서 열린 제14차 국제형태학심포지엄엔 30여개국에서 6백여명의 학자들이 참석했고 우리나라에선 28명이 참가하여 24편의 논문을 발표했다. 이번 심포지엄에선 연세의대 박경아교수가 유창한 영어로 진행을 맡아 인기를 끌었고 가톨릭의대 한승호교수 등이 논문을 발표했으며 아주대 이제만교수가 '손금에 의한 유전진단'을 포스터로 발표해 관심을 모았다.

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Visual Representation of Fear Appeals in Chinese Public Service Advertising -Focused on HuangHe Award-winning Public Service Posters- (중국 공익광고에 나타난 공포소구의 시각적 표현 -중국 황하상(黃河奬) 공익포스터를 중심으로-)

  • Tao, Jin;Yang, Jong Hoon;Lee, Sang Eun
    • The Journal of the Korea Contents Association
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    • v.19 no.2
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    • pp.379-392
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    • 2019
  • Public service advertising is a form of communication activity performed to increase public interest. In order to improve the effectiveness of public service advertising, it is necessary to formulate advertising strategies that can actually induce positive action changes. China has various social problems because of dramatic social changes, which call for implementing public service advertising. This study aims to improve the persuasive effects of Chinese public service advertising by addressing effective communication strategies. In particular, we selected 33 works that use fear appeals from 2016 HuangHe Award-winning posters and analyzed their visual representation of fear appeals. The results suggest that fear appeals are frequently used in safe driving and anti-smoking campaigns. In addition, main colors of these posters were black and white. The main fearful images were often represented in a form of 'fact' and 'factual conception' and in the type of 'picture.' They also have features of implicit association' and 'exaggeration'. This study has a significance in terms of providing theoretical and empirical information to future research on improvement of public service advertising in China.

Korea Young Astronomers Meeting in East Asia Young Astronomers Meeting 2015 (EAYAM 2015 참가 결과 및 한국 젊은 천문학자들의 모임 활동현황 보고)

  • Kang, Yijung;Kim, Dohyeong;Kim, Yoonyoung;Kim, Jin-Ah;Heo, Jeong-Eun;Moon, Jun-Sung;An, Sung-Ho;Jo, Kugseob;Hyun, Hwasu;Hyun, Minhee;Park, Jintae
    • The Bulletin of The Korean Astronomical Society
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    • v.40 no.1
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    • pp.87.1-87.1
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    • 2015
  • 한국 젊은 천문학자들의 모임 (Korea Young Astronomers Meeting, KYAM) 소속 9명의 회원은 한국천문연구원의 지원을 받아 2015년 2월 9일부터 4일간 대만 타이페이에서 개최된 East Asia Young Astronomers Meeting (EAYAM) 2015에 참석하였다. EAYAM은 한국, 대만, 일본, 중국 등 동아시아 4개국의 젊은 천문학자 간의 교류 및 연구 증진을 위하여 정기적으로 열리는 모임으로, 2003년 대만, 2006년 일본, 2008년 중국, 2011년 한국에서 차례로 개최되었으며, 2015년 다시 대만에서 5회째를 맞이하였다. 참석한 KYAM 회원들은 구두 발표(5명)와 포스터 발표(2명)를 통해 자신의 연구결과를 알릴 수 있었다. 뿐만 아니라, EAYAM에 참석한 여러 국내외 젊은 천문학자들과 다양한 정보를 공유하고 친분을 쌓을 수 있었다. 다음 EAYAM은 3년 후 일본에서 개최 될 예정이며, 이에 대한 자세한 사항들은 논의 후에 공지 될 예정이다. 한편, KYAM은 지난 해 한국천문학회 가을학술대회에서 정기모임을 개최하였으며 그간의 성과를 보고하고 회원들의 의견을 수렴하는 논의 및 친목도모의 시간을 가졌다. 이 포스터 발표를 통하여 우리는 KYAM 소속 학생들의 EAYAM 2015 참가 결과와 지금까지의 KYAM의 활동, 그리고 향후 계획 등을 보고할 것이다.

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제4회 East Asia Young Astronomers Meeting 개최결과 보고 및 한국 젊은 천문우주과학자들의 모임 현황

  • Heo, Hyeon-O;Lee, In-Deok;Jo, Yeong-Su;Gang, Mi-Ju;Kim, Mi-Ryang;Sin, Yun-Gyeong;Lee, Yeong-Dae;Im, Beom-Du;Im, Yeo-Myeong;Jeon, Lee-Seul;Jeong, Ui-Jeong
    • The Bulletin of The Korean Astronomical Society
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    • v.36 no.2
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    • pp.139.2-139.2
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    • 2011
  • 한국 젊은 천문우주과학자들의 모임 (Korea Young Astronomers Meeting, 이하 본 모임)은 2011년 2월 13일부터 5박6일간 제주도에서 'The 4th East Asia Young Astronomers Meeting' (이하 EAYAM2011)을 개최하였다. EAYAM은 한국, 대만, 일본, 중국 등 동아시아 4개국의 젊은 천문우주과학자들의 교류와 연구 증진을 위하여 3년에 한 번씩 열리는 모임으로, 2003년 대만, 2006년 일본, 2008년 중국에 이어 4회째를 맞이하였다. EAYAM2011에는 한국 36명, 대만 19명, 일본 14, 중국 23명, 태국 1명 등 총 93명이 참여하여 구두발표 (71편) 및 포스터 발표(23편)를 진행하였다. 초청강연은 천문연구원의 김종수 박사, ISAS/JAXA의 Munetaka Ueno 교수 (일본), 상하이 천문대의 Cheng Li 교수 (중국), ASIAA의 Jeremy Kim 교수 (대만) 등 총 4편이 있었다. 참가자들은 발표 외에도 휴식시간을 이용하여 다양한 토의를 할 수 있었으며, 셋째 날 오후에는 다 함께 성산일출봉을 방문하여 제주도의 자연 경관을 둘러보며 친분을 쌓았다. 차기 EAYAM은 4개국의 순환개최 방식에 따라 2014년경 대만에서 개최하기로 결정되었다. 또한 2010년 8월 26일부터 2박3일간 일본에서 개최된 제 4회 JKYAM (Japan-Korea Young Astronomers Meeting)에 18명이 참가하였고, 차기 KJYAM (Korea-Japan Young Astronomers Meeting)은 한국에서 2012년 2월 21일부터 3박 4일 일정으로 개최하는 것을 목표로 준비하고 있다. 그리고 2011년 8월 5일-6일에는 '한국 젊은 천문우주과학자들의 모임 정기모임'을 개최하여, 회원들이 한 자리에 모여 1년간의 활동을 정리 하고 회칙 초안의 세부조항을 논의하는 기회를 마련하였으며, 본 모임의 차기 임원진을 선출하였다.

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Changes in the Socialistic Planned Economy System and Propaganda of Animation - Focusing on China - (사회와 시장의 체제전환이 애니메이션 프로파간다 표현방식에 미치는 영향- 중국사례를 중심으로-)

  • Kim, Jin-Young
    • Cartoon and Animation Studies
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    • s.40
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    • pp.83-107
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    • 2015
  • Propaganda is often accepted as the political promotion that had used mostly by the socialist states during the First and the Second World Wars and the Cold War and by Hitler who governed Germany. Therefore, cases of the study on the image and picture propaganda were mostly posters or films of the socialism period when the propaganda was active. However, today it is not easy any more to find propaganda of the clear promotion characteristic as the past. In these modern times, it has changed into metaphorical propaganda based on 'persuasion', rather than publicity like past. Therefore, it has been changing from the direct promotion of the past into the indirect persuasion; and from the raw, direct and powerful publicity and claim into the soft and metaphorical persuasion and appeal. Thus, investigating again the contemporary propaganda will be an important element in analyzing contemporary images. The animation, selected as a target of the analysis of propaganda, exists in various ways in various images of the modern times, which is not too much to say that today's society is the television society. Besides, the animation is the image that can cover all ages as men and women of all ages can watch, so it is proper for analysis of the contemporary propaganda of metaphorical, indirect and various forms.

Study of Chinese Propaganda Paintings from 1949 to 1966: Focusing on Oil Paintings and Posters (1949년~1966년 시기 중국 선전화 연구 - 유화와 포스터를 중심으로)

  • Jeon, Heui-Weon
    • The Journal of Art Theory & Practice
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    • no.4
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    • pp.77-104
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    • 2006
  • The propaganda paintings in oil colors or in forms of posters made from 1949 to 1966 have gone through some changes experiencing the influence of the Soviet Union Art and discussion of nationalization, while putting political messages of the time in the picture planes. The propaganda paintings which have been through this process became an effective means of encouraging the illiterate people in political ideologies, production, and learning. Alike other propaganda paintings in different mediums, the ones which were painted in oil colors and in the form of posters have been produced fundamentally based on Mao Zedong's intensification of the literary art on the talks on literature at Yenan. Yet, the oil paintings and posters were greatly influenced by the socialist realism and propaganda paintings of the Soviet Union, compared to other propaganda paintings in different mediums. Accordingly, they were preponderantly dealt in the discussions of nationalization of the late '50s. To devide in periods, the establishment of People's Republic of China in 1949 as a diverging point, the propaganda paintings made before and after 1949 have differences in subject matters and styles. In the former period, propaganda paintings focused on the political lines of the Communists and enlightenment of the people, but in the latter period, the period of Cultural Revolution, the most important theme was worshiping Mao Zedong. This was caused by reflection of the social atmosphere, and it is shown that the propaganda painters had reacted sensitively to the alteration of politics and the society. On the side of formalities, the oil paintings and posters made before the Cultural Revolution were under a state of unfolding several discussions including nationalization while accepting the Soviet Union styles and contents, and the paintings made afterwards show more of unique characteristics of China. In 1956, the discussion about nationalization which had effected the whole world of art, had strongly influenced the propaganda paintings in oil colors more than anything. There were two major changes in the process of making propaganda paintings in oil colors. One was to portray lives of the Chinese people truthfully, and the other was to absorb the Chinese traditional styles of expression. After this period, the oil painters usually kept these rules in creating their works, and as a result, the subject matters, characters, and backgrounds have been greatly Sinicized. For techniques came the flat colored surface of the new year prints and the traditional Chinese technique of outlining were used for expressing human figures. While the propaganda paintings in oil colors achieved high quality and depth, the posters had a very direct representation of subject matters and the techniques were unskilled compared to the oil paintings. However, after the establishment of People's Republic of China, the posters were used more than any other mediums for propagation of national policy and participation of the political movements, because it was highly effective in delivering the policies and political lines clearly to the Chinese people who were mostly illiterate. The poster painters borrowed techniques and styles from the Soviet Union through books and exhibitions on Soviet Union posters, and this relation of influences constantly appears in the posters made at the time. In this way, like the oil paintings, the posters which have been made with a direct influence of the Soviet Union had developed a new, sinicised process during the course of nationalization. The propaganda paintings in oil colors or in forms of posters, which had undergone the discussion of nationalization, had put roots deep down in the lives of the Chinese people, and this had become another foundation for the amplification of influences of political propaganda paintings in the following period of Cultural Revolution.

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Socialist Pop After Cultural Revolution (문화혁명기 이후의 중국의 사회주의 팝아트)

  • Park, Se-Youn
    • The Journal of Art Theory & Practice
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    • no.6
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    • pp.27-50
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    • 2008
  • This thesis examines contemporary Chinese painting after the Cultural Revolution(1966~76), focusing upon so-called "Chinese Pop art", which I termed as "Socialist Pop art". I considered the art of this period within the broader context of social changes especially after the Tienanmen incident of 1989. After the Cultural Revolution during which idolization of Chairman Mao was at its peak, one of the major changes in communist China was that an anti-Mao wave was generated in almost every social class. For example, novels that revealed the hardships during the Cultural Revolution were published. Posters that openly criticized the Maoism were also produced and displayed on the walls, and demand for democracy spurred widespread activist movements among young generations. These broad social changes were also reflected in art. A variety of art movements were introduced from the West to China, and after a period of experimentation with the new imported styles, artists began to apply the new artistic idiom to their works in order to visualize their own social and political realities they lived in. It was a shift from earlier Socialist Realism to a new expression either directly or indirectly, "Socialist Pop", an amalgam of Socialist Realism and Pop art tradition. After the 1989 crackdown of Tienanmen Square protest, when communist government quelled with brutal measures the students, workers, and ordinary people who rose for democracy, greater urge to protest the Deng Xiaoping regime emerged. This time coincided with the gradual emergence of art using Pop art vocabulary to satirize the social reality, the Socialist Pop art, along with many other art forms all with avant-garde spirit. One of the most frequent subjects of Chinese Pop art was visual images of Chairman Mao and his Cultural Revolution, and new China that was saturated with capitalism, which tainted the Chinese way of life with a Western way of consumerism and commercialism. The reason for the popularity of Mao's image was spurred by the "Mao Craze" in the early 1990's. People suddenly began to fall in a kind of nostalgia for the past, and once again, Mao Zedong was idolized as an entity who can heal the problems of modern China who had been marching towards their ultimate destination, the economic development. But this time Chairman Mao was no more an idol but just a popular, commercial product. He is no more an object of worship of almost religious nature but he has become an iconography symbolizing the complex nature of present Chinese society. During this process of depicting the social reality, Chinese artists are making the authority and sanctity of Maoism ineffective. Dealing with this new trend of contemporary Chinese art in view of "Socialist Pop art" two manners of re-creating Pop art can be illustrated: one that incorporates the propaganda posters of the Cultural Revolution; the other borrows from Chinese traditional popular imagery or mass media, such as photos taken during Mao era. What is worth mentioning is that these posters and photos of the Cultural Revolution can be identified as 'popular' media, as they were directed to educate the popular mass, thus combination of this ingenuous pop media with Western Pop art can be fully justified as a genre unique to China. Through this genre, we can discover a new chapter of the Chinese contemporary painting and its society, as their Pop art can be considered as self-portraits true to their present appearances.

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