• 복식
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• 제64권1호
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• pp.89-105
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• 2014

This study researched the changes in everyday wear in China since the mid-20th century. The study was conducted by interviewing 13 Chinese persons who were familiar with the public awareness and donning practices of the Chinese from 1949 to now, and the results were analyzed through categorical analysis and subject analysis. First of all, due to the influences of Zhongshan-zhuang, Liening-zhuang and Bulaji, political characteristics were represented the most during the reconstruction time, and during this time, Jieyueling also became famous. Second, during the period of the Cultural Revolution, the government used many mechanisms to control people's thought, so Junfu/Junbianfu and sailor shirt were the most common clothing. Third, information from the West began to enter the Chinese market and it started to influence and change the Chinese thinking. Suit, bat wing sleeves, colorful skirt, flares and jeans became more and more popular in the reform and open times. Fourth, during the personality expression time, people not only copied fashion icons' styles, but also created new styles like sexy, cute, ethnic, K-pop, street, and DIY style, in order to show their personality. Finally, during these 60 years, the changes of Chinese everyday wear were characterized by de-politicization, ready-made, diversification and individualization.

• 한국의상디자인학회지
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• 제22권4호
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• pp.63-78
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• 2020

Korean Chinese, immigrants to China, have developed their own traditional costume culture. This paper aims to analyze the traditional costume culture of the Korean Chinese and to provide data for posterity. The research methods are literature research, survey research, and analysis research. The results are as follows: According to the changes over generations, the top of women's Hanbok has changed in length as has the jeogori (jacket), the git (collar), and the gooreum (breast-tie). The width of the git, dong-jeong (thin white cloth-covered paper collar of Hanbok), the sleeve, and gooreum have also changed. The git and the barae (the curve part of the sleeve) have changed from straight patterns to curves. The skirt had changed in wrinkles arrangement, length, and silhouette. The men's Hanbok jeogori and sleeves were lengthened; the pants became wider and were lengthened, and the collar also became curved. The vest has not changed and the du-ru-ma-gi (coat) that once disappeared is being worn again; the bae-ja (vest) and magoja (over-jacket) are worn frequently in modern times. The garments mainly used natural fiber until the development of synthetic fibers, but the treand has been the use of luxurious natural fibers in modern times. The initial color pattern was achromatic, but that changed with the appearance of synthetic fibers, and nowadays it is mainly the garmetnt can display a variety of colors. In addition, hairstyles and shoes have been eveolved from traditional to modern styles.

• 마케팅과학연구
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• 제8권
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• pp.1-19
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• 2001

본 연구에서는 예로부터 우리 선조들이 일상생활에서 즐겨 마시며 생활의 문화를 표현 하여 오고, 심신을 수련하며, 정신문화로 표현하여온 전통다문화를 문화 관광삼품으로서 개발하기 위하여 관광상품의 특성을 알아보고, 다문화 특성을 이해한 후에, 다문화를 관광상품의 특성에 적용시켜서 프로그램을 구성하고 실행하여 보았다. 다문화 관광상품의 프로그램은 마중, 다자료실 차사발실 복식실로 이루워진 한국다박물관 관람, 다도시연 및 음다, 다례시연체험 다식만들기 체험 복식체험 도자 만들기 체험 자연염색체험으로 이루워진 선택 가능한 등의 다문화 체험, 배웅으로 구성하여, 실제로 일본, 중국, 미국, 유럽 각국의 관광객들에게 프로그램을 실시해 보았다. 이 프로그램 에 참가한 관광객들의 만족도를 아직까지 객관적 자료로 평가하지 못하였지만 표면적으로 관광객의 반응은 다문화를 중심으로한 우리민족의 유.무형의 문화를 직접체험하므로써 한국의 전통문화에 대한 독특성과 우수성에 대한 진정한 이해를 하게 되었고, 우리 민족의 매력적이고 차별화된 문화관광의 프로그램을 개발하여 한국 문화관광 상품의 경쟁력있는 모형을 구축하는데 기여하고자 하였다.