• Korea Petroleum Association Journal
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• s.296
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• pp.52-54
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• 2015

중국은 우리의 제1위 수출국, 제2위 투자국이면서, 우리는 중국의 제6위 투자국(한국기업 2.2만개 진출)으로 경제적으로 매우 밀접한 관계를 맺고 있다. 지난 5월 협회는 한-중 FTA 발효 대비와 동북아 오일허브 사업 현황 조사를 위해 중국을 방문하여 중국 산업현장을 둘러보았다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.3 no.2
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• pp.45-64
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• 2008

The purpose of this study is to help Korean information system companies go into the world markets. We studied how domestic IS companies could provide IS services for Korean companies working in Indonesia. We used survey and case study as a research method. As a result of the data analysis of 84 companies, we found the current status of information systems of which Korean companies were doing business in Indonesia. And through the case study of H industrial complex, S company, and C company, we found the problems and the solutions of the implementation of the information systems. We expect that this research helps Korean IS companies go into world IS markets.

• Management & Information Systems Review
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• v.30 no.1
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• pp.187-209
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• 2011

This study investigate the roles of national image and corporate image on perceived quality, brand image, brand loyalty and brand equity of Chinese brands and global brands that are doing marketing in China. Several implications of this study is following like these. First, national image is one of major influence factors that affect enough on perceived quality likewise factors like advertising, price, and distribution. It is important marketing tool to promote national image on the national perspective and need to do those kinds of marketing activities. Second, this study shows the result that corporate image that is measured by the items focused on abilities of corporations is also influence factors that affect on perceived quality. In this perspective, the corporate image focused marketing activities of Korean firms may be the one of effective tools. Consequently, this study explains the mechanism that national image and corporate image variables enhance perceived quality, and perceived quality enhances brand image, brand loyalty and brand equity.

• 발명특허
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• v.37 no.9
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• pp.38-43
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• 2012

앞으로 체결될 한중FTA에서 지재관련 분야의 협상을 통해서 제도적 조화가 원활히 이루어지지 않을 경우 제도의 부지 혹은 상이함으로 인해 우리 기업이 곤란을 겪지 않을까하는 걱정을 하게 된다. 중국과 우리나라는 비슷하면서도 다른 지식재산제도를 가지고 있기 때문에, 이에 대한 사전준비를 하지 않는다면 불측의 손해를 입을 수 있기에 특허 상표 및 디자인 관련 제도를 중심으로 양국 간 제도적 차이를 간단히 살펴보고자 한다.

• Journal of International Area Studies (JIAS)
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• v.22 no.2
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• pp.217-244
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• 2018

As Chinese insurance market grows rapidly due to market reforms, China got recognition as second-largest insurance market in the world in 2016. However Korean insurance companies have had difficulties to grow in Chinese insurance market despite Chinese participation in the World Trade Organization (WTO) and the growth of chinese insurance market. The reason for the decline in Korean insurance companies is economic retaliation due to the deployment of THAAD in Korea. However, this is not a fundamental reason. The underlying cause of the effects of economic retaliation is the result of insufficient negotiations in Korea-China FTA services sector. In Service sector of Korea-China FTA, the level of concession between Korea and China differs greatly, when comparing China and South Korea's FTA. In addition, it has only been a few years since China collected the position of the WTO Doha Agenda, which currently deals with concessions on intellectual property rights and services. More important is that the Korea-China FTA service sector, as it stopped short of being protected by the most-favored-nation state treatment level when Korean insurance companies entered China. Further negotiations to supplement the weak points in the Korea-China FTA service sector were promised in December 2017, but international tensions over THAAD deployment made it impossible to hold such negotiations. However, due to changes in international affairs in 2018, the first additional negotiation was decided and held. This paper implicates strategies of further negotiation between Korea and China for service and investment chapter. Consequently, the aim of this paper suggests directions how to re-enter Chinese insurance market to Korean insurance companies.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.9
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• pp.1147-1152
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• 2018

In the recent, Chinese insurance market has taken a introduction of InsurTech. It is a combination of insurance and fintech. This means that the policyholder design their own insurance and take out the policy on-line without insurance planner. This trend is remarkable issue. Growth rate of InsurTech in China have significantly been growing. In addition, Chinese insurance market has kept generally stable and fast growth rate, although Chinese forecasting economic growth is subject to massive uncertainties. Nevertheless, the increase in the number of Korean insurance companies fails to settle into Chinese insurance market due to lack of awareness about newness of Chinese insurance market. Moreover, Korean insurance company in China or planning to enter are not prepared for InsurTech yet. Chinese insurance market is valuable for Korean insurance companies. This paper suggests implications of re-entry into Chinese insurance market to Korean insurance companies by analyzing policies which could make environment to endorse Chinese insurtech and case of Chinese insurtech companies.

• Cartoon and Animation Studies
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• s.48
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• pp.311-332
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• 2017

Currently, the world is making efforts to develop cultural industries around more refined parts of the world. The development of cultural industries has far-reaching implications for promoting national brands and national image promotion as well as economic benefits. In particular, China hopes to advance into its own animation market because it has an extensive animation market. In 2005 The Chinese government, however, banned foreign animation market from entering the Chinese animation market. However, at that time, Chinese animation firms also saw considerable economic losses because they had to undergo almost everything from animation to distribution to rationing. In fact, the policy was designed to protect Chinese animations, but instead of preventing Chinese animations from developing original contents, it caused various problems such as China's animations, or the development of Chinese animation industries. In this thesis, we will explore the policy related to animation industry in China, research and development of animation industry, and establish the direction of development of Chinese animation industry through suggestion of improvement in Chinese animation industry. For starters, we have diversified the contents of the Chinese animation industry by adapting the contents of the Chinese animation to the global market through the globalization of contents, stories and materials. Currently, animation is developing beyond 3D,4D and VR but there is no shortage of animation experts in China, so it is necessary to nurture specialized professionals by opening a related department in China. Also, the government will establish a National Animation Industry complex to work in various animation companies. We expect to develop cultural contents through mutual cooperation between animation companies in China and the sharing of information sharing and collaborative research.

• 방재와보험
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• s.74
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• pp.64-67
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• 1997

본고는 우리나라 기업의 중국 진출이 활발해지면서 현지법으로 합작회사가 많이 설립되어 중국의 관련법규에 대한 이해와 숙지의 필요성이 대두되고 있다. 한국화재보험협회는 현지공장의 의뢰에 따라 설계단계에서부터 준공단계에 이르기까지 설계도면 검토 및 화재위험진단을 실시한 경험을 바탕으로 소방관련 국가기준중 자동화재경보시스템의 국가표준에 관하여 2회에 걸쳐 소개하고자 한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.5 no.1
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• pp.69-80
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• 2010

The purpose of this study is to help the companies that have the experience and know-how about ASP and that want to go abroad. This study analyzed information and communication infrastructure of Asia, foreign investment of Korean companies, and market attractiveness, selected China, Japan, Indonesia, and Malaysia as the target for the advance into overseas markets, and then suggested the strategy for ASP overseas markets. This study can contribute ASP-related venture company or entrepreneur.

• Electronics and Telecommunications Trends
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• v.17 no.3 s.75
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• pp.95-103
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• 2002

지난 2001년 11월, 중국의 WTO 가입이 승인되었다. 이는 과거 약 15년간 계속되어 온 중국 정부의 노력의 결과로, 중국은 IT 산업을 포함하여 경제 전반에 어떤 모양으로든 영향을 받게 될 것이며, 또한 중국을 매우 중요한 무역상대국으로 대하고 있는 우리에게도 적지 않은 영향을 미치게 될 것으로 보인다. 이에, 본 고에서는 중국의 WTO 가입이 중국 IT 산업을 포함한 경제 전반에 미치는 영향과 중국 시장에 관심을 가지고 있는 다국적 기업 및 우리나라 IT 산업에 미치는 영향을 살펴보고, 중국 시장 환경 변화에 따른 기회/장애 요인과 중국 진출을 고려하고 있는 업체들이 고려해야 할 사항에 대해 살펴보았다.