• Proceedings of the Korean Institute Of Construction Engineering and Management
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• autumn
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• pp.549-554
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• 2002

As the rate of housing supply is increased and consummer's diversified demand is changed. the direction of management of construction company is changed into marketing-based and the development of distinguished product. Therefore, this study purpose to establish the marketing strategy of apartment by the method of market segmentation. This study purpose to (1) analyze general methodology of apartment market-segmentation and positioning, (2) propose an alternative plan of apartment positioning for the effective marketing strategy. The method which was proposed in this study will be applied in strengthening the popularity of construction companies and the development of distinguished products.

• Design Convergence Study
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• v.15 no.2
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• pp.203-222
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• 2016

The age-friendly environments have the benefits that they provide not only the elderly, but also the disabled, children, pregnant, and young persons with the convenient environments. The study examined how degree the aged perceived their physical living environments were age-friendly. The data were collected from 525 old peoples living in Busan using by the person to person interview. All 34 items related to the age-friendliness of outdoor space and building, traffic, and housing were analyzed. The aged perceived that the agefriendliness of their living environments were mid-range. This implies that the improvements of their physical living environments were needed. The age-friendliness of housing area was the lowest among three areas. This means that the alternatives for improving the old persons' houses were needed. The characteristics which affected the aged' perception of the age-friendliness of physical living environments were economic level, housing type, home-ownership, and health condition.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.10
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• pp.635-646
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• 2016

This paper proposes a housing business model, where the presale and Chonsei housing are supplied under a presale system at the same time based on the characteristic correlation between the housing presale market and Chonsei market in Korea. Markowitz portfolio theory was used to review the risk diversification effects from the changes in the ratio between the presale housing supply and the Chonsei housing supply. The housing sale price indicator was used as a proxy variable to determine the presale housing supply. The housing Chonsei price indicator was used as a proxy variable to determine the Chonsei housing supply. The proposed housing business model was applied to major areas in Korea to examine the risk diversification effect. Comparisons of the regional portfolio analyses showed that the flexibility of the proposed housing business model can be quite effective because each regional housing market exhibits different characteristics. Market participants, such as developers, construction companies, consumers, and government, can expect various effects through the proposed housing business model. Nevertheless, policy support is necessary for practical applications of the proposed housing business model. In particular, public funds from the government need to be introduced.

• Korean Journal of Construction Engineering and Management
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• v.9 no.5
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• pp.104-115
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• 2008

Currently, reconstruction and remodeling are conducted to improve the performance of aged housing. Recently reconstruction has caused many problems such as wastes generation, wasting resources and real estate speculation, remodeling is drawing attention. Accordingly, remodeling business for aged housings gradually increasing, but the use of scheduling method not considering characteristics of remodeling deters construction in some construction types. Especially, in case of dismantling construction, the dismantling is delayed since the scheduling method not considering characteristics of remodeling is used. In case of remodeling, dismantling construction is ahead of other processes, if the dismantling construction is delayed, whole construction will be delayed and if speedy construction is conducted, the costs for remodeling will increase. Furthermore, existing remodeling for aged housing has been for rahmen(crossbeam and pillar) structure apartments, but since most apartments to be remodeled are wall-slab structure where dismantling takes a lot of weight, it is highly possible the dismantling construction is delayed. Thus, this paper is to establish scheduling method for the dismantling construction reflecting characteristic of remodeling to prevent delay of dismantling construction for remodeling of aged housing with wall-slab structure.

• Journal of Cadastre & Land InformatiX
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• v.49 no.1
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• pp.123-144
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• 2019

The purpose of this study is to grasp factors the increasing population growth rate of the region through the regional and housing market characteristics. This paper has used multiple regression as the dependent variable (average of the population growth rate of 85cities during the last five years) and the independent variables analyzed the regional and housing market characteristics on the average. The results of the analysis, The regional and housing market variables that have had a significant impact on the regional population growth rate over the last five years are birth rate, employment rate, production available population growth rate, apartment rate, resale rights rate, and apartment turnover rate and the number of businesses per thousand and has decreased. In other words, The regions where the population increased by region for the last five years were the ones with the transfer of public institutions (innovation cities) and land development among the Seoul metropolitan area and non-Seoul metropolitan area excluding Seoul and metropolitan cities. The results of this study is intentional to suggest Policy point of view for the balanced regional development presented at the government level for other the metropolitan area, such as the small and medium cities that are undergoing population decline.

• Journal of the Korean Geographical Society
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• v.45 no.2
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• pp.240-255
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• 2010

This empirical study researched the three major phenomena of differentiation of housing market under the large scale of new town construction in the metropolitan area, the spatial differentiation pattern of housing market due to the urban growth, and the relationship with the distribution of housing submarket and suburbanization. Yongin City, one of the most active growth cities among the metropolitan areas, is optimal place to investigate the spatial differentiation pattern of the housing submarket on the microscopic scale. Furthermore, Yongin City has not only the geographical benefit but also the strong influences from institutional, social, and environmental changes. This city is divided into four housing submarkets, where to Gangnam and Boondang, Gyeongbu and Youngdong expressway has significant effects. In addition, the housing tenure and size, household structure, educational background and income levels and so on also resulted in the differentiation of the housing submarket.

• Land and Housing Review
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• v.4 no.3
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• pp.287-294
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• 2013

Energy saving strategy for public housing is given a sizable portion in Land and Housing corporation. From this reason, the consumer's characteristics and energy consciousness of public housing dweller was derived from field survey for compare with sale housing residents characteristics. Utilities fees (e.g. gas and electric) for public housing residents was about 50 percent of sales housing dweller, but real energy consumption was accounting for 70% of sales housing residents in electric consumption. Among the respondents for public housing dweller up to 80 percentile of end-user comment that they have less demanding utilities fees. Given the major energy saving strategies, such as install EMS, make a teaching tool for children, sale housing residents is more proactive approach to participant energy saving strategies than public housing residents.

• The Journal of the Korea Contents Association
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• v.16 no.7
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• pp.168-178
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• 2016

The purpose of the study is to present an analysis of the expatriate leasing market for highly-paid professionals residing in Seoul. The effects of physical and locational attributes, range of amenities along with expat's national and industrial attributes on housing rents are being empirically evaluated based on transactions. Using lease transaction data for the period of 1994 through 2013, the results show that physical and locational attributes which have been proved to affect conventional housing value are also confirmed to affect leasing housing rent for expatriate. Also this study finds the following results. First, housing rent is found to be influenced by foreign residents' occupation. Therefore banking, petrochemical, insurer and pharmaceutical company affect positively on housing rent while mechanic firms influenced negatively to rent. Second, housing rent is found to be affected by foreign residents' nationalities. The results indicate USA and the United Kingdom have a positive effect while French has a negative effect on rent.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.707-715
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• 2023

This study utilized CART algorithm, a decision tree analysis method, to comparatively analyze factors affecting housing and residential environment satisfaction by region using data from Ministry of Land, Infrastructure and Transport's housing survey in 2020. First, in terms of residential environment satisfaction, accessibility to medical facilities and school district showed higher importance in metropolitan cities and areas compared to other regions, whereas safety from accident showed the opposite trait, showing difference between region. Second, housing characteristics were important in housing satisfaction, indoor environment level satisfaction and indoor safety and hygiene being important in almost all regions, while residential environment characteristics were more important in residential environment satisfaction and influencing factors were relatively evenly distributed. In order to generalize these regional characteristics, research using time series data needs to be conducted later.

• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.488-499
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• 2017

This study analyzes the effects of residential satisfaction factors of small sized housing, according to the costumer groups based demographic aspects. To attain the goal of this study, we set 8 groups (male and female : 2 groups, ages : 3 group, marriage : 2 groups, including whole group : 1) and selected 6 independent variables such as the social factor, economic factor, accessibility factor. external comfort factor, physical factor, and convenience of living factor. As a result, it is found that the economic factor has the statically significant determinant in all the 8 groups, with big positive coefficient. And the convenience of living factor is another important significant determinant in 6 groups. But the physical factor shows low the significant influence or insignificant influence in the all groups. Other factors, such as the external comfort factor, the social factor, accessibility factor. and convenience factor, are different depending on the groups.