• Journal of Fashion Business
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• v.23 no.4
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• pp.112-126
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• 2019

The objective of this study was to investigate visual elements of steampunk fashion and provide base line data for innovative fashion design ideas and products. We investigated design characteristics of steampunk fashion style shown in 3 movies and 3 animations. Based on the investigation, the research drew intrinsic value of steampunk fashion from three brands 'Vivienne Westwood', 'Dolce & Gabbana' and 'Alexander McQueen'. As the research analyzed movies and animations revealing steampunk style, various characteristics were found and assorted into similar categories. Subcategories of steampunk fashion are pluralism, rebellion and heterogeneity. The followings are result of analyzing three designer collection listed above. First, steampunk fashion made by designers used various color and materials to express multi-pluralistic(multiplicity) characteristic. Second, fashion style in collections revealed artistic and experimental design. This adventurous and innovative characteristic is categorized as rebellion feature. Third, steampunk fashion style used mix-match of unexpected materials or unbalanced silhouette to create a complete fashion style by combining styles in duplicity which could've lack harmony. Intrinsic value of steampunk is defined as graffiti of 19th century's science technology and utopia spirit. Longing for past and fantasy was expressed into fashion. Steampunk fashion wants to escape reality and tries to recreate history of the past faded away with technological development. It defines steampunk as freedom, deviation and fantastical utopia in positive point of view. Furthermore, aesthetic implication of steampunk style found in this research can make a boundary of steampunk style clear and become reference for future researches regarding steampunk fashion.

• Journal of the Korean Society of Floral Art and Design
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• no.43
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• pp.123-138
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• 2020

This study found Flower Jewelry works in the monthly magazine specializing in flower decoration for nine years from 2011 to 2019. Based on the analysis of the type of expression, method of expression, type and number of plant materials used, and the type and number of non-plant materials used for the flower jewelry found, it was conducted to find out the trend of flower jewelry in Korea. By expression type, a total of 96 works were analyzed as 20.83% for headdresses, 57.29% for necklaces, 5.21% for earrings, 6.25% for lists, and 10.42% for other works(χ²=94.833, p<.001). According to the analysis of the frequency of use of expression techniques, headdresses, necklaces, and lists for each work were produced using five to six different expression techniques and earrings were produced using two to four expression techniques. Material coupling techniques 34.43%, flower and leaf utilization 30.17%, visual techniques 16.63%, collectivization techniques 14.12%, technical highlighting techniques 4.26%, and other 0.39% (χ²=455.222, p<.001). The most frequently used techniques were framing techniques 16.63% and knotting techniques 16.44%. Plant materials used in flower jewelry were found to be 22.61% for Phalaenopsis spp., 13.48% for Gomphrena globosa, 9.57% for Gloriosa rothschildiana, 7.39% for Epidendrum cinnabarinum, 6.96% for Chamelaucium uncinatum and 4.78% for Craspedia globosa (χ²=718.104, p<.001). In the case of branch, the most common was used with 70.00% of the Cornus walteri, and 10.00% of Actinidia arguta, Celastrus orbiculatus, and Salix pseudolasiogyne were used respectively (χ²=10.800, p=.013). In the case of foliage, 24.65% Aspidistra elatior, 24.62% Asparagus asparagoides, 11.54% Senecio rowleyanus, and 6.15% Ceropegia woodii (χ²=269.385, p<.001). In the case of berries, 44.44% of the fruits of the Smilax china, 33.33% of the Hypericum patulum, and 11.11% of the Phytolacca americana were found (χ²=11.444, p =.022). Non-planting materials used in the manufacture of flower jewelry were found to be 47.34% of 2mm aluminium wire, 33.73% of copper wire and 10.06% of 1mm aluminum wire (χ²=186.704, p<.001). The figure was 53.57% for pearls, 12.50% for ribbons, and 4.14% for spangles and feathers.

• Journal of the Korean Crystal Growth and Crystal Technology
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• v.33 no.1
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• pp.22-30
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• 2023

Currently, almost all product development in the jewelry industry utilizes 3D CAD and 3D printing. In this situation, 3D CAD modeling and 3D printing ability units in colleges, Tomorrow Learning Card Education, and Course Evaluation-type jewelry design related education are conducted with developed curriculum based on the standards for training standards, training hours, training equipment, and practice materials presented by NCS. Accordingly, this study analyzes 3D CAD modeling and 3D printing training facilities, training hours, training equipment, etc into three categories of NCS precious metal processing and jewelry design, and studies the development of educational systems such as 3D CAD/3D printing curriculum and various environments that meet these standards. Education using this 3D CAD/3D printing education system will enable us to continuously supply professional talent with practical skills not only in the jewelry industry but also in the entire 3D CAD/3D printing manufacturing industry, which is called as one of the pillars of the 4th Industry. The quality of employment of trainees receiving education and the long-term retention rate after employed can also have a positive effect. In addition, excellent educational performance will help improve the recruitment rate of new students in jewelry jobs or manufacturing-related departments, which are difficult to recruit new students in recent years.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.2 no.2
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• pp.95-99
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• 2001

We can embody a variable size of high classic industrial material. and jewelry design within 5 hours. using a rapid prototype 3D CAD, which includes 30 kinds of database selected by jewelry designers. If the jewelry can be investigated and the customer can modify it right away ; then the qualify of the jewelry is much better. Based on our investigation. we can reduce 30$\%$ of the development cost by using a standard database. We can also create a new design with complex design element in the database. Therefore, we may reduce the production time to less than 5 hours by using a Powerful technique system rather than producing hand-made jewelry, which can take more than 27 hours.

• The Research Journal of the Costume Culture
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• v.22 no.4
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• pp.595-604
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• 2014

Tiffany & Co. had been recognized so highly in Korea even before its official advance to the country in 1991 that a successful jewelry company was called 'Korean Tiffany'. The purpose of this study was to explain how American brand Tiffany had been spread and recognized among Korean people by analyzing related articles and advertisements during the period from the Liberation to the 1989. The research method used in this study was the articles of newspapers and relevant literature. This is the result that, with the run of movie 'Breakfast at Tiffany's in Korea in 1962, the trade name and trademark of Tiffany were used illegally not only by jewelry traders but also by other businesses. Other luxury jewelry brands in the same period could not enjoy indirect advertising and spillover effects as good as Tiffany. As a result, a successful jewelry company was called 'Korean Tiffany' in 1989, and the expression is still valid in the country.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.3
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• pp.385-394
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• 2008

The purpose of this study was to investigate the influential variables of impulse buying for jewelry. A survey questionnaire was developed from previous researches. Data were obtained from female consumers who have purchased jewelry products living in Busan. The results showed that impulse buying of jewelry was influenced by shopping orientation, consumption value, store attributes, store types, and demographic variables. The impulse-buyers of jewelry were more likely to be recreational and fashion-oriented shoppers and to have store/brand loyalty than unimpulse-buyers. Additionally, they perceived importantly the uniqueness, newness or fashionability of jewelry, kindness of salesperson, store atmosphere, various design and assortment, and special sales of the jewelry store. They were more likely to patronize the department store and franchise store to purchase jewelry products. They also tended to spend more for jewelry and more frequently visit the jewelry store. Findings should provide the informations to assist marketers and researchers in their understandings of the jewelry market.

• The Research Journal of the Costume Culture
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• v.13 no.1
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• pp.121-132
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• 2005

The purposes of this study were to examine fashion jewelry consumers' purchasing behavior, and to compare store retailing consumers and non-store retailing consumers. Subjects were 614 women in age from 20 to 55 years old in Seoul for this study. For data analysis, descriptive statistics, factor analysis, 2-test, and t-test were used. As the results, 52.9% of respondents had purchased fashion jewelry products via store retailing such as department store, road shop, discount store, while 47.1% of respondents had purchased them through non-store retailing such as internet shopping mall, TV home shopping, and catalog shopping. It revealed that conspicuous consumption had 2 factors: public-self consciousness and luxury product preference. Fashion leader consisted of 3 factors: fashion innovation, fashion interest, and fashion opinion leader. Brand royalty encompassed brand recognition, brand preference, and brand trust. Generally, store retailing consumers had more conspicuous consumption, higher fashion leadership, and stronger brand royalty than non-store retailing consumers. Based on these results, marketing strategies would be suggested for fashion jewelry markets.

• The Research Journal of the Costume Culture
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• v.22 no.5
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• pp.862-872
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• 2014

Global luxury jewelry brands had begun to launch their direct businesses in Korea since the 1990s, and have attained fast growth by holding events reflecting their philosophies. The purpose of this study was to analyze the background of their growth by examining the types and roles of events in Korea held by luxury jewelry brands. For the research method, the quantitative and qualitative analysis were performed about domestic events of Tiffany & Co., Cartier, Bvlgari, Chaumet, and Van Cleef & Arples during the period from 1990 to 2013. Also, theoretical study was reviewed. The results are as follows. The events are largely classified into jewelry exhibitions, jewelry shows, wedding fairs, and hybrids. The roles of such events were, first, the artification of products and, second, the contemporization of traditions. According to the findings of this study, luxury jewelry brands transmitted new emotions and values to their customers through their events in Korea, and extended their influence continuously over the Korean high-end jewelry market.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.11a
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• pp.107-112
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• 2007

The rise of the machine culture in the last 20th century has rapidly changed the world into a high-tech civilized society but at the same time, it also caused environmental estrangements such as damage in the environment and the loss of humanity in the human society due to materialism. As a reaction to the absence of humanity in such environment, in these modern days design which acts as the product of public art, escaped from the previous physical functional satisfaction and stood out as the culture industry that satisfies human's sensibility. This study is focusing on the method of how such sensitive designs are expressed in the interior space of retail shops and such methods are researched through the image evaluation test conducted to the 10 brands of overseas' jewelery shops. The purpose of this study is to analyze the meaning and effects of designs that took consideration of sensibility in a retail shop and to establish efficient marketing strategy using sensitive design and to utilize it into the interior space.

• Journal of Fashion Business
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• v.27 no.4
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• pp.67-87
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• 2023

This study analyzed the fashion design features of Iris van Herpen and createdsixdigital fashion designsusing the SCAMPER technique with 3D clothing design software, incorporating a futuristic theme. The research methodology involvedcase analysis and a literature survey. First, the study summarizedthe design style and characteristics of Iris van Herpen. Second, a design concept wasestablished, and a design mood board wascreated. Third, the resulting design features were combined with the SCAMPER technique to incorporate Iris van Herpen's design elements intonew digital fashion designs. Fourth, after discussion with the professor and expert group, six designs were selected for production. They includededgy suit coats, overcoats, asymmetrical hoodies and asymmetrical skirts, irregularly shaped tops, dresses, leggings, jackets,and fishtail skirts. This study provides a reference for the future development of digital fashion designs and showcases the integration of science and technology in fashion design.