• 주류산업
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• v.31 no.3
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• pp.62-65
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• 2011

• 주류산업
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• v.31 no.2
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• pp.50-53
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• 2011

• 주류산업
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• v.33 no.2
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• pp.66-71
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• 2013

• 주류산업
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• v.31 no.4
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• pp.64-67
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• 2011

• 주류산업
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• v.33 no.1
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• pp.56-59
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• 2013

• 주류산업
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• v.30 no.3
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• pp.66-67
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• 2010

• 주류산업
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• v.34 no.1
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• pp.24-27
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• 2014

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.559-570
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• 2021

This study examined the dual mediating effects of drinking motivation and drinking level between alcohol advertising, alcohol sale promotion marketing exposures, and alcohol-related harms. The survey has been conducted on 2,000 adult men and women aged 20 to 70 years, recruited by an online survey. As a result, it is found that alcohol advertising, alcohol sale promotion marketing exposures, drinking motivation, drinking level, alcohol-related harms appeared more in men than in women. In addition, alcohol advertising, alcohol sale promotion marketing exposures have positive effects on alcohol-related harms. Also, drinking motivation and drinking level partially mediate the effects of alcohol advertising, alcohol sale promotions marketing exposure, and alcohol-related harms. In order to prevent alcohol-related harms, a social environment that causes alcohol-related harms should be tightened regulations about alcohol advertising, alcohol sale promotion marketing exposures. Based on these results, this study discusses that needs the intervention not only personal perception but also social environment and regulations about alcohol advertising, alcohol sale promotion marketing.

• 주류산업
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• v.24 no.1
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• pp.9-19
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• 2004

최근에 현대·기아자동차는 경제적 성과에만 매달려서는 지속적인 성장을 보장할 수 없다는 판단 하에, 새해부터 경영 방침을 경제적 성과 중시에서 환경 경영과 사회적 책임을 동시에 강조하는 지속가능경영으로 전환한다는 발표를 했다. 일본 기업들도 지금까지는 주로 환경 관련 이슈들을 기업 경쟁력 제고 차원에서 활용하던 모습에서 벗어나, 이제는 환경 뿐 아니라 좀 더 포괄적인 의미에서 기업의 사회적 책임을 새로이 추구할 가치로 인식하고 있다. (중략)

• 주류산업
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• v.34 no.1
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• pp.58-59
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• 2014