• Title/Summary/Keyword: 주관적 태

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A Study on Comics Library User's Behavioral Intention Based on the Extended Theory of Planned Behavior (확장된 계획행동이론을 활용한 만화 도서관 이용자의 행동의도 연구)

  • Kim, Ji-Hyun
    • Journal of the Korean Society for information Management
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    • v.34 no.1
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    • pp.291-316
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    • 2017
  • The purpose of this study was to examine comics library user's behavioral intention using the extended theory of planned behavior. In order to verify the effects of variables, such extended variables as comics likeability and service factor were added to such basic variables of the theory of planned behavior as subjective norm, attitude and behavioral control. Study findings are as follows: user's attitude had the biggest effects on their behavioral intention of reuse of Comics Library, and it was followed by subjective norm, service quality and perceived behavioral control, in order. Comics likeability exceptionally had no direct effects on behavioral intention, but it had indirect effects via the mediation of attitude, subjective norm and perceived behavioral control. And second, comics likeability and service quality had power of explanation for such basic variables as attitude, subjective norm and perceived behavioral control, respectively, thus verifying their effects on behavioral intention as extended variables.

퍼지와 신경망이론을 응용한 편성물의 종합적인 태평가

  • 황영구;박신웅
    • Proceedings of the Korean Fiber Society Conference
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    • 1998.10a
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    • pp.360-364
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    • 1998
  • 지금까지, 천의 주관적인 태평가는 역학적인 특성에 의하여 결정된다고 연구되고 있다. 특히 KES-FB 시스템은 천의 역학적인 특성을 통계학적인 방법으로 객관화한 소프트웨어이다[1], 대체적으로 직물에 비해 편성물은 측정의 어려옴, 지역적인 기후특성, 문화적인 차이 때문에 태를 평가하는데 적용하기 난해한 면이 있다[2]. 종합적인 태는 천의 사용 용도와 사람의 정신적인 특성에 대한 반영이 개입되어야 하므로 적용하기에 곤란하지만, 최근에 응용되고 있는 퍼지이론과 신경망이론을 통하여 전체적인 태평가가 가능하리라 본다. (중략)

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Factors affecting subjective body shape perception among female university students (여대생의 주관적 체형 인식에 미치는 영향)

  • Cha, Hye-Gyeong;Ryoo, Eon-Na
    • Journal of Digital Convergence
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    • v.20 no.1
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    • pp.425-436
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    • 2022
  • The purpose of this study was to examine the factors affecting subjective body shape perception among female university students. This research conducted a survey targeting 121 female university students. The collected data were analyzed by Pearson's Correlation, Multiple Regression using SPSS/Win 23.0. were identified as factors influencing on subjective body shape perception in female university students. As the results of regression analysis, sociocultural attitudes towards appearance, body cathexis, self-esteem, BMI demonstrated significant effects on subjective body shape perception. and these are significantly predicted 46.8% of subjective body shape perception. The factor of the greatest impact on subjective body shape perception is sociocultural attitudes towards appearance. In order to positively change body shape perception, it is necessary to help them perceive their body shape as it is, accept the actual body shape, and have a specific way to be satisfied with their body shape.

Attitude cahnge toward the elderly after senior simulation; Qualitative Study using NVivo 10 (노인유사체험 후 노인에 대한 생각 및 태도 변화; NVivo를 이용한 질적연구)

  • Lee, Su-Young;Lim, Soon-Ryun
    • Proceedings of the Korea Contents Association Conference
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    • 2014.11a
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    • pp.435-436
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    • 2014
  • 본 연구는 노인 유사체험 후 노인에 관한 생각이나 태도 변화를 알아보고자 NVivo 10 프로그램을 이용하여 연구참여자의 주관적인 응답을 토대로 단어 나무와 단어 빈도를 파악한 질적연구이다.

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Analysis of Drapability of Men's & Women's Suit Fabrics (남녀 수트직물의 드레이프성 분석)

  • Lee, Mee-Sik;Kim, Eui-Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.12 s.159
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    • pp.1723-1729
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    • 2006
  • Drapability is an important factor determining the end-use of fabrics. In this research, characteristics of drapability of men's and women's suit fabrics were analyzed. The hand and the preference for suit fabrics were measured by the subjective and objective evaluations. To find out the details of the drapability characteristics of suit fabrics, the drape was measured by using Cusick drape tester and was processed by image analysis software. Seasonal difference was obvious both in men's and women's fabrics. The average drape ratio of women's S/S suit fabrics showed the highest value, 0.724, then decreased in the order of men's F/W> men's S/S> women's FW. Wave amplitude showed the same order to the drape ratio. Men's fabrics were more drapable in spring and summer season rather than in fall and winter season. Women's fabrics showed the opposite trend, in other words, S/S suit fabrics were less drapable than F/W fabrics. There was also a significant difference in drape ratio between men's and women's fabrics regardless of season. For S/S, men's fabrics were more drapable than women's ones, whereas, for F/W, women's fabrics were more drapable.

A Study on the Effect of Ethical Orientation on Digital Piracy (윤리적 성향이 디지털 콘텐츠 불법복제에 미치는 영향연구)

  • Kim, Mi Ryang;Kim, Tae Ung
    • The Journal of Korean Association of Computer Education
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    • v.19 no.1
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    • pp.77-86
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    • 2016
  • This paper is concerned with identifying the determinants of committing digital piracy in university settings. Using a theoretical model based on Theory of Reasoned Action, the causal relationship among the research variables, including intention to commit digital piracy, attitude, subjective norm and fear of legal consequences, is developed. Results from 295 survey responses indicate that fear of legal consequences affect the subjective norm and the attitude, which in turn influence the intention to commit digital piracy. In addition, relativism based on EPQ(Ethics Perception Questionnaire) is introduced as a moderating variable. The relative influences of path coefficients are investigated and implications from findings are also discussed.

The Assessment of Hand for Enzyme Hydrolyzed Denim Fabrics (Part III) -Subjective Evaluation of Tencel Fabrics- (셀룰라아제 처리된 데님직물의 태에 관한 연구(제3보) -텐셀직물의 주관적인 태 평가-)

  • 김경애;이미식;김정희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.1
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    • pp.40-47
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    • 2003
  • This paper discussed the assessment of hand of Tencel denim fabrics finished by enzymatic hydrolysis. The subjective hand and the preference of Tencel denim fabrics were evaluated using the developed scale. The factors affecting consumers taste for Tencel denim fabrics were analyzed by statistics using SAS program. Also, the effects of cellulase treatment on the properties of Tencel denim fabrics were evaluated by the subjective hand measurements. The results are as follows: As the weight loss increased. fabrics were evaluated as finer, smoother, softer, warmer, more refined (surface properties), more compact and weaker (durability), more flexible, flossier, lighter, softer, thinner (sense of weight), more elastic, and less wrinkly (shape recovery). Fabrics were evaluated to have the dry touch regardless to the rate of weight loss (moisture properties). Overall hand preference of Tencel denim fabrics was in the side of not preferred. Hand of Tencel fabrics seems not to appeal to Korean people. Color preferences were not significantly different among five groups. The correlations between subjective hand and preference showed that fine, smooth, flexible, warm, refined, loose, soft, dry touches were preferred in Tencel denim fabrics.