• Journal of Digital Convergence
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• v.12 no.12
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• pp.189-202
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• 2014

This study is to find the mobile communication corporate social responsibility activities on brand equity for the purchase intention of the Company's social responsibility activities impact study of 3's customers using mobile communication service quality services residing in Daejeon to analyze whether the control acts through. Results of the study on social responsibility activities brand equity, brand equity is showed to influence purchase intention, showed that the moderating effect between service quality through the purchase of brand equity. In this study, in order to increase the company's ultimate goal is also to improve the brand image of buying through corporate social responsibility activities, we derive a result that can increase the purchasing needs of consumers by providing differentiated service quality research.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.277-287
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• 2013

This study was conducted to explore the effect of social support on the quality of life of hemodialysis patients and to verify the moderating effect of public services. To achieve this purpose, parameter analysis using hierarchical moderated multiple regression was carried out with data provided by 156 hemodialysis patients who live in Seoul and Gyeonggi-do. Results of analysis showed that social support, marital status, occupation of patient affected with the quality of life. The findings also showed that public services have moderate effect on relationship between the quality of life of hemodialysis patient and social support. Implications of these results were explored in relation to the importance of public services and measures that could be taken to improve social work practice.

• Proceedings of the Korean Information Science Society Conference
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• 2012.06d
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• pp.172-174
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• 2012

본 논문에서는 광대역 무선 네트워크 환경에서 제공되는 스트리밍 서비스의 품질 보장을 위한 적응적 전송률 제어 기법을 제안한다. 기존 기법들은 다수의 사용자들이 존재하는 광대역 무선 네트워크 환경에서 적응적으로 전송률을 조절하지 못하여 네트워크 자원 활용도가 낮고 패킷 손실률이 큰 문제점이 있다. 이를 해결하기 위해 제안하는 기법은 기지국에 접속한 단말의 수와 네트워크 상태를 고려하여 전송률을 조절한다. 실험 결과를 통해 낮은 패킷 손실률과 전송률 향상을 확인하였다.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.374-386
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• 2016

This research has analyzed the influences of Service quality on Brand image, Brand attitude and Behavioral intentions. And it is also investigate how is brand image and attitude effects behaviors on customers to choose airline. This research have valuable data in order to establish the strategy how airlines can introduce themselves to customers. Based on the statistic results, We are able to find out the meaningful differences. Airline's Service Quality cause the positive influences on brand image, brand attitude and behavioral intentions. This research has several implications such as what kind of strategies airline needs focused on in order to improve passenger's satisfaction.

• Proceedings of the Korean Information Science Society Conference
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• 2011.06a
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• pp.422-425
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• 2011

IPTV와 같은 멀티미디어 트래픽의 이용량이 증가함에 따라, 멀티미디어 서비스의 품질을 향상시키기 위한 스트리밍 전송 기법들이 연구되고 있다. 기존 연구들은 네트워크 상태를 고려한 스트리밍 전송으로 네트워크의 효율성과 공정성을 향상시켜 서비스 품질(QoS)을 보장하지만 사용자가 인지하는 체감 품질(QoE)을 동시에 보장하지 못하는 한계를 가지고 있다. 본 논문에서는 스트리밍 서비스의 체감 품질을 향상시키기 위해 비디오의 품질을 단계적으로 변화시키는 스트리밍 기법을 제안한다. 제안하는 기법은 수식 기반의 TCP(Transmission Control Protocol) 전송률을 기반으로 네트워크 상태를 측정하여 단계적으로 품질을 조절하고, 일정시간 동안 품질 조절의 수행을 제한한다. 이를 통해 급변하는 네트워크 상태 변화에 따른 잦은 품질 변화를 피하여 체감 품질을 향상시킨다. 실험을 통해 제안하는 기법의 유효성을 확인하였다.

• 한국벤처창업학회:학술대회논문집
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• 2018.11a
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• pp.97-101
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• 2018

우리나라 폐업의 대부분을 차지하고 있는 소상공인들은 서비스 또는 제품의 노출 부족으로 운영에 어려움을 겪고 있고 이는 높은 폐업율로 이어지고 있다. 상대적으로 규모가 작은 소상공인들은 비용, 시간, 인력 등의 문제로 활발한 마케팅 활동을 펼치지 못하고, 지역적인 상권내에서 전통적인 오프라인 영업에 의존하고 있는 실정이다. 현재 우리나라 검색 시장의 대부분을 차지하고 있는 네이버와 구글의 경우 소규모 사업자들이 적극적으로 온라인 마케팅을 펼칠수 있도록 자신들의 검색엔진최적화 가이드를 만들어서 제공하고 무료 교육도 실시하고 있으며, 각종 SNS 서비스 제공 회사들도 자사의 서비스 확대나 광고 수익을 올리기 위해 자세한 매뉴얼을 제공하고 있음에도 여전히 많은 소상공인들은 온라인 마케팅 채널 운영과 검색엔진최적화를 하지 못해 자신의 서비스나 상품을 잘 노출시키지 못하고 있다. 이에 본 연구는 서비스업 소상공인의 배경적 특성과 기술지향성이 온라인 마케팅 채널 운영과 검색 엔진 최적화라는 조절변수를 거쳐 경영성과에 어떤 영향을 미치는지를 분석하고 이를 통해 서비스업 소상공인들의 매출 증대를 위한 온라인 마케팅 확산에 도움이 되고자 한다.

• Journal of agricultural medicine and community health
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• v.33 no.1
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• pp.37-45
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• 2008

Objectivesthe hypertension control in the rural area.Method: 6 health centers and 59 health subcenters in some Chung-chung province was surveyed. And 29,503 patients were finally selected who had records of prescription about hypertension at list once in those medical doctor was a medical specialist or not, and whether the facilities were recently rebuilded or not was measured.Results: The Overall control rate was 53.9%. Women had higher hypertension control rate than men. And 60s and 70s years old are had higher hypertension control rate than 40s and 80s years old. Patients who patient who treated in rebuilded public health facilities had higher hypertension control rate.Conclusions: Rebuilding of public health facilities were related to increasing control rate of hypertensive patients.

• Journal of the Korean Institute of Landscape Architecture
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• v.47 no.4
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• pp.24-32
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• 2019

According to the Ministry of Land, Infrastructure, and Transport, the total area of unexecuted urban planning facilities in Korea is about $1,257km^2$, of which 47% is the unexecuted urban green space and forests. In the case of Seoul, the total area of unexecuted urban planning facilities is about $66km^2$, which is 5.24% of the total unexecuted area in the entire country. In Seoul, approximately 88% of the total unexecuted area is urban green space and forests, which is higher than the national rate. About 92% of the unexecuted urban planning facilities are long-term unexecuted urban planning facilities that are more than 10 years old. This study assessed the economic value of potential ecosystem services, focusing on the regulation service, supporting service, and cultural service, for urban green space and forests of unexecuted urban planning facilities in Seoul by using meta-regression analysis. As a result, the value of the regulation service provided by the urban green space and forests in Seoul was about 16.39 billion KRW, the value of the supporting service was about 5.8 billion KRW, and the cultural service value was about 7.78 billion KRW. The total value of ecosystem services is about 33.93 billion KRW. The values of regulation service and cultural service were the highest, and that was attributed to the characteristics of the downtown area. The significance of this study is to evaluate the value of ecosystem services for unexecuted urban planning facilities in Seoul. The results of this study can be used not only in the process of urban planning or policymaking but also land compensation methods applying the concept of an ecosystem service payment system.

• Journal of Service Research and Studies
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• v.9 no.4
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• pp.81-95
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• 2019

The concept of customer satisfaction is very important issue in the service firms. All service firms should delight theirs customers? Which service contexts creating customer delight results in better positive performance? This study is to examine the moderating effect of service type on the customer delight-behavioral intention relationship. Data from consumers across two distinct service contexts (retail banks and upscale restaurants) were obtained. Using the multiple moderating regression analysis, the proposed hypotheses in this study were tested. The results reveal that customer delight had a greater positive impact on both revisit and referral intention in the hedonic service than the utilitarian service. This study suggests specific service contexts where customer delight strategies generate better desirable results. The customer delight strategy is able to be applied in both hedonic and utilitarian services, but it is more effective to lead customer loyalty in the hedonic service than utilitarian services. Service firms need a strategic approach to customer satisfaction strategies. This study provide strategic implications for service firms to efficiently manage and allocate resources, and can help them in making decisions about establishing and implementing customer satisfaction strategies.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.452-460
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• 2013

Nowadays IT service users meet various new IT services and are considering a switch into a new IT service. IT service providers are also developing the strategies to retain and expand their customer base. Studies on switching intention have been one of the most interesting topics in the on-line and off-line markets. In this paper we investigate the factors influencing the IT service switching intention. Our research model includes the relationship between 'switching intention' and 'habit', 'alternative attractiveness', 'present service satisfaction'. In addition, we try to find the effect that 'habit' and 'alternative attractiveness' give to 'switching intention' through 'present service satisfaction'. Finally, the moderating effects of 'switching cost' are examined. This empirical paper proves that 'habit' and 'present service satisfaction' give effects to 'switching intention', and 'alternative attractiveness' give the indirect effects to 'switching intention'. In addition, 'switching cost' has the moderating effects between 'switching intention' and 'habit'.