• Korean journal of communication and information
• /
• v.54
• /
• pp.5-31
• /
• 2011

In this paper, the news coverage of Chosun Art Exhibition(鮮展) in the Japanese occupational era were analyzed by the discourse analysis technique. Japan was advocated the slogan of 'escape from the asia go to the west' and calls itself as western civilized nations during Japanese occupational era. Japan's colonial rule in Asia has created a Japanese orientalism that Japan is considered as developed, and the other Asian countries are considered underdeveloped countries. The media discourse of Chosun Art Exhibition make to believe that the 'backwardness' of Korean local color arts, unlike the 'colonial superiority' of Japanese arts. In the analysis of the newspapers, Maeil Shinbo and Donga Ilbo, Japan recognize Korean arts as the 'assimilation' of Japanese arts, but with the other hand recognize the 'exclusion' of Japanese arts had a dual-in. Especially, Donga Ilbo has a vision of orientalism on the one hand and has a nationalistic perspective on the other hand.