• Survey Research
• /
• v.9 no.2
• /
• pp.29-49
• /
• 2008

Many survey data are collected today to measure personal values and to order them according to their importance. There are two popular procedures to achieve the goal: ranking procedures and rating procedures. The ranking procedures can be divided into two categories; full ranking procedures and reduced ranking procedures. The reduced ranking procedure is more often used because of its easiness to respondents. However, the ordered responses are not generally incorporated into ordering their values. This research has studied ways to incorporate the ordered responses into ordering the values. We have considered the ranking scales as the conditional rating scales. Our findings are that the ordering values based on the weighted proportions is better than one based on the unweighted proportions.