• Korean Business Review
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• v.15
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• pp.133-152
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• 2002

The objective of this study examines that a country-of-origin and a congruity between country-of-origin of brand and country-of-origin of production effect on consumers' product preference respectively. To test this hypothesis, we used stimulus material including product photos with brand and its production description. Nation selected for study is defined as developed country, Korea, underdeveloped country, and tape record, sports shoes, and cosmetic, tissue is selected, they have characteristics with thinking vs feeling, level of involvement, private vs public. The result of analysis show that the effects of country-of-origin on product preference is different over country. The product of developed country is preferred by subjective, and following Korea, underdeveloped country. This result imply that country-of-origin effect on consumers' product preference and product evaluation positively. And we found that the degree of congruity between country-of-origin of brand and country-of-origin of production has very substantial impact on product quality judgement and product preference above and beyond brand and country-of-origin of production main effects. This study contributes to a understanding of effects of country-of-origin at the perspective of congruity, and extend level of generalization of country-of-origin effect by testing various product characteristic and congruity.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.217-237
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• 2021

This study analyzed the effect of consumer psychological mechanism through ESG activities based on the importance of ESG in the market environment. With regards to this, 252 copies of survey data were collected subjecting consumers, and the hypothesis of this study was verified using Smart PLS 3.0 and SPSS 25.0. According to the results of data analysis, the results revealed that (1) Society and governance had a positive effect on psychological distance among ESG factors. (2) Psychological distance had a positive effect on purchase intention. (3) There was a difference in the effect of ESG activities and psychological distance according to the level of product involvement, but there was no difference in the effect of psychological distance on purchase intention. ESG is important from a consumer perspective through this study. And it was also confirmed that consumer perspective was different according to the level of involvement. Although previous research has mainly focused on the investor perspective, this study was analysed on ESG activities and consumer behavioral intentions. Therefore, it is expected to lay the foundation from a marketing perspective on ESG for subsequent researchers.

• 월간 기계설비
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• s.288
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• pp.75-80
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• 2014

나사식 가단주철제 관이음쇠는 신한메탈, 영화테크(전신 영화금속) 외 국산 8개사, 중국산 9개사 등 모두 17개사가 공급에 참여하고 있다. 그러나 심한 가격경쟁으로 짝퉁과 중국산 제품이 판치는 시장에서 100% 국내 가공으로 최고의 품질을 자랑하며 고객과 신뢰를 쌓아가기란 여간 어렵지 않다. 나사식 가단주철제 관이음쇠 분야의 명품을 꼽으라면 설비건설업계는 대부분 다이아몬드가 표시된 제품을 집는다. 다이아몬드 표시로 더 알려진 관이음쇠 생산업체인 (주)신한메탈(대표 전진화)은 작년에 영화금속의 나사식 관이음쇠 부문을 인수한 후 경쟁력을 더욱 강화한데 이어 최근에는 엘보, 티 등 스테인리스 조인트 가공시장에 본격 진출하기 위해 생산시설 도입에 박차를 가하고 있다.

• Asia Marketing Journal
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• v.3 no.1
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• pp.30-47
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• 2001

본 연구에서는 가상시장에서 인터넷쇼핑몰을 통해 제품을 구매한 경험이 있는 소비자의 재구매의도를 확인하고자 시도하였다. 인터넷쇼핑몰을 통해 제품을 재구매하기 위해서는 이전 구매경험의 만족이 결정적 요인으로 작용할 것으로 가정하였다. 이러한 쇼핑만족에 영향을 주는 요인으로는 쇼핑몰의 구조적 특성(심미성, 이용편리성), 제품특성(품질, 가격), 그리고 서비스 특성(확신성, 신뢰성, 반응성) 등을 포함하였다. 이들 요인이 쇼핑만족에 영향을 주고, 만족이 재구매의도에 영향을 줄 것으로 가정하였다. 또한, 이들 만족과 재구매의도간의 관계는 지각된 위험 및 제품관여에 따라 조절역할을 할 것으로 가정하였다. 이러한 가설들간의 관계를 분석하고자 구조방정식모델을 실시하였고, 조절변인들의 조절효과는 조절회귀분석을 통해 검증하였다. 분석결과, 모든 연구가설들은 유의적으로 나타났다. 즉 쇼핑몰의 구조적 특성, 제품특성 및 서비스 특성은 쇼핑만족에 영향을 주며, 이러한 쇼핑만족은 소비자의 재구매의도에 영향을 주는 것으로 나타났다. 또한 만족과 재구매의도간의 관계는 지각된 위험과 관여수준에 따라 조절역할을 하는 것으로 나타났다

• Proceedings of the Korean Vacuum Society Conference
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• 2013.08a
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• pp.112.1-112.1
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• 2013

국내 반도체 생산 업체는 전세계 반도체 시장에서 높은 점유율을 차지하고 있음에도 불구하고, 핵심 생산 장비는 대부분 수입에 의존하고 있는 상태이다. 특히, 고용량/대면적/초정밀 제품을 지향하는 개발추세에 따라 핵심 생산 장비에서 크라이오펌프의 활용도가 크게 증가하고 있다. 이에 기존의 G-M 냉동기 크라이오펌프에서 구조가 간단하고 장수명 및 저진동의 장점을 가진 맥동관 냉동기 크라이오펌프 대체 적용 개발 및 국산화를 도모하고자 한다. 본 연구에서는 지식경제부 제조기반산업원천 기술사업 "급속재생형 저진동 크라이오펌프 기술 개발" 사업을 통해 개발된 16.5 inch/10 inch 크라이오펌프 시제품 및 완제품 제작 과정 및 성능 시험결과, 맥동관 냉동기 장점, 국산화 전략 등에 대해 소개 하고자 한다.

• 월간 기계설비
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• s.228
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• pp.87-91
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• 2009

설비건설업을 하다보면 여러 가지 자재들을 사용해야 한다. 하지만 비슷한 제품이 많아 우리가 시공하는 현장에 어떤 제품이 적합한 것인지 궁금할 때가 많다. 더욱이 제품 특징 등을 알고 싶을 때 일일이 찾아봐야 하는 번거로움이 따른다. 본지는 회원사의 설비자재에 대한 궁금증을 해소하기 위해 지난 2007년 6월호부터 특정 자재를 선정하여 제품의 특징 용도 등을 담은 '자재의 모든 것'을 게재한다.

• Proceedings of the Korean Institute of Industrial Safety Conference
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• 2002.05a
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• pp.509-514
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• 2002

2002년 7월부터 시행될 예정인 제조물책임(PL)법은, 제품결함으로 인해 발생한 소비자 피해에 대해 그 제품의 제조 및 판매, 유통에 관여한 자에게 배상 책임을 묻는 법적 제도이다. 이를 위해서는 제품수명주기(product life cycle)동안 제품의 안전성 확보를 위한 종합적 관리대책이 필요하며, 그 중에서도 사후 처리식 안전 정책이 아닌 제품의 개발$\cdot$설계단계에서 제품의 위해성을 평가하고 안전대책을 수립하는 등 체계적 안전 대책이 요구된다.(중략)

• Asia Marketing Journal
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• v.9 no.2
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• pp.1-21
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• 2007

This research investigates the role of causal inferences about the endorser's motivation - specifically, dispositional versus situational attributions - and their impact on persuasion of noncelebrity testimonial advertisements. Based on the correspondent inference theory and the relevant literature, it is posited that consumers will generate predictable patterns of attributional responses to testimonial messages, which in turn will influence ad and brand evaluations. An experiment with 335 consumer panelists, after a pilot experiment with the college student sample, has been conducted. Results suggest the greater impact of dispositional attributions than situational attributions on persuasion of noncelebrity testimonial messages and general evocations of situational attributions regardless of the levels of endorser credibility and dispositional attributions. On the basis of the findings from this study, theoretical and practical implications are discussed, as are directions for future research.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.12 s.159
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• pp.1747-1758
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• 2006

Rapid development of the information technology has influenced on the changes in every sector of human environments. One prominent change in retail market is an increase of electronic stores, which has prompted practical and research interest in the product and store attributes that include consumer to purchase products from the electronic shopping. Therefore many marketers are paying much attention to the criteria of evaluating clothing and web service on internet shopping malls. The purpose of this study is to examine differences of clothing and web service criteria of consumer groups (High-Involvement & High-Ability, Low-Involvement & High-Ability, High-Involvement & Low-Ability, and Low-Involvement & Low-Ability) who are classified into consumer involvement and internet use ability. The subjects of this study were 305 people aged between 19 and 39s, living in Seoul and Gyeonggi-do area, and having experiences in buying products on the internet shopping. Statistical analyses used for this study were the frequency, percentage, factor analysis, ANOVA and Duncan test. The results of this study were as follows: Regarded on the criteria of evaluating clothing, the low different groups had significant differences in the esthetic, the quality performance and the extrinsic criterion. Both HIHA group and HILA group showed the similar results. They considered every criterion of evaluating clothing more important, compared with other groups. Regarded on the criteria of evaluating web service related to the low different groups, there were significant differences in the factors related to the shopping mall reliance, the product, the satisfaction after purchase, and the promotion and policy criterion. Both HIHA group and HILA group showed the similar results as well. They considered every criterion of evaluating web service more important, compared with other groups. In conclusion, HI groups perceive relatively more dangerous factors which can be occurred during internet shopping. Therefore, internet shopping malls need to provide clothing that can satisfy the HI groups as well as make efforts to remove the dangerous factors on the internet.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.93-98
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• 2022

This research emphasized that the importance of green marketing activities elements such as green product, green price, green place, and green promotion. Moreover, it focused on verifying the effects of these four elements on purchase intention through environmental involvement. To verify this, an empirical analysis was conducted on Chinese consumers who have experienced or are considering purchasing a new energy vehicle. The research results are as follows. First, all four elements of green marketing activities improve environmental involvement. Second, environmental involvement was found to increase the level of purchase intention. Third, environmental involvement has a partial mediating effects in the relationship between the four elements of green marketing activities and purchase intention. Finally, the limitations of this study and future research directions were discussed.