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Reliability Analysis of Emotion Evaluation EPA.PAD Model in Each Design Field (디자인 분야별 EPA.PAD 감성평가모형의 신뢰도 분석)

  • Kim, Ji-Hye;Lee, Jin-Sook
    • Science of Emotion and Sensibility
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    • v.17 no.1
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    • pp.79-92
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    • 2014
  • This study is aimed at minimizing the errors in using a sensitivity evaluation model that could occur when sensitivity analysis method is actively used for design evaluation. To extract words of a contrantion-type model by product, interior space, and streetscape design, primary word refinement was conducted with the words extracted from preceding studies. The analysis revealed that 19 words were used in all three fields. A reliability analysis revealed that different words had a bad impact on the reliability in each field. The applicability was reviewed through reliability analysis of EPA model as contraction-type and PAD model as inference-type. The results are as follows. Although the reliability of the contrantion-type model was higher than that of inference-type model in all three fields, the differences in Cronbach's Alpha were small. Also, When the reliability was analyzed after deleting the words that had a bad impact on reliability, the differences in the reliability's coefficients were clearly significant. Therefore, it is necessary to select words suitable for sensitivity evaluation target and objectivity of the evaluation can be boosted by using a proper model. Analysis of the sensitivity evaluation model suitable for future environmental evaluation should be analyzed with various statistical methods, beyond verification of reliability.

A Study on Librarians' Perception about Government 3.0 (정부 3.0에 대한 도서관 사서의 인식조사 연구)

  • Noh, Younghee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.27 no.2
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    • pp.51-80
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    • 2016
  • Recently in accordance with Government 3.0 policy, public data is being released in large quantities and entrepreneurs are succeeding in utilizing this policy to develop products and apps that increase the convenience of the people to use the information. As libraries belong to the public domain, libraries must open a variety of data to the public in accordance with the Government 3.0 policy, and make the various applications utilizing the data. Therefore, this study investigated the government 3.0 Policy, classified the success cases of the applications according to specific criteria, identified data having high availability from the library data, and tried to discover data that can increase the utilization value through the library from other subject areas. An awareness survey was conducted of librarians of the University and Special Library and the results are as follows: First, librarians' awareness about the Government 3.0 was more than the average of 3.6, whereas for the initiatives presented in 3.0. Second, those responding that the government 3.0 policy would have a positive effect on libraries were six times higher than those responding negatively. Third, the respondents listed the ways that the policy can be effectively utilized in the library, in order, as providing to the user public open data classified by topic, providing user education about utilizing method of public open data, and privacy-related user education regarding open data utilization. Fourth, there was overall agreement by the respondents that public open data would be helpful in improving the library's changing role and image, with 60% responding in a positive way.

A Study on the Structural Relationships among Brand Personality, Customer-Brand Relationship Quality, and Repurchase Intention: Focusing on Domestic Pizza Market (브랜드 개성, 소비자-브랜드 관계의 질, 재구매 의도의 구조적 관계 연구 : 국내 피자 시장을 중심으로)

  • Kim, Min-Jung;Seo, Kyung-Hwa;Lee, Soo-Bum
    • Culinary science and hospitality research
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    • v.19 no.2
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    • pp.130-148
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    • 2013
  • Domestic pizza market in Korea is in the age of maturity, and competition in the market is getting intense. Brand personality that can prompt consumer sensibility is evaluated as a proper method to differentiate the image of a corporate rather than products or technology that can be copied easily by competitors. In this study, we examined the structural relationships among brand personality of pizza brands in Korea, customer-brand relationship quality, and repurchase intention with selected measurement based on Aaker's Big 5. Based on questionnaires answered by 291 customers, this study examined validity and reliability by using SPSS 16.0 and AMOS 5.0 for its hypotheses. The result of the study modelling were GFI=0.900, NFI=0.922, CFI=0.965, RMSEA=0.050 at the level of ${\chi}^2$=384.130(df=1.715, p<0.001). First, sincerity, competence, and sophistication of the pizza brand personality had a positive effect on intimacy. Second, sincerity, competence, sophistication, and strength of the pizza brand personality had a positive effect on brand partner quality. Also, intimacy and brand partner quality had a positive effect on repurchase intention. Therefore, in the practical perspective, pizza brand management can utilize the findings of specific pizza brand personality in creating a competitive edge for marketing.

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Design and Implementation of Physical Distribution Management System Using RFID and GPS (RFID와 GPS를 활용한 물류 관리 시스템 설계 및 구현)

  • Hur, Dae-Cheol;Lee, Ki-Young
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2007.10a
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    • pp.441-444
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    • 2007
  • In present, physical distribution industry fields are offering more convenient services using RFID, but there is plenty of room for improvement. And then, utilizing advantages of RFID which quick and simple manages goods and GPS which gets information of position at the present, we implemented a physical distribution management system can manages the information for distribution process of goods easier. We can get much information that the number of loaded goods, the data of goods, the state of distribution, whether or not missing, etc. as attached a RFID reader to the truck. and when truck is moving, we can also obtain much information consumer want that the real time data of position, distribution routes, etc. for loaded goods as received a latitude and longitude from GPS. These information have recorded, managed, and linked Google map, we can grasp the distribution information of goods on World Wide Web service. Because this service is focus on the image not the text can give the information required by the consumer on visual, it is different from the existing service. At this point of time that the RFID and GPS have used in overall industry, If these services have researched and developed with transportation, tour, etc. industry as well as physical distribution, it is possible to utilize more widely.

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Animation and Machines: designing expressive robot-human interactions (애니메이션과 기계: 감정 표현 로봇과 인간과의 상호작용 연구)

  • Schlittler, Joao Paulo Amaral
    • Cartoon and Animation Studies
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    • s.49
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    • pp.677-696
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    • 2017
  • Cartoons and consequently animation are an effective way of visualizing futuristic scenarios. Here we look at how animation is becoming ubiquitous and an integral part of this future today: the cybernetic and mediated society that we are being transformed into. Animation therefore becomes a form of speech between humans and this networked reality, either as an interface or as representation that gives temporal form to objects. Animation or specifically animated films usually are associated with character based short and feature films, fiction or nonfiction. However animation is not constricted to traditional cinematic formats and language, the same way that design and communication have become treated as separate fields, however according to $Vil{\acute{e}}m$ Flusser they aren't. The same premise can be applied to animation in a networked culture: Animation has become an intrinsic to design processes and products - as in motion graphics, interface design and three-dimensional visualization. Video-games, virtual reality, map based apps and social networks constitute layers of an expanded universe that embodies our network based culture. They are products of design and media disciplines that are increasingly relying on animation as a universal language suited to multi-cultural interactions carried in digital ambients. In this sense animation becomes a discourse, the same way as Roland Barthes describes myth as a type of speech. With the objective of exploring the role of animation as a design tool, the proposed research intends to develop transmedia creative visual strategies using animation both as narrative and as an user interface.

A Study on the Influence of Characteristics of Service Nature Dynamic Capability on Organizational Innovation of Small and Medium size Manufacturing Firms (서비스 본질 특성과 동태적 역량이 중소제조기업의 조직혁신에 미치는 영향)

  • Lee, JeungSun;Kim, Hyunsoo
    • Journal of Service Research and Studies
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    • v.8 no.1
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    • pp.27-39
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    • 2018
  • This study is an empirical study to examine the effect of the characteristics of service nature of Korean small and medium manufacturing firms on organizational innovation. It is essential to know service in order for Korea, which has a strong image as a fast follower, to enhance the competitiveness of Small and Medium size Manufacturing firms. By analyzing the service characteristics phenomenon, it is possible to understand the service nature characteristics and to strengthen the capacity to meet them. In order to gain a new resource while achieving organizational innovation, the manufacturing industry can produce new demand for the main products with competitive advantage. The characteristics of service nature are derived from relationship, equality, interactivity, and experiential value. In order to enhance the competitiveness of small and medium size manufacturing firms, core competencies required for organizational innovation are set as dynamic competencies, and to prove it. The dynamic capacity was found to affect the relationship, interactivity, and experience value. It is proved that it is an important factor to promote organizational innovation as a capability to identify and actively utilize organizational innovation opportunities ahead of competitors in a rapidly changing environment. It is needed to confirm that large corporations, midsize companies, and overseas companies can achieve the same results.

Rheological behavior and ink-jet printing characteristics of aqueous ceramic complex ink (수계 세라믹 복합잉크의 유변학적 거동 및 잉크젯 프린팅 특성)

  • Kwon, Jong-Woo;Lee, Jong-Heun;Hwang, Kwang-Taek;Kim, Jin-Ho;Han, Kyu-Sung
    • Journal of the Korean Crystal Growth and Crystal Technology
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    • v.28 no.3
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    • pp.123-129
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    • 2018
  • Ink-jet printing technology with ceramic ink of the four digital primary colors (cyan, magenta, yellow, and black; CMYK) can provide stable coloration even in the high-temperature firing process. Ceramic ink-jet printing can be widely applied in construction and ceramic industries due to the advantages of accurate and fast printing process of digital images for various products. Generally, organic solvent with proper viscosity and surface tension has been used in digital ink-jet printing process. However, the needs of ceramic ink without VOCs emission is increasing. In the present study, eco-friendly ceramic ink was synthesized by combining alumino boro-silicate glass frit and $CoAl_2O_4$ inorganic pigment based on an aqueous solvent that does not generate VOCs. The rheological properties and dispersion stability of aqueous ceramic ink were optimized. Jetting behavior and printing characteristics of the ceramic ink were also investigated in detail. As a result, the formulated aqueous ceramic complex ink showed a suitable jetting behavior without satellite drop by adjusting viscosity and surface tension. The ceramic ink can be printed on glass substrate with minimized spreading phenomena duo to high contact angle.

Approach on the Emotional Relationship between Consumers and Brands based on Triangular Theory of Love -With focus on Mobile Phone Service and Product Brands- (소비자-브랜드 감성적 관계에 대한 사랑의 삼각이론적 접근 -이동통신 서비스와 단말기 브랜드를 중심으로-)

  • Choi, Won-Joo
    • Korean journal of communication and information
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    • v.44
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    • pp.7-43
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    • 2008
  • This study aims to identify a new direction in the consumer-brand relationship by quantitatively approaching from the psychological aspect consumers' brand love, which is the most powerful strategic element in forming an emotional consumer-brand relationship. What significance does brand love have in a consumer-brand relationship? Brand love is the most fundamental in the emotional consumer-brand relationship. Through brand ownership, consumers add meaning to their lives, and love brands by expressing themselves. Love is a scale that understands consumer-brand relationship from the most interpersonal aspect and can be considered as the most essential element in an empathetic relationship. Consumers' brand love not only determines brand image and reliability but through brand loyalty, it also influences market competitiveness. In addition, as a medium that can overcome brand crisis, it serves as a turning point of the relationship and can enhance the strength of consumers' brand love. Under such generational and theoretical background, this study took a psychological approach on love in emotional consumer-brand relationship. Focusing on the most representative theory and classification of love, Sternberg's Triangular Theory of Love, types of brand love were examined. 552 questionnaires were distributed through a survey with mobile phone service and product brands, and a factor analysis was conducted. Types of brand love revealed through the results of this study were very similar to Sternberg's types of love, and it was found that the types of brand love varied based on product category. It can be suggested that the concept of brand love is an important strategic idea in brand communication.

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Customers' Convergent Recognition and Satisfaction about Cosmeceuticals (코스메슈티컬 화장품에 대한 소비자들의 복합적 인식 및 만족도)

  • Park, Su-Ha;Kwon, Hye-Jin
    • Journal of Digital Convergence
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    • v.15 no.2
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    • pp.459-464
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    • 2017
  • This study aims to provide basic materials for marketing strategies of cosmeceuticals by investigating customers' recognition and satisfaction about cosmeceuticals targeting 161 adult men and women in their 20s to 50s and living in Seoul, Korea and then analyzing what should be improved for customers. According to the survey, many customers prefer cosmeceuticals due to the professionalism recognized by hospitals, the recommendation by doctors and the scientific image, though the recognition about cosmeceuticals is low among customers in their 40s or older because they are unfamiliar with the term. The survey also shows that the satisfaction about cosmeceuticals is very high in that 94.41% out of 49.85% total users said they were willing to repurchase them, while 72.22% out of 50.15% total nonusers said they wanted to purchase them. The greater knowledge about skin, the higher the interest in cosmetics and the aesthetic practice rate. When it comes to comparing cosmeceutical users and nonusers in choosing cosmetic products, the greater knowledge about skin, more nonusers consider brand recognition (r=.222, p<.05) and cosmetic ingredient (r=.245, p<.005); and more users convenience (r=.162, p<.05). Now that total customers' awareness of cosmeceuticals remains low yet, therefore, it is considered necessary to steadily promote them, enhance repurchase factors, and come up with strategies differentiated from ordinary cosmetics.

File System Support for Multimedia Streaming in Internet Home Appliances (인터넷 홈서버를 위한 스트리밍 전용 파일 시스템)

  • 박진연;송승호;진종현;원유집;박승민;김정기
    • Journal of Broadcast Engineering
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    • v.6 no.3
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    • pp.246-259
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    • 2001
  • Due to recent rapid deployment of Internet streaming service and digital broadcasting service, the issue of how to efficiently support streaming workload in so called "Internet Home Appliance" receives prime interests from industry as well as academia. The underlying dilemma is that it may not be feasible to put cutting edge CPU, boards, disks and other peripherals into that type of device. The primary reason is its cost. Usually, Internet Home Appliances has its dedicated usage, e.g. Internet Radio, and thus it does not require high-end CPU nor high-end Va subsystem. The same reasoning applies to I/O subsystem. In Internet Home Appliances dedicated to handle compressed moving picture, it is not equipped with high end SCSI disk with fast rotational speed. Thus, it is mandatory to devise elaborate software algorithm to exploit the available hardware resources and maximize the efficiency of the system. This paper presents our experiences in the design and implementation of a new multimedia file system which can efficiently deliver the required disk bandwidth for a periodic I/O workload. We have implemented the file system on the Linux operating system, and examined itsperformance under streaming I/O workload. The results of the study show that the proposed file system exhibits superior performance than the Linux Ext2 file system under streaming I/O workload. The result of this work not only contribute to advance the state f art file system technology for multimedia streaming but also put forth the software which is readily available and can be deployed. deployed.

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