• The monthly packaging world
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• s.84
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• pp.142-143
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• 2000

• The monthly packaging world
• /
• s.41
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• pp.81-83
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• 1996

• The monthly packaging world
• /
• s.40
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• pp.96-99
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• 1996

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.05a
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• pp.11-12
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• 1998

• 주류산업
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• v.18 no.3
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• pp.25-34
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• 1998

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.428-438
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• 2013

In the highly competitive coffee market, each coffee shop is striving to improve customer loyalty by providing a high level of service quality. To deepen our understanding of service quality in the coffee shop market, this study identifies the key elements of service quality of coffee shops and investigates their impacts on decision-making processes of female university students. This study also investigates the effects of customer satisfaction and brand image on customer loyalty in a coffee shop market. Moreover, it considers the two critical customer loyalty: repurchasing intention and recommendation intention. Data collected from 206 female university students were empirically tested against a research model using partial least squares. Analysis results showed that service product and service delivery significantly affect customer satisfaction and brand image whereas service intangible and service environment do not significantly influence on them. Customer satisfaction and brand image play an important role on the formation of repurchasing and recommendation intention.

• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.48-58
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• 2008

This study intends to figure out the image evaluation properties of internet shopping malls and suggest a strategic direction for positioning through establishing a perceptual map on how the actual customers remember them and which image expression would make the most effective marketing. According to the result of analysis, the images of internet shopping malls were drawn as elements such as product information service, customer service after purchase, atmosphere, convenience, safety, and fame. And according to the result of making a perceptual map, it showed that there was a meaningful difference in the customers' perception on competitive shopping malls. The most discriminative property among the images of shopping malls was product information service, and the least discriminative property was convenience. In addition, there showed a meaningful difference in the customers' preference and ideal point on internet shopping malls between the subdivided groups of customers. It was verified that in this internet shopping mall market where competition is getting severe, the result of this study can be a useful foundational data in establishing a marketing strategy of market segmentation.

• Journal of Digital Convergence
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• v.9 no.2
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• pp.89-100
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• 2011

The purpose of this paper is to see whether a corporate's social activity has any influence on purchase intention and corporate image, and how it affects consumers' feelings with that correlation. This study empirically proves that the influence of purchase intention and corporate image can be different according to the corporate's social activities. The study suggested for a crucial marketing direction on a practical affairs level, along with a need of corporate social activities. Corporate social activities affects to build a positive corporate image, product image and purchase intention. When companies need to improve the corporate's image enhance, corporate social activities will be bring social and economic benefits and to be a very useful activity other than the corporate's communications activities. Therefore, corporate needs to pursue a more systematic and strategic social activities under a perception that a corporate social activities.

• Product Safety
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• s.201
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• pp.66-69
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• 2010

(주)담솔은(이하 담솔)2006년 (주)삼율이라는 상호로 창립되어 지금까지 '캐어맨'을 브랜드로 하여 RFID, 스마트, 홈네트워크 시스템 개발을 통해 고객의 생활의 편리를 더하고자 회사의 기술력을 개발, 발전시켜 왔으며 2009년 8월 에는 기업부설연구소 인증을 받았고, 2010년 1월에는 벤처기업인증을 받았다. 담솔은 창립 된지는 오래지 않으나 많은 노력을 기울여 개발능력이 우수한 중소기업으로 인정 받고 있다. 2010년 2월 새롭게 변화된 이미지를 나타내고자 (주)담솔로 상호변경을 하고 친환경 녹색성장을 지향하는 전문기업으로 탈바꿈하고 있다.

• The monthly packaging world
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• s.283
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• pp.99-102
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• 2016

포장에 있어서 인쇄는 포장재료만큼 중요하다. 제품 정보를 전달하는 것은 물론, 제품 이미지도 전달하는 역할을 하기 때문에 포장 인쇄에 대한 중요성은 갈수록 커지고 있다. 그러나 소재별, 기능별로 샐 수 없이 많은 인쇄방법이 존재해 자사의 포장에 가장 적합한 인쇄방법을 찾는 것은 쉬운 일이 아니다. 지난달 초 '도쿄팩(TOKYO PACK) 2016'이 열린 일본 도쿄 빅사이트 전시장에서 제품 표시 산업의 글로벌 리더인 비디오젯 테크놀로지스(Videojet Technologies, 이하 비디오젯)의 이안 왓슨(Ian Watson) 아시아지역 부사장을 만나 최신 포장 인쇄 트렌드, 아시아시장 현황 등에 관해 이야기를 나눴다.