• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.4
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• pp.55-64
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• 2012

This study was carried out to analyze factors influencing Korean consumers' attitude and buying behavior on the green products. The research model was constructed that values and personality variables affect on attitudes and the attitudes affect on buying behavior. Variables in the model were selected altruism and collectivism values, dominance and tolerance as personality. The results show that altruism, collectivism and tolerance have significant positive influence on the attitudes, but dominance has not. Attitudes on the green products connect to buying them positively. When consumers buy green products, a high price factor and distrust about the benefits of green products were investigated the largest concerns. We emphasize it is important based on the results of this study that green marketing should focus on social values, find consumer benefits and use trusty ways to communicate with consumers. Also, we need leadership and self-respect based on altruism and collectivism for the sustain ability of our society.

• Asia Marketing Journal
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• v.9 no.2
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• pp.131-163
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• 2007

Recently, the importance of 'character' is widely acknowledged by practitioners and academic arena. Character is the archetype of design product. Unfortunately, however, there have been limited character design studies. The purpose of this study is to identify the components of character design and then to verify the causal relationships among them. The research model of the current study is developed based upon the past studies on the consumer response model related to the product design. The result of the study shows that the dimensions of character design are converged into upper dimensions, including such as character appearance, character image, and character attachment with each lower dimensions, respectively. An analysis of relationship among these variables indicates that while the character appearance tends to trigger character image, the character image leads to character attachment. In addition, both the character image and the character attachment have a positive influence on the loyalty of the character. Understanding of the paths among consumers' responses will be able to be a good guideline for establishing character design strategy. And, finally, the authors discuss some theoretical contributions and managerial implications.

• Journal of KIISE:Software and Applications
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• v.30 no.1_2
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• pp.117-128
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• 2003

Software usability is a characteristic of the software that is decided based on learnability, effectiveness, and satisfaction when it is evaluated. The usability is a main factor of the software quality. A software has to be continuously improved by taking guidelines that comes from the usability evaluation. Usability factors may vary among the different software products and even for the same factor, the users may have different opinions according to their experience and knowledge. Therefore, a usability evaluation process must be developed with the consideration of many factors like various applications and users. Existing systems such as satisfaction evaluation and performance evaluation only evaluate the result and do not perform cause analysis. And also unified evaluation items and contents do not reflect the characteristics of the products. To address these problems, this paper presents a evaluation model that is based on the mental model of user and the problems, this paper presents a evaluation model that is based on the mental model of user and the emotion of users. This model uses evaluation factors of the user task which are extracted by analyzing usage of the target product. In the mental model approach, the conceptual model of designer and the mental model of the user are compared and the differences are taken as a gap also reported as a part to be improved in the future. In the emotional factor approach, the emotional factors are extracted for the target products and evaluated in terms of the emotional factors. With this proposed method, we can evaluate the software products with customized attributes of the products and deduce the guidelines for the future improvements. We also takes the GUI framework as a sample case and extracts the directions for improvement. As this model analyzes tasks of users and uses evaluation factors for each task, it is capable of not only reflecting the characteristics of the product, but exactly identifying the items that should be modified and improved.

• Journal of Internet Computing and Services
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• v.11 no.4
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• pp.107-117
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• 2010

The feature models representing the common and variable concepts among the software products and the feature configurations generated by selecting the features to be included in the target product are the essential components in the software product lines methodology. Although the researches on the formal semantics and reasoning of the feature models and feature configurations are in progress, the researches on feature model ontologies and feature configuration validation using the semantic web technologies are yet insufficient. This paper defines the formal semantics of the feature models and proposes a feature configuration validation technique based on ontology and semantic web technologies. OWL(Web Ontology Language), a semantic web standard language, is used to represent the knowledge in the feature models and the feature configurations. SWRL(Semantic Web Rule Language), a semantic web rule languages, is used to define the rules to validate the feature configurations. The approach in this paper provides the formal semantic of the feature models, automates the validation of feature configurations, and enables the application of various semantic web technologies, such as SQWRL.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.18-23
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• 2008

Enterprise's executives who believe methodologies the theories prescribe consideration of consumer as rational and reasonable behavior. However, by recent investigation, consideration of consumer can be defined behavior that is occurred by sensibility. These consideration of consumer affect to a process that purchase a product, consumer's purchase decision process. Consumer make a purchasing decision with sensible criterion, respective of quality after all rather than various rational criterion like price, efficiency and usefulness. Brand image has sensible value to thought in the mind about a product and affect to purchase products. Hence building brand image through positive sensitivity is significant point in strengthening. Research from this point of view makes a content advance with improving product process along storytelling method which kind of affective, sensible communication way as a factor of strengthening brand image.

• Management & Information Systems Review
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• v.33 no.4
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• pp.39-48
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• 2014

In order that a company may reduce expense, according to companies' income statement, the largest amount of money is set to total sales amount, and the next is the sales cost. The method of reducing the sales cost is the common and it is important to take down a unit price at the time of purchase, or to reduce inventory cost. In this research, the cost reduction model for logistics cost reduction is built using the real data of P company, and in order to verify the validity of a model, logistics cost is calculated through a simulation. A real logistics cost is compared with the logistics cost through logistics route rearrange of the proposal model. It will become an opportunity which analyzes the logistics expense of P company through this research, and can be solved in search of the problem of logistics system.

• Journal of Global Scholars of Marketing Science
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• v.2
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• pp.183-202
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• 1998

본 연구에서는 1) 경기용 여자 수영복의 디자인을 분석하여 대표적인 디자인 요소를 도출하고 2) 경기용 여자 수영복 디자인에 대한 소비자의 감성을 분석하고 그 결과를 토대로 한 디자인 기획의 지침을 제시하며 3) 디자인기획의 지침을 토대로 하여 합리적인 경기용 여자 수영복 디자인 프로토타입을 개발하였다. 이러한 분석을 수행하기 위하여 오미겐타로의 디자인평가인자 이론을 개념적 모형으로 하여 경기용 여자 수영복의 이미지를 20개의 디자인 세부요소로 분해하여 디자인 특징을 기술하는 디자인 요소 분석 체계를 구성하였으며, 연구 결과를 토대로 하여 디자인 요소 분석 체계를 보완하고 개발하였다. 경기용 여자 수영복디자인에 대한 소비자의 감성의 주요 하위 차원으로는 참신함, 발랄함, 심플함, 강함 차원 등이 도출되었다. 또한 경기용 여자 수영복의 디자인 세부 요소들 중 로고와 색체에 관련된 디자인 세부 요소들은 선에 관련된 디자인 세부 요소들보다 감성에 더욱 지배적인 영향을 미치는 것으로 분석되었다. 이 결과는 기존의 스포츠 마케팅에서 로고를 중요한 수단으로 활용해온 것은 타당함을 의미하였으며, 경기용 여자 수영복 디자인 기획에서는 로고 뿐 아니라 색채도 중요하게 다루어져야 함을 시사하였다. 또한 본 연구에서 의미 있는 감성 효과를 나타낸 디자인 세부 요소들은, 스포츠마케팅 및 디자인 마케팅 분야에서 경기용 수영복 디자인 제품에 대한 체계적인 소비자 평가 기준으로서 활용될 수 있을 것으로 기대된다.

• Asia Marketing Journal
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• v.1 no.2
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• pp.1-18
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• 1999

본 연구의 목적은 국내의 마케팅의사결정지원시스템의 채택의도를 증가시키는 요소와 실제 시스템의 사용 만족도를 증가시키는 요소를 발견하여 이러한 요소들 사이의 관계를 규명하는데 그 목적이 있다. 이를 위해 기초적인 문헌조사와 심층 면접의 예비 조사를 통해 설문지를 구성하고 기업의사결정자를 대상으로 설문지를 통한 본 조사를 실시하였다. 본 논문의 연구결과는 다음과 같이 세가지로 요약될 수 있다. 첫째로 마케팅의사결정지원시스템의 채택의도에 영향을 미치는 요소들은 고객, 제품 경쟁자 등의 의사결정환경의 역동성으로 대표되는 환경요인, 조직규모, 최고경영자의 지원, 인센티브 도입정도 등으로 대표되는 조직요인, 마케팅부서의 독립성, 장기적 마케팅 전략수립정도, 마케팅 스탭수 등으로 대표되는 직무요인으로 나타났다. 둘째, 마케팅의사결정지원시스템의 사용자 만족에 영향을 미치는 요소들은 하부시스템의 개발정도, 개발형태, 개발참여로 대표되는 실행요인과 사용정보의 양, 고려하는 차원의 수, 정보시스템의 관여도 등으로 대표되는 사용자 행위요인과 시스템의 정교함과 유연성으로 대표되는 시스템만족요인으로 나타났다. 마지막으로 마케팅의사결정지원시스템의 채택의도에 영향을 미치는 요소와 마케팅의사결정지원시스템의 사용자들의 만족에 영향을 미치는 요소는 본질적으로 다른 것으로 밝혀졌다. 이는 채택의도와 사용자 만족에 영향을 미치는 요소들 중에서 실행요인이나, 시스템만족요인, 사용자 행위요인의 매개적인 역할이 채택의도와 사용자 만족에 각각 다른 영향을 미치고 있기 때문인 것으로 밝혀졌다.

• Journal of Digital Convergence
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• v.12 no.11
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• pp.57-69
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• 2014

This Study analyzed empirically how do brand value components of consumer perception side effect on receptive degree of product in extension types of vertical brand extension, and how does the difference of receptive degree among products of extension types be showed under the positive effect of brand value. First, brand awareness has positive effect on upward and downward extension, and receptive degree of product is higher in downward extension than upward extension. Second, brand association doesn't have positive effect on upward extension but has positive effect on downward extension. Third, perceived quality showed similar results to brand awareness. Only, receptive degree of upward extension product in high perceived quality is higher than in high brand awareness or in high brand association. Fourth, examining about interaction effect among brand value components, interaction effect between brand awareness and brand association exists in downward extension, interaction effect between brand awareness and perceived quality exists in upward and downward extension, and interaction effect between brand association and perceived quality exists in upward and downward extension. By this interaction effect, the difference of receptive degree among products of extension types grows larger.

• 한국체육학회지인문사회과학편
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• v.51 no.3
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• pp.171-181
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• 2012

The purpose of this study was to analyze the influence of the marketing strategy at golf courses in Jeonnam area on perceived values and customers' behaviors. To make this goal, the study was selected it as the population to customers who were the member of 10 golf courses run by membership and public system. The study, then, selects 366 by convenience sampling. The study was analyzed the data by frequency analysis, reliability analysis, factor analysis, and simple and multiple regression analysis. The results are as follows. First, it has a meaningful influence on perceived value to the factors of product, price and place which are the component of marketing strategy in golf courses. Second, it has a meaningful influence on revisiting intention, one of the customers' behaviors, to the factors of product, price and promotion which are the component of marketing strategy in golf courses; but the factor of place has no influence on it. Third, the factors of product and price, the component of marketing strategy have a meaningful influence on the intention of recommending others which is one of customers' behaviors while the factors of promotion and place don't have. Finally, the factor of perceived value has a meaningful influence on both of the intention of revisit and recommendation to others which are customers' behaviors.