• Title/Summary/Keyword: 제물류기업

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An Empirical Study on the Effect of Internal Marketing on the Job Satisfaction, Organizational Commitment and Turnover Intention in International Logistics Firm: Primarily on International Freight Forwarders (국제물류기업의 내부마케팅이 직무만족, 조직몰입과 이직의도에 미치는 영향에 관한 실증연구 - 복합운송주선업을 중심으로 -)

  • Choi, Young-Ro
    • Journal of Korea Port Economic Association
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    • v.25 no.4
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    • pp.45-62
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    • 2009

  • The purpose of this study is to analyze the components and to verify the relationship among internal marketing, job satisfaction, organizational commitment and turnover intention in international logistics firm. In order to achieve the purpose of this study, literature survey related to internal marketing, job satisfaction, organizational commitment and turnover intention was carried out and took an empirical analysis by the use of questionnaire method for employees in international logistics firm. The final results and conclusions are as follows; Internal marketing of international logistics firm was positively related to job satisfaction and organizational commitment. Internal marketing, Job satisfaction and organizational were negatively related to turnover intention. Through this results, to increase job satisfaction and organizational commitment, and to decrease turnover intention, it is necessary to concentrate on improving internal marketing strategy.

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