• Journal of Digital Convergence
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• v.11 no.8
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• pp.65-73
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• 2013

Outcome of election depends on which candidate of politics uses more original and creative idea for Ads and PR of election in election campaign strategy of political campaign. Especially, since political Ads and PR are the ways of capturing voters' sensitivities with one line of copy(slogan) and one image, Ads and PR are very important. This research analyzes unique and creative trend of political campaigns which are used in each unit election which is held four times(2010. 6 2 local election, 2011. 10 26 by-election, 2012. 4 11 general election, 2012. 12 19 presidential election) during 2010~2012. For analysis, search analysis of text and image used in video, internet, booklet type of Ads and PR material for election, and election campaign. Video is used in election campaign during election period. Unique and creative political campaign is customized micro-marketing election strategy trend which tries to fit for tendency of backing including gender, age group, social atmosphere, etc. This research excludes the degree of success of this election strategy from subject of analysis.

• Korea Petroleum Association Journal
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• no.7 s.243
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• pp.8-11
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• 2004

• KDI북한경제리뷰
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• v.22 no.12
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• pp.64-67
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• 2020

• The Korean Publising Journal, Monthly
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• s.95
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• pp.14-14
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• 1991

경험에 의존하던 구태의연한 전략으로는 급변하고 있는 선거환경에 효과적으로 대처할 수 없다는 것이 선거관련도서의 앞다툰 출간의 배경으로 보인다. 보다 과착적이고 총체적인 전략이 필수적이라고 이들 책은 강조한다.

• 중국학논총
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• no.68
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• pp.141-161
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• 2020

This paper aims to analyze China's political education, which plays a role of vehicle in the Chinese Communist Party (CCP) promoting its ideological strategy, in order to figure out the utility of the CCP's ideological strategy. After Reform and Opening Up, the CCP rebuilt and reinforced political education in China according to its ideological strategy. Especially after the Tiananmen incident in 1989, the CCP made nationalism and patriotism as the core part of political education, and expanded its curriculum. Such reinforcement of political education has a advantage in maintaining the CCP's governance by creating a nationalist consensus against the western ideas. Although it can be helpful for the stability of domestic politics, it also has negative possibilities which isolate China in the global community and obstruct China's development.

• Korean Journal of Legislative Studies
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• v.17 no.3
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• pp.145-170
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• 2011

당원중심 정당조직이 약화되고 있는 정당정치 변화추세 및 진성당원이 절대 부족한 실정에서 의원이나 원외위원장에 의해 동원되고 있는 당원들이 참여하는 경선의 현실적인 한계를 고려한다면, 당원 이외 유권자도 참여하는 보다 개방적인 경선을 지향할 수밖에 없는 상황이다. 이번에 국민경선의 확대내지는 제도화를 목표로 중앙선관위 및 한나라당과 민주당의 개혁특위가 제시하고 있는 공천안, 특히 모든 유권자가 참여할 수 있는 여야 동시 완전국민경선안은 선거인단을 모집하여 실시하는 기존의 제한적 국민경선보다 불공정한 동원, 역선택 등의 문제 해결에 도움이 되리라 본다. 하지만 여전히 해소되야 할 경선 공정성과 관련된 구조적인 문제는 경선이 치러지는 지역의 정당조직이 비민주적으로 운영되는 데에서 비롯되는 경선 후보들 간의 불균형 문제이며, 전략공천이라는 형태로 치러지는 사실상 하향식 공천 역시 경선 공정성을 크게 훼손할 소지가 있으므로 정당의 전략공천 비율은 더욱 축소되어야 할 것이다. 2012년 총선이 임박한 상황에서 현실적으로 무엇보다 시급한 것은 한나라당, 민주당 모두 공천제도 개혁안을 조속히 확정하고 선관위안을 법제화하는 일이며, 이를 통하여 유권자가 참여하는 정당경선의 제도화가 이루어질 때 최근 시민후보의 등장과 같은 시민사회의 도전으로부터 비롯된 정당정치의 위기상황을 더욱 새로운 정당정치로 나아가는 계기로 전환시키는 일도 보다 용이해 질 것이다.

• Defense and Technology
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• no.8 s.174
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• pp.62-71
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• 1993

일본의 군사정책은 큰 변화를 겪게될 전망입니다. 변화를 추구하는 핵심적 내용은 국제사회에서 경제대국에 걸맞는 정치대국이 되어야 되겠다는 것입니다. 세계역사가 증명하듯이 정치대국은 강력한 군사력 없이는 불가능합니다 국제공헌을 통하여 세계평화를 추구하겠다는 일본을 신뢰하기 힘든 이유는, 평화의 실현이라는 세계적 비전을 갖고 있지 못하기 때문입니다 더욱이 장래에 중국과 일본과의 갈등이 일어날수 있는 가능성이 예측되는 상황에서, 한반도의 장래는 그 우려가 가중되고 있습니다

• The Research Journal of the Costume Culture
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• v.23 no.4
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• pp.686-704
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• 2015

As mass media has come to intervene with politics in a more proactive way during modern times, the image of a politician has evolved into a more relevant factor compared with political content. This phenomenon is known as "image politics", and such externalized images as non-verbal cues have grown in importance, along with the numbers of female politicians. Thus image strategy has been instituted as a major research theme in the field of political marketing, especially for female politicians. In accordance with this theme, this study aims to approach fashion as part of image strategy of female politicians, in order to reemphasize political fashion as a valuable resource. The methodologies employed in this study are based on both the literature and positive research. Female politicians have long utilized fashion styles that are, or are assumed to be, the most appealing to their target base of support in a predominantly male-centered sector. In this sense, appropriate choices in the usage of apparel items, colors, hair styles, accessories, and others according to each situation and respective hierarchies are of the utmost importance. When attending official ceremonies and other related meetings, the strategic superiority afforded to a scientific approach based on thorough fashion research, compared with personal taste is imperative. The significance of this study lies within the recognition of the importance of fashion image, and how to utilize fashion for image strategy in practice, through the investigative synthesis and review of major preceding research.

• 한국사회정책
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• v.20 no.2
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• pp.233-260
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• 2013

Despite various policies have been implemented to curb shadow education in Korea, it has continued to grow in recent two decades. This study investigates the expansion mechanism of shadow education focused on mobilization capabilities and market strategies of the suppliers. The success and failure of policy toward shadow education depends on how effectively it could block off the way by which the suppliers as the most important actors in politics of shadow education market mobilize consumers' anxieties. But shadow education policies have failed in two points. First, they have lacked honest intention to stop its proliferation. The Constitutional Court Decision Against Anti-Out-Of-School Classes Legislation of 2000 widened the windows of opportunity for the suppliers, and 5.31 educational reform of 1995 was neutral to their mobilization capabilities, though seemingly designed to control shadow education. This policy orientation, which reflected neoliberal Gesinnungsethik defective of Verantwortungsethik, stimulated shadow education to expand in that suppliers' mobilization capabilities were reinforced or remained intact. Second, shadow education suppliers have succeeded in mobilizing the desire and anxiety of potential consumers. To cope with government's policy including improving the qualities of public education, realignment of college entrance systems, and meeting the shadow education needs, they have developed various market strategies such as management of existing demands, creation of responsive demands, and squeezing out new demands. They have succeeded in nullifying policies by employing or mixing strategies with effect. Policy decisions in the future need to be made with reference to Verantwortungsethik, and be more cautious to socio-political contexts of Korea, to mobilization capabilities and market strategies of the suppliers in particular.

• Proceedings of the KGS Conference
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• 2004.05a
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• pp.78-78
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• 2004

한국에서 장소마케팅 현상이 등장하고, 그에 대한 학계의 연구와 분석이 본격적으로 시작 된지 5년여 밖에 되지 않았고, 아직도 장소마케팅 전략을 본격적으로 도입한 도시정부는 찾아보기 힘들 정도로 우리에겐 낯선 개념이다. 도시마다 문화도시, 생태도시, 관광도시, 지속 가능한 도시, 기업하기 졸은 도시 둥을 내세우며 관광객과 기업과 외부주민을 유치하려는 각종 정책들을 펴곤 있지만, 그러한 전략들은 장소마케팅 현상의 일부로 해석될 순 있어도 장소마케팅 전략으로 자리 매김 되기엔 부족한 점이 너무나 많다. (중략)