• Asia Marketing Journal
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• v.12 no.1
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• pp.31-50
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• 2010

People have competing desires. Hence, people not only chase others' choices due to the need for assimilation but also avoid others' choices due to the need for differentiation. This study attempts to uncover under which conditions consumers assimilate with or differentiate from others' choices. Specifically, the study extends previous research about the effect of others' choices by focusing on the effect of a choice situation (purchase vs. usage) based on the conformity theory and the uniqueness theory. It was found that purchase (vs. usage) situation makes people more conform to others in case of identity-irrelevant product (e.g., USB memory stick). Also, the effect of the choice situation was moderated by the perceived identity-relevance level in case of identity-relevant product (e.g., jeans).

• Journal of Christian Education in Korea
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• v.61
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• pp.9-35
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• 2020

In the second half of the previous century the composition of the teacher population - and the composition of the pupil and parent population - in the Netherlands gives rise to the name change 'age of secularisation' to 'age of pluralisation'. In previous centuries the (religious or secular) worldview identity of the parents and the educational philosophy of the school were attuned to each other, and merged into a mono-cultural perspective on the identity development of pupils. The basis for both - the upbringing by the parents and the socialisation in the family on the one hand, and the teachers' efforts to enculturate the students at the school on the other - was a similar life orientation. The school choice of the parents was predetermined by their commitment to a particular (religious) worldview, very often inspired by Christianity. The religious identity of their children developed in a clear-cut context. However, in contemporary society plurality dominates, at home and at the school, both in case of the parents and the teachers. A direct relationship with a community of like-minded believers is no longer decisive for parents with varying cultural and religious backgrounds. Instead, a good feeling upon entering the schoolyard or the school building is a convincing argument in the process of school choice. The professional identity development of teachers and the religious identity development of children takes place in a plural context. Our question is: what does this mean for the normative professionalism of the teacher? To answer this research question we make use of the resources of the Dialogical Self Theory (DST) with its core concepts of 'voice' and 'positioning'. After presenting the Dutch dual education system (with public and denominational schools) we provide a lively description of a Dutch classroom situation occurring in a public school, as viewed from the perspective of the teacher. The focus in this description is on performative dialogue as a 'disruptive moment' and on its potential for the hyphenated religious identity development of teachers, which makes up a part of their normative professionalism.

• The Journal of the Korea Contents Association
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• v.8 no.9
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• pp.150-165
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• 2008

We examine how women entrepreneurs in contents business experience work/family role conflict and then reveal what kind of conflict management strategies they adopt in varying external and internal conditions. A critical problem faced by female entrepreneur is the tension that exists between their personal lives and business role. This tension is viewed as a form of inter-role conflict in which the role pressure from work and family competes for women's limited time and energy. First, we probe the content and nature of work- family role conflict on the part of female entrepreneurs. Second, we closely look at the three strategies of work/family role manipulation. Family role reduction strategy, work role reduction strategy, and work/family role sharing strategy are identified. Third, we discuss how the choice of the three strategies is affected by internal family salience and the external resources including spouse, family, and financial resources.

• Asia Marketing Journal
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• v.9 no.3
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• pp.187-208
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• 2007

본 사례는 국내 최대 화장품 기업인 아모레 퍼시픽의 프리미엄 한방화장품인 설화수 브랜드의 탄생과 발전과정을 소재로 하고 있으며, 설화수의 브랜드 정체성 확립 전략과 글로벌 전략에 대해 다루고 있다. 설화수는 아모레 퍼시픽의 오랜 생약 화장품 연구의 결과로 탄생한 제품으로 현재 한방 화장품시장의 60%를 차지하고 있는 시장지배자일뿐 아니라 아모레 퍼시픽이 강력한 외국 기업들을 제치고 1위의 프리미엄 화장품 공급자로 등극하게 한 일등 공신이다. 설화수 브랜드는 시의 적절한 제품 컨셉과 탁월한 브랜드 정체성 확립으로 오늘과 같은 위치에 이를 수 있었으며, 문화 마케팅이라는 설화수의 브랜드 정체성과 잘 조화된 전략을 통해 후발 경쟁자들과의 간격을 더욱 크게 벌려 놓았다. 국내의 경쟁과 성공에 안주하지 않고, 글로벌 전략을 선택한 아모레 퍼시픽은 아시아 권을 중심으로 세계시장에서 괄목할 만한 성장을 이루었으며, 더 나아가 설화수는 아모레 퍼시픽의 프리미엄 브랜드로의 포부를 담고 2004년 홍콩에 진출한다. 잘 준비된 브랜드 구축 계획과 4P 전략으로 초기 안정된 시장안착을 달성하고 빠르게 성장하고 있는 설화수이지만, 국내와는 다른 낮은 경쟁기반과 국내에서 성공한 전략의 실행여부 등 새로운 도약을 위한 고민이 계속되고 있다.

• Journal of the Economic Geographical Society of Korea
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• v.20 no.3
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• pp.355-368
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• 2017

Regarding to Dandong as the gateway city of the Sino-North Korea trade, cultural anthropology characterizes it with a hybridity of four groups with a different combination of ethnic and national identity: Korean Chinese(Chosonjok), South Koreans, North Koreans and Chinese-North Koreans. And, microeconomics views the enterprises in Dandong area have different sizes and types in the Sino-North Korea cross-border trade depending on their owner's ethnic and national identity. However, these researches focuses mainly on the differences between the groups, falling short in showing how the group members utilize their double identities to maintain and prosper their businesses, coping with various and changing situations. This study introduces the concept of 'identity juggling' and applies it to Chosonjok cross-border traders. The results from the in-depth interview and survey indicate they juggles their Korean ethnic identity and Chinese national identity selectively in terms of their bilinguality of the Korean and Chinese, mobility crossing China, South Korea, and North Korea, and prospects on the trade revitalization thanks to potential mitigation of tensions in Korea peninsula.

• Journal of Korea Game Society
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• v.21 no.1
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• pp.125-138
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• 2021

This paper analyzed the body images of the posthuman characters in digital games and the nomadic subjects formed through gameplay. Nomadic Subject is the subject with a complex and non-single identity that appears as a posthuman identity. The player experiences posthuman subject directly in the process of controlling characters. Body images of posthuman characters are categorized into three types that imitate idealized bodies, deform the bodies through articulation, and extend the bodies through equipment. The player builds ethical identity by making choices under the constraints of the game.

• KDI Journal of Economic Policy
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• v.34 no.2
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• pp.1-15
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• 2012

We develop an identity choice model within the context of a stereotyping-cum-signaling framework. The model allows us to explore implications of the fact that, when individuals can choose identity, then the distribution of abilities within distinct identity groups becomes endogenous. This is significant because, when identity is exogenous and if the ability distributions within groups are the same, then inequality of group reputations in equilibrium can only arise if there is a positive feedback between group reputation and individual human capital investment activities (Arrow, 1973; Coate and Loury, 1993). Here we show that when group membership is endogenous then the logic of individuals' identity choices leads there to be a positive selection of higher ability individuals into the group with a better reputation. This happens because those for whom human-capital-investment is less costly are also those who stand to gain more from joining the favored group. As a result, ability distributions within distinct groups can endogenously diverge, reinforcing incentive-feedbacks. We develop the theoretical framework that can examine the positive selection and the endogenous group formation. The model implies that inequality deriving from stereotyping of endogenously constructed social groups is at least as great as the inequality that can emerge between exogenously given groups.

• 한국노년학
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• v.29 no.3
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• pp.1001-1024
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• 2009

This study investigates what older adults have image of older adult with relation to their self-identity. Fourteen participants are interviewed in this study. The main findings are as follows. Their response to image of older adult is divided in the form of 'denial' and 'accommodation' about social images of older adults. 'Denial' has 'total denial' and 'selective denial' while 'accommodation' includes 'acceptive accommodation', 'selective accommodation' and 'unwilling accommodation'. 'Total denial' indicates that the participants describe older adults very negatively, and they regard themselves as a person who is totally different from the older person they describe. 'Selective denial' represents that the participants have two types of older adults: negative and positive. They describe that they are close to the positive type of older adults themselves although they do not admit that they are older adults. 'Acceptive accommodating' does not describe older adults negatively, and they identify themselves as older adults. 'Selective accommodating' are very similar to 'selective denial' although the former differs from the latter in that they accept that they are older adults. 'Selective accommodating' also includes negative and positive types of older adults, and this type of participants admit that they are older adults, and believe that they belong to the positive type. In contrast to 'acceptive accommodating', 'unwilling accommodating' describes older adults very negatively. However, the participants belonging to 'unwilling accommodating' comes to accept that they are older adults due to irresistible realities.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.157-169
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• 2021

YouTube has rapidly grown as a news media outlet. As political content without fact-checking is actively provided and YouTube algorithms are used for content recommendations, users are selectively exposed to certain political ideologies, which could escalate conflicts among political groups. In particular, the stronger the identification of in-group, the greater the antipathy toward outgroup, and the more exposed the content to the parties that support or oppose it, the stronger the identification or the antipathy can be. This study investigated the relationship between selective exposure and political attitude polarization in the context of political video on YouTube. Based on social identity theory, this study also found that political identification mediates the relationship between selective exposure and political attitude polarization.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.121-122
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• 2012

지상파방송국들인 KBS, MBC, SBS 등의 방송국들은 다양한 프로그램들을 생산하고 방송하는 미디어 스테이션의 역할을 하고 있으며 TV조선과 같은 종합편성채널 및 케이블 채널이 가세하여 다양한 형태의 방송프로그램을 쏟아내고 있는 현실에서 시청자는 리모콘이라는 강력한 무기를 가지고 방송국들을 심판하고 선택하게 되는데 방송국들은 선택받기 위한 노력으로 프로그램의 질적가치를 높혀서 시청자들의 만족감을 높이려는 노력과 더불어 방송국 자체의 정체성을 확고이하고 이를 알리는데 홍보의 중점을 두려하는데 이것이 스테이션 아이덴티티에 각 지상파방송국들이 투자하고 있는 이유이기도 하며 이 스테이션 아이덴티티를 통해서 자사의 이미지를 제고하고 프로그램의 안정성을 확보하려는 방송국들의 전략을 볼 수 있다.