• Archives of design research
• /
• v.15 no.1
• /
• pp.369-388
• /
• 2002

21th century that is repealing change is making the world that can enjoy human spiritual character and freedom wholeheartedly. Therefore, meet hereupon arid design may have to bring conversion to position of beginning that can be software at position that is hardware look raw and result look who is wrapping last result arts provide cause. Therefore, user supposes that do difficult form in that recognize things form, and that difference about attribution reaction may do differ and contradictory attribution reaction while specially 40s and 50s recognize product form laying stress on external form embodiment of product form meaning by guess and this research compares and investigates attribution process for human's attribution reaction instinct and attribution reaction type through scientific, theoretical considerations about form and things theoretically and defined cause reasoning in design. And designed product that things are recognized whether felt thing in product form is what hearing example relation sex between analysis and form of meaning induction by attribution leading person about subjective estimation reaction through literature arrange, and analyze and defined if cause some effect to designed product because drawing urea about attribution reaction through an experiment. And presented model about design access method and forward pratical use possibility and hereafter subject together with conclusion.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.6
• /
• pp.135-142
• /
• 2019

This study explores the ways in which depaysement and its dreams function as a hallucinative allegory on the basis of the spiritual freedom of surrealism in Luis Bunuel's films: "The Discreet Charm of the Bourgeoisie" and "The Phantom of Liberty". In order to grasp the appearances of the sign in the scene of these films, it examines how he uses surrealism's dépaysement techniques such as the disposition of floating object, bipolarity, and physical contradictions of images. These emerging aesthetic views are as follows: the antipathy to reason, the critique of law and order, the aversion to ideology, and state apparatus. These finally aim at criticizing fundamental irrationality, thus paving a path for opening the possibility of liberation. He laid the foundation for a surrealist film by appropriatizing surrealist techniques to spread his claims. Therefore, this study argues that filmic scenes of dreams and hallucinations for a hallucinative allegory are closely related with the technique of depaysement network which summons the significance of surrealistic freedom in these films.

• Journal of Digital Convergence
• /
• v.17 no.11
• /
• pp.475-482
• /
• 2019

Analyzing the inner meaning and expression of philosophy by analyzing the composition, symbolic expression, and style of the film with high artistic perfection, which contains the spirit of the times, considers human beings through society and history, and raises awareness of life and the present generation. It will be a very meaningful and valuable study in film as art. The movie 'Rome' was cut into the rest of the public's mind by being tempered, hidden and omitted, and the color was black and white. Many aesthetic attempts can be found through symbolic images expressing the ironic message of maid's daily life as a race, capital, socially oppressed history. It can be seen that he expresses his own authorism visual language by drawing symbolic expressions through many contrasts and symbolic expressions through objects. The analysis of commercial films containing these artistic values is expected to help in the future production as a measure of the progress of art films and precedents of authorism expression techniques.

• Archives of design research
• /
• v.11 no.1
• /
• pp.33-42
• /
• 1998

The movie, (Jurassic Park) made by ultramodern Computer Graphics has earned 100 million dollors admission fee in 9 days after opening release and has earned 3000 million dollors that add direct income to relative field income composed by fancy industry, theme park, and so on. If you compare the income with hollywood movies with ours total amount of export, you will know the contents industry scale Many countries weight on contents industry in national supports movies, now. All image softwares that have same target movies, computer game, animation, etc. compress to contents to entertainment and was expected to secure the superiority on the 21th ultramodern media industry. The one have hegemony 21th information period if how much have the contents by the dizital broadcasting. But meaning of intercultural communication play on important part more value of contents than value of political and economical aspect.

• The Journal of the Korea Contents Association
• /
• v.14 no.9
• /
• pp.93-101
• /
• 2014

My artwork, '1000 years', in the form of an animation film has been exhibited in the '2011 Haein Art project' of a special exhibition at the Haeinsa monastery compound. The '1000 years' represents the marvels of sacredness and Buddhist symbols using the surrealist expression of computer animation. This paper would argue how Buddhist idea can be explored by the surrealist expression of 3D computer animation. In the light of this, animation and surrealist expression will be reviewed by the epistemological approach and based on this, I would attempt to reveal how this computer animation film represents the meaning of Buddhist symbols which exist in the monastery compound. This research is processed by the case study related to my artwork as the form of art practice based research.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.3
• /
• pp.121-129
• /
• 2019

This study aims to focus on the text analysis, production methods of text, and reproduction of production methods, based on a film (2010) taken by mobile devices. As a digital film in which the objects and images have no characteristics of index, this work has the post-cinematic attributes in the aspect of consumers' recipience. This thesis paid attention to the interactions between essential change and production/consumption throughout the whole film culture in the receptive aspect. Just as the main character is a mediator-shaman in the film, this film works as a mediating position of cinematic possibility. In this film, there are different kinds of mediation such as mediation of shaman inside the text, mediation of film in the relationship between text and consumers, and consumers' instrumental desire for others'tool outside the text. Outside the text, this relevant film stimulates the imitation desire of consumer subjects as others. In other words, this is connected to the desire of consumers who aim to create a digital film through mobile devices as an author. This is connected to Simondon's thinking in which such technical objects not only generate new relationships, but also become a revolutionary seed that newly collectivizes human society.

• Archives of design research
• /
• v.17 no.1
• /
• pp.339-346
• /
• 2004

Matrix, produced by Larry & Andy Wachowski, was relatively precisely dealt with the cyber world. After the movie was released, it had a mania for the movie and was adopted into a various forms of cultural products. It was remade not only into the parodies of the other movies and TV programs, but also the clothes and miscellaneous items of the movie were reincarnated as an unique cultural trend. The cause of the popularity is the fresh storyline as well as the sophisticated visual effects and good-looking actors. The agony of the protagonist was connected with the people outside the movie who are yearning for the ideal world. He was confused at the fact that his circumstances which were believed as the real world were not tortally true, complicated between the sensually phisical truth and the spiritual truth and had an will for the freedom that would ransack the truth and save the other people from the fictitious world. Consequently, the movie has got sympathies with many audiences suggesting the situation that has no a firm belief of the reality, the difference between the real and the cyber world is meaningless and the faked images of the high-technology are overturned This thesis tries to study the present that the real images are excessly duplicated and consumed, related to the Jean Baudrillard's theory, 'Hyperreel'. Replaced the real objects by a technical programming in the Matrix world, there happens the image-violence that the true nature is slaughterred by images. In the world where the reproducts are more actual than the reality and pretends to be real, only semiotics are consumed and produced. That is to say, the tortally programmed images has no references and aims, therefore should be produced in an 'impediment-strategy' like a faked crisis. That is the step of 'Simulation' that artificially reincarnates the real. Based upon the Baudrillard's theory, 'Simulacre', this study tries to research today's post-modern situation that the boundary of the real world and the faked copy is vague and vanishing, through the analysis of the cyber world of the movie 'Matrix'.

• The Journal of the Korea Contents Association
• /
• v.16 no.8
• /
• pp.484-492
• /
• 2016

Role of music in an image can be divided into a supplementary function to express narrative of image and an independent function to become the subject of music and to lead the image. To perceive sound through hearing and then, to make it visualized is called visual music. Since the 19th century, image synchronization of music through colored hearing has been continuously attempted by artists in their works. Also in the 20th century, many artists could attempt time-wise concept of movement passing the bounds of three-dimensional expression due to development of cinema. In such a process, artists with strong experimental spirits inferred correlation between sound and image and then, pioneered new genre of visual music. As a result, the times are being changed from those of listening to those of watching, and various works are being produced by experimental attempt of various music and images. This thesis aims to investigate aesthetic characteristics of modern visual music and then, to conduct comparative analysis on how visual music using colors are utilized in diversified fields such as movie, animation, music video and media art.

• Asia Marketing Journal
• /
• v.9 no.2
• /
• pp.49-95
• /
• 2007

The "cause-related marketing (CRM)," generally defined as a mutually beneficial relationship between a company and a non-profit relationship or a social cause, which is perhaps the most progressive outgrowth of marketing trend. This paper contributes to, and looks at the practical issues of CRM and its effect on the brand attitude of the customer. To do so, following three broad research questions have been addressed. Which cause-related orientation is effective on customer's attitude of the brand? Which type of cause-related message provides crucial impact on customer's attitude of the brand? How product category acts upon and brings about different consequences on CRM? To address these questions, a causal model has been developed incorporating message type, product relevance, social significance, and brand attitude. The study model was tested with survey data collected from 400 career professionals and students in Seoul and statistically processed the 176 valid ones. The results of the study considerably supported the conceptual model. The analysis also revealed that the study population was not able to detect the differences in CRM strategies but tend to conceptualize them as a whole.

• (The)Study of the Eastern Classic
• /
• no.63
• /
• pp.9-41
• /
• 2016

This paper focuses on 'clean(cheong: 淸)' kinds of style terminologies among various style terminologies appearing in Heo Gyun's Seongsushihwa("惺?詩話") and tries to analyze the distinctive points which 'clean(cheong: 淸)' kinds of style terminologies include. In Heo Gyun's Seongsushihwa, 11 of 'clean' kinds of style terminologies, such as "cheonggyeong(淸勁), cheonghryang(淸亮), cheongryeo(淸麗), cheongseom(淸贍), cheongso(淸?), cheongweol(淸越), cheongjang(淸壯), cheongjeol(淸絶), cheongjeol(淸切), cheongchang(淸?), cheongcho(淸楚)," were used. This paper focuses and analyzes 'cheonggyeong(淸勁)', 'cheongjeol(淸切)', 'cheongcho(淸楚)', and 'cheongweol(淸越)' that he suggested through applying to real literary pieces. The result of analysis indicates that 'clean' kinds of style terminologies 'cheonggyeong', 'cheongjeol', 'cheongcho', and 'cheongweol' share the same 1st character 'clean(淸)', yet have distinctive qualities by the 2nd characters. These 4 style terminologies all share 'cheong(淸)' image which means clear and clean, yet each one has the attribute of the 2nd character that indicates each one's individual characteristic. It is apparent that 'Cheonggyeong(淸勁)' reflects the 'gyeong(勁)' image meaning upright and solid and implies poems of poets' steadfast spirit within clear boundary; 'cheongjeol(淸切)' reflects the 'jeol(切)' image meaning either desperation and imminence or pitifulness and sorrow and implies poems of poets' urgent and pitiful emotions within clear and clean boundary; 'cheongcho(淸楚)' reflects the 'cho(楚)' image meaning either delicacy and fineness or slenderness and tenderness and implies poems of poets' beautiful but not luxurious, delicate and tender emotions within clear and clean boundary; and 'cheongweol(淸越)' reflects the image of 'weol(越)' meaning unworldliness and excellency and implies poems, within clear and clean boundary, of excellent appearance and mentality surpassing mundane world. Compared with the 1st character's attributes of the style terminologies which Heo Gyun used, the 2nd characters's attributes do not appear that vivid. Especially, in the case that the 2nd characters have similar meanings, it is not easy to clarify the categories. Indeed, in order to grasp clear and distinctive qualities of style terminologies, the kinds of them need to be initially categorized by the 1st characters, and then sorted by the 2nd characters. In this case, the contents which the 2nd characters of style terminologies indicate should be considered. It is because style terminologies explain both literary pieces' aesthetic qualities and writers' personalities, and because explanations about literary pieces' aesthetic qualities includes not only the conclusive poetic or semantic boundaries which literary pieces' created but also literary pieces' creation processes and expression techniques. Through the style terminologies with Heo Gyun used in Seongsushihwa, it can be aware that he evaluated poems focussing more on the conclusive semantic boundaries that poets' spirits and poems created than expression techniques or creation methods. The overall aspects Heo Gyun's such style criticism has will be checked out in more detail through further studies by examining more materials.