• Journal of Digital Convergence
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• v.14 no.6
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• pp.187-197
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• 2016

This research analyzed the relationship and the interaction effect between information understandability and information acquisition level in accordance with government's official message presentation types, in other words, press release in text form, infographic that visualize a large amount of information, and webtoon that helps to understand convoluted information in interesting ways. As a result of research, it was confirmed that there exist both main effect and interaction effect in official message types presented by government and information understandability according to the environmental awareness. In addition, the main effect per each variable was confirmed between official message types presented by government and information understandability according to the environmental awareness; however, the interaction effect per each variable was not confirmed. Such research result is meaningful in that it provides the government with basic data in obtaining the effectiveness and usefulness of the information dependent of the official message types presented by government to the information consumer facing the era of government 3.0.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.705-717
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• 2016

The objective of this study is to find out whether policy acceptance(attitude formation and intention of action) is affected by the message appeals(rational vs. emotional) when policy PR messages emphasize prosociality, and by various factors such as trust in government, involvement, and demographic factors as moderating variables. Although message appeals does not show any difference by itself, interaction effect is observed between trust in government and message appeals; the rational appeal is more effective to those with low trust in government while the emotional appeal is more effective to those with high trust. No other interaction effect is founded but involvement, gender, and age group show important main effect in policy acceptance; high-involvement group and female group are more favorable in attitude toward prosocial policy and behavior intention compare to the each of counterparts, whereas older group is more favorable in behavior intention.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.124-136
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• 2016

Because of continuous outbreaks of disasters and emergencies, the importance of government crisis management has been increased. This study analyzed the Korean government's response messages during the 2015 MERS outbreak, which was an emergency issue that showed a great ripple effect. According to the three diffusion phases of MERS, the semantic network analysis of 134 press releases on the central and local governments' official web sites of MERS was conducted. The results showed that during the early stage of MERS, the central government misperceived the crisis situation, and as a result, specific and enough information was not provided promptly regarding a list of hospitals with known MERS exposure and prevention method. During MERS diffusion and decline stages, Seoul and Gyeonggi-do provided more specific and actionable messages than the central government. This study was meaningful in that it analyzed and evaluated crisis communication messages during an outbreak of the infectious disease. The findings of this study provide useful implications for government officials in their crisis management and communication strategy during emergency risk situations.

• The Journal of the Korea Contents Association
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• v.15 no.7
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• pp.460-476
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• 2015

The purpose of this study is to provide practical implications on government crisis management strategies and on the use of SNS in crisis management. Specifically, this study analyzed Ministry of Drug and Food Safety's responses to paraben toothpaste issue, media coverage of paraben toothpaste issue, and public responses to paraben toothpaste issue. Through textual analysis and the network analysis of 45 news articles and 645 tweets, this study found that Ministry used one-way communication strategy and mostly negative issues regarding Ministry's crisis response strategies were diffused via the media and Twitter. This study was meaningful in that it highlighted the importance of media relations and use of SNS in crisis management. The findings of this study provide useful implications for government officials and PR practitioners in their crisis management and communication strategy.

• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.137-143
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• 2022

The purpose of this study is to propose an effective PR plan for government policies in order to make the people aware of the importance of the fertility rate by seeking strategies to counter the low fertility rate. Focus group interviews were conducted with 6 experts with high expertise in government policy advertising and public relations among advertising and public relations academics and practitioners. It was found that low fertility PR strategy raised the problems of integrated public relations and budgeting. PR message strategy was lacked a creative approach suitable for the target, and the media strategy did not reflect the characteristics of the younger generation. Based on these research results, an improvement plan for government PR to counter the low fertility was proposed, and it is expected that it will be used for policy making in the future.

• Journal of Internet Computing and Services
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• v.18 no.1
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• pp.89-103
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• 2017

This paper analyzed the influence of government-owned social media's environmental characteristics on the level of users' active participation and types of message diffusion during government's crisis. The social media environment was categorized based on human interactivity and media interactivity. Users' active participation was measured based on amount of like/dislike and number of comments. User's comments were categorized through network analysis. This study found that the level of user's active participation was high on the information-provider participation type and the relationship-oriented participation type. The level of user's active participation was low on the information-provider type and the limited platform. The analysis of message diffusion type showed that a restrictive rational opinion type was found for the limited platform and diffusive or restrictive emotional opinion types were found for other types of social media environment. This study found that during MERS crisis, the government did not provide messages suitable for the social media environment, and the media environment influenced users' participation and comments. The government should provide user friendly social media environment by increasing interaction with users and should make efforts to communicate with users in crisis situation.

• The Journal of the Convergence on Culture Technology
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• v.8 no.2
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• pp.109-116
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• 2022

This study conducted YouTube network analysis on YouTube video related with prevention of COVID-19 and COVID-19 vaccine to explores how government's policy is spread via social media in the condition of COVID-19. As a result of network analysis on the Mask chaos, A surge in confirmed cases, supply of vaccine, the influence of media like YTN and KBS is large, their view count is high. Government highlights to inform correct information actively to face negative massage and misinformation. The media has to fact check on the misinformation and disinformation.

• Journal of the Korea Convergence Society
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• v.12 no.7
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• pp.153-158
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• 2021

The objective of this research was to examine how cultural values expressed in the contents of government and public institutions advertising, based on individualism-collectivism. This study investigated the extent to which government and public institutions print advertisements in Korea and U.S. Study 1 examined the extent to which government and public institutions print advertisements in Korea and U.S. use its intrinsic cultural values. Study 2 carried out experiment to study cultural differences in relative reaction of collectivistic and individualistic government and public institutions print advertising appeals in two countries. Findings of this study showed that cultural background plays role in the usage of government and public institutions print advertising messages and persuasive communication processes. Global marketers and advertisers realize the significance of the cultural similarities and differences that occur in diverse cultures.

• Nuclear industry
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• v.37 no.10
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• pp.16-17
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• 2017

문재인 대통령은 10월 22일 신고리 5 6호기 공론화위원회의 공사 재개 권고에 따른 입장 표명을 통해 "3개월에 걸친 신고리 5 6호기 공론화 과정이 마무리"되었다면서, "정부는 그 결과에 따라 신고리 5 6호기 건설을 조속히 재개"하겠다고 말했다. 또한 "갈수록 빈발하는 대형 갈등 과제를 사회적 합의를 통해 해결하는 지혜가 절실"하다고 말하고, "이번 공론화 경험을 통해 사회적 갈등 현안들을 해결하는 다양한 사회적 대화와 대타협이 더욱 활발해지길 기대"한다면서, "정부는 공론화위원회의 권고를 이행하기 위한 후속조치와 보완대책을 마련할 것"이라고 말했다. 다음은 문 대통령의 입장 표명 메시지 전문이다.

• Proceedings of the Korea Information Processing Society Conference
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• 2003.11c
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• pp.1873-1876
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• 2003

최근 전자상거래 확산에 따라 전자서명, 키관리 및 인증서비스가 새롭게 부상하고 있으며, 여기에 적용하기 위한 정보보호 기반기술로는 암호화 기술, 인증기술, 전자서명, PKI(Pulbic Key Infrastructure) 및 WPKI(Wireless PKI)등이 있다. 암호화 기술은 합법적 참여자들 간에 메시지 변/복조 규칙에 대한 약속을 정하고, 이 규칙에 따라 송신하려는 메시지를 암호화시켜 전달 혹은 보관하며, 메시지 수신시 또는 접근 권한이 있는 사람이 필요에 따라 이를 복호화 하도록 하는 기술을 말한다. 전자서명은 종래의 종이 문서에 표기하던 수기 서명이나 인장 효과를 전자적 매체내에 저장 또는 전송되는 전자 문서상에 효과적으로 부여하는 전자적 서명 방식이다. e-business 활성화를 위한 정부의 적극적인 참여와 지원을 바탕으로 받은 전자상거래 관련 사업들이 등장하고 있다. 이러한 전자상거래에 사용되는 기반 기술로서 XML(extensible Markup Language)기술이 사용되고 있다. 본 연구에서는 서명값을 XML 문서 안에 포함해서 전송 하는 방법으로 문서의 무결성과 비밀성을 보장하고자 한다.