• The Journal of the Korea Contents Association
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• v.9 no.9
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• pp.411-422
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• 2009

The study seeks to explore essential factors that influence tourists' continual usage intentions to mobile tour information services. The variables such as characteristics of tour information service, accuracy, interactivity, context, ubiquitous connectivity, perceived usefulness, perceived ease of use were adopted from previous research and the hypotheses were developed on the basis of Davis's Technology Acceptance Mode(TAM). The survey was conducted by users who have previously experienced mobile tourism information service. Structural equation modeling was used to Investigate the relationships between the factors. The results showed that interactivity, context, perceived usefulness and perceived ease of use were found to have a positive impact on satisfaction. In particular, interactivity and context were found to be the most significant factors that influence reuse intentions. It suggests that increasing context and interactivity to make tourist trust about accuracy, ubiquitous connectivity is better than increasing perceived usefulness and perceived easiness. The identified factors that influence continual usage intentions on mobile services can be useful for analyzing the market trends and suggesting industrial guidelines of mobile services.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.389-397
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• 2009

The objectives of this study are to analyze the effects of major factors influencing cruise ship passengers' satisfaction with a port of call on overall satisfaction with it and the differences in satisfaction with the domestic port of calls. To achieve these objectives, as a conceptual framework of the study, cruise tourism and tourist satisfaction were reviewed, and the empirical studies on cruise ship passengers's perceptions toward the Korean port of calls were conducted. According to the findings of this study, the following suggestions were presented to the local governments with the port of calls. The local governments are required to improve the food services provided around the port of call areas, and in addition, in case of Cheju, improvement of tourism information service which is verified as the most significant factor affecting passenger's overall satisfaction with the port of call is needed as well.

• Journal of Korean Library and Information Science Society
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• v.38 no.2
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• pp.125-146
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• 2007

In the previous surveys conducted on the users of digital multimedia centers at major public libraries, their facilities, contents, staffs and operating system have been found to be the most significant factors for determining the user's satisfaction. The purpose of this study is to seek practical ways of improving digital information services at public libraries by surveying Hanbat Library Users' satisfaction on these four factors. The statistical analysis of the surveyed data has shown that the general satisfaction with the digital service was relatively good: 4.68 out of the maximum scale of 7, that their satisfaction with the facilities were increased but those with staffs and operating system were decreased, and that 69.7% of the users were not willing to learn how to use contents mainly because they do not trust the staffs' ability to teach. Therefore, it was confirmed that the continuous reeducation of staffs and the expansive recruiting of professionals are essential for improving digital information services.

• Journal of the Korean Society for information Management
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• v.38 no.2
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• pp.1-18
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• 2021

An academic library is one of the largest information sources for international students to obtain learning resources, which have a great impact on their studies. However, most academic libraries currently have not provided adequate multilingual services except English, which makes it difficult for international students whose mother language is not English to perform academic work. Accordingly, the present study defines the customized services for international students as the ones that have been supported in ltiple languages among academic library services and aims to examine their effect on user satisfaction in academic libraries. Furthermore, the study has compared international students' satisfaction with academic libraries - one that provides appropriate customized services with the other that does not. The surveys have been conducted with Chinese international students in two different universities and a total of 138 responses were analyzed. The study found that the customized services for the international students influenced their satisfaction with library use. In particular, multilingual services had positive effects on satisfaction with services such as brochures/signs, access to and use of resources through the homepage, and user instruction. The findings of the study suggest practical insights on how academic libraries provide effective services for supporting international students' academic tasks.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.01a
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• pp.423-426
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• 2019

본 연구의 목적은 서로 다른 지역의 공항서비스품질이 고객만족도에 어떤 영향을 미치는지를 규명하고자 하는 것이다. 서로 다른 지역에 있는 공항의 서비스만족도를 고찰하는 것이다. 더 좋은 공항서비스 제고방안을 제시하려고 하는 것이다. 본 연구는 설문조사를 통해 SPSS와AMOS를 사용해 신뢰도분석, 타당성분석 그리고 구조방정식모형을 통해 통계분석을 실시하였다. 분석결과, 한국 인천공항 측에서 모든 가설 다 유익한 결과가 나타났고, 중국 수도공학 측에서 공항서비스 품질이 고객감지품질에 정의 영향과 감지품질이 고객충성도에 정의 영향을 유의하지 않은 결과를 얻었다.

• Proceedings of the Korea Information Processing Society Conference
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• 2022.11a
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• pp.117-118
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• 2022

한국과학기술정보연구원(이하 KISTI)은 지난 13년 간 전사적으로 품질제고전략, 서비스만족전략, 이미지 제고전략 등 3대 고객만족 추진전략을 수립하여 체계적인 "고객만족경영시스템(CSM : Customer Satisfaction Management)"을 구축하고 이를 강화하기 위한 노력을 기울여 왔다. 본 연구의 목적은 순고객추천지수(Net Promoter Score:NPS)를 활용하여 과학기술지식인프라(ScienceON) 정보서비스를 경험한 500명의 의사결정자를 대상으로 과학기술정보서비스에 대한 고객 만족 및 고객충성도를 측정하였다. 특히 연구결과는 정량적인 측정모델(KCSI-ST)을 보완하고 고객만족도 수준에 따라 비추천 고객, 중립 고객, 추천 고객 등을 예측할 수 있는 모델이다. 이와 같은 고객의 긍정적이거나 부정적인 구전으로 급속도로 노출되는 환경에서 고객의 만족도를 분석함으로써 기관의 주요 서비스별 고객을 확보하는데 사전 예측자료로 활용될 수 있다고 본다.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.909-920
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• 2008

기술이 급속도로 발전하고 과거 자연 독점을 이루고 있던 많은 서비스 산업의 규제가 완화되면서 경쟁이 더욱 치열해지고 있다 기존 기업들은 신규 시장 진입 기업들을 방해하기 위하여 진입장벽을 높이기도 하고 기존의 인프라를 이용하여 더욱 뛰어난 기술력을 선보이기 위하여 노력한다 하지만 대부분의 서비스 기업들의 경우 이동통신 산업처럼 새로운 서비스가 시장에 진입하게 되면 많은 사람들의 관심이 늘어나고 이로 인해 기존 서비스가 시장에서 퇴출되는 둥의 어려움도 가지고 있다. 또한 독과점 형태를 이루고 있던 기업들은 시장 진입 기업에 대해 방심하고 있다. 갑작스러운 경쟁 체제에 미숙한 대응 방안으로 인하여 더욱 어려움을 겪기도 한다 반면에, 소비자의 경우 신규 서비스 초반 많은 관심을 가지고 이용 서비스를 신규 서비스로 옮기기도 하지만 서비스 품절, 이용용이성, 유용성에 의하여 지속적으로 이용하기도 하고 다시 기존 서비스를 이용하기도 한다. 따라서 경쟁 체제에서의 시장 환경에서 고객 만족도를 높여 결과적으로 고객 충성도를 높이는 전략은 기존 기업뿐만 아니라, 신규 진출 기업에게도 매우 중요한 과제가 되고 있다. 최근 유료방송시장의 기술이 발전하고 IPTV라는 새로운 서비스가 출시됨에 따라 기존의 Cable TV 는 시장 점유율이 잠식당하고 있다 IPTV 의 유료방송 시장으로의 진출로 인해 Cable TV 의 많은 가입자들이 IPTV 로 이용서비스를 옮기는 것을 방지하기 위하여 고객 만족을 높여 결과적으로 고객 의 충성도를 높여 기존 고객의 이탈을 방지하기 위한 전략이 필요하다. 유료방송서비스 외에도 많은 서비스 산업 내에서 경쟁이 치열해지면서 기존 기업들이 고객의 이 탈을 방지하기 위하여 고객 만족도를 높이는 방안에 대한 연구가 필요하다 본 연구에서는 유료방송 시장을 분석하여 서비스 산업에서 고객만족을 높이기 위한 방안에 대하여 연구해보고자 한다. 기존 연구의 서비스 품절, 이용용이성, 유용성에 대한 연구를 기초로 하여 고객 성향, 신규 서비스의 효용성이라는 변수를 추가하여 분석한 결과 고객 성향 및 신규 서비스의 효용성이라는 변수도 역시 고객 만족도와 고객 충성도에 많은 영향을 주는 것으로 나타났다.

• Journal of Korean Library and Information Science Society
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• v.40 no.2
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• pp.267-286
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• 2009

This study develops the LCSI(Library Customer Satisfaction Index) to measure the customer satisfaction of public libraries from 4,540 public library users in Daegu Metropolitan City area. LCSI consists of three variables; service quality divided into three primary dimensions(interaction of personnel), library resources and programs, physical environment and facilities) as independent variables, overall satisfaction and customer complaints as parameter, and customer loyalty as dependent variable. This model calculates LCSI scores at the ratio of 40% in satisfaction index to three dimensions of library service quality, 40% in overall satisfaction, and 20% in customer loyalty.

• Journal of Korean Library and Information Science Society
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• v.41 no.2
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• pp.171-187
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• 2010

This study tries to develop and testify the structural equation model(SEM) for customer satisfaction of information commons in digital library(NDL) of the National Library of Korea and to calculate library customer satisfaction index (LCSI) based both on customers' perceptions and the staff members' expectations. It also compares the customers' perceptions with the staff members' expectations about service quality, satisfaction, and loyalty. Full mediation model is better fit than partial mediation model for this study, and it is proved that this model can be used for both groups. This study calculate LCSI for the information commons as 75.69. The comparison the customers' perceptions with the staff members' expectations shows that all of the figures of the former are higher than those of the latter.

• Journal of Information Management
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• v.41 no.3
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• pp.85-104
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• 2010

This study tries to survey general behaviors of the users and their's perceptions on the service quality, with the staff members' expectations, of the Information Commons in the National Digital Library of Korea. 'Computer Cluster,' 'User guide service' and 'Internet information' are most used and general facilities, services, and contents are most satisfied. The comparative analysis shows that the customers' perceptions of overall satisfaction, customer loyalty, and service quality and overall satisfaction of each three primary dimensions(library staff, resources and services, facility and physical environment) are higher than those of staff members' expectations.