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The Effect of Selection Factors on the Consumers' Purchasing Decisions for Classical Music Performances: Focused on Different Types of Audience (클래식 음악공연의 소비자 선택요인이 구매의사에 미치는 영향에 관한 연구: 관객유형 중심으로)

  • Kwon, Hyeog-In;Kim, Hyun-Su;Choi, Yong-Seok
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.168-182
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    • 2016
  • The domestic market for performances and concerts is rapidly growing. However, despite of the various efforts to attract audience, the market still struggles in securing consumers for classical music performances. In this context, the following thesis first explores the factors that determine the choice of performances through open-ended questions to categorize the types of consumers based on the results. Then, effects of different factors of choices for each type of consumer are studied to find out how these factors affect the consumers' purchasing decisions. As a result, 35 factors out of the 40 factors were ultimately confirmed as the factors that determine the consumers' choice for purchasing classical music performances. Then, the 35 factors were classified into seven categories. Moreover, an empirical analysis showed that personal factors, factors regarding contents of the performance, information factors, environmental factors and marketing factors had significant effects on the consumers' purchasing decisions. The degree of influence of the factors for each type of audience varied. This study conclusively seeks to contribute to developing a more thorough marketing strategies for performance arts institutions and performance venues.

GIS-based Study on Residential and Neighboring Environment and Residents' Social Exclusion in Slum Area (쪽방밀집지역의 주거환경과 주민들의 사회적 배제에 대한 GIS 활용 연구)

  • Kim, Dong-Seon
    • The Journal of the Korea Contents Association
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    • v.17 no.8
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    • pp.209-225
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    • 2017
  • This study examines the effect of residential and neighboring environment on the residents' social exclusion in Daejeon Chokbangchon, the city's slum area. Based on GIS methodology with residents' addresses and other characteristics, this study finds out the feminization and the ageing trends in the central part of this area. Besides, longitudinal data between 2007 to 2016 shows this area's depopulation resulting in people's spread into other parts of the city. This study took pictures of 252 images of in the streets and indoors, analysed them and defined the problems of residential and neighboring environment. According to this picture analysis, the predicaments of this area was categorized into 4 types such as appearance-hygiene, narrowness-lack of residential functions, safety-privacy violation and stigma. This area ranging 1 km from north to south adjacent with Daejeon railway station was divided into 4 sections with different main problems. The follow-up survey for residents living in each section showed each section was different in work state, neighbor satisfaction, stigma and social exclusion. Finally, residential satisfaction was found to be the most important affecting factor on social exclusion. Based on these results, this study suggests government's housing policy on this area to be more enthusiastic and specific to cope with each problems of sections.

Cascade Composition of Translation Rules for the Ontology Interoperability of Simple RDF Message (단순 RDF 메시지의 온톨로지 상호 운용성을 위한 변환 규칙들의 연쇄 조합)

  • Kim, Jae-Hoon;Park, Seog
    • Journal of KIISE:Databases
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    • v.34 no.6
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    • pp.528-545
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    • 2007
  • Recently ontology has been an attractive technology along with the business strategy of providing a plenty of more intelligent services. The essential problem in application domains using ontology is that all members, agents, and application programs in the domains must share the same ontology concepts. However, a variety of mobile devices, sensing devices, and network components manufactured by various companies, a variety of common carriers, and a variety of contents providers make multiple heterogeneous ontologies more likely to coexist. We can see many past researches fallen into resolving this semantic interoperability. Such methods can be broadly classified into by-mapping, by-merging, and by-translation. In this research, we focus on by-translation among them which uses a translation rule directly made between two heterogeneous ontology data like OntoMorph. However, the manual composition of the direct translation rule is not convenient by itself and if there are N ontologies, the direct method has the rule composition complexity of $O(N^2)$ in the worst case. Therefore, in this paper we introduce the cascade composition of translation rules based on web openness in order to improve the complexity. The research result made us recognize some important factors in an ontology translation system, that is speediness of translation, and conveniency of translation rule composition, and some experiments and comparing analysis with existing methods showed that our cascade method has more conveniency with insuring the speediness and the correctness.

Analysis Study on the Operation Status of the Hospital Library (병원도서관 운영실태 분석 연구)

  • Shin, Youngji;Noh, Younghee
    • Journal of the Korean Society for information Management
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    • v.36 no.4
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    • pp.21-52
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    • 2019
  • This study focused on the domestic hospital libraries, the policies and support projects for them, and the current operation status of them. To this end, a list of hospital libraries was established and the operation status was investigated by conducting telephone interviews with 73 libraries collected. As a result, it was found that hospital libraries were established through support projects of other institutions (foundations, enterprises, etc.) rather than by the parent institutions, most of which were barely maintained except for certain actively operated ones. In terms of space, hospital libraries equipped with independent space were mostly operated on a small scale, and bookshelves were deployed in space for other purposes such as lounge and hallway. In terms of operation, a dedicated department or personnel for the library operation hardly existed, and more than half of them did not purchase additional books, simply maintaining the donated books at the time of the establishment. It was also shown that for services and programs, only booklending services are provided, except for a few libraries. Therefore, national policies and support will be needed to revitalize hospital libraries in the future, and the government needs to seek ways to continuously operate them through links with local representative libraries and public libraries.

Exploratory Research about Maeul Community Media Practice Grounded Theory Based Analysis about Seoul Community Media Practice (마을미디어 실천에 대한 탐색적 연구 서울마을미디어 활동에 대한 근거이론을 통한 분석)

  • Lee, Hee Rang;Kim, Hee Young
    • Korean journal of communication and information
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    • v.81
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    • pp.75-121
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    • 2017
  • Maeul Community Media is community media practice that media education combine with community activism based on the region. Maeul Community Media appeared with Seoul city's supporting policy in 2012 and is now enlarging on a national scale beyond Seoul. This study is aimed at understanding and investigating Maeul Community Media activists' practice process by using a grouned theory approach. In-depth interviews were carried out of study participants who worked on as activists based on visual and radio field since 2012. By open coding based on grounded theory, 16 categories and 59 subcategories were discovered. The outcome of axial coding showed the centeral phenomena that can be called 'sustainable desire for Maeul Community Media act'. On the condition of the instability of public support and the absence of a village channel, the strategic practices were discovered, which are diversification of participants recruitment and modes of participation, invention of space-media, seeking multilateral distribution methodologies and the collective action plans of networks to stabilize the management and to empower Maeul Community Media networks. As a result, Maeul Community Media and civil society were networked by discovering and agenda-setting pending issues. And we could find that the desire and expectation for the role as a village's public sphere were enlarging.

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A Study on the Knowledge Transfer of Small and Medium Sized Firms for Foreign Investments (해외진출 중소기업의 지식이전에 관한 연구)

  • Jeong, Heon-Bae;Yun, Hyoung-Bo
    • International Commerce and Information Review
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    • v.13 no.2
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    • pp.121-148
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    • 2011
  • Korean small and medium sized firms are dramatically expanding during the past two decades. Since small and medium sized firms begun to invest overseas to cope with the external and internal business environment. the influencing factors should defined for the successful foreign investment. This paper presents the research model explaining successful knowledge transfer between Korean small and medium sized firms and partners for foreign investment. This model examines investing companies' organizational characteristics, partners' learning capability and relational characteristics between two partners. Detail variables include the learning culture and codifiability of investing companies, and absorptive capability of partners, and communication and trust as a relational factors between investing companies and partners. The result of empirical analysis of sample companies shows that knowledge culture and codifiability of investing companies, and communication from the relational factors are important for knowledge transfer. These results provide some implications for the successful foreign investment of small and medium sized firms. Firstly the investing company should develop its own learning culture and internal procedure for the successful foreign investment. And frequent communication channel is necessary for knowledge transfer and the trustful relationship between investors and partner.

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The government role in digital era innovation: the case of electronic authentication policy in Korea (디지털 혁신시대의 정부역할: 한국의 전자 인증정책 사례)

  • Son, Wonbae;Park, Mun-su
    • International Commerce and Information Review
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    • v.19 no.4
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    • pp.29-50
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    • 2017
  • In emerging technologies, innovation processes are dynamic in that the government needs to regularly review its policies to resonate with rapid technological advancements, changing public needs, and evolving global trends. In the 1990s, the Internet grew at an explosive rate, but many applications were constrained due to security concerns. Public Key Infrastructure (PKI) seemed to be the fundamental technology to address these concerns by providing security functions. As of 2017, PKI is still one of the best technologies for electronic authentication in an open network, but it is used only in limited areas: for user authentications in closed networks and for server authentications within network security infrastructure like SSL/TLS. The difference between expectation and reality of PKI usage is due to the evolution of the Internet along with the global adoption of new authentication policies under the Internet governance in the early 2000s. The new Internet governance based on the cooperation between multi-stakeholders is changing the way in which a government should act with regard to its technological policies. This paper analyzes different PKI policy approaches in the United States and Korea from the perspective of path-dependence theory. Their different policy results show evidence of the rise of the Internet governance, and may have important implications for policy-makers in the current global Internet society.

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A Socioeconomic History of Korean Newsprint Paper Focusing on General Dynamics of the Market (한국 신문용지의 사회경제사 시장의 역학을 중심으로)

  • Yoon, Sangkil
    • Korean journal of communication and information
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    • v.77
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    • pp.200-254
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    • 2016
  • This paper deals with historical changes in the market of Korean newsprint paper since 1945. Particularly, this paper does not examine only the structure of supply and demand in the newsprint paper market, but also general dynamics of the market from a perspective of Harold Innis's socioeconomic history. As a result, this paper concludes that the general dynamics of Korean newsprint paper market has persistently responded to a stimulus from external markets due to a scarcity of natural resources. To more concretely put it, until 1967 when the newsprint paper market was opened, Korean government had tried to control both newspaper industries and paper manufacture businesses by the matters of price and distribution of the newsprint paper. But since the market was opened, a general dynamics of the Korean newsprint paper market has been vulnerable to uncoordinated properties of external markets. Consequently, even though 'self-sufficiency' of newsprint papers was achieved in 1974, the price of newsprint papers has been often rising and falling.

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A Directional Distance Function Approach on the Efficiency of Chinese Commercial Banks (방향성거리함수를 이용한 중국의 상업은행 효율성 분석)

  • Hwang, Ryeon-Hee;Kim, Seong-Ho;Lee, Dong-Won;Nam, Doo-Woo
    • Journal of Korea Society of Industrial Information Systems
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    • v.17 no.2
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    • pp.81-94
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    • 2012
  • On December 11, 2001, China joined the WTO and became one of the member countries and the Chinese financial markets had to be open in 5 years. So, the Chinese government transformed national commercial banks into joint-stock banks. The purpose of this paper is to investigate the validity of this decision by the Chinese government. In order to measure the efficiency of banks, the directional distance function (DDF) methodology is used, which analyzes whether a bad output exists in the outputs. In the empirical analysis, the number of staffs, the fixed assets, and the equity capital are used as inputs, while the loans and the non-performing loans ratio are used as a good output and a bad output, respectively. The non-performing loans ratio is included in output since it could affect the efficiency of banks. If it isn't considered in the analysis, a distortion might occur in analyzing the efficiency of banks. The results show that the efficiency of the major commercial banks was improved, and that the efficiency of joint-stocks banks was higher for 2002-2003 while the efficiency of national commercial banks was higher for 2004-2006. It was due mainly to the foreign exchanges reserve funds injected into national commercial banks by the Chinese Ministry of Finance, and as a result bad assets were eliminated.

Performance Improvement of Downlink Real-Time Traffic Transmission Using MIMO-OFDMA Systems Based on Beamforming (Beamforming 기반 MIMO-OFDMA 시스템을 이용한 하향링크 실시간 트래픽 전송 성능 개선)

  • Yang Suck-Chel;Park Dae-Jin;Shin Yo-An
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.43 no.3 s.345
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    • pp.1-9
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    • 2006
  • In this paper, we propose a MIMO-OFDMA (Multi Input Multi Output-Orthogonal Frequency Division Multiple Access) system based on beamforming for performance improvement of downlink real-time traffic transmission in harsh channel conditions with low CIR (Carrier-to-Interference Ratio). In the proposed system, we first consider the M-GTA-SBA (Modified-Grouped Transmit Antenna-Simple Bit Allocation) using effective CSI (Channel State Information) calculation procedure based on spatial resource grouping, which is adequate for the combination of MRT (Maximum Ratio Transmission) in the transmitter and MRC (Maximum Ratio Combining) in the receiver. In addition, to reduce feedback information for the beamforming, we also apply QEGT (Quantized Equal Gain Transmission) based on quantization of amplitudes and phases of beam weights. Furthermore, considering multi-user environments, we propose the P-SRA (Proposed-Simple Resource Allocation) algorithm for fair and efficient resource allocation. Simulation results reveal that the proposed MIMO-OFDMA system achieves significant improvement of spectral efficiency in low CRI region as compared to a typical open-loop MIMO-OFDMA system using pseudo-orthogonal space time block code and H-ARQ IR (Hybrid-Automatic Repeat Request Incremental Redundancy).