• Journal of Korean social welfare administration
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• v.21 no.1
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• pp.105-130
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• 2019

This study focuses on the duration of regular donors who are one of the key resources for stable operation of nonprofit charity organizations. Regular donors can have a choice between selecting preferred target subjects on different target subjects and delegating authority to charity organizations for execution of the contribution. This study examine the comparative validity of the hypothesis of identification effect and the hypothesis of authority delegation effect. It fully uses the regular donors' data from one charitable organization called S charity organization. In analysis, it employes Weibull model among parametric survival analysis methods based on the fitness of distribution. The result showed that regular donors who delegate authority have significantly longer duration of donation than regular donors who designate and donate international target subjects. In other words, regular donors who select domestic target subjects as beneficiaries have significantly longer duration than regular donors who select international target subjects. This result suggests that in the two hypothetical explanations, domestic identification and authority delegation are equally valid. Finally, among control variables, age, committed amount each donation, status difference (regular donation vs. temporary donation) at the starting point, and the payment method were statistically significant predictors on the duration of regular donors. This study meaningfully deepen and broaden our understandings of regular donors' donation behavior and also provides strategic knowledge regarding managing and retaining regular donors for non-profit charity organizations.

• 한국사회정책
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• v.19 no.3
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• pp.85-117
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• 2012

This study attempts to examine the relationship between giving & volunteering behavior and charitable bequest intention. For the examination, this study used '2011 Korean National Social Survey' that was randomly sampled from the population of Korean in 2011. In examining the relationship, this study employed the method of Propensity Score Matching that permits the comparisons between experimental group and control group. In this study, the experimental groups consist of six different combinations of philanthropic behaviors as follows: donating only; volunteering only; participating both; regular donating only; regular volunteering only; and doing both regularly. The results show that all the types of philanthropic behaviors have statistically significant positive effect on charitable bequest intention. First, more active philanthropic behavior such as regular behavior causes higher charitable bequest intention. Second, those who participate in both philanthropic behaviors (combined behavior of donating and volunteering) have stronger effect on charitable bequest intention in comparison to participating only one philanthropic behavior (either donating or volunteering). Third, giving have relatively stronger relationship with charitable bequest intention than volunteering. Throughout more careful examination of the causal relationship from philanthropic behavior to charitable bequest intention, this study provides new understanding on the effect of daily philanthropic behavior on charitable bequest and practical implication to nurture charitable bequest. Indeed, this study contributes to building a knowledge foundation for future research on charitable bequest.