• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.5
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• pp.91-107
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• 2021

As competition in the domestic franchise industry is more heated than ever, we examined the factors that affect the profitability of the coffee franchise industry, which has grown rapidly over the last decade, and explored what effect preparatory startup education has on the profitability of coffee franchise stores. Specifically, this study looked into whether preparatory startup education can increase store competitiveness, provide insight into store location selection, generate innovative management, and ultimately contribute to store profitability. To test these hypotheses, we employed structural equation modeling. Results showed that preparatory startup education has a significantly positive (+)effect on 1)business characteristics: taste, quality, price affordability, menu diversity, store ambiance, 2)location characteristics: suitability, and 3)innovation management: accessibility, delivery service, and SNS marketing. The factors with a significantly positive (+)effect on store profitability were taste, quality, and price affordability with regard to business characteristics, suitability in terms of location characteristics, and SNS marketing in respect to innovation management. We expect that this study will have practical implications for increasing the profitability of coffee franchise stores, which are facing excessive competition, and its findings will be useful for coffee franchise head offices as well as government when making relevant policy decisions. In addition, it is intended to deliver a message to franchise head offices, central government, and local governments that they should provide institutional support to coffee franchise stores such that delivery services can lead to substantial improvement in profitability, even when delivery costs are considered.

• Proceedings of the Korean DIstribution Association Conference
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• 2000.05a
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• pp.41-44
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• 2000

▶ 편의점의 점포 네트워크, 정보, 물류인프라에 대한 공급자의 기대 - 편의점 업체 상위 3개로 20,000점 상회 ▶ 현금지불율이 높은 국민성과 인터넷 보급율의 확대 ▶ 편의점 점포의 수익력 신장 둔화 - 기존점 전년비 역신장 예상 ▶ 기존 점포망과 정보, 물류인프라를 효율적으로 활용하는 E.C 모델 구축으로 새로운 수익 창출 및 체인 경쟁력 강화 가능 (중략)

• Journal of Nutrition and Health
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• v.48 no.2
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• pp.199-210
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• 2015

Purpose: The purpose of this study was to determine the influence of sustainability management in institutional foodservice on store image and behavioral intention (revisit intention, word of mouth, willingness to pay a premium). Methods: Based on a total of 371 samples obtained from the empirical research, this study reviewed the reliability and fitness of the model. Results: According to results of exploratory factor analysis, sustainability management derived three factors, economic value, socially responsible, and environmentally sound. The structural equation modeling showed that social responsibility in sustainability management had a significant positive effect on store image and behavioral intention. In addition, customer's perceived store image in foodservice had a significant positive effect on behavioral intention. The relationship between sustainability management and behavioral intention was found to be a partially significant effect. Conclusion: The results of this study revealed the importance of sustainability management of foodservice to improve store image and behavioral intention.

• Journal of Distribution Research
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• v.10 no.4
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• pp.1-22
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• 2005

The major objectives of this study are twofold. The first is to discover which in-store tactics influence store performance when a retailer implements category management in variety enhancer and fill-ins categories. The second is to analyze how and why specific in-store tactics achieve better or worse performance than other in-store tactics across categories. The data were collected using scanner data and direct observations in 'A' discount store which is one of the representative discount stores in Korea. The in-store tactics were measured by product assortment, temporary price discount, price and non-price promotion, and shelving. The store performance was measured by sales and gross margin return on inventory investmant(GMROI). Empirical results analyzed by multiple regression were as follows: In variety enhancer category, the significant factors affecting sales were product assortment, temporary price discount, price promotion, and shelving. Non-price promotion also influenced GMROI positively but product assortment impacted on GMROI negatively. In fill-ins category, the significant factors affecting sales and GMROI were product assortment and shelving. However, the other factors such as temporary price discount, price promotion, and non-price promotion had no significant influence on both sales and GMROI. This paper presents a number of theoretical and managerial implications of the empirical results and concludes by addressing limitations and future research directions.

• Journal of Distribution Science
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• v.2 no.1
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• pp.39-62
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• 2004

국내에 진출한 Carrefour, Wal-Mart, Tesco(home plus) 등 다국적화된 소매기업들을 통하여 주 2 휴일제 실시로 변화가 예상되는 그들의 점포운영방안을 실적을 분석해봄으로써 보다 효율적인 경영전략과 운영 방안을 모색해보고자 하였다. 국내 할인점의 포화기 진입단계에 들어선 시점에서 국내 진출 다국적 기업들은 국내 선두 기업과 비교하여 짧은 진출 역사에도 안정성과 수익성 측면, 활동성 부문에도 양호한 결과를 나타내고 있으며, 이들의 운영의 전략적 측면은 구매 부문의 EDLP와 운영부문에 EDLC가 선 순환되고 유통·물류정보시스템과 결합하면서 Low Cost Operation이 추진하고 있음을 알 수 있다. 다국적 소매기업들은 표준화와 현지화를 대립이 아닌 양립과 조화로 보면서 현지화 부문에서는 MD(VMD) 부문 개선과 고객서비스를 개선함으로써 국내 기업들의 강한 경쟁자로서 접근하고 있다고 판단된다. 일부 우려에 대한 다국적 기업의 실적 저조에 대한 판단은 그들의 경영전략과 현지화 단계에서의 차이를 감안하면 이른 판단으로 사려 되며, 이러한 다국적화 소매유통기업에 대한 운영방안에 대한 고찰은 다국적 소매기업 및 국내 소매업체들의 경쟁력 향상에도 기여할 것으로 본다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.9
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• pp.3210-3222
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• 2010

Franchise Industry has a big portion in national economy, and contributes to protecting self-employments and making jobs. One of good way to increase the success of franchise business is operating some franchisor's company owned outlets before franchising. The purpose of this research is to understand the effects of the company owned outlets on franchisor's current performance. According to the result, the operation term, scale, and location of company owned outlet increase the legitimacy of franchisor. The operation term, and scale of company owned outlet increase the efficiency of franchisor, And both legitimacy and efficiency increase of franchisor's current achievement.

• KDI Journal of Economic Policy
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• v.17 no.1
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• pp.145-176
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• 1995

우리나라 생명보험산업(生命保險産業)은 과거 40여년간의 비약적인 외형성장(外形成長)에도 불구하고 내적(內的)으로는 인위적(人爲的)으로 조성되어 온 과점적(寡占的) 시장체제하(市場體制下)에서 여러가지 문제점이 노정되고 있어, 금융(金融)의 자율화(自律化) 개방화(開放化) 국제화(國際化) 시대(時代)를 맞이하여 대외경쟁력(對外競爭力) 강화(强化)와 내부효율성(內部效率性) 제고(提高)를 위한 본격적인 연구(硏究)가 시급히 이루어져야 할 시점에 섰다. 본(本) 연구(硏究)는 계량적(計量的)인 기법(技法)을 활용함으로써 우리나라 생명보험산업(生命保險産業)의 효율성(效率性)에 관한 실증분석(實證分析)을 시도하여, 내재(內在)하고 있는 문제점(問題點)을 파악하고 이에 대한 발전방안(發展方案)을 제시하고자 하는 데 목적(目的)을 두고 있다. 규모(規模)의 경제성(經濟性)(economies of scale) 분석결과 생명보험회사들이 영업인원(營業人員)에 대한 과다(過多)한 투자(投資)에 상응하는 규모확대(規模擴大)나 효과적인 경비절감(經費節減)을 이루지 못하여 내부적으로 과다인력(過多人力)의 사용으로 인한 경영(經營)의 비효율화(非效率化)가 초래되고 있으며, 대리점(代理店)을 통한 점포정책(店鋪政策)에서도 규모(規模)의 비경제성(非經濟性)이 존재하고 있음을 알 수 있다. 범위(範圍)의 경제성(經濟性)(economies of scope)과 관련해서는 주업무(主業務)인 보험영업업무(保險營業業務)와 부대업무(附帶業務)인 자산운용업무(資産運用業務)간에 비용보완성(費用補完性)(cost complementarity)이 존재하고 있는 것으로 나타나, 자산업무에 대한 적극적(積極的)인 투자(投資)와 효율적(效率的)인 관리(管理)로 업무다변화(業務多邊化)를 추진하여 범위의 경제성을 높이는 것이 바람직하다고 사료된다. 이 밖에 本(본) 논문(論文)의 분석(分析)을 통하여 도출된 우리나라 생명보험산업의 문제점으로 낮은 수익력(收益力), 저생산성(低生産性), 재무구조(財務構造)의 부건전성(不健全性), 비효율적(非效率的)인 자산운용(資産運用), 소비자보호장치(消費者保護裝置)의 미비(未備) 등을 들 수 있으며, 본 논문에서는 이에 대한 업무(業務) 및 제도개선(制度改善)의 구체적인 방향을 제시하고 있다.

• Korean Business Review
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• v.17 no.2
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• pp.63-87
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• 2004

To create and maintain comparative supremacy as a strategic tool of business, many organizations have introduced informational technology and system. By using this system, Some companies got a beneficial value for achieving organizational goals but others could not obtain their effectiveness and efficiency. In particular, a lot of organizations that tried to make strategic supremacy with e-commercial trade are under hard condition because of poor profit. It implies that it is essential to identify and analyse the consumer who uses e-commercial trade. This paper, therefore, focusing on internet shopping malls between business and consumer as one of areas of e-commercial trades, shows the difference between consumer expectation and performance. The results of this study are as follows: First, as for the significant difference of influencing factors to consumer satisfactions according to the types of internet shopping malls, there is a meaningful difference in consumer anxiety and internet usefulness, but not in consumer service. Prior to verify the differences in detail on consumer's anxiety and internet usefulness, we examined that there is any difference between expectation and performance. T-test was used for the variants of consumer anxiety and internet usefulness, and its meaningful probability was 0.000, which means that both showed statistically significant difference. Based on the results, we also found that regardless of the types of internet shopping malls, consumer expectation was greater than performance. although the difference between expectation and performance was not equal according to the internet shopping malls. Second, a regression analysis was performed to understand the relation between consumer service, internet usefulness, consumer anxiety, and consumer satisfaction, it was found that consumer service, internet usefulness, consumer anxiety had significantly effected on consumer satisfaction. Third, To verify the relation between consumer satisfaction and repurchase-intentions, intentions to spread out, Pearson correlation analysis was used. it was found that consumer satisfaction had positive effect on both intentions. This study has some limitations because of the shorts of money and time. since the sample of this study was consumers who have ever bought one or more products via internet shopping mall, this sample was appropriate. but the major parts of sample were college students, and the sample size was so small. therefore this results should carefully be generalized. For further study, it is required to select more precise samples and to include more variables.