• 제목/요약/키워드: 전환의사

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The Study of Structural Relationship among the Customers' Service Recovery of Complaint and After Behavioral Intention in the Service Industry (서비스 산업에서 고객 서비스 불평 회복과 사후행동의 구조적 관계 연구)

  • Heo, Seon Hee;Youn, Chun Sung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • 제9권1호
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    • pp.165-176
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    • 2014
  • This study is directed to examine the most useful restoration strategies for turning the customers' dissatisfaction caused by unsuccessful spa service to the satisfaction through each fair factors and tries to suggest the practical schemes to cope with complaints and dissatisfaction of spa service customers by establishing the system dealing with customers' complaints. And this verifies the relationship between the alternative attraction and the intention of conversion as the action after the restoration from the unsuccessful services. Moreover, it analyzes the mediation effect that a formation of reliance through the restoration of unsuccessful services has. To achieve the purpose of this study, the subject got decided as women who are customers of private spa facilities situated in Seoul and Gyeonggi-do region for the purpose of skin care in 1 year recently. After understanding their experiences of complaining about the services, this study investigates the alternative attraction and the intention of conversion as the next action and the perception of fairness and trust in the efforts of Spa service business for recovery. As the result of verifying hypothesis, it is shown that the recovery satisfaction increases when the 3 points of the distributive justice, procedural justice, and interactional justice, which are the fairness factors of the effort to restore services according to the quality of service, are more positive. In the relation among recovery satisfaction, trust, the alternative attraction, and the intention of conversion, the result was that recovery satisfaction affects trust in positive way and alternative attraction in negative way. However, the positive and meaningful result came out in contrast with the hypothesis which predicted the negative effect of recovery satisfaction on the intention of conversion. Furthermore, it means that indirect effectiveness which carries trust and alternative attraction should be considered instead of the direct effectiveness that the recovery satisfaction affects on the intention of conversion. In this study, it can be interpreted that the combined increase of the trust and the alternative attraction makes the intention of conversion higher rather than the higher intention of conversion following the decrease of the recovery satisfaction in view of the result that the indirect effectiveness is high between the recovery effort and the intention of conversion. In the relation among the intention of conversion, trust, and alternative attraction, the intention of conversion got influenced in positive way and negative way by trust and alternative attraction respectively and trust influenced the alternative attraction negatively as well. It means the high quality of services or the recovery of services has a direct causation which carries conviction to the customers' intention of action.

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지배적 피드백 루프에 대한 인지적 편향

  • 김병관;김동환
    • Proceedings of the Korean System Dynamics Society
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    • 한국시스템다이내믹스학회 2000년도 하계학술대회발표논문집
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    • pp.135-152
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    • 2000
  • 지배적 피드백 루프는 구조가 시스템의 행동을 유발한다는 점에 있어서 매우 중요한 개념이다. 본 논문에서는 지배적 피드백 루프의 전환을 완만한 전환(continuous shifts)과 급격한 전환(discrete shifts)의 두 가지로 분류하였다. 본 연구에서는 지배적 피드백 루프의 전환에 대한 인지적 편향을 세 가지의 가설로 분류하여 제시하였다. 이에는 1) 완만한 전환에 대한 인식의 실패, 2) 의사결정 자들의 급격한 전환에 의존하는 경향, 3) 지배적 피드백 루프의 인식에 있어서 수준변수와 변화율 변수간의 차이 등이 포함된다. 마지막으로 본 논문에서는 지배적 피드백 루프에 의한 인지적 편향이 의사결정과정의 시간지연과 정책 개입의 시기에 대하여 어떠한 시사점을 주는지에 관하여 논의하였다.

Effects of Situation Awareness and Decision Making on Safety, Workload and Trust in Autonomous Vehicle Take-over Situations (자율주행 자동차의 제어권 전환상황에서 상황인식 및 의사결정 정보 제공이 운전자에게 미치는 영향)

  • Kim, Jihyun;Lee, Kahyun;Byun, Youngsi
    • Journal of the HCI Society of Korea
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    • 제14권2호
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    • pp.21-29
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    • 2019
  • Take-over requests in semi-autonomous cars must be handled properly in the case of road obstacles or curved roads in order to avoid accidents. In these situations, situation awareness and appropriate decision making are essential for distracted drivers. This study used a driving simulator to investigate the components of auditory-visual information systems that affect safety, workload, and trust. Auditory information consisted of either voice guidance providing situation awareness for the take-over or a beep sound that only alerted the driver. Visual information consisted of either a screen showing how to maneuver the vehicle or only an icon indicating a take-over situation. By providing auditory information that increased situation awareness and visual information that aided decision making, trust and safety increased, while workload decreased. These results suggest that the levels of situation awareness and decision making ability affect trust, safety, and workload for drivers.

Impact of Switchover Barrier, Switchover Intention and Willingness to Revisit on Customer's Characteristics - Comparison between Travel Agency and Airlines - (고객특성이 전환장벽, 전환의도와 재방문의사에 미치는 영향 - 여행사.항공사간 비교분석을 중심으로 -)

  • Chung, Ung-Young;Moon, Hye-Young
    • The Journal of the Korea Contents Association
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    • 제8권9호
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    • pp.259-273
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    • 2008
  • This study aims to identify of customer features control the effect on revisit intention and switching intention. The statistical techniques used for this empirical analysis are frequency analysis, technology analysis, reliability analysis, factor analysis, confirmatory factor analysis along with path analysis and moderate regression analysis, which are based on structural model From the effect that customer features control the effect on switching barrier by switching intention, travel agencies has a control effect on 'financial switching costs' and 'relational switching costs', and airlines show they have control effect on 'relational switching costs.' In diversity pursuit factors, 'financial switching costs' and 'attractiveness of alternatives' have a meaningful control effect for travel agencies customers, while 'procedural switching costs' for airlines customers. In the analysis result of the effect that customer features control the effect on revisit intention by switching intention, 'percept' and 'diversity pursuit' have a meaningful control effect in travel agencies customers and airlines one, respectively.

Scene Change Detection Using Local Information (지역적 정보를 이용한 장면 전환 검출)

  • Shin, Seong-Yoon;Jin, Chan-Yong;Rhee, Yang-Won
    • Journal of the Korea Institute of Information and Communication Engineering
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    • 제16권6호
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    • pp.1199-1203
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    • 2012
  • This paper proposes a Scene Change Detection method using the local decision tree and clustering. The local decision tree detects cluster boundaries wherein local scenes occur, in such a way as to compare time similarity distributions among the difference values between detected scenes and their adjacent frames, and group an unbroken sequence of frames with similarities in difference value into a cluster unit.

Modelling En-route Diversion Behavior under On-site Traffic Information (관측 교통정보를 이용한 통행중 경로전환행태 모형)

  • Kim, Hye-Ran;Chon, Kyung-Soo;Park, Chang-Ho
    • Journal of Korean Society of Transportation
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    • 제22권3호
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    • pp.137-144
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    • 2004
  • The real-time traffic information is considered to be the system to alleviate traffic congestion. An effective traffic information will help drivers make efficient travel decision, and network performance will be improved. To make efficient strategy of providing information, the analyst should quantify reduced congestion by the media traffic informations. Many other route diversion models considered only media-informations as information sources and ignored the impact of on-site informations such as visible delays and average speeds, which affect drivers' route diversion decision in practice. In those models, the effect of on-site informations could be treated to be the effect of media informations, and the effects of media informations would be over-estimated. The proposed model including the impact of on-site information can estimate the effect of media-informations. The results are expected to be applied to the analysis of traffic management policy such as ITS.

Effect of CEOs' Characteristics on Digital Transformation and Corporate Performance: Focusing on RSN Co., Ltd (최고경영자의 특성이 디지털 전환과 기업성과에 미치는 영향: (주)RSN중심으로)

  • Park, Soohwang;Jang, Kyungbae
    • Journal of Internet of Things and Convergence
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    • 제8권3호
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    • pp.11-20
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    • 2022
  • Corporations operate within long term strategy. The Chief Executive Officer (CEO) makes decisions and has responsibility for all executive activities which affects the corporate performance. If the CEO makes strategic choices through reasonable decision making, it could affect corporate performance and corporate's rise and fall. So the CEO's decision making is very important. As rapid change in the digital technology environment happened, through digital transition, corporations have been working on increasing corporate performance by practical and academic methods. However prior research was restricted to CEO's affect on organization, innovation or innovative activities and there is a lack of research linking CEO's characteristics to digital transition and corporate performance. As the digital age is coming, research on how CEO's characteristics affect digital transition and corporate performance is direly needed. From the case of domestic Big Data corporation RSN Co. ltd's digital transition success, understanding characteristics of CEO, digital transition and corporate performance through prior researches, and developing research model and research proposition was set. Research was performed on RSN co. ltd's case analysis, and how characteristics of CEO's matter on digital transformation and corporate performance. As a result of the proposition, when the CEO conjugates digital technology, the corporation was able to successfully complete digital transition and it also affects corporate performance. Also, this research's other point is that CEO's may have limits on thoughtful decision making. It is judged that it is necessary to try an empirical study in the future.