• Journal of Distribution Research
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• v.12 no.2
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• pp.103-129
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• 2007

One of the most enduring concepts in the history of marketing thought relates to the classification of consumer goods. The product classification theory first proposed by Copeland(1923) has, with little modification, survived to the present day, and continues to be endorsed by the American Marketing Association and other related institutions some 80 years after it was first published. In truth, Copeland's classification is now outdated and bears little, if any, relevance to modern product advertising, retailing and consumption. In particular, it can not accommodate the fact that, in modern societies, consumer preoccupations with style, personal identity and status have meant that the social characteristics of goods, heavily promoted by brand managers who understand their markets, are key determinants of consumer choice and buyer behavior. In this respect, the author attempted to explore the reasons why product classification theory has been unresponsive to changes in market conditions over so many years and argue that its failure to embrace the many social influences on consumption and on consumer behavior is now its most serious weakness. And also, the author proposed the new categorization system of goods, based on the several existing literatures.

• Korea journal of population studies
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• v.33 no.1
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• pp.75-101
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• 2010

One of the reasons for low fertility rate in Korea is related to the delayed marriage among the population belong to marriage cohorts. The major goal of this study is to analyze how the economic resources such as level of education, whether employed or not, and occupation have affected one's marriage opportunity and how it is differed by gender. Meanwhile, the changes in the influence of economic resources and the changes in the marriage norms were also studied by analyzing 2% Census data in 1995, 2000 and 2005. Total number of 1.1 million men and women in their ages between 20 to 44 are included in data and binary-logistic analysis is used for statistical research. This study supports a traditional hypothesis that the influence of economic resources on probability of marriage is different by gender. More important academic contribution of this study is the quality of economic resources is becoming more important for men since Asian economic crisis and that the negative effect of it on women is declining since 2000. It is analyzed that the effect of marriage norm has recently decreased on the part of women. These findings suggest that there is a tendency of polarization of marriage market in Korea affected by economic polarization since Asian economic crisis.

• Korean journal of communication and information
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• v.58
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• pp.55-73
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• 2012

This study is critical research on the forming public opinion of SNS and participation behavior. Twitter is a typical SNS service, free school food and 10.26 re-and by-elections during the formation of public opinion on the impact have been investigated. Formation of public opinion about Twitter's analysis of the first research question, The case of free meals to support the Mayor Oh, rather than against Twitter were influential. 10.26 re-and by-elections Twitter in space, the Park' candidate than Na' candidate has formed a favorable opinion. Power twitterian and twitterian on the behavior of the second study involved analysis of the problem, For free meals, power twitterian were responsible for leading the public opinion. For 10.26 re-and by-elections, Power twitterian were more Park' candidates than Na' candidates. In addition, Park' candidates of twitterians were communicating more. Through traditional media in the process of forming public opinion was swayed by public opinion to the target people simply but SNS age people involved in the production and distribution of the issue and the issue has a leading role.

• The Journal of Society for e-Business Studies
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• v.15 no.3
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• pp.163-181
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• 2010

As a part of efforts to reduce the global emissions of greenhouse gases, the Kyoto Protocol was signed by major developed countries ("Annex I" countries). According to the Kyoto protocol, the Emission Trading Scheme that derives a trading market of the $CO_2$ emission rights is appeared. It causes that business institutions give lots of efforts to reduce $CO_2$ by using new environmentally sound technologies or increasing efficiency in production. On the while there have been several studies trying to develop a methodology to measure the effect of $CO_2$ reduction and its monetary value. In this research we suggest ECRE (Evaluation of $CO_2$ Reduction in E-transformation) model which can measure the $CO_2$ reduction effect through the introduction of G2B system. ECRC model was developed based on the IPCC methodology. ECRC model measures the two major effects of the $CO_2$ reduction which are '$CO_2$ reduction effect from transportation' and '$CO_2$ reduction effect from the decrease of paper use'. In this paper, we calculate the economic effect of $CO_2$ reduction with the case of the G2B system in Korea. This research suggests a basic methodology to measure the $CO_2$ reduction performance for the e-transformed institution.

• Journal of the Institute of Electronics Engineers of Korea SD
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• v.49 no.4
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• pp.26-33
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• 2012

As the flash memory has increased the market share of data storage in imbedded system and occupied the most of area in a system, It has a profound impact on system reliability. Flash memory is divided NOR/NAND-type according to the cell array structure, and is classified as SLC(Single Level Cell)/MLC(Multi Level Cell) according to reference voltage. Although NAND-type flash memory is slower than NOR-type, but it has large capacity and low cost. Also, By the effect of demanding mobile market, MLC NAND-type is widely adopted for the purpose of the multimedia data storage. Accordingly, Importance of fault detection algorithm is increasing to ensure MLC NAND-type flash memory reliability. There are many researches about the testing algorithm used from traditional RAM to SLC flash memory and it detected a lot of errors. But the case of MLC flash memory, testing for fault detection, there was not much attempt. So, In this paper, Extend SLC NAND-type flash memory fault detection algorithm for testing MLC NAND-type flash memory and try to reduce these differences.

• Culinary science and hospitality research
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• v.20 no.4
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• pp.115-126
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• 2014

The purpose of this study was to offer primary information for development of Makgeolli adapted to the tastes of Chinese and marketing strategies for promoting consumption of Makgeolli in the Chinese market. This study was intended to investigate the Makgeolli drinking behavior through a survey and the sensory properties and preference of fresh and sterilized Makgeolli through sensory evaluation focusing on the Chinese students in Korea, becoming potential consumers of Makgeolli. The survey was conducted from October 9th to October 30th, 2013, and then 117 copies were adopted for the analyses. The results are as follows. 71.8% of the subjects liked Makgeolli, 56.4% drank 5-6 times a week, and 25.7% drank more than 2 bottles at a time. 61.5% of the subjects had purchasing experience. The routes of collecting information about Makgeolli were acquaintances(66.7%) and media sources(28.2%). In the sensory evaluation, sterilized Makgeolli(BS) that has a fresh odor, sweet and sour taste, cooling sensation, and good aftertaste got the best score in the overall acceptability, and fresh Makgeolli(KD) that has a strong nuruk odor, turbidity, bitter taste, and heavy mouthfeel got the lowest score in the overall acceptability. These results show that sweet, fresh, and refreshing Makgeolli suits Chinese's taste and word of mouth marketing through the expansion of tasting events would promote Makgeolli consumption in the Chinese market.

• The Korean Journal of Financial Management
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• v.9 no.1
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• pp.223-262
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• 1992

This paper develops a theory of the demand for insurance. The present model incorporates insurance demand time value of insurance premium, and demand for listless and risky assets simultaneously within the expected utility framework. For a special case of CARA, an insurance decision can be made separately from other portfolio decisions. However, in general, the interactions of both decisions cannot be ignored even when insurable and speculative risks are stochastically independent. In particular, the role of risky investment in hedging insurable risk is demonstrated and it is shown that this role cannot be duplicated by an insurance contract. When the investment decision is made simultaneously with the insurance decision, some of the classic theory on insurance should be modified. As an example, the authors characterize the sufficient conditions, under which the Bernoulli criteria (without and with premium loadings) hold or are violated in terms of the net gain of risky investment, the net cost of insurance, and the stochastic relationship between insurable and speculative risks. The authors interpret the results using the Rothschild and Stiglitz's (1970) notion of 'increase in riskiness'.

• The Korean Journal of Financial Management
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• v.21 no.1
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• pp.231-253
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• 2004

We examine hedge strategies that use Won-dollar futures to hedge the price risk of the Won-dollar exchange rate. We employ the naive hedge model, minimum variance hedge model and bivariate ECT-ARCH(1) model as hedge instruments, and analyze their hedge performances. The sample period covers from January 2, 2001 to December 31, 2002 with sub-samples such as daily, weekly, bi-weekly prices of the Won-dollar futures and cash. The important findings may be summarized as follows. First, there is no significant difference in hedge ratio between the risk minimum variance model and bivariate ECT-ARCH(1) model that controls for the cointegration relationship of the Won-dollar futures and cash. Second, hedge performance of the naive model and minimum variance model with constant hedge ratios is not far behind that of bivariate ECT-ARCH(1) model with time-varying hedge ratios. This results imply that investors are encouraged to use the minimum variance hedge model to hedge Won-dollar exchange rate with Won-dollar futures. Third, hedge performance and effectiveness of each model is also analyzed with respect to hedge period appear to be greater over long than over the short period. This evidence supports the hypothesis that futures prices would have more time to respond to the greater cash price changes over the longer holding period, leading to an improved hedge performance.

• Proceedings of the Korea Water Resources Association Conference
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• 2007.05a
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• pp.683-687
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• 2007

우리나라의 축산업은 대략 1970년대 이후부터 급속한 산업화에 따른 인구 증가 및 국민 소득의 증가로 식품 소비 형태가 변화하면서 육류 및 유제품의 소비가 증가하게 되고 농가에서 새로운 소득원으로 축산업이 활성화되면서 전통적인 재래식 가축사육 형태에서 전업식 사육형태로 점차적으로 규모가 커지기 시작하였다. 반면, 우루과이라운드(UR) 협상에 따라 농산물을 비롯한 축산물 등 완전시장개방에 따라 국제경쟁력 약화 및 축산폐수 규제의 강화에 대한 우려 등으로 겸엽(兼業)농식의 축산업은 도태 감소하게 되고 그 규모에 있어서 전업 전문화, 대규모화로 변모되어 가고 있는 추세임은 분명하다. 따라서 축산물 시장개방에 효율적으로 대처하기 위해서는 축산전업농가 육성과 계열화와 그에 따른 고품질 축산물 생산을 통한 축산업 경쟁력 제고에 노력해야 하며 아울러 축산폐수처리에 대한 기술개발 및 연구투자 확대와 더불어 축분 유기질비료의 생산 및 유통을 촉진하기 위한 법적 근거를 마련 등을 추진함으로서 국내 축산업의 경쟁력을 유지하며 친 환경적인 축산 경영을 이루어야 할 것이다. 이에 본 연구에서는 현재 날로 심각해지는 가축분뇨가 환경에 미치는 영향을 평가가 필요하여, 기초데이터의 확충 및 현황 파악을 위하여 축산 농가 내의 분뇨처리 실태를 조사 하고 문제점을 도출하고자 하였다. 또한 현재 조사된 자료를 바탕으로 가축 분뇨에 의한 오염 발생여부 및 발생량을 예측하고, 가축분뇨에 의한 오염 방지 및 수계에 미치는 영향을 안정적으로 유지하기 위하여 가축분뇨 이용 및 관리를 전반적으로 검토함으로써 가축분뇨를 효율적으로 관리하고 앞으로의 이용에 관한 여러 대안을 제시하는 것을 목적으로 한다.요했던 출혈(2예), 흉골 지연봉합(2예), 급성 신부전(2예), 폐렴(1예), 대동맥내 풍선펌프로 인한 혈전색전증(1예),수술 후 섬망(2예) 등이 있었다. 생존한 10명의 환자들 중 1명을 제외한 나머지 9명의 환자에서 $38{\pm}40$개월간의 추적관찰이 되었는데, 추적 관찰 기간 중에 3명이 사망하였고 생존한 6명의 환자는 모두 양호한 상태(NYHA 기능등급, $I{\sim}II$)를 보였으며, 그 중 3명에서는 혈역학적으로 큰 의미가 없는 잔여단락이 있었다. 결론: 급성 심근경색증 후 심실중격 결손은 수술위험도가 높은 질환이지만, 수술 전 대동맥내 풍선펌프를 삽입하고 조기에 심실중격 결손부의 infarct exclusion 술식과 함께 관상동맥우회술을 시행함으로써 만족할 만한 수술 및 중기 결과를 얻을 수 있었다.출물 투여로 저하되었으나 NC군보다는 높게 나타났다. 간 중 중성지질 함량은 참나물 에탄올 추출물 투여 용량에 따른 유의차가 없었으나, 총콜레스테롤 함량은 고용량 병합투여한 HC-PBH군만 유의하게 저하되었다. 혈청 및 간 중의 지질 함량 변화는 정상식이를 급여한 NC군과 NC-PB군 간에는 유의차가 없었다. 따라서 고콜레스테롤식이를 급여하면서 참나물 에탄올 추출물을 병합투여 시에만 지질대사 개선 효과가 있는 것으로 여겨지며, 고용량 병합투여 시 효능이 더 큰 것으로 나타났다. 고콜레스테롤식이로 인한 산화적 스트레스가 고콜레스테롤혈증을 유발하였으며, 이는 참나물 에탄올 추출물에 함유된 항산화물질을 포함한 여러 생리활성물질이 영향을 미친 것으로 사료된다. 이상의 실험 결과에서 참나물 에탄올 추출물은 고콜레스테롤식이

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.5
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• pp.2045-2053
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• 2012

The primary purpose of this paper is to identify the cognition of the convergence human resource for firms. For this purpose, Data have been collected from 110 firms in Daejeon city and studied the convergence human resource which recognized by firms on the company competitive power level. The results of this empirical studies are summarized as fellows. We classified in company competitive power as leading chaser, innovators and late chaser. In the talent, leading chasers demanded the total designer, problem solver and insighter, innovators demanded the total designer, problem solver and specialist, and late chasers demanded the traditional humanity. In technology management, all group think important fields. In the demanding forecasting for the market and technologies, leading chasers and innovators demanded the CEO, R&D researcher and a middle manager as the important position. For this education, they demanded the convergence ability of other technologies, the up-to-date abilities of product and technology and the understandings of market needs. In the convergence talent or leader, leader chaser and innovator demanded the specialist who attempted to combine others industries, who know well in technology and management, and the specialist who attempted to combine others technologies. But, late chaser demanded the specialist who attempted to combine others industries.