• Journal of the Korea Society of Computer and Information
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• v.28 no.11
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• pp.209-226
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• 2023

Cross-border e-commerce has emerged as a crucial force in stabilizing China's foreign trade, driving the transformation and upgrade of China's foreign trade, and contributing to global economic development and stability. As a result, promoting the high-quality development of cross-border e-commerce has become a common challenge within the Chinese industry. However, with the rapid growth of cross-border e-commerce, it faces new phenomena and challenges, such as a mix of quality, fierce competition, and price competition. Brands serve as distinguishing markers for identifying entities, and brand building is a prudent choice for achieving high-quality development in cross-border e-commerce. This article utilizes brand theory, employing a combined qualitative and quantitative approach, with a specific focus on key elements within the operations of cross-border e-commerce enterprises. Through an analysis of the key elements influencing the formation and development of brands within the internal operations of Chinese cross-border e-commerce enterprises, it investigates their internal formation mechanisms and assesses the significance of these critical factors in influencing brand formation. The research process is based on data from overseas consumers, conducting empirical analysis, ultimately providing certain guidance for brand development in cross-border e-commerce enterprises.

• 한국무역상무학회:학술대회논문집
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• 2005.06a
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• pp.61-80
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• 2005

• International Commerce and Information Review
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• v.3 no.1
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• pp.225-240
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• 2001

미국과 싱가포르는 모두 세계에서 가장 우수한 기업 경영환경을 제공하는 국가이다. 그러나 미국이 자유방임형이라고 한다면 싱가포르는 철저하게 계획형이라는 점에서 다르다. 따라서 본 연구에서는 미국과 싱가포르의 전자무역 지원정책의 사례를 분석하고, 상호비교를 통해 우리 나라 전자무역 지원정책에 대한 시사점을 파악하였다. 본 연구의 가장 큰 시사점은 전자무역의 활성화가 기본적으로 민간의 적극적인 참여로 이루어져야 한다는 것이다. 정부의 역할은 주도적인 입장이 아닌 철저한 지원자의 입장에서 수행되어야 한다. 정부가 거래알선 및 e마켓플레이스 등 전자무역의 핵심적인 활동에 직접적으로 관여하기보다는 관련된 민간기업을 육성하고, 기업들의 전자무역 수행능력을 제고시키며, 기업의 전자무역 활동이 원활하게 이루어질 수 있도록 전자무역 인프라의 확충에 정책의 초점을 맞추어야 한다는 점이다. 향후 전자무역 촉진을 위한 주요 정책의 방향으로 전자무역에 대한 기본적인 인식을 제고 할 수 있는 홍보활동 강화, 전자상거래 지원기관과 전통적인 무역지원기관들의 연계 및 산학연계 활동의 촉진을 통해서 중소 기업에 대한 실질적인 전자무역의 지원, 전자무역 관련 전문인력의 체계적인 양성, 무역 관련 공공정보시스템의 개선 등이 제시될 수 있다.

• International Commerce and Information Review
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• v.2 no.1
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• pp.67-95
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• 2000

Owing to the Boero Service, Global Trading will be materialized as international Business to Business E-Commerce. There are three principles in the letter of credit transaction, that is to say, independence and abstraction, document dealing, strict compliance. In the electronic letter of credit, these principles are called as independence and abstraction, electronic document dealing, strict compliance. As a joint venture between SWIFT and TT Club, bolero.net is changing the way the world trades by providing a web-based, paperless mode of commerce that is designed to become a global standard. As bolero.net supplies the service of the title registry resolves the problem of Electronic Bill of Lading, the electronic letter of credit will be easily introduced. Thus, this study deals with the Nature of the Electronic Letter of Credit Transaction and the Presentation of the Documents, in particular, the Bolero Bill of Lading.

• Korea Trade Review
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• v.43 no.4
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• pp.219-245
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• 2018

Recently Korea affected by the US and China trade wars, has been stagnant in the global trade market. However, the global e-commerce market is growing and emerging with new trade opportunity. The purpose of this study is to derive factors of the execution of cross border electronic commerce in the global e-commerce market and to grasp the effects of these factors on firm performance and ultimately to provide policy implications for export expansion. For this purpose, we conducted a literature review to derive the factors for firm performance in the global e-commerce market. Subsequently, conceptual research model and research hypotheses were estabilished, and empirical analysis was conducted through questionnaires. As a result of the empirical analysis, trust and ICT capability have a positive effect on firm performance, and the impact of trust on firm performance depends on the level of dispute settlement. However, ICT capability does not affect firm performance. This study differs from previous studies in that it considered global e-commerce from the perspective of the enterprise and examined factors for firm performance.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.47
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• pp.213-237
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• 2010

The purpose of this paper is to analysis the legal aspects of e-commerce, particularly those relate to electronic contract, in China On 23 November 2005, the United Nations General Assembly adopted a Convention on the Use of Electronic Communications in International Contracts, known popularly as the Electronic Communications Convention. China signed it but the convention is not binding yet as it still requires the ratification by three states. On the other hand, China adopted a new act legalizing the electronic signature in 2004. This new act provides electronic signatures with the same legal status as handwritten signatures. But the efficiencies that business hopes to achieve through electronic commerce are not completely reflected in the legal processes necessary to support those hopes.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2004.05b
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• pp.521-524
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• 2004

The enormous Electronic Commerce along with the rapid development of information technology is having a profound impact on the world economy. Electronic Commerce makes regional business and economics less local and more global in keeping with long-term trends toward market liberalization and reduced trade barriers. The purposes of the paper are to show worldwide electronic sign law and develop supportive strategies of the Korea

• The Science & Technology
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• v.32 no.1 s.356
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• pp.78-79
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• 1999

정보기술의 발전으로 이제는 한개의 컴퓨터망을 통해 전 세계가 시간과 공간의 제한을 받지 않고 정보교환은 물론 물물교환까지 할 수 있게 되었다. 이러한 전자상거래는 이제 국내에서도 백화점ㆍ서점 등 쇼핑몰로 이뤄지고 있으며 대기업들은 무역결재까지 할 수 있도록 서두르고 있다.

• Journal of Korea Port Economic Association
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• v.24 no.2
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• pp.155-174
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• 2008

This paper proposed several activation strategies at both the government and company parts for the development of domestic third party logistics(TPL) to pull electronic trade era much earlier. In the government side, it must need to arrange and integrate complex regulation rules on the Logistics for more smooth access and use the TPL market. Also, it has to provide multiple support policies such as tax reduction, technical and financial service providing, and logistics information system to TPL. Finally, it should construct the government levels education system to train and forster a competent man who is well qualified as a electronic and logiscic expert. The TPL company must build up a total logistics information system concerned with an innovative operation system such as SCM, JIT etc. which can provide logistic services on demand to the electronic trade customers to maximize consumer satisfaction. In the shipper company level, it try to join a long-term strategic alliance with TPL to reduce logistic cost and increase logistic service to its electronic trade consumers.

• International Commerce and Information Review
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• v.1 no.2
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• pp.365-379
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• 1999

본 연구에서는 인터넷 무역의 특징, 기존 무역절차와의 차이, 인터넷 무역의 주요 수단, 성공요건 등을 살펴보고 인터넷 무역과 관련된 정부부처, 무역유관기관, 학계, 언론, 정보통신업체 등의 역할과 추이, 국내 수출기업의 인터넷 무역 활용 등을 검토하였다. 이러한 검토를 통해 법적, 제도적 뒷받침, 인프라 구축, 거래알선 서비스 및 무역정보 제공뿐만 아니라 인터넷 무역 전문인력의 육성을 포함하여 기업의 현실을 감안한 현장 밀착형 지원체제의 구축이 필요하다는 것을 알 수 있었다. 이와 관련하여 대학 등 교육기관의 역할이 매우 중요함을 강조하고, 향후 대학 등이 중심이 되어 중앙정부와 지방자치단체, 무역유관기관, 종합상사, 언론기관 등과 긴밀한 산 학 관 협력체제를 구축함으로써 지역 중소기업의 발전과 대학생들의 취업이나 창업에 기여할 수 있음을 살펴보았다.