• Title/Summary/Keyword: 전시이벤트

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2009 세계 천문의 해 : 최종보고

  • Mun, Hong-Gyu;Chae, Jong-Cheol;Lee, Myeong-Hyeon;Lee, Hui-Won;Jeong, Hyeon-Su;Kim, Ung-Tae;Lee, Gyeong-Suk;Lee, Seo-Gu;Lee, Dong-Ju;Hong, Dae-Gil;Lee, Gang-Hwan;Kim, Cheon-Hwi;Min, Yeong-Cheol;Lee, Gyeong-Suk;Hyeon, Seong-Gyeong;Kim, Ji-Hye;Yun, Seon-Hye;Gang, Yeong-Un;Yang, Jong-Man;Park, Seok-Jae
    • The Bulletin of The Korean Astronomical Society
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    • v.35 no.1
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    • pp.84.1-84.1
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    • 2010
  • 2009 세계 천문의 해(International Year of Astronomy 2009, IYA2009) 한국조직위원회는 지난 1년간 148개 참가국의 일원으로 다양한 활동을 펼쳤다. IYA2009 활동은 강연, 별 축제와 같은 고전적인 이벤트로부터 시, 수필, 에세이, 음악, 미술, 만화, 영화, 대회, 인터넷 생중계, 플래시 동영상과 같이 새롭게 시도된 프로그램에 이르기까지 다양하게 기획, 운영되었다. 또한 우리는 시민천문대와 과학관, 미술관은 물론, 지하철, 기차역, 시청, 놀이공원, 쇼핑몰, 백화점, 병원, 그리고 경찰서에 이르기까지, 기존의 전통적인 전시공간을 벗어나 다양한 장소에서 전시회와 동영상 상영을 시도했다. 우리는 지난 1년간 90여 종의 행사를 410여 회에 걸쳐 진행했으며, 총 11,700,000여 명의 일반 시민과 학생들이 2009 세계 천문의 해에 참여한 것으로 추산하고 있다. IYA2009는 강연 200여 회, 전시 80여 회, 공연 15회, 학회 7회 등으로 요약할 수 있으며, 공식책자 4종, 도록 3종이 발간되었다. 관련 보도자료는 40 차례 배포했으며, 그 결과 2,500여 건이 언론을 통해 보도되었고, 총 248편의 연재기사가 실렸다. 2009 세계 천문의 해 한국조직위원회 공식 웹진 '이야진' 접속자는 999,890명, 총 페이지 뷰 건수는 131,963,473을 기록했다.

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A Study on the Corporate Pavilion Planning and Design as Means of Image Communication (기업 이미지 커뮤니케이션과 기업관 계획에 관한 연구)

  • 김양희
    • Archives of design research
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    • v.21
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    • pp.161-170
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    • 1997
  • The study as explained above has been progressed as follows: Through the theoretical required for projecting the corporate's exhibition at exposition, the justifiability of this study was recognized. To approach the pavilion of exhibition the importance of marketing communication at the corporate and its forming process were suggested, and the public information of the corporate as a medium of its marketing communication was under-stood. - With regard to the exhibiting event as its method, general constituents and contents of it were closely looked into, and on the exposition, as a kind of corporate's event and a place for the reciprocally exchangeable communication between the corporate and the public, a general study was done. - The importance of identification of the corporate's image for the corporate to participate in an exposition and its analytic method were refined in the stages of 'basic image' and 'serve image', and the general process in which the corporate is processing the image of its own pusiness since its participation in exposition was suggested in terms a model, dividing it into the stages of inspection & analysis and design.

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A Study of Categorization of Service Recovery Factors in MICE industry by integrating Kano Model and Structural Equation Model (Kano모형을 이용한 컨벤션서비스의 요인별 평가와 서비스회복에 관한 연구)

  • Oh, Chang-Ho;Nam, Sandy-Jo;Kong, Ki-Yul
    • Management & Information Systems Review
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    • v.30 no.2
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    • pp.57-79
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    • 2011
  • One of the fastest growing sector in tourism industry is MICE industry due to globalization among the countries in various parts including business, politics, and cultural exchange. The objectives of this research can be in two fold: firstly, to evaluate the convention service quality and categorize them into three groups, basic service, performance service and exciting service; secondly, to provide the exciting service as a recovery program to restore customer satisfaction and their intention to reuse when the basic or performance service failure occurs. The results are as follows: among the four dimensions of the service quality, only the availability of information and the employee's performance were effected by the exciting service quality. Secondly, employees's performance can only be effected by the exciting service when customer service factor is included prior to the events. Thirdly, the following dimensions of services were not selected to be effective by the exciting services: conditions of physical facility, related infra-structure, the process of customer service and the program. Fourthly, only the additional services and events were selected to be the effective exciting services for the recovery program.

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The Case Study of the Content of Comics Museum Websites: Comparative Analysis on "Korea Manhwa Museum" and "Kyoto International Manga Museum" (만화콘텐츠 웹사이트의 콘텐츠 구성에 관한 사례연구: 한·일 만화박물관 사이트 비교분석)

  • Kwon, Jae-Woong
    • Cartoon and Animation Studies
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    • s.34
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    • pp.263-292
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    • 2014
  • This research explores websites of comics museum provided by the Korean Manhwa Museum and the Kyoto International Manga Museum and is supposed to analyze the type of content and finding out features. Since both museums specialize in comics and provide diverse information related to comics and their museums, this research analyze them on the basis of three types of categories, which are public relations content, professional content, and exhibition/education content The result shows that both museums generally provide similar type of information and content even though there are small differences. Especially, they have common points in the way that both offer detailed information of museum facilities and about exhibition schedules and education programs. However, the goal they are aiming at shows a difference. Korea Manhwa Museum tries to have interactive communication with its site visitors using the bulletin board system and to update newly published comics and events frequently managing separate websites. Kyoto International Manga Museum seems to focus on promoting itself in order to have more museum visitors. It provides detailed information such as history of the museum building, the object of setting up the museum and so on. Also, it provides four different foreign language websites.

The Mirror-based real-time dynamic projection mapping design and dynamic object detection system research (미러 방식의 실시간 동적 프로젝션 매핑 설계 및 동적 사물 검출 시스템 연구)

  • Soe-Young Ahn;Bum-Suk Seo;Sung Dae Hong
    • Journal of Internet of Things and Convergence
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    • v.10 no.2
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    • pp.85-91
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    • 2024
  • In this paper, we studied projection mapping, which is being utilized as a digital canvas beyond space and time for theme parks, mega events, and exhibition performances. Since the existing projection technology used for fixed objects has the limitation that it is difficult to map moving objects in terms of utilization, it is urgent to develop a technology that can track and map moving objects and a real-time dynamic projection mapping system based on dynamically moving objects so that it can respond to various markets such as performances, exhibitions, and theme parks. In this paper, we propose a system that can track real-time objects in real time and eliminate the delay phenomenon by developing hardware and performing high-speed image processing. Specifically, we develop a real-time object image analysis and projection focusing control unit, an integrated operating system for a real-time object tracking system, and an image processing library for projection mapping. This research is expected to have a wide range of applications in the technology-intensive industry that utilizes real-time vision machine-based detection technology, as well as in the industry where cutting-edge science and technology are converged and produced.

Graphic Characteristics in Laser Images (레이저영상의 그래픽 적 특성에 관한 연구)

  • 황인화
    • Archives of design research
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    • v.14
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    • pp.77-84
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    • 1996
  • The aspirations toward newness and uniqueness, which are represented as the main character of modern society and the motivation of the Art, have made the media for the Art, Design and Image varied and developed. As one of those streams, laser technology has stood out for the visual media of mystery and fantasy in the field of Public Entertainment, Image Exhibition and Art, and also it could be accelerated by the advancement of Electronics and Physics. This study focuses on the image creation by the laser technology, as the great product of the state-of-the-art science, whose physical feature produces visual effect of fantasy. As the first approach, the knowledge on the physical feature and technology of laser and system composition should be preceded in the step of planning and creation of laser image. Through the further understanding on graphic feature of laser image which increases the artistic quality of the image, this study hopefully activates the laser image works by the specialists and the artists in the field, and finally the creation of master-pieces.

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The Influence of Usage Intentions of Social Network Services in MICE Industry: Focused on the Gender Differences (MICE 산업의 SNS 이용의도에 미치는 영향: 성별차이를 중심으로)

  • Jang, Sung-Hee
    • The Journal of the Korea Contents Association
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    • v.20 no.3
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    • pp.506-514
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    • 2020
  • The purpose of this paper is to examine the factors influencing usage intentions of Social Network Services (SNS) in MICE (Meeting, Incentive travel, Convention, and Exhibit and Event) and moderating effects of gender. This model tests various theoretical research hypotheses relating to MICE industry, SNS characteristics, and Technology Acceptance Model (TAM). The target population of this study is SNS users with MICE participation experience. The results of hypothesis testing are as follows. First, information provision, convenience, service quality and SNS usage experience positively influence attitudes toward SNS. Second, attitude positively influences usage intention of SNS. Finally, information provision and service quality to attitudes toward SNS for males are significantly large than those for females. Convenience and SNS usage experience to attitudes toward SNS for females are significantly large than those for males. And attitude to usage intention toward SNS for males are significantly large than those for females. The results of this study will provide various implications to improve usage intentions of SNS in MICE industry.

The Types and Characteristics of Educational Programs in Major Natural History Museums of the World (세계 주요 자연사 박물관의 교육 프로그램의 유형 및 특징)

  • Lee, Sun-Kyung;Choi, Ji-Eun;Shin, Myeong-Kyeong;Kim, Chan-Jong;Lee, Sun-Kyung;Im, Jin-Young;Byun, Ho-Seung;Lee, Chang-Zin
    • Journal of The Korean Association For Science Education
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    • v.24 no.2
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    • pp.357-374
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    • 2004
  • This paper described the types and characteristics of educational programs in major natural history museums of the world. Data were collected from the websites, annual reports, and written materials of the Natural History Museum at London, Australian Museum at Sydney, Field Museum of Natural History at Chicago, Smithsonian Museum at Washington D.C, Royal Tyrrell Museum at Canada and American Museum of Natural History at New York. As the result of this study, we presented ten types of educational programs, which were moveable museums, workshops, lecture/courses, festival/events, discovery activities, scientific exploration/research projects, field trips, youth curators/internship, loan materials and camp/tours. We also described the examples equivalent to each program type. The characteristics of educational programs provided by museums as informal learning settings were analyzed in terms of their themes, participation levels, connection with exhibition, relation to curriculum, and learning activity levels. Information in this paper will assist science teachers, museum educators and curators: (1) to design and implement various types and contents of educational programs; (2) to use characteristics of educational programs to assess and develop them; (3) to make important contributions to science education that involves the introduction of various scientific aspects and collections to the public, and the use of programs for science learning and teaching coherent to existing curricula.

A Study on the Practical Use of Rich-Media in the Internet Advertisement (인터넷 광고에서의 리치미디어 활용에 관한 연구)

  • 임은정;손은미;이현주
    • Archives of design research
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    • v.14 no.2
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    • pp.187-196
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    • 2001
  • Today's internet advertisement market is growing rapidly placing great importance on banner advertisements. Still, banner advertisements are being ignored by the users because most of these banners are exaggerated, visually distracted and they usually interfere with internet surfing. These banners make the agents and the users feel displeased and furthermore, make internet market unstable. 'Rich-Media'came in sight as the new way of advertising means in the internet market as the users demand for more dynamic and interactive media. In Rich-Media, sound and animation interact with former animated banner advertisements. Internet advertising businesses inducing web agencies have positive views about Rich-Media, because more information and ideas are shared through aural and visual integration and it is very effective way to draw attentions from the users. In this study, we have examined the effects of Rich-Media advertisements through surveys. As a result, Rich-Media advertisements are superior to ordinary banner advertisements in visual effect, leading interests of users, inducing mouse did(s and providing of information. The recent uses of Rich-Media is just a mere beginning, but we expect to make the Rich-Media an essential medium of internet advertisement as we continue studying the uses and effects of Rich-Media.

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Success Model Setting for Historical, Cultural Theme Park Development -With an Example of Korean Culture Theme Park- (역사·문화 테마파크 개발을 위한 성공모델 설정 -한국 문화 테마파크를 사례로-)

  • Kwon, Ki-Chang
    • The Journal of the Korea Contents Association
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    • v.15 no.2
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    • pp.151-162
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    • 2015
  • A theme park is a complex space, in which held is a performance & exhibition event created to make visitors feel fun and a deep impression through a certain theme. Recently, local governments are increasingly planning for theme parks with the aim of local economy revitalization. Accordingly, this paper set up a development model for a Korean culture theme park after deducting success factors for creating a successful theme park through the case of Korean culture theme park. To be concrete, this paper deducted the success factors through literature research and case research as follows: Setting of themes having identity and consistency; programs that can give fun and a deep impression; convenient support facilities reflecting customers' needs; differentiated marketing for progress in customer attraction power; location linked with cultural resources around a theme park and a space for communicating a message; privately-initiated project promotion and the main body of operation; target setting consequent on market segmentation, and demand forecast, etc. A theme park cannot be successfully operated to contribute to local economy revitalization until such success factors should be closely linked and harmonized with each other. In addition, in order for a theme park to make a continued growth, it's required that problems occurring at the operational stage should be endlessly improved, and contents strengthening should be continuously done in line with circumstances of the times and viewers' eye level.