• 제목/요약/키워드: 전문점

검색결과 463건 처리시간 0.023초

HACCP제도를 활용한 피자 전문 패스트푸드 업체의 자체 위생관리기준 설정 - 샐러드를 중심으로 - (Application of HACCP System on Establishing Hygienic Standards in Pizza Specialty Restaurant - Focused on Salad Items -)

  • 이복희;김인호;허경숙;조경동
    • 대한가정학회지
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    • 제41권10호
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    • pp.101-116
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    • 2003
  • The study was conducted to establish hygienic standards of salad items for pizza restaurant located in Seoul by applying HACCP system during the summer of 2000. The study measured temperature, time, pH, Aw and microbial assessments. The hygienic conditions of the kitchen and workers were on the average(1.21, 1.0 out of 3 pts.), but some improvement should be made: separate use of trash can and leftover disposal, separate use of knives and cutting boards, habits for hand washing and wearing hygienic gloves. For salad production, all procedures were peformed under food safety danger zone ($5{\~}60^{\circ}C$). The ingredients were mostly above pH 5.0 and high in Aw($0.94{\~}0.99$). Microbial assessments for salad production revealed that TPC($1.8{\times}10^3{\~}1.0{\times}10^{10}CFU/g$) and coliforms($1.5{\times}10{\~}5.2{\times}10^5 CFU/g$) exceeded the standards by Solberg et al.(TPC: $10^6CFU/g$, coliforms: $10^3CFU/g$). S. aureus was not detected but Salmonella was found in three food items(egg, macaroni and macaroni salad). Moreover, the workers' hands contained 3.1 104 CFU/g of TPC and 4.2 102 CFU/g of S. aureus requiring further remedy since it exceeded the safety standards suggested by Harrigan and McCance (500 CFU/g of TPC per $100cm^2$ and 10 CFU/g of coliforms per $100cm^2$). According to the critical control point(CCP) decision tree analysis, vegetable receiving, vegetable holding, mixing, display on coleslaw, macaroni draining, display on macaroni salad, egg peeling & cutting, apple cutting, and display on salad bar were determined as CCPs. From the findings it would be suggested that purchase of Quality materials, short holding and display time, storing food at right temperature, using sanitary cooking utensils, and improvement of workers' food handing practices are needed to ensure the safe salad production in this specific pizza restaurant.

닭고기 품질에 대한 판매장 관리자의 의식 조사 (Survey of Marketing Manager′s Perception for Broiler Quality)

  • 채현석;조수현;박범영;유영모;김진형;안종남;이종문;윤상기;최양일
    • 한국가금학회지
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    • 제28권3호
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    • pp.283-288
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    • 2001
  • 소비자들이 닭고기 구입 시 고려사항은 백화점의 경우 1순위가 브랜드이었으나 슈퍼마켓에서는 가격을 우선시하였다. 통닭의 판매형태는 백화점은 냉장유통이 100%인 반면 슈퍼마켓에서는 75%수준에 머물렀다. 닭고기 품질에 대한불만사항은 백화점의 경우 드립 발생을 우선으로 꼽은 반면 슈퍼마켓에서는 신선도에 대한 불만이 높았다. 현재 닭고기의 판매 형태는 백화점, 식품체인점, 슈퍼마켓에서는 89% 이상이 닭고기의 중량별 무게 (호수)를 고려한 마리 당 판매를 실시하였다. 닭고기 구입 후 판매기간은 백화점이 3일, 슈퍼마켓은 4일 내에 전부 판매하는 것으로 조사되었다. 품질을 고려한 등급별 판매에 대한 만족 여부는 백화점의 경우는 대부분이 만족하는 경향이었으나 슈퍼마켓에서는 불만족하다고 응답한 곳이 50%를 나타냈다. 닭고기의 품질 등급을 제정한다면 몇 단계가 바람직한가에 대한 설문 결과는 백화점의 경우 주로 2단계로 구분한 것을 선호하였다. 부분육의 판매 비율은 백화점과 식품 전문점의 경우 북채와 봉이 가장 많이 판매되는 것으로 나타났다. 결론적으로 판매장 및 소비자가 원하는 닭고기는 품질적인 면에서 우수한 닭고기를 선호하고 닭고기에 대한 품질등급제를 실시할 경우 대부분이 만족하는 경향을 보여 소비자의 신뢰를 얻기 위해서는 보다 고품질의 닭고기의 생산과 위생적인 면에서도 안전한 닭고기의 처리가 무엇보다도 중요하다고 하겠다.

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VMD에 대한 소비자태도가 브랜드자산과 브랜드태도에 미치는 영향:베이커리전문점을 중심으로 (A Study on the Effects of the Consumer Attitude toward Visual Merchandising on Brand Equity and Brand Attitude: Focused on Bakery Shops)

  • 조준상
    • 유통과학연구
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    • 제11권6호
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    • pp.67-80
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    • 2013
  • Purpose - This study aims to establish the relationships among brand equity, brand attitudes, and Visual Merchandising (VMD) in bakery stores. The results will help bakery franchisees and franchisers in devising appropriate strategies for successfully managing their bakery shops. Research design, data, and methodology - The VMD model for bakery shops comprises harmony, attractiveness, suitability, pandemic, functionality, and reliability. Further, brand equity encompasses brand awareness, perceived quality, and brand image. In this study, the VMD factors of bakery shops are used as independent variables, while brand equity and brand attitude are used as dependent variables. This study aims to ascertain the extent of the influence VMD components of bakery shops have on brand equity and brand attitude. Regression analysis was used to verify those effects. The measurement items, deemed reliable and valid in a previous study, were modified for this study. Questionnaires were distributed to 500 consumers nationwide, of whom 340 were used for the sample. The SPSS 19.0 statistical program was used for the analysis. Results - First, among the VMD bakery shop components, harmony, attractiveness, and pandemic have a positive impact on brand equity (brand awareness and brand image). Second, amongst the VMD components of bakery shops, attractiveness, pandemic, and reliability have a positive impact on brand equity (perceived quality). Third, amongst the VMD components of bakery shops, harmony, attractiveness, and reliability have a positive impact on brand attitude. Fourth, brand equity (brand awareness, brand image, and perceived quality) have a positive effect on brand attitude. Conclusions - This study identifies the relationships between the VMD components of a bakery shop and brand equity and attitude in order to propose a new model. The study has several practical implications. First, the development of brand equity and management can be important components in bakery shops' determination of whether their VMD components have an impact on brand equity. Second, among VMD components, harmony and attractiveness have a positive influence on the choice of bakery shop, while reliability and pandemic have a partly positive influence on the choice of bakery shop. Therefore, store atmospheres should be attractively designed, and store menus and interiors should be reviewed periodically to conform to the latest trends. This study suggests marketing strategies for brand equity formation. First, providing collateral product quality, hygiene, and safety benefits as well as product offerings to complement the season and employees' services should be considered. Second, display methods, illumination designs, and new product ideas should be periodically reviewed. Third, these should complement the overall harmony of the interior and exterior and of the store atmosphere in order to be attractive. Funds should thus be dedicated specifically for the facilities and their interiors. Fourth, it is necessary to build a friendly and relaxed image that can be easily called to mind by the customers.

커피전문점의 서비스스케이프가 고객충성도에 미치는 영향 - 전주 지역을 중심으로 (The Effect of Coffee Shop's Servicescape on the Customer Loyalty - Focused on Jeonju Area)

  • 심향동;배병렬
    • 산경연구논집
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    • 제9권3호
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    • pp.89-98
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    • 2018
  • Purpose - Despite the global economic crisis, the numbers of coffee shops used for providing a place for social and cultural interactions show an upward trend and have become an indispensable part in people's daily life in recent years. Under the circumstance of tremendous efforts of searching new management strategies and projects, the concept of servicescape(which has physical environment characteristics) may provide a better alternative. Therefore, the purpose of this study can be broadly divided into 3 key points. First is to investigate the effects of servicescape on customer satisfaction, service value and customer loyalty about Coffee Shops in Jeonju area. Second is to examine the mediating effect of customer satisfaction and service value between servicescape and customer loyalty. Third, there is evidence that indicates the moderating effect among the interaction of customer and staff, brand image and the composition of servicescape, customer satisfaction, service value and customer loyalty. Research design, data, and methodology - This study begins empirical research about users of coffee shops' services. The data of the study is collected from 285 samples of a questionnaire which has been made from Korea and analysed by IBM SPSS 24.0 and IBM AMOS 24.0. Results - The results are reported below: First of all, the composition of condition, functionality, cleanliness and aesthetic characteristics of the servicescape has a significant impact on customer satisfaction and service value. Furthermore, customer satisfaction is identified as a factor to influence service value. Moreover, customer satisfaction and service value are identified as the causal relationship with customer loyalty. Besides, customer satisfaction and service value illustrated the mediation effect between the composition of servicescape and customer loyalty. Finally, the interaction between customer and staff, brand image illustrates the moderated effect. Conclusions - The composition of servicescape contributes to the formation of customer satisfaction and enhancing the customer's perceived service value in coffee shops. By meeting diverse and complex needs of consumers in coffee shop, the service value will not only attract loyal customers, but also increase customer loyalty and profitability. In a word, managers should rely on servicescape to enhance service experience by making differences with other competitors.

주거용 현대한옥의 스마트홈서비스 적용 방안 연구 (A Study on the Application of Smart Home Services to Contemporary Han-ok Housing)

  • 전진배;김승민
    • 한국콘텐츠학회논문지
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    • 제18권9호
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    • pp.675-683
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    • 2018
  • 친환경 건축과 우리나라의 전통문화에 관심이 많아지면서 현대한옥에 대한 관심이 꾸준히 증가하고 있다. 최근 식당, 커피전문점, 숙박업소 등 상업용 현대한옥이 주목을 받으면서 많은 사람들이 직 간접적으로 한옥을 경험한 적이 있으며, 주거용으로 현대한옥 거주에 대한 호감을 갖고 있는 것으로 나타났다. 하지만 한옥은 현대식 공동주택과 비교해 냉 난방 등 에너지관리, 보안, 유지관리 등 현대 생활에 필요한 주택 주요 기능 편의성이 떨어진다. 그런 이유로 한옥에 대한 관심과 호감 증가가 주거용 현대한옥의 실제 주거로 이어지지 않고 있다. 본 연구는 주거용 현대한옥에 스마트홈서비스를 적용하여 불편함을 개선할 방안에 대한 연구로 다음의 방법으로 연구를 진행하였다. 주거용 현대한옥의 유형과 문제점에 대한 사례 및 문헌연구를 통해 종합하였고, 스마트홈서비스의 최근 기술 동향과 현재까지 개발 및 시판된 기술을 선행연구사례와 문헌조사를 통해 알아보았다. 이를 바탕으로 주거용 현대한옥의 불편함을 스마트홈서비스에 적용 시 불편함을 해소해줄 스마트홈서비스의 리스트와 적용 방안을 도출하였다. 본 연구를 통해 주거용 현대한옥을 연구하는 후속 연구자들에게 참고가 될 수 있기를 희망한다.

커피 전문점 선택요인과 만족도에 관한 비교 연구 (A Comparative Analysis of Customer Choice and Satisfaction Factors among Three Types of Coffee Shops)

  • 이양규;박상연;황일영
    • 유통과학연구
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    • 제12권2호
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    • pp.49-57
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    • 2014
  • Purpose - Theorists and researchers in the area of customer satisfaction generally agree that product satisfaction intervenes between expectancy disconfirmation and various post-purchase cognitive states including attitude and behavioral intention. Studies in a variety of settings have supported the effect of expectation and its disconfirmation on satisfaction, but only a small number of studies address the cognitive consequences of satisfaction decisions and none report data on choice processes such as brand selection. This study examines the influence of satisfaction and its determinants on behavioral intention and product preference in eight coffee shops across the country. Generally it was found in both overall and summed attribute analyses that satisfaction was a function of expectation and disconfirmation, that intention was a function of satisfaction, and that preference was influenced by satisfaction and disconfirmation, the latter having the greater effect. Research design, data, and methodology - The main objective of this study was to assess the dimensions of consumer selection and satisfaction in choosing a coffee shop. In order to achieve this objective, a study of coffee shops across the country was conducted. This study comprised in-depth questionnaires distributed to coffee shop customers. A survey was conducted from September 1, 2011 to September 30, 2011, involving franchise coffee shop, independently owned coffee shop, and roastery coffee shop customers. Results - Hypothesis 1-1, which states that coffee shop choice attributes differ based on the type of coffee shop, is accepted. It has a significance level of 0.05, according to choosing properties of coffee shop by convenience of transportation, varieties of beans, residence of the owner (manager), information, and relationships. Hypothesis 1-2, which states that satisfaction with the choice factor differs depending on the type of coffee shops, is accepted. The P-values for cleanliness and varieties of beans were 0.04 and 0.00, respectively, and have a significance level of 0.05, according to the satisfaction with the chosen coffee shop. Hypothesis 2-1, which states that the importance of the choice attributes in coffee shop selections differs based on the demographic characteristics of the customers, is accepted. According to the t-test result, convenience of parking and residence of the owner (manager) are significant. Hypothesis 2-2, which states that satisfaction with the choice factor will differ depending of the type of coffee shop, is accepted. According to the t-test result, convenience of parking and residence of the owner (manager) are significant. Conclusions - This study has shown that intention to revisit a certain shop is most likely correlated to satisfaction in all cases. In order to offer subsequent developments for coffee shops, this study also identifies relations between customer satisfaction and selection by finding significant factors. In order to maximize customers' satisfaction, coffee shops should analyze and satisfy customers' needs and wants in terms of coffee service. While the findings do not generalize beyond the mall sampling procedure used here, we have hopefully identified a close approximation of the process of satisfaction decisions used by consumers generally.

커피전문점에서 흡연 및 금연구역의 분리형태에 따른 PM2.5 농도 비교 (Comparison of PM2.5 Concentrations in Smoking and Non-smoking Areas by Division System in Coffee Shops)

  • 염지선;황윤형;서수연;김태현;이기영
    • 한국환경보건학회지
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    • 제37권1호
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    • pp.44-49
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    • 2011
  • Under the Enforcement Rules of the National Health Promotion Act, smoking areas in coffee shops in Korea should be divided off from other areas. The effect on indoor air quality of different division types for smoking areas was evaluated. Using real-time monitors, fine particulate matter <2.5 ${\mu}m$ in diameter ($PM_{2.5}$) concentrations were measured simultaneously in the smoking and non-smoking areas of 30 coffee shops in Seoul. Average $PM_{2.5}$ concentrations in smoking and non-smoking areas were 132 ${\mu}g/m^3$ and 52 ${\mu}g/m^3$, respectively; significantly different. Average $PM_{2.5}$ concentrations in non-smoking areas were 39 ${\mu}g/m^3$ in the glass-wall type and 64 ${\mu}g/m^3$ in the separate-floor type. These $PM_{2.5}$ levels were above the US national ambient air quality standard of 35 ${\mu}g/m^3$. Although indoor $PM_{2.5}$ levels in non-smoking areas were reduced by the division, the rates of reduction were not significantly different by division type. Our results demonstrated that $PM_{2.5}$ from smoking areas can infiltrate into non-smoking areas. Therefore, a complete indoor smoking ban in coffee shops is the only way to protect customers and workers in non-smoking areas.

수도권 차(茶)소비자의 구매선택속성 (Green-Tea Purchase Choice Attributes in Metropolitan Area)

  • 김경희;박덕병;김미희
    • 한국지역사회생활과학회:학술대회논문집
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    • 한국지역사회생활과학회 2009년도 추계학술대회
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    • pp.85-85
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    • 2009
  • 차는 세계에서 가장 오랜 역사를 가지고 있는 음료로 건강에 대한 관심증가와 함께 음용량이 꾸준히 증가하는 추세이다. 그러나 국내 차 산업은 중국이나 일본 등에 비해 가격 품질경쟁력, 상품개발 면에서 크게 뒤떨어져 있는 실정이며, 향후 차시장도 전면적인 시장개방의 위협에 직면해 있어 차 산업의 발전을 위해서는 경쟁력 있는 수출전략과 함께 국내산업 유지를 위한 전략도 모색해야 한다. 본 연구는 차 소비자의 구매 선택속성을 분석한 것이다. 수도권에 거주하는 20세 이상 남녀 소비자를 대상으로 총 220부의 질문지를 배부하여 최종적으로 189부를 분석하였다. 전체 조사대상자는 여자가 155명(82.0%)이었으며, 연령은 20대가 29명(15.3%), 30대가 52명(27.5%), 40대가 56명(29.6%), 50대 이상은 52명(27.5%)이었다. 교육수준은 대학교졸/재가 91명(48.2%), 으로 가장 많은 비율을 차지했으며, 직업은 회사원/공무원이 59명(31.2%), 주부가 59명(31.2%)으로 가장 많은 비율을 차지했다. 월평균 소득은 200만원~300만원 미만이 57명(30.2%)으로 가장 많은 비율을 차지했다. 조사대상자의 차 소비 특성으로는 잎차와 티백, 가루차를 포함해 연평균 차 구매량이 '1~3통'이라고 응답한 사람이 73명(38.6%)으로 가장 높게 나타났고, '4~6통'이 39명(20.6%), '1통 미만'이 32명(16.9%), '6~10통'은 24명(12.7%), '10통 이상'은 21명(11.1%)으로 나타났다. 차를 마시는 장소는 '사무실이나 학교'가 100명(52.9%)으로 가장 높게 나타났으며, '집'은 83명(43.9%), '녹차전문점이나 찻집'은 6명(3.2%)으로 나타났다. 차를 마시는 상황은 '혼자 마신다'가 72명(38.1%)으로 가장 높게 나타났다. '친구와 만날 때나 사교모임 시'는 68명(36.0%), '가족과 함께 대화 시'는 31명(16.4%), '사업상대를 만날 때'는 18명(9.5%)으로 나타났다. 차를 음용하는 이유는 '편안한 대화를 하는데 도움이 되기 때문'이 65명(34.4%)으로 가장 높게 나타났고, '건강에 좋은 웰빙 음료이기 때문'은 53명(28.0%), '기호음료로서 맛과 향이 좋기 때문'은 42명(22.2%), '정신을 맑게 해주기 때문'은 21명(11.1%), '갈증해소에 좋기 때문'은 8명(4.2%)으로 나타났다. 차 구입 시 정보를 얻는 곳은 '주위사람들'이 77명(40.7%)으로 가장 높았고, '신문이나 잡지, TV 등'은 66명(34.9%), '판매원이나 시음을 통해서'는 33명(17.5%), '인터넷'이 13명(6.9%)으로 나타났다. 차소비자들이 가장 중요하게 여기는 속성은 맛(4.31)이 가장 높게 나타났으며, 그 다음이 향(4.12), 브랜드(3.84), 가격(3.76), 생산지역(3.75), 발효정도(3.72), 색(3.68), 채엽시기(3.69), 포장(3.66), 제조방법(3.56) 순으로 나타났다.

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커피 및 음료 전문점의 음료 종류별 총당류와 Free Sugar 함량 조사 (The total sugar and free sugar content in beverages categorized according to recipes at coffee and beverage stores)

  • 연지영;이순규;신기용;권광일;이우영;강백원;박혜경
    • Journal of Nutrition and Health
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    • 제46권4호
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    • pp.382-390
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    • 2013
  • This study was designed to investigate the amount of free sugar according to each beverage category in coffee and beverage stores. The groups were categorized as 15 groups based on the kind of beverage material. The beverage groups contributing to total sugar per 100 mL were milk + syrup or powder, hot (12.9 g), ade (12.6 g), milk + syrup or powder + crushed ice (11.9 g), and espresso shot + milk + syrup + crushed ice (11.4 g). The beverage groups contributing to free sugar per 100 mL were ade (12.6 g), milk + syrup or powder + crushed ice (10.8 g), espresso shot + milk + syrup + crushed ice (10.3 g), and milk + syrup or powder, hot (9.7 g). The beverage groups contributing to total sugar (energy) per portion size were milk + syrup or powder + crushed ice 56.6 g (332.3 kcal), espresso shot + milk + syrup + crushed ice 49.3 g (333.4 kcal), milk + syrup or powder, hot 46.3 g (372.1 kcal), and milk + syrup or powder, ice 38.1 g (325.9 kcal). The beverage groups contributing to free sugar per portion size were milk + syrup or powder + crushed ice 51.2 g, espresso shot + milk + syrup + crushed ice 44.9 g, ade 37.1 g, milk + syrup or powder, hot 34.6 g, and milk + syrup or powder, ice 30.1 g. The percent of average free sugar per portion size of the WHO recommendation (free sugars <10% of total energy; <50 g/2,000 kcal) was milk + syrup or powder + crushed ice 102.4%, espresso shot + milk + syrup + crushed ice 89.8%, ade 74.1%, and milk + syrup or powder, hot 69.2%. The proportion of beverage in excess of WHO recommendation per portion size was 14.6% in espresso shot + milk + syrup + crushed ice, 22.7% in ade, and 10.9% in milk + syrup or powder, hot. Therefore, in coffee and beverage stores, menu development with reduced sugar content is needed, and nutrition information should be provided through sugar nutrition labeling.

커피전문점의 VMD 구성요인이 브랜드자산과 재구매의도에 미치는 영향 (An Influence of VMD configuration factors of Coffee shops on Brand equity and Repurchase intention)

  • 김상수;송인암;황희중
    • 유통과학연구
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    • 제10권11호
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    • pp.39-53
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    • 2012
  • Purpose - This study identifies relationships amongst repurchase intentions, brand equity, and preference by applying VMD of fashion retail stores. The results would help coffee shop owners and coffee makers in devising an appropriate strategy for successfully managing coffee shops. Research design, data, methodology - The VMD model of a coffee shop includes harmony, trend, and attractiveness, while brand equity encompasses brand awareness, perceived quality, and brand image. In this study, the VMD factors of coffee shops, brand equity, and brand preference, are shown as independent variables, while repurchase intention is shown as the dependent variable. The study aims to ascertain the extent of the influence configuration factors of a coffee shop have on brand equity, brand preference, and repurchase intention. Regression analysis was used to verify the mediating effects of brand preference on brand equity and repurchase intention. The measurement items were already deemed as reliable and valid in the previous study, but some modifications were made for the purposes of this study. Questionnaires were distributed to 550 consumers on a national scale, and 517 consumers amongst these were finally used as a sample for analysis using the SPSS 17.0 statistical program. Results - First, amongst the VMD configuration factors of a coffee shop, trend, and attractiveness have a positive impact on brand equity (brand awareness, perceived quality, and brand image). Second, brand equity has a positive effect on brand preference. Third, brand preference has a positive effect on repurchase intention. Fourth, brand preference plays the role of a mediator in measuring the impact of brand awareness and brand image on customers' repurchase intentions. Conclusions - The theoretical implications can be summarized as follows. First, this study proposes a theoretical basis that can be adapted to the VMD configuration factors of a coffee shop by identifying the relationship between brand equity and coffee shops. This study applies the VMD factors to the coffee shops and presents a new research model by examining the relationships amongst VMD components of coffee shops: brand equity, brand preference, and repurchase intention. Second, it clearly establishes the relationship between brand equity and brand preference by identifying the mediating effects of brand preference, given that brand equity has a positive impact on repurchase intention. The practical implications are as follows. First, development of brand equity and management can be important components for coffee shops in determining that the VMD configuration factors of coffee shops have an impact on brand equity. Second, amongst the VMD configuration factors, attractiveness and trend have a positive influence on choosing coffee shops, therefore store atmosphere should be attractively designed, while the menu and interiors should complement each other and be reviewed periodically to conform to the latest trend. Third, VMD configuration factors that are confirmed are not easily changed. Fourth, large franchises and foreign companies have strengths in scale, locations, and brand. Fifth, the different ways of campaigning should be compared to those of large franchises and foreign companies in order to increase brand equity using VMD configuration factors.

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