• Title/Summary/Keyword: 전문가심층면접

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Case Study for the Communication Elements of Branded Contents Ad (Focused on Division of Contents Type) (브랜디드콘텐츠의 커뮤니케이션 기법에 관한 연구 (유형구분을 중심으로))

  • Kim, Jong-Min
    • The Journal of the Korea Contents Association
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    • v.20 no.4
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    • pp.295-304
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    • 2020
  • This study analyze the meaning and the characteristic of branded contents ad, one of the leading advertising methods. 10 experts who work for various advertising fields were inteviewed through semi-Structured Interview method and connected the keywords. First, branded contents advertisement can be split into two part, congenital branded contents ad and acquired branded contents ad. Congenital branded contents have a customer process, (Attention-Awareness-Interest-Compromise) and agency process (Combine-Seed-Continuous- Compromise). acquired branded contents ad also have a different customer process (Attention-Interest-Awareness-Compromise) and agency process (Seed-Rootage - Combine- Compromise). 'Combine' stage and 'Compromise' stage is the new features in the branded contents ad and 'awareness'stage also has a different meaning with previous theories.

Analysis of Care Types in Long-term Care Facilities from the View of Active Ageing (활동적 노화의 관점에서 본 장기요양시설의 돌봄 유형 분석)

  • Kim, Hyun-Jeong
    • 한국노년학
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    • v.41 no.1
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    • pp.85-105
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    • 2021
  • The purpose of this research is to analyze care types in long-term care facilities with the view of Active Ageing by using Q-methodology. In-depth interviews were conducted to grasp various thoughts on care of long-term care facilities in three areas of WHO's active aging: health, safety, and participation. 35 people participated in the interview, including the elderly living in long-term care facilities, adult children of the elderly living in long-term care facilities, the elderly living in the community, service providers, and long-term care professionals. Of the 451 Q populations, 63 Q samples were extracted, and a total of 43 P samples were used for final data analysis. Data were analyzed using the QUANL program, and as a result, three factor structures (4 types) were found to be suitable and accounted for 30.15% of the total variance. Current care types in long-term care facilities were analysed into 4 types: protection-oriented care (type 1), participation-oriented care (type 2), medical-connected care (type 3), and human-centered care (type 4). Based on the results of this study, institutional and practical suggestions and implications were presented for the qualitative change of care in long-term care facilities.

The Experts Survey and In-depth Interview on the Korean Medicine Treatments for the Cerebral Palsy Children (뇌성마비 환아 한의치료 기술에 대한 전문가 설문 및 심층 면접 연구)

  • Son, Chi Hyoung;Yun, Young Ju;Yu, Sun Ae
    • The Journal of Pediatrics of Korean Medicine
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    • v.30 no.4
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    • pp.66-76
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    • 2016
  • Objectives This study aims to investigate current status of the Korean medicine treatment on the cerebral palsy (CP) via interviewing the doctors who have expertise in CP children. Methods From June 2015 to May 2016, the surveys and in-depth interviews were conducted on the fifteen Korean medicine doctors. Results Based on the surveys and interviews, widely-used treatments were body acupuncture and herbal decoction. Scalp acupuncture, intradermal acupuncture and manipulation were also used frequently. Experts stated Korean medicine could be more effective in younger patients, patients with cognitive or language problem. They also stated that Korean medicine has its advantage on strengthening the body to help grow and develop in CP children. However, the absence of guideline related to Korean medicine treatment in CP children as well as high cost are the problems. Finally, the issues regarding Korean medicine treatment in CP children, based on the in-depth interviews, emerged when western medicine is used simultaneously, when having seizure during treatment. Further research is needed for better understanding. Conclusions This study provided current status of the evidence-based Korean medicine treatment in CP children. However, further studies about the addressed issues are needed.

A Study on Programming Language Instruction Strategies of Improving the creative and logical thinking for Elementary Students (초등학생들의 창의력과 논리력 향상을 위한 프로그래밍 언어 교수전략에 관한 연구)

  • Kim, Kap-Su
    • Journal of The Korean Association of Information Education
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    • v.14 no.1
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    • pp.89-97
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    • 2010
  • Logical thinking and creative thinking. in the elementary school are very important. Even though these have been studied very many, the computer program education has the lack of instruction strategy. In this paper, the instruction strategies of computer program language education in the elementary school to improve them are proposed. These are the principles of the input and output, effectiveness, generalization, simplification, and the principles of abstraction. These five principles are verified by the 20 experts from deep interview. Using the results of this study will contribute a lot of the program language eduction for elementary school teachers.

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On Plans to Improve and activate the Qualification System of Theatrical Art Technicians (무대예술전문인 자격제도의 개선 및 활성화 방안)

  • An, Kyong-Sok;Gu, Seung-Hwan;Yoo, Jun-Ho
    • The Journal of the Korea Contents Association
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    • v.12 no.5
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    • pp.163-174
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    • 2012
  • This study was conducted to seek improvements by correcting problems of the qualification system of theatrical art technicians, which has a relatively weak foundation, compared to other national industrial qualifications. Through the previous researches, this study attempted to seek main issues and development plans in the field of theatrical art technology, while carrying out in-depth interviews for theatrical art technicians. With the results of this study, problems of the existing system can be largely divided into two kinds. Firstly, the existing system is mostly focused on performance places, especially large-sized public performance halls. Secondly, as a problem in terms of management, the existing system has non-professional management subjects and non-convenience regarding the number of qualification tests and places only in Seoul and once a year. This study grasped problems based on practical demands of the related industry through in-depth interviews with experts, thus seeking proper solutions. What matters most is that the present system should be converted from performance place-centered management to performance-centered management. In other words, by expanding qualification-acquired experts into all the performances, the system should practically contribute to improving the quality of performances and expanding the treatment of experts, which is the fundamental purpose of this system. Moreover, it is needed to seek a plan to expand the convenience of applicants for the procedures and methods of acquiring qualifications.

An Exploratory Study on the Advertising Display and Regulation Method of Native Advertising - Focus on Expert research by production practitioners - (네이티브 광고의 광고 표시 및 규제 방법에 대한 탐색적 연구 - 제작 실무자들의 전문가 조사를 중심으로 -)

  • Yu, Hyun Joong;Chung, Hae Won
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.455-462
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    • 2022
  • This study attempted to examine the problems of the expression and format of native advertisements appearing on various platforms and to prepare a plan to regulate them. To this end, in-depth interviews were conducted to those in charge of advertising practice and examined. First, as a problem with the expression and format of native advertisements, it was considered that the congestion and deception of indiscriminate native advertisements appearing on various platforms could bring negative perceptions to consumers. For the second user's interaction, it was considered that customized advertising expressions through targeting by platform should be produced. Third, regarding the regulation of native advertisements, it was suggested that regulatory measures for consumer protection should be prepared and that market autonomy should be left to it. A strategic operation plan for native advertising according to various platforms should be prepared.

Qualitative Research on the Curriculum of Department Security Programs in University (대학 경호 관련 학과의 교육과정 특성에 관한 질적 연구)

  • Kang, Min-Wan;Kim, Seon-Ah;Kim, Dong-Hyun
    • The Journal of the Korea Contents Association
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    • v.10 no.7
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    • pp.326-336
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    • 2010
  • The purpose of this research is to analysis of difference about university curriculum of secretary from ethnographic research. The research participant 4 years is the university graduate. The participant who is selected is the practical career person of 3 or more years that Works at the Seoul individual enterprise. The specialist verified continuously about research truth and ethical from collection of data and analytical process. The research method and analysis results are as follows : First, Martial art and sports relation subject is more protocol secretary and secretary subject. But emphasized an importance about protocol secretary and secretary subject. Second, The male emphasized that Specialist training and segmentation in major field of study. The woman emphasized that women's studies and protocol secretary, culture of high-level class. Third, They have emphasized difference about private security in professionalism of curriculum.

Current Issues and Policy Strategies for the Realization of U-City (u-City 구현을 위한 정책과제와 추진전략)

  • Kim, Jung-Hoon;Cho, Chun-Man
    • Journal of the Korean Association of Geographic Information Studies
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    • v.10 no.4
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    • pp.168-178
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    • 2007
  • As the title signifies, the current study aims at the realization of u-City, which is short for the Ubiquitous City. For this purpose, firstly, the meaning of u-City realization is sought in the study based on future urban changes. Along with this, current issues in the course of u-City realization are gathered based on in-depth interviews with relevant experts. Thirdly, necessary for the comprehensive planning and management of u-City, several strategies are presented by classifying it into u-Infra and u-Service, and considering relevant laws and regulations. And the study divided the execution process into project, development and management levels, and then suggests some realization strategies that are level-dependent.

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The Influence of Diffusion of New Media Platform in Production and Distribution of Contents Industry (뉴미디어 플랫폼 확산이 콘텐츠 창작 및 유통시장에 미치는 영향 분석)

  • Suh, Byung-Moon;Park, Woo-Ram
    • Journal of Korea Society of Industrial Information Systems
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    • v.14 no.1
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    • pp.43-55
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    • 2009
  • We consider a Direct Input Output Manufacturing System(DIOMS) which has a number of machine centers placed along a built-in Automated Storage/Retrieval System(AS/RS). The Storage/Retrieval (S/R) machine handles parts placed on pallets for the operational aspect of DIOMS and determines the optimal operating policy by combining computer simulation and genetic algorithm. The operational problem includes: input sequencing control, dispatching rule of the SIR machine, machine center-based part type selection rule, and storage assignment policy. For each operating policy, several different policies are considered based on the known research results. In this paper, using the computer simulation and genetic algorithm we suggest a method which gives the optimal configuration of operating policies within reasonable computation time.

Study On the Development of Convenience Evaluation Tool for Mobile VR Device (모바일 VR 디바이스의 사용편의성 평가도구 개발에 관한 연구)

  • Seo, Ji-Young;Jang, Joong-Sik
    • Journal of the Korea Convergence Society
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    • v.12 no.11
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    • pp.221-228
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    • 2021
  • This study was conducted to improve the convenience of design of mobile VR devices use in a way binds smart phones. Research on traditional mobile VR devices is insufficient. So the first survey was conducted on users 100 to understand the current status and status of mobile VR devices. As a result, it was found that the satisfaction with the convenience of use was significantly lowered, and countermeasures were needed. Then, a second survey of 30 Heavy Users was conducted to find out specific usability and problems of mobile VR devices. Through this, problems, ease of use, and other opinions of mobile VR devices were found. The survey results were analyzed through the Descriptive Statistics Act, and it was found that improvement was urgent due to low satisfaction with wearing and network. In-depth interviews were conducted with the same respondents. As with the problems derived first, problems such as wearing satisfaction, excessive head weight for long-term use, and lack of content could be found. Based on the previous studies, the focus group interview consisting of 6 experts derived the ease of use evaluation element. It consists of elements that can satisfy the convenience of use of mobile VR devices for creation, wearing satisfaction, network, morphology, learning, and spatiality, and has a total of 26. Using this evaluation elements, it is intended to provide better ease of use to users who will use the mobile VR device.