• Digital Contents
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• no.12 s.79
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• pp.10-14
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• 1999

급변하는 인터넷 트랜드에 대처하는 전략 및 전술은 마치 전쟁에서 승패를 좌우하는 열쇠와 같다. 따라서 이 글에서는 '인터넷 창업에서 성공까지'를 비즈니스 현실에 입각한 경영전략에 대해 소개하고자 한다. 우선 인터넷 비즈니스의 출발점인 도메인 전략에 대해 살펴본다.

• Journal of Digital Convergence
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• v.14 no.2
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• pp.157-167
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• 2016

This article was to study the following three purposes. First, to identify and describe the platform strategies, content strategies, and management challenges that currently define the South Korean terrestrial broadcasting business. Second, to analyze from various angles the business area of global media group, in terms of platform strategies, content strategies, and management challenges. Third, to suggest how Korea's terrestrial broadcasting industry can become competitive with media groups. Looking at the digital conversion process and strategy as well as terrestrial broadcasting in each country, when digital switchover point and Action Plan, and the similarities in values and the role of digital terrestrial broadcasting times there are differences may be found.

• Journal of Navigation and Port Research
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• v.40 no.3
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• pp.129-138
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• 2016

Shipping companies involved in sea transportation service are exposed to uncertainty due to its volatile business environment. It is crucial that shipping companies take effective strategies to cope with uncertain business environments and to achieve high business performance. Using Porter's generic strategy, this study investigates the relationships between environmental uncertainty and competitive strategies, and the impact of competitive strategies on firm's business performance. To test hypotheses, OLS regressions and Tobit analysis were conducted on Korea shipping companies who provide global sea transportation service. The findings of this study can be summarized as follows. First, variation of environmental uncertainty affects cost-leadership strategy and differentiation strategy. Diversity of environmental uncertainty affects differentiation strategy, but not cost-leadership strategy. Second, firms attain business performance by using the cost-leadership strategy. That is, shipping companies can achieve high business performance by reducing their operating costs in the entire process of transportation service.

• 정보화사회
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• s.83
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• pp.12-18
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• 1994

CALS전략은 21세기 정보화 산업사회에서 기업이 채택해야할 정보화된 기업전략과 경영방법을 체계화한 것이다. 이에 CALS전략에 입각한 기업의 업무개선 구현단계를 살펴본다.

• Information Systems Review
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• v.12 no.1
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• pp.107-130
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• 2010

Knowledge management strategy is considered a key determinant of successful knowledge management. However, theoretical and empirical researchers disagree on how knowledge management strategies improve firms' performance. The inconsistent results of prior studies may be attributed to the fact that complementary relationships among knowledge management strategies have not been adequately taken into consideration. While the previous literature has focused on investigating the impact of knowledge sourcing strategies on firms' performance one-at-a-time, in reality firms adopt several different knowledge management strategies together. By drawing on complementarity theory, this study revisits this research problem and develops three complementarity hypotheses. Surveys collected from 139 firms in Korea were analyzed to test the hypotheses by using super modularity function. The results confirmed complementary relationships between system- and person-oriented, and between internal- and external-oriented knowledge management strategies. Our results found no complementarity among the four different knowledge management strategies. This study sheds new light on knowledge management research by developing a new conceptual framework and using advanced analytical approaches to explore the relationship between knowledge management strategies and firms' performance. Implications for practice highlight that a successful knowledge management strategy requires a judicious combination of system- and person-oriented, or of internal- and external-oriented knowledge management strategies.

• Asia Marketing Journal
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• v.7 no.3
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• pp.161-176
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• 2005

Ever since Parkland corporation went into domestic men's fashion market with his own brand 'Parkland' in 1988, the company accomplished enormous sales increase compared to competitors and attained steadfast positioning as a leading brand with competence. This case study deals with the parkland's systematic efforts mainly focused on integrated business innovation such as production, distribution, and management innovation, and shows Parkland's differentiated marketing strategy which leads to outstanding business performance. And, strategic implications to succeed in the long run are followed.

• Journal of Digital Convergence
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• v.14 no.1
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• pp.99-119
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• 2016

Medium and Small Firms have faced complex and dynamic environments that have been attributed to increases in the globalization and competitiveness of the global economy. To success in this environments, Medium and Small Firms should set up management strategy and introduce strategic performance management system. And, the strategic performance management system are modified to fit in management strategy. The purpose of this study is to find out firstly, whether management strategy types affect the organizational performance and the intensity of the types makes a difference on the performance and secondly, whether the evaluation system or the degree of utilizing the system affects the organizational performance and finally, whether the interaction between management strategy types and strategic performance management system makes a significant influence on the organizational performance. In this paper, we categorize the type of strategy for Medium and Small Firms in Gyeongsangbuk-do and Daegu areas, and study whether Firm's performance can be improved by designing appropriate strategic performance management system.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2005.10a
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• pp.241-250
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• 2005

Global 경영환경이 가속화됨에 따라 기업은 해외 법인 설립을 지속적으로 추진하고 있으며 이에 따라 본사와 해외 법인간 효율/효과적인 collaboration 체계를 구축하고 해외법인의 경쟁력을 신속히 강화시키기 위해 해외법인에 ERP를 확산하고 있다. 본 연구에서는 전사 표준 process의 확산 및 유지, 전사 PI 추진, ERP 구축 및 운영에 따른 TCO의 최소화 관점에서 global 기업의 성공적인 ERP 구축전략(Global Single Instance 추진 전략)과 운영전략을 제시한다. Global 기업들이 본 연구에서 제시하는 방법과 전략으로 ERP의 성공적인 구축 및 확산과 운영에 대한 방향성을 얻을 수 있을 것으로 기대한다.

• Asia Marketing Journal
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• v.5 no.4
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• pp.91-109
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• 2003

본 사례는 한국인의 자존심을 상징한다고까지 극찬하는 애니콜 브랜드의 성공신화가 어떻게 창출되었는지 밑바탕이 된 마케팅 전략을 분석한다. 21세기의 디지털 세상에서 살아가는 소비자들에게 가장 가까운 친구로 등장한 휴대폰, 그 휴대폰 시장에서 해외 유명브랜드를 제치고 국내시장을 석권했을 뿐 아니라 세계의 소비자로부터 최고 제품으로 인정 받게 된 이면에는 치밀한 브랜드전략이 있었다. 애니콜이라는 브랜드를 소비자의 마음속에 뚜렷하게 각인시키는데 기여했던 노력들을 더듬어 보고, 그 주효했던 전략들을 검토해 본다. 마지막으로 애니콜의 새로운 도약을 기대하며 향후의 마케팅전략방향을 제시하였다.

• Journal of the Korea Institute of Building Construction
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• v.13 no.6
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• pp.530-540
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• 2013

The business environment that affects the management performance can be characterized by each Strategic Business Unit (SBU) since construction companies win overseas contracts due to the fairly good construction situations while experience a decline in the local housing market. Environmental changes can alter the strategic importance of the SBU when measuring the management performance. However, large construction companies apply BSC (Balanced Score Card) for collective calculation to determine the management performance, making it difficult to reflect the strategic importance of SBU. This method may create a distorted image of management performance that fails to take environmental changes into consideration, and as such it needs to be improved. Yet, there are no studies on the weight of each SBU considering environmental changes. Thus, the current study intends to analyze the weight of SBU for company-wide measurement of the performance of large construction companies. In addition, a model for analysis of SBU importance is proposed to respond to the constantly changing environmental situations and to modify the weight. For analysis of SBU weight, a questionnaire was conducted with 23 experts and hands-on workers, and the questionnaire result was quantitatively analyzed by applying the FD-AHP method. It is expected that the result will enable a model to be proposed to calculate the weight per division in a manner that reflects environmental changes and minimizes strategic distortion when measuring the management performance of large construction companies.