• Asia Marketing Journal
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• v.7 no.3
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• pp.29-51
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• 2005

The present study extends Alden et al.'s (Alden, Steenkamp, and Batra 1999) study of cultural brand positioning through advertising, in which global cultural positioning is distinguished from foreign cultural positioning and local cultural positioning. The present study explores differences in the brand personality between global cultural positioning ads and local cultural positioning ads and investigates the effect of each type of cultural positioning strategy on the brand attitude. A content analysis was conducted for the Chinese print advertisements of Korean brands in order to examine the brand personalities developed by each type of cultural positioning strategy. Substantial differences in the brand personality were not found between the cultural positioning strategies. An experiment was conducted using Chinese consumers in order to test the effect of the cultural positioning strategy on the brand attitude. The global cultural positioning was found to be more effective than the local cultural positioning in general, and the Korean cultural positioning was found to be more effective than the local cultural positioning only for the younger consumers.

• Journal of The Korean Association For Science Education
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• v.20 no.3
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• pp.468-478
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• 2000

In this study, the effects of a teaching strategy based on interactive formative assessment on students' science concept understandings and science-related attitudes were investigated. Students' perceptions toward this teaching strategy were also examined. Eight classes chosen from a co-ed middle school in Seoul. Four classes were assigned to the experimental group and the other four classes were assigned to the control group. After the instructions, tests regarding students' conceptions and science-related attitudes were administered. We also interviewed 24 students randomly chosen from the experimental group to investigate their perceptions toward the teaching strategy used. The results showed that the teaching strategy used was more effective for enhancing students' science concept understandings. However, there was no significant difference in science-related attitudes between the two groups. For the experimental group, no significant differences were found in the gain scores of the conceptions tests between the subgroups by previous achievement or cognitive levels. From interviews, it was found that students thought that the teaching strategy used encouraged much interactions and motivated them to think, and that teacher's appropriate feedbacks were helpful to their understanding scientific concepts.

• Proceedings of the Korean Information Science Society Conference
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• 2004.04b
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• pp.574-576
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• 2004

일반적으로 노동시장은 노동자와 고용주들로 구성되며, 이들은 복잡한 상호작용을 통해 노사관계를 형성한다 본 논문에서는 진화 에이전트들로 구성된 노동시장 모델 상에서 노동자들 또는 고용주들 사이에서 형성될 수 있는 전략적 연합을 적용하여 노동자와 고용주의 수적인 비율로 표현할 수 있는 직업밀집도와 직업집중도에 따른 행동 특성을 분석한다. 전략적 연합은 다중에이전트 환경에서 상호간의 이득을 보장하는 효과적인 방법이 될 수 있다. 진화 노동시장에서 노동자와 고용주들은 집단 내에서 자율적으로 연합을 형성하며 죄수의 딜레마게임으로 진행되는 거래에 참여한다. 실험결과, 에이전트들의 행동이 직업밀집도와 직업집중도에 따라 다르게 나타나며, 특히 전략적 연합이 허용될 경우 노동자와 고용주들이 보다 공격적인 형태로 노사거래에 참여함을 보여준다.

• Nuclear industry
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• v.23 no.11 s.249
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• pp.9-20
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• 2003

이 연구는 원자력에 대한 국민들의 여론 형성 과정을 분석하고 효과적인 대중 커뮤니케이션 전략을 수립함으로써 궁극적으로 원자력의 사회적 수용성을 높이기 위한 목적으로 수행된 것이다. 주된 연구 내용은 (1) 일반 국민들의 매체 이용과 원자력에 대한 태도 형성 과정 분석 (2) 대중 매체의 원자력 관련 보도에 대한 내용 분석(content analysis) (3) 매체의 의제 설정(agenda-setting) 과정 분석을 위한 심층 인터뷰(FGI) (4) 효과적인 대중 커뮤니케이션 전략의 수립 등이다. 연구의 주요 내용을 3회에 걸쳐 연재한다.

• Proceedings of the Korea Database Society Conference
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• 1999.10a
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• pp.247-255
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• 1999

디지털화와 연결성으로 특징 지워지는 디지털네트워킹 시대(Digital Networking Era)에 접어들면서 우리 사회는 흔들림과 갈등을 동반하는 급격한 사회변화가 일어나고 있고, 사이버 커뮤니티 형성을 통한 새로운 우주에 대한 적응과 개방문화 형성에 따른 국경 없는 세계경제(Borderless Global Economy)의 질서유지 등이 중요한 이슈로 등장하고 있다. (중략)

• Journal of the Korean Wood Science and Technology
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• v.21 no.2
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• pp.91-95
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• 1993

전략적 비지니스 동맹의 형성은 많은 국가에 있어서 산업전반에 걸쳐 점차 유력한 전략적 목표가 되고 있다. 국내 전략적 동맹 모델을 국제 모델로 확장할 수 있는 가능성이 있다. 세계적인 전략적 비지니스 동맹은 세계적으로 불확실한 경쟁 상태의 환경하에서 안정확보와 위험요소를 줄일 수 있을 것이다. 국제적인 구매자와 판매자를 연결시킬 가능성이 있는 기술은 완전히 개발되어 있으나, 빠른 속도로 이용되지 못하고 있다. 국제 임산물 무역에 있어서 판매자와 구매자가 기술을 채택하는데 점점 복잡해짐에 따라 장래에 전략적 동맹은 계속해서 발전할 것이다.

• Journal of Scientific & Technological Knowledge Infrastructure
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• s.9
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• pp.112-126
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• 2002

(고도 정보통신 네트워크 사회형성 기본법(통칭 : IT 기본법))의 기본 이념과 역할에 대하여 서술함과 동시에, 이것에 기초하여 고속 접근이 가능한 인터넷망을 정비하여 세계 최첨단의 (IT 국가)를 지향하는 (e-Japan 전략)에 대하여 살펴본다. 그리고 그것을 구체화하여, 고도 정보통신 네트워크 사회형성을 위해 정부가 신속하고도 중점적으로 실시해야 하는 시책의 전모를 명확하게 밝힌 (e-Japan 중점계획)의 세부사항에 대하여 법적 관련성을 중심으로 살펴본다. 또한 IT 사회에 있어서, 글로벌 네트워크 형성 및 이것을 이용한 전자상거래 등에 관해서는 국가간의 제휴.조정이 불가결하다는 인식을 기본으로 국제적인 IT법의 환경정비에 대해서 다루기로 한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.3 no.3
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• pp.1-15
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• 2008

The paper discusses application of soft OR methodologies, which have been developed for last decades centered in European OR communities, to strategy formation process. It is shown that there is strong similarity in understanding of strategy formation between descriptive school of strategy and the research trend of soft OR. The focus and philosophical background of cognitive school of strategy, in particular, share much in common with soft OR school. The analysis and overview of several soft OR methodologies are introduced. It is also proposed that SODA can be utilized more directly to the strategy formation process. However, it is also noted in this paper that the epistemological issues should be considered and resolved for fluent investigation of soft OR methodologies in relation with existing rich strategic research works, for soft OR adopts interpretative research methods while strategy research generally lies on positivistic approaches.

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.121-126
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• 2024

Israel craves peace and freedom. Israel has won many wars and conflicts militarily. They have developed strategic thinking based on the data, unique culture, and peacetime preparation system accumulated so far, and the strategic culture based on it contributes to fostering elite strong forces by presenting directions to security strategies.The strategic culture formed by Israeli beliefs, behavioral patterns, and identity influenced strategic thinking and the usefulness of security strategies. The purpose of this study is to redefine the concept of strategic culture by referring to the methodological discussion of strategic culture theory and to examine how useful strategic culture has provided strategic thinking and security strategies. In addition, based on the impact of Israel's strategic culture on security strategy, I would like to present implications for Korea's security strategy.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.4
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• pp.23-34
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• 2018

This study examines the mediating effect of product innovation on the relationship between product development strategy implementation and product development performance of business ventures. The previous researches on product development has mainly focused on the role of venture firms' technological capabilities or that of entrepreneurship in product development. Although there are many important discussions related to the product development of business venture, a more discussion on the relationship between product development strategy implementation and performance of product development is needed. The purpose of current study is to examine the relationship between the entrepreneurial orientation and the R&D department on product development performance. To confirm the model of Day & Wensley(1988) that product novelty mediates the relationship between product development strategy and product development performance. The research results of 703 Korean business ventures suggest that the implementation strategies for product development such as utilizing entrepreneurial orientation and R&D department are more effective for business ventures in terms of product development performance. Also product novelty was prove to be a mediator that intervene the relationships between implementation of product development strategy and product development performance. Those findings may provide implications for whom has interested in the relationship between entrepreneurship and product development performance of business ventures. The differences in between new and existing product performance from the implementation strategy of product development may provide implications for practitioners who understand the process of product development.