• The Journal of the Korea Contents Association
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• v.13 no.1
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• pp.115-126
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• 2013

The purpose of this study is to understand the utility of election campaign advertising by applying Q methodology that draw upon schematic model in subjectivity study. A survey was carried out among college students to classify the 16 selected Q-statements into a normal distribution using a 7 point scale. The collected data was analyzed using QUANL program, and principal component analysis using varimax rotation was used to identify the types of perceived utility of election campaign advertising. Type I can be categorized by a strong concern for the advertising technique improvement, Type II can be categorized by advocating for interest induction and Type III can be categorized by the truth inducement. The use of Q methodology provides insights into audience perceptions on the utility of election campaign advertising that would not be available through traditional methodologies and offers a foundation for audience involvement to address and overcome concerns about the utility of advertising for election campaign.

• Proceedings of the Korea Information Processing Society Conference
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• 2014.04a
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• pp.836-839
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• 2014

전력 소모가 심한 전광판을 소프트웨어를 통해서 전력 소비를 줄이고 전광판 관리자가 인터넷이 가능한 환경이라면 App 으로 언제 어디서나 광고 및 정보를 관리할 수 있다. 또한 사용자들은 전광판 앞에서 간단한 손동작으로 다양한 광고 넘겨가며 볼 수 있도록 구현했다.

• Journal of Digital Convergence
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• v.18 no.10
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• pp.437-442
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• 2020

Information boards installed in Seoul subway stations are currently in four languages: Korean, English, Chinese, and Japanese. Informational announcements are provided to inform the main information or operation information through the LCD monitor installed in the train and in Korean. However, users are confused because the subway guide board screen displays advertisements more heavily than driving information As a research method, we grasped the current status and problems of the subway guide board installed on the Seoul subway, and presented an improved new subway guide board drafts. An online survey was conducted on 67 people, ranging from teens to 60s who mainly use the Seoul Metro. As a result of the study, the screen design is different for each boarding route, so it is necessary to unify the subway guide board that provides only necessary information. In particular, since the user transfers the subway several times in order to move from place to place, the subway guide board design should function as an emergency disaster guide or boarding information, not an advertising signboard.

• Proceedings of the KAIS Fall Conference
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• 2000.10a
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• pp.99-103
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• 2000

최근 많은 분야에서 사용피고 있는 소형 전광판을 이용하여 원거리에서도 메시지 전달이 가능한 광고용 전광판을 제작하였다. FSK Modem과 RF-Module을 이용하여 실시간으로 광고의 내용을 바꾸는 것을 원칙으로 구현하였다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2016.01a
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• pp.233-234
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• 2016

본 논문에서는 컴퓨터 디스플레이를 이용한 입체 전광판 효과에 대해서 나타낸다. 기존 전광판은 하드웨어로 LED를 이용하여 실내 및 옥외 설치되어 광고 및 홍보 효과를 나타내고 있다. 본 연구에서는 LED 전광판의 한계라고 할 수 있는 점광원으로서의 확산광의 효과가 미약한 것을 소프트웨어를 이용하여 해결하고, 설치비용 및 광고 내용 수정 등 설치 이후에 변경이 손쉽지 않는 것들을 소프트웨어를 이용하여 컴퓨터 디스플레이 함으로써 다양한 컬러, 다양한 텍스트, 다양한 동영상을 손쉽게 제작하고, 홍보 할 수 있다. 따라서 실내 LED 효과에 비해서 컴퓨터 디스플레이를 이용한 입체 전광판의 제작 및 내용 변경에 유지 관리가 매우 효과적임을 나타낸다.

• Broadcasting and Media Magazine
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• v.7 no.4
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• pp.33-40
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• 2002

최근에 축구 중계 방송에서 경기장 바닥에 로고와 함께 득점 상황을 보여주거나 대형의 가상 전광판 같은 그래픽 영상을 경기장에 실레조 존재하는 듯이 합성하여 보여주는 것을 종종 볼수 있다. 이를 가능하게 하는 것이 가상이미징(virtual imaging) 기술이며, 외국에서는 가상광고(virtual advertising)로도 이용하고 있다 본고에서는 새로운 영상합성 기술로 각광받고 있는 가상이미징 시스템에 대하여 살펴 보고자 한다.

• Proceedings of the KAIS Fall Conference
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• 2001.05a
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• pp.115-118
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• 2001

최근 많은 분야에서 사용되고 있는 RF(Radio Frequency)를 이용하여 원거리에서 무선으로 소형전광판에 문자 데이터를 보낼 수 있도록 하여 손쉽게 문구를 바꿀 수 있는 광고용 전광판을 구현하였다. 구현된 전광판은 소프트웨어 부분과 하드웨어 부분으로 나누어서 살펴보면, 사용자로부터 전광판에 표시하려는 문장을 IBM PC에 입력 받아서 전광판으로 송신하도록 하는 윈도우용 프로그램과 전광판에 표시될 데이터를 무선으로 수신 받아서 전광판에 표시하도록 해주는 프로그램이 전광판에 사용되는 소프트웨어가 되겠다. IBM PC에서 전광판으로 데이터를 보내고 전광판에서 그 데이터를 받기 위해서 RF모듈을 사용하였고, 전광판에 수신된 데이터를 전광판에 표시하기 위해서 마이크로컨트롤러를 사용하였다. 구현된 전광판은 16×16크기의 도트 매트릭스를 각각 12개씩 사용하여 문자열 2줄을 표시할 수 있도록 제작하였다. 한 문자를 표현하는데 한 개의 도트매트릭스가 사용되므로 표시될 문자는 16×16도트에 맞는 문자 폰트를 가지며, 문자 폰트를 나타내는 방법은 완성형과 조합형이 있으나 프로그램을 간단히 하기 위해서 완성형을 사용하였다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.247-249
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• 2016

Corporation, local government and government office provide useful information. Advertisement service is getting various manner. Typical example is electronic display, TV-advertisement and internet or mobile advertisement service. In this paper, I'm study about Taxi-advertisement service still. A similar case is bus or subway advertisement from display. But, Taxi have been only lapping advertisement. Because, Taxi get space restraints. Broadly speaking, Person using Gyeonggi-do to Soeul or Incheon to Soeul is 423million people. On a national basis, it's very amazing figure. However It's just so many person showing one advertisement. So people have no interest in advertisement. So I develop new advertisement system through taxi in the whole country. 254,823 car have passenger personal information and showing people needing advertisement. Also this system get geographical information. This system have high advertisement effect.

• Journal of Digital Convergence
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• v.15 no.11
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• pp.77-83
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• 2017

The Korea Expressway Corporation announced that road casualties on expressways in 2016 were 262 deaths, a 24% decrease compared to 343 deaths in 2015, thanks to the expansion of rest areas for sleepy drivers. And the installation of large-sized banners containing strong messages such as "dozing while driving means your death" helped to reduce the casualty caused by driving while drowsy by 35% compared to that in 2015. Accordingly, this study tried to analyze the impact of public advertisements designed to prohibit dozing while driving on expressways upon drivers, and to present a direction for improvement of such public advertisements in the future. Based on case studies and library researches, the study contemplated the effects of public advertisements on expressways at home and abroad. It was confirmed that the accident rate has been higher on straight roads than on curved roads and that the framing of negative messages using provocative images or slogans on traffic accidents has been considerably effective. In conclusion, if the installation of outdoor billboards for public advertisements at rest areas for sleepy drivers is institutionalized and the systematic provision of information by road section inside and outside of vehicles via Variable Message Sign (VMS) services on expressways, outdoor billboards, or navigation services (including smartphones) is available, it would be possible to maximize the effect of the public advertisements.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.6 no.8
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• pp.1169-1174
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• 2002

In this paper, we implemented the sign board system that displays user's image, user's sentence, the information from DARC. The existing sign board is displaying only user's image and sentence. Or other existing sign board is displaying the information via CDMA network. However, our system is also able to display the user's message like other system and gain the information more cheap by DARC. This system includes the main processor, the program memory, the external memory, the DARC module and the LED display module. The external memory stores the user's message files and the order file that decides the displaying order of user's file and the DARC information The DARC module extracts the DARC information from FM signal. From the experiment, we could confirm that this system display the DARC information and the user's message by the order file.