• The Journal of the Korea Contents Association
• /
• v.14 no.10
• /
• pp.472-485
• /
• 2014

This study focuses on the news making system of the prime time news of PSB in Korean society, where the presence of ethnic minorities is increasing rapidly. Although the World Wide Web has become one of the most attractive media over the last decade, Korean PSB, Korean Broadcasting System (KBS), still remains the most popular and influential medium. Therefore, the process of analyzing news making system of ethnic minorities in Korean society represented in Korean PSB as a social construction is meaningful in that it provides an important key to understand the cultural and political background and characteristics of society. For this purpose, the article tries to understand news making process when producing news related to ethnic minorities in the Korean society such as migrant workers, married migrant women and mixed-heritage children of multicultural families by interview with ten reporters in KBS. As a result, most KBS reporters had stereotypes towards multiculturalism and migrants and news reports relating to ethnic minorities are usually produced routinely, using a set of rules that have become part of KBS culture.

• Korean journal of communication and information
• /
• v.27
• /
• pp.153-181
• /
• 2004

This study tries 'interdisciplinary research' regarding the formation process of public sphere and the modern media on the Korean society. From the process where the civil society of modern ages is formed, the public sphere was condition that pulls down the feudal system of medieval Europe and appears the civil society. The modern newspaper collected the public opinion from lower part and did play a leading role which forms public sphere in Europe. Even from Korea the literary public sphere and political public sphere were developing inside the Chosun Dynasty period from lower part since 18th century. However the opening of a port became accomplished before making the printing media which is newspaper. As a result the public sphere in Korea was accomplished a conflict-structure. This study cleared where the crisis of Korean journalism is originated by presenting a conflict-structure differently with a transplantation theory or a graft hybrid hypothesis.

• 한국HCI학회:학술대회논문집
• /
• 2006.02b
• /
• pp.462-467
• /
• 2006

이 연구는, 대중매체를 미술에 도입한 미디어아트가 대중에게 긍정적인 평가를 받고 있고 콘텐츠의 범위가 증대되고 있는 시점에서 총체적 의미의 사회자본이 된다는 가능성의 연구이다. 이러한 가정 하에 현시점의 미디어아트와 대중의 유대관계, 그 커뮤니케이션의 변화 양상에 대해 몇 가지 사례를 중심으로 살펴보고자 한다. 미디어아트가 사회자본으로서 영향을 미치기 위한 전제를 세가지로 분류하였다. 첫 번째, 사회 참여적인 미디어 장치로서 저널리즘의 속성을 가진 미디어아트, 두 번째는 다양한 문화활동의 프로토타입이 되는 미디어아트, 세 번째로는 일상공간에서의 미디어아트이다. 대중매체의 이용이 사회자본의 구성 요소인 신뢰와 사회적 연계 망에 미치는 효과에 대해서는 기존에 발표된 연구들과 2003년 수행된 대규모 매체 이용행태 자료에서 이미 검증되었다. 디지털미디어아트가 사회자본의 하위구성 요소인 신뢰와 정치참여, 문화적 아이콘으로서의 역할 및 예술생산품으로서의 기능에 대해서는 현재 국내에서 대중과의 소통을 위한 미디어아트의 시도가 점차 증가되고 있는 추세이다. 웹 아티스트, 미디어 아티스트로 알려진 '장영혜중공업' 은 온라인미디어를 통해 현대사회의 정치적, 사회적 이슈와 화두들을 강력하게 표현하고 있고, 대중매체의 조명을 받고 있는 아티스트 '낸시랭' 은 'SSAMZIE' 브랜드를 통해 예술의 문화적, 경제적 활동에 새로운 모델을 제시하였다. 사용자에게 총체적인 경험을 제공하는 일상 생활공간 속에서의 미디어아트는 예술의 대중화를 실현하고 있으며, 일상에서의 경험으로 인하여 대중에게 시각적, 과학적, 심미적 즐거움을 주고 있다. 이처럼 디지털미디어를 이용한 예술은 인터넷을 비롯한 대중매체를 통해 디지털미디어아트의 공적 신뢰를 확대시키고 콘텐트의 범위와 가치를 증대 시키며, 사용자경험의 폭을 확대시켜 점차 새로운 가치체계를 형성해 나갈 것이다. 이는 디지털미디어아트가 사회자본으로서 아직은 미약하지만 사용자의 조작과 참여의 경험으로 인해 디지털 세대에게 적합한 문화아이콘을 만들어 나가며, 사회의 새로운 이용자 패턴, 참여 의식의 확대, 예술의 대중화로 인하여 미래 우리의 삶을 구성하는 사회자본이 될 것으로 그 가능성을 전망해본다.

• Korean journal of communication and information
• /
• v.40
• /
• pp.80-113
• /
• 2007

This study aims to describe the brief history of war reporting by Korea press and investigate the problems and reform measures of war coverage suggested by journalists who have experienced and covered the war. Although Korea press had 50 year war reporting history, it lacks knowhow about war reporting and systematic support for war coverage. Its main reason is that Korea press tend to dispatch war correspondents habitually without training them sufficiently. In addition, war journalists cover the war based on their environment and personal experiences. Dispatching journalists who have few experiences in war reporting to conflict region is another problem of war reporting by Korean press. To overcome these problems, Korea press need to manage journalists' pool who are well informed of or accustomed to Islam culture and region. Cultivating experts who are familiar with international issues or troubles are also necessary for vivid war reporting.

• Korean journal of communication and information
• /
• v.56
• /
• pp.26-47
• /
• 2011

Commercialism of journalism adheres to short-term profit, and the decrease in quality. Commercialization means the process that is deepened low quality of journalism. It is for a purpose and a means to have been transposed. The mid term of 1990's, deregulation of media and commercialism of journalism were gaining power in the developed countries. Korea has come to the similar condition which is most laws of press and broadcasting are deregulated. There is also concern to the commercialization of journalism in Korea. Four broadcasting channels (cross-ownership media) enter in media market, and a huge change is expected. It is for concern regarding commercialization of journalism not to stop to a baseless anxiety. In order to consider more deeply the problems of commercialism, I have approached instances of the art world and the developed countries. Through this, I declared the importance of ethics of journalists.

• The Journal of the Korea Contents Association
• /
• v.16 no.12
• /
• pp.50-59
• /
• 2016

VR refers to Virtual Reality technology that allows experiences of virtual contents as if they are real through visual, auditory and other senses. VR is even affecting the news. This greatly shakes the frame of the news. In other words, the conventional way of the new was to watch it with the passive action of seeing pictures, articles and images while VR News offers an active paradigm of experience and participation. This study analyzed the VR news of each press and investigated how VR news is developing. Furthermore, an experimental study was conducted to examine how users actually perceived the VR news. News made using both the existing method and the VR news method were comparatively shown to users who were following the news, and the interview was carried out through questionnaires. The results obtained through the statistics and analysis are as follows. Users made an assessment that they felt the sense of realism in recognition of the VR news while it was still lacking in terms of the unique information delivery that the news performs. However, the intention of using the VR news again was shown to be high, which demonstrated the expectation of users who have experienced the VR news.

• Journal of Digital Convergence
• /
• v.15 no.2
• /
• pp.309-318
• /
• 2017

This study is for analyzing the tone, the frame and the characteristics of political news in social media. Social news media is not same as old media in sharing news freely by SNS like tweeter, facebook and reporting, editing by anyone using SNS with various opinions. With Content analysis, sampling 419 cases from 'Wikitree' by the keyword, 'presidential election', all the full text analysed each how is social media making public opinion differently and which frame is using in. As the result, the social media has different tone, frame, and characteristic due to the reported figure, type of report, information source, attitude to the government, specifically shows a lack of in-depth report and distinct soft-journalism just same as old media's. Because the tone of social news media is not probable, specific but improbable, vague, using the irrational, strategic and episodic frame mainly.

• The Journal of the Korea Contents Association
• /
• v.21 no.10
• /
• pp.127-137
• /
• 2021

YouTube beauty content channels that utilize various topics and formats are undergoing quantitative and qualitative expansion. This study selected the top five channels represeting major domestic and foreign beauty brands, fashion magazines and beauty influencers through Statista and conducted a case study focusing on them. It will connect to a strategy for increasing beauty-related content by comparing content characteristics according to content producers. Also, it will help to reveal what types of content will be appealing more attractive to consumer. The result has shown that the growth of YouTube platforms has transformed passive consumers into new communicators by diversifying sources of product information. In addition, as content of different type was consumed by different producers, producer-oriented content was produced rather than objective journalistic gaze. Therefore, it was found that the delivery of 'brand values' that can strengthen the relationship between consumers and brands along with various entertainment elements that are effective for millennial in the future.

• The Journal of the Korea Contents Association
• /
• v.21 no.2
• /
• pp.100-112
• /
• 2021

With the recent growth of the big data technology market, interest in visualization technology has steadily increased over the past few years. Data visualization is currently used in a wide range of disciplines such as information science, computer science, human-computer interaction, statistics, data mining, cartography, and journalism, each with a slightly different meaning. Big data visualization in smart cities that require multidisciplinary research enables an objective and scientific approach to developing user-centered smart city services and related policies. In particular, spatial-based data visualization enables efficient collaboration of various stakeholders through visualization data in the process of establishing city policy. In this paper, a user-centered spatial big data visualization expression request method was derived by examining the spatial-based big data visualization expression process and principle from the viewpoint of effective information delivery, not just a visualization tool.

• Asia Marketing Journal
• /
• v.9 no.2
• /
• pp.1-21
• /
• 2007

This research investigates the role of causal inferences about the endorser's motivation - specifically, dispositional versus situational attributions - and their impact on persuasion of noncelebrity testimonial advertisements. Based on the correspondent inference theory and the relevant literature, it is posited that consumers will generate predictable patterns of attributional responses to testimonial messages, which in turn will influence ad and brand evaluations. An experiment with 335 consumer panelists, after a pilot experiment with the college student sample, has been conducted. Results suggest the greater impact of dispositional attributions than situational attributions on persuasion of noncelebrity testimonial messages and general evocations of situational attributions regardless of the levels of endorser credibility and dispositional attributions. On the basis of the findings from this study, theoretical and practical implications are discussed, as are directions for future research.