• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.993-997
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• 2009

Designs in the modernism era were produced for the purpose of standardization of items and devices centered on efficiency and functions, and the will of design consumers in the industrial era, when consumption exceeded production, was limited to the objects of consumption. But, after the post-modernism era, design consumers have started to entail acts of exclusive possession such as participation in the design idolization, partipation, tuning, control and parody as design consumers in the digital environment do not passively accept what is given to them anymore, and aggressively intervene in the process of design production and management. It is expected that designs will change from the system in which only professionals can produce and manage its production to that of cooperating with consumers to produce designs, and various forms of consumers' exclusive possession will change all sort of design environments including production methods surrounding design products and distribution. Therefore, this study seeks to induce efficient design production by understanding changes of consumers' cultural environment resisting standardization and structuralization with smoothy perception between producers and consumers through classification of consumers' appropriation into de-construction, re-signification and self-identification.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.191-202
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• 2015

This research aims to analyse gender identity and its internal meanings through the main character, Laurence, of the movie (2012) directed by French-Canadian film maker Xavier Dolan. Study examines performative gender identity revealed through the fashion images of Laurence who was born biologically as a man; depending on a theory of Judith Butler who represented a parody, repeatability action, and incorporation as an effect of gender identity. Also 'Internalization of others' and 'Dis-identification' are presented as an internal meanings of Laurence's gender identity which appeared on his(her) fashion images. Laurence parodies woman's fashion styles in repetition to obtain feminity as his(her) appearance. His(her) repetitive actions are construing an internalizing others(women) and visualizing a new-self to become a stylized doer. Dis-identification signifies that gender can be reconstructed regarding the differences of the place and the time and reconstructed outside can be analyzed as externalization of internalization. 'Becoming a woman' means more than what it sounds like to Laurence. It means a new signification of being a woman or redefining gender identity. That is something can be called a genuine transformation and a grant leap for Laurence.