• Proceedings of the Korea Inteligent Information System Society Conference
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• 2000.04a
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• pp.357-364
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• 2000

기존의 웹 디자인은 웹이라는 매체의 특성 상 디자인적인 요소가 매우 중요함에도 불구하고 디자인은 위한 구체적인 방법론이 미약하다. 특히, 많은 소비자들을 유인하고 구매를 촉발시켜야 하는 인터넷 쇼핑몰의 경우에는 더욱 더 그럼하에도 불구하고 이를 위한 전략적인 방법론이 부족하다. 즉, 기존 연구들은 제품의 다양성, 서비스, 촉진, 항해량, 편리성, 사용자 인터페이스 등이 중요하다고 하였지만 실제 인터넷 쇼핑몰을 디자인하는 입장에서는 활용하기가 상당히 애매하다. 그 이유는 이들 요인들은 서로 영향관계를 가지고 있어서 사용자 인터페이스가 복잡하면 항해량이 늘어나 편리성이 감소하고, 제품이 늘어나더라도 검색엔진을 사용하면 상대적으로 항해량이 감소하게 되어 편리성이 증가한다. 따라서, 이들 요인을 활용하여 인터넷 쇼핑몰을 구축하려면 요인간의 영향관계를 면밀히 파악하고 이 영향요인이 소비자의 구매행동에 어떠한 영향을 주는지가 충분히 검토되어야 한다.이에 본 연구에서는 퍼지인식도를 이용하여 인터넷 쇼핑몰 상에서 소비자의 구매행동에 영향을 주는 요인을 추출하고 이들 요인간의 인과관계를 도출하여 보다 구체적이고 전략적으로 인터넷 쇼핑몰을 디자인할 수 있는 방법으로 web-Cogmulator를 제시한다. Web-Cogmulator는 소비자의 쇼핑몰에 대한 암묵지식 형태의 구매행동을 형태지식화하여 지식베이스 형태로 가지고 있기 때문에 인터넷 쇼핑몰의 다양한 요인의 변화에 따른 소비자의 구매행동을 추론 시뮬레이션하는 것이 가능하다. 이에 본 연구에서는 기본적인 인터넷 쇼핑몰 시나리오를 바탕으로 추론 시뮬레이션을 실시하여 Web-Cogmulator의 유용성을 검증하였다.를, 지지도(support), 신뢰도(confidence), 리프트(lift), 컨빅션(conviction)등의 관계를 통해 다양한 방법으로 모색해본다. 이 연구에서 제안하는 이러한 개념계층상의 흥미로운 부분의 탐색은, 전자 상거래에서의 CRM(Customer Relationship Management)나 틈새시장(niche market) 마케팅 등에 적용가능하리라 여겨진다.선의 효과가 나타났다. 표본기업들을 훈련과 시험용으로 구분하여 분석한 결과는 전체적으로 재무/비재무적 지표를 고려한 인공신경망기법의 예측적중률이 높은 것으로 나타났다. 즉, 로지스틱회귀 분석의 재무적 지표모형은 훈련, 시험용이 84.45%, 85.10%인 반면, 재무/비재무적 지표모형은 84.45%, 85.08%로서 거의 동일한 예측적중률을 가졌으나 인공신경망기법 분석에서는 재무적 지표모형이 92.23%, 85.10%인 반면, 재무/비재무적 지표모형에서는 91.12%, 88.06%로서 향상된 예측적중률을 나타내었다.ting LMS according to increasing the step-size parameter $\mu$ in the experimentally computed. learning curve. Also we find that convergence speed of proposed algorithm is increased by (B+1) time proportional to B which B is the number of recycled data buffer without complexity of computati

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.1
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• pp.135-142
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• 2024

This study analyzed the effects of the NIE (Newspaper in Education) learning method on the financial education of college students, focusing on how financial literacy impacts financial management behavior. For this purpose, college students enrolled in finance courses were divided into two groups: the experimental group, which participated in the NIE program, and the control group, which did not. After implementing the NIE program, independent sample t-tests and multiple regression analyses were conducted. The results of the study are as follows: First, in terms of sub-elements of financial literacy, the financial attitude in the experimental group was higher than in the control group. Second, there was no significant difference between the two groups in terms of financial knowledge and behavior. Third, in the experimental group, financial knowledge had a significant positive effect on financial management behavior. The results of this study confirmed that the NIE learning method is considerably effective in financial education, which is essential for college students to fulfill their role as economic agents leading sound financial lives.

• Journal of the Korean Home Economics Association
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• v.42 no.8
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• pp.219-233
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• 2004

The purpose of this study was to examine the financial education needs of college students and how financial education affected their perceived financial management problems. The results indicated that the need for personal financial management of the students was relatively high and that students were interested in various topics withinpersonal financial management. Formal financial education was found to have a positive impact on students' financial management behavior by reducing the probability of having problems with managing financial affairs. In addition, students' use of credit cards played a significant role in predicting problems with managing financial affairs. Several implications based on the findings were suggested.

• Journal of Navigation and Port Research
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• v.44 no.4
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• pp.326-337
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• 2020

Shipping companies have suffered additional losses because of irrational shipping finance decisions. This paper analyses the cases according to the behavioral finance theories. The theories of behavioral finance used in the analysis and research of this paper are the anchoring effect and sunk cost effect. The backgrounds and reasons for the decisions regarding ship financing are analysed based on the questionnaire responses and case studies. As a result of the analysis, it is found that the behavioral finance theories, anchoring effect, and sunk cost effect, have effects on the ship financing decisions, that errors related to behavioral finance can result in irrational decisions, and that shipping companies suffered additional losses because of the behavioral finance errors.

• Journal of Family Resource Management and Policy Review
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• v.11 no.1
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• pp.1-20
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• 2007

This study identified financial management patterns of college students, and compared socioeconomic characteristics among different groups of financial management patterns. Also, the study examined the level of financial knowledge of college students, and compared it among the groups of financial management patterns. Data fur this study were from a questionnaire completed by 4-year college students (n=364), and were analyzed by factor analysis, cluster analysis, chi-square test, and ANOVA. The findings of this study were as follows: First, the financial management patterns were categorized by four groups: rational management group, future-oriented group, active management group, and present-oriented group. Secondly, younger students were more likely to be in the present-oriented group, while older students were likely to be in the future-oriented or active management group. Male students were likely to be the active managers, but female were likely to be the rational managers. Students' income was higher for future-oriented or active management groups, and their part-time jobs and their experiences of financial education were also significant variables. Thirdly, the average score of college students' financial knowledge was 49.9 on a 100 point basis. The part of financial assets and investment had only 47 points. The group of rational managers and active managers received higher points than the other groups.

• Journal of Families and Better Life
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• v.26 no.5
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• pp.391-403
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• 2008

The purpose of the study was to find the level of family financial management behavior of urban housewives and to discern the difference between financial stability and financial satisfaction according to change-orientation of financial management behavior among urban housewives, and thus provide the fundamental data to improve stability and financial satisfaction. The following findings emerged during the study: First, groups with higher change-oriented family financial management behaviors among housewives subjectively felt more financial satisfaction than other groups. Second, groups with above average levels of change-oriented management behavior appeared to have more stable families than groups with below average objective financial stability, emergency funds, risk provisions, debt burdens and liquid index. Third, groups with high levels of change-oriented family financial management behavior had higher financial satisfaction.

• Journal of the Korean Home Economics Association
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• v.45 no.10
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• pp.59-71
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• 2007

The purpose of this study was to investigate differences in wives' financial management behavior according to variables related employment and income, and perceived economic instability of household. Financial management behaviors were constructed with 4 sub dimensions : investment, income expenditure, risk, and debt management behavior. The subjects of this study were 225 wives. Factor analysis and MANOVA were performed for data analysis. The results of this study were as follows : First, there were signigicant differences in financial management behavior according to variables related employment, i. e. employment state of wives and husbands. Second, there were signigicant differences in financial management behavior according to variables related income, i. e. monthly income, additional income, income stability. Third, there were signigicant differences in financial management behavior according to perceived economic instability of urban household.

• Journal of the Korean Home Economics Association
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• v.44 no.6 s.220
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• pp.129-140
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• 2006

In this study, the various financial management systems practiced by modem dual-income families were assessed by in-depth interviews with 6 people, 3 practicing integrated financial management and 3 practicing individual financial management. The results indicated significant differences between the two financial management methods regarding family structure, individual values, and family finances. Families that practiced individual financial management consisted of weekend couples without children who showed an individual-centered value tendency and seemed to take a positive attitude towards their future economic situation due to possession of their on stabilized financial assets. Based on these results, we can expect more families to adopt methods of individual financial management and show a wider variety in their financial planning tools which will require adequate and efficient countermeasures and strategies suitable for each financial management practice.

• Proceedings of KHEA Conference
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• 2004.10a
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• pp.165-165
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• 2004

• Proceedings of the KHMA Conference
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• 2008.11a
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• pp.283-283
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• 2008