• The monthly packaging world
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• s.84
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• pp.122-130
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• 2000

• The Korean Journal of Franchise Management
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• v.2 no.2
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• pp.45-69
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• 2011

A basic function of packaging is preservability, delivery, subdivision, aesthetic and serviceability on packaging. Originally, the function and necessity of packaging is on preservability, but today it is expending before. then packaging is focusing on sales promotion. Although it is hard to say production itself, it could does when it is made. also, it is important for product to be goods when packaging and its materials are identification on matching each other. The role of packaging design is a core factor that satisfy consumer a various of needs and wants. In the past, the role of food packaging design is just preservability and delivery on product. but then, nawaday it is asked a various role. Not only present products have to get inherency but also have added value. That is, advanced technologies, information, and richness from materials which are diversity for coming a extention of choice. currently, food packaging design shouldn't have stayed on just packaging which cover beautiful. Packaging design is a symbolic sign. It is importance for manager to do R&D, producing, and distribution, also for consumer who use and buy the product whether manager and consumer think package design is a main mediation. This day, food design pay attention to be asking consumer's a number of sensitivity. It is the reason that the package is importance and exist. This article is to examine preservability, delivery, subdivision, aesthetic, serviceability, and environmental orientation in order to develop and show a method and theories to find package design in food industry the reason that why sales promotion and its profit increase. Consequently, draw on the function of package design effects the benefit on product is distribution. Green Design on the food packages by combining recycled and biodegradable food packages for the development of practices and long life to the look of the food package design practices.

• The Journal of the Korea Contents Association
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• v.5 no.6
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• pp.163-171
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• 2005

Many food companies cooperate with the existing food until it reaches from the start of the 90s recently. which began to develop suitable new functional foods in the characteristic of each product So that consumers' consciousness may also get interested in the functional foods with which a as specific ingredient and as specific as possible are expected while the expectation for health and a long life becomes high. from which it consisted of and the propriety of functionality became the important point of a new-product-development strategy. A packing design also takes the advantage of development of such functional foods. therefore the seen research, with general consideration of such functional foods Who is going to investigate to the product communication-of-information method and differentiation strategy of more desirable functional foods by analyzing and seeing the functional characteristics which each product has to the fermented milk enjoyed and drunk, and these expression strategies.