• Journal of the Korean Institute of Intelligent Systems
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• v.25 no.2
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• pp.180-185
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• 2015

As the number of document resources is continuously increasing, automatically extracting keyphrases from a document becomes one of the main issues in recent days. However, most previous works have tried to extract keyphrases from words in documents, so they overlooked latent keyphrases which did not appear in documents. Although latent keyphrases do not appear in documents, they can undertake an important role in text summarization and information retrieval because they implicate meaningful concepts or contents of documents. Also, they cover more than one fourth of the entire keyphrases in the real-world datasets and they can be utilized in short articles such as SNS which rarely have explicit keyphrases. In this paper, we propose a new approach that selects candidate keyphrases from the keyphrases of neighbor documents which are similar to the given document and evaluates the importance of the candidates with the individual words in the candidates. Experiment result shows that latent keyphrases can be extracted at a reasonable level.

• Journal of the Korea Convergence Society
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• v.9 no.7
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• pp.17-24
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• 2018

One of the major issues in big data processing is extracting keywords from internet and using them to process the necessary information. Most of the proposed keyword extraction algorithms extract keywords using search function of a large portal site. In addition, these methods extract keywords based on already posted or created documents or fixed contents. In this paper, we propose a KAES(Keyword Advertisement Extraction System) system that helps the potential shopping keyword marketing to extract issue keywords and related keywords based on dynamic instant messages such as various issues, interests, comments posted on SNS. The KAES system makes a list of specific accounts to extract keywords and related keywords that have most frequency in the SNS.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.8
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• pp.1049-1054
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• 2018

Keyword searching used in the past as a method of finding similar patents, and automated classification by machine learning is using in recently. Keyword searching is a method of analyzing data that is formalized through data refinement. While the accuracy for short text is high, long one consisted of several words like as document that is not able to analyze the meaning contained in sentences. In semantic analysis level, the method of automatic classification is used to classify sentences composed of several words by unstructured data analysis. There was an attempt to find similar documents by combining the two methods. However, it have a problem in the algorithm w the methods of analysis are different ways to use simultaneous unstructured data and regular data. In this paper, we study the method of extracting keywords implied in the document and using the LDA(Latent Semantic Analysis) method to classify documents efficiently without human intervention and finding similar patents.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.05a
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• pp.368-369
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• 2023

대화 데이터 기반 광고 추천은 광고 마케팅에서 고객 맞춤형 광고 제공, 마케팅 효과 극대화 등을 위한 중요한 기술로 주목받고 있다. 본 논문에서는 모바일 인스턴스 메신저인 카카오톡 대화창에서 발생한 텍스트 데이터를 기반으로 대화 내용을 분석하여 대화 주제별 적절한 광고 키워드를 제안한다. 이를 위해 주제별 대화 내용을 미용, 식음료, 상거래로 세분하고 KoNLPy 의 Okt 를 이용하여 텍스트 전처리를 수행하고 키워드별로 빈도수를 뽑아 워드 클라우드를 제시한다. 또한, 잠재 디리클레 할당(Latent Dirichlet Allocation, LDA)을 기반으로 대화 주제를 세분화한 뒤 라벨링을 통해 주제별 대화 키워드를 분석한다. 실험 결과, 대화 주제를 온라인 쇼핑, 헤어, 뷰티 관리, 음식으로 나눌 수 있었으며, 토픽별 상위 키워드를 Word2Vec 을 통해 특정 단어와 유사한 키워드를 도출하여 적절한 광고 키워드를 제시할 수 있었다.

• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.99-115
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• 2022

In this study, domestic academic journal papers on tax compliance, tax consciousness, and faithful tax payment (hereinafter referred to as "tax compliance") were comprehensively analyzed from an interdisciplinary perspective as a representative research topic in the field of tax science. To achieve the research purpose, topic modeling technique was applied as part of text mining. In the flow of data collection-keyword preprocessing-topic model analysis, potential research topics were presented from tax compliance related keywords registered by the researcher in a total of 347 papers. The results of this study can be summarized as follows. First, in the keyword analysis, keywords such as tax investigation, tax avoidance, and honest tax reporting system were included in the top 5 keywords based on simple term-frequency, and in the TF-IDF value considering the relative importance of keywords, they were also included in the top 5 keywords. On the other hand, the keyword, tax evasion, was included in the top keyword based on the TF-IDF value, whereas it was not highlighted in the simple term-frequency. Second, eight potential research topics were derived through topic modeling. The topics covered are (1) tax fairness and suppression of tax offenses, (2) the ideology of the tax law and the validity of tax policies, (3) the principle of substance over form and guarantee of tax receivables (4) tax compliance costs and tax administration services, (5) the tax returns self- assessment system and tax experts, (6) tax climate and strategic tax behavior, (7) multifaceted tax behavior and differential compliance intentions, (8) tax information system and tax resource management. The research comprehensively looked at the various perspectives on the tax compliance from an interdisciplinary perspective, thereby comprehensively grasping past research trends on tax compliance and suggesting the direction of future research.

• Journal of Technology Innovation
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• v.21 no.1
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• pp.279-301
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• 2013

This study demonstrates how social network analysis can be used for identifying potential buyers in technology marketing; in such, the methodology and empirical results are proposed. First of all, we derived the three most important 'seed' keywords from 'technology description' sections. The technologies are generated by various types of R&D activities organized by South Korea's public research institutes in the fundamental science fields. Second, some 3, 000 words were collected from websites related to the three 'seed' keywords. Next, three network matrices (i.e., one matrix per seed keyword) were constructed. To explore the technology network structure, each network is analyzed by degree centrality and Euclidean distance. The network analysis suggests 100 potentially demanding companies and identifies seven common companies after comparing results derived from each network. The usefulness of the result is verified by investigating the business area of the firm's homepages. Finally, five out of seven firms were proven to have strong relevance to the target technology. In terms of social network analysis, this study expands its application scope of methodology by combining semantic network analysis and the technology marketing method. From a practical perspective, the empirical study suggests the illustrative framework for exploiting prospective demanding companies on the web, raising possibilities of technology commercialization in the basic research fields. Future research is planned to examine how the efficiency of process and accuracy of result is increased.

• Proceedings of the KAIS Fall Conference
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• 2009.12a
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• pp.8-11
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• 2009

성공적인 창업을 위해서는 창업가의 준비가 선행되어야 하지만, 매력적인 사업 아이디어의 계발이 뒤따라야 한다. 그러나 지금까지의 창업연구는 창업행동과 사업성과에 영향을 미치는 창업가 요인에 치우쳐 있으며, 사업 아이디어의 계발과 평가에 대한 연구는 부족한 실정이다. 이 연구는 고객이 상품을 구매하기 전 인터넷 검색엔진에서 해당 상품에 대한 검색을 하는 경우가 일반화되고 있다는 사실과 고객이 검색엔진에 입력하는 키워드는 고객의 의도를 대변한다는 사실을 기초로, 키워드로 표현된 사업 아이디어의 매력도를 객관적으로 측정하는 방법을 제시하는 것을 목적으로 한다.이 연구는 키워드로 표현된 사업 아이디어 매력도(BIA)를 구매의도를 가진 잠재고객의 자사 웹 사이트 방문수로 정의한다. 키워드로 표현된 사업 아이디어 매력도(BIA)는 [해당 키워드의 조회수(Q) ${\times}$ 구매의도 비율(R) / 경쟁 사이트의 수(S)]의 수식으로 나타낼 수 있으며, 수식을 구성하는 변수 중에서 해당 키워드의 조회수(Q)와 경쟁 사이트의 수(S)는 검색엔진에서 쉽게 제공 받을 수 있으므로, 구매의도 비율(R)만 알 수 있다면 BIA를 비교적 정확히 추정할 수 있다. 연구자는 특정 분야 키워드 100개를 선정한 다음, 전문가로 하여금 각 키워드의 구매의도 비율(R)을 추정하게 하고, 전문가 추정 없이도 구매의도 비율을 예측할 수 있도록 각 키워드의 구매의도 비율(R)을 예측하는 주요 데이터를 의사결정 나무 기법으로 도출하고, 의사결정 나무 기법으로 도출된 데이터로 구성된 회귀식을 제시함으로써 키워드로 표현된 사업 아이디어 매력도(BIA)를 객관적으로 평가하는 방법을 제시한다. 이 연구는 사업 아이디어의 계발과 평가에 대한 객관적인 기준을 제시함으로써 창업의 성공률을 높이는 데 기여할 수 있고, 창업연구에 새로운 방법론을 도입했다는 점에서 의의가있다.

• Journal of KIISE
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• v.44 no.11
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• pp.1236-1243
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• 2017

In this paper, we propose a novel way of producing keyword networks, named LSI-based ClusterTextRank, which extracts significant key words from a set of clusters with a mutual information metric, and constructs an association network using latent semantic indexing (LSI). The proposed method reduces the dimension of documents through LSI, decomposes documents into multiple clusters through k-means clustering, and expresses the words within each cluster as a maximal spanning tree graph. The significant key words are identified by evaluating their mutual information within clusters. Then, the method calculates the similarities between the extracted key words using the term-concept matrix, and the results are represented as a keyword association network. To evaluate the performance of the proposed method, we used travel-related blog data and showed that the proposed method outperforms the existing TextRank algorithm by about 14% in terms of accuracy.

• Journal of Service Research and Studies
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• v.13 no.1
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• pp.96-107
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• 2023

The objective of this study is to explore future issues that Chinese users, who have the highest mobile payment service usage rate in the world, will be most interested in. For this purpose, after collecting text data from a Chinese SNS site, it classifies major keywords into 4 types of future signals by using Keyword Emergence Map (KEM) and Keyword Issue Map (KIM). Furthermore, to understand the four types of signals in detail, it performs the qualitative analysis on text related to each signal keyword. As a result, it finds that the strong signal, which is rapidly growing in keyword appearance frequency during this research period, includes the keywords related to the daily life of Chinese people, such as buses, subways, and household account books. Additionally, it find that the signal that appears frequently now, but with a low increase rate, includes various services that can replace cash payment, such as hongbao (cash payment) and bank cards. The weak signal and latent signal, which appear less often than other two signals, includes the keywords related to promotion events or changes in service regulations. Its result shows that the mobile payment services greatly have changed user's daily life beyond providing convenience. Furthermore, it shows that, in the Chinese market, in which card payment is not common, the mobile payment services have the great potential to completely replace cash payment.

• Annual Conference on Human and Language Technology
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• 2009.10a
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• pp.165-169
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• 2009

오늘날 인터넷 검색은 하루가 다르게 발전되고 있다. 주로 키워드 매칭에 의존을 둔 지금의 검색 서비스들은 사용자 중심의 아이템들을 개발해 정보검색의 경과시간 및 결과의 분류면에서 우수함을 보여주고 있다. 질의어의 의미에 유사한 검색은 아직은 발전하는 단계로, 내용에 기반을 둔 검색 환경에 초점이 맞춰지고 있다. 이와 관련하여 행렬의 특이치 분해(SVD)를 이용한 잠재적 의미 색인 기법(LSI)을 본 연구에서 다루고자 한다. 구축한 시스템의 성능 평가는 재현도 계산으로 비교되었는데 작은 크기의 특이값(singular value)들 생략에 의한 SVD의 성능과 그것을 재이용, 질의어에 대한 의미 구조상 근접한 용어들을 찾아 질의어를 확장한 후 적합한 문서들의 검색을 사용한 특이값 개수, 유사단어 확장 개수를 달리하여 실험하였다. 실험 결과, 특이값 2개를 사용한 잠재적 의미 색인이 특이값 3개를 사용한 잠재적 의미 색인보다 보다 나은 성능을 보였다. 그리고 조건을 달리한 모든 잠재적 의미 색인의 경우 단어 매칭에 의한 적합문서 검색보다 별 뚜렷한 나은 결과는 보이지 않았다. 하지만 의미적으로 관계가 깊은 유사어들을 찾아냈고, 의미적으로 가장 관계 깊은 문서를 대부분의 경우에서 순위 1위로 찾아내는 부분적 우수함을 보였다.