• Journal of Digital Convergence
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• v.9 no.6
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• pp.217-229
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• 2011

Conventional IT device has been evolving into smart device based on more powerful computing, the adoption of platforms, and next generation networking. There are not many empirical studies with regard to the early adoption stage of smart IT technology devices. This paper aims to investigate intention to use smart device based an extended technology acceptance model (TAM) with flow empirically. We get the results that there are positive influences among multidimensional user characteristics and flow, perceived usefulness and the intention to use. According to this results, companies which want to dominate the market in advance should understand the characteristics of potential consumers in developing marketing strategies and contents.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.498-506
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• 2015

As smart phone market has been rapidly saturated, wearable devices have been emerging as a new growth power in the post smart phone era. This study aims to comprehend the influential factors of purchasing intention of product features(perceived usefulness, perceived ease of use) and individual characteristics(innovation, fashion leadership, self-efficacy, concern for health) of wrist wearable device. The result shows that fashion leadership and health concern among consumers' individuality, and perceived usefulness and perceived usability among product features are proved to be significant factors. This means that both usefulness and usability have significant impacts on purchase intention of wearable device and product development should be made to enhance user experience.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.408-418
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• 2015

The purpose of this study is to evaluate the official medical tourism websites in several countries. We compared the websites of three countries using the 4 criteria(e.g.,contents, convenience, design, interactivity). The evaluation of accessibility and subjective perception were conducted by websites users. Total 77 cases were used for the analysis. For the statistical analysis of data, MANOVA was used. According to the MANOVA analysis, The Malaysia website received the highest mark in accessibility and subjective perception. Each of the evaluations showed a significant difference among countries.

• Journal of the Korean Institute of Landscape Architecture
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• v.49 no.2
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• pp.51-60
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• 2021

Modern society is becoming more informed and intelligent with the development of digital technology, in which humans, objects, and networks relate with each other. In accordance with the changing times, a garden system has emerged that makes it easy to supply the ideal temperature, humidity, sunlight, and moisture conditions to grow plants. Therefore, this study attempted to grasp the concept, perception, and trends of smart gardens, a recent concept. To achieve the purpose of this study, previous studies and text mining were used, and the results are as follows. First, the core characteristics of smart gardens are new gardens in which IoT technology and gardening techniques are fused in indoor and outdoor spaces due to technological developments and changes in people's lifestyles. As technology advances and the importance of the environment increases, smart gardens are becoming a reality due to the need for living spaces where humans and nature can co-exist. With the advent of smart gardens, it will be possible to contribute to gardens' vitalization to deal with changes in garden-related industries and people's lifestyles. Second, in current research related to smart gardens and users' experiences, the technical aspects of smart gardens are the most interesting. People value smart garden functions and technical aspects that enable a safe, comfortable, and convenient life, and subjective uses are emerging depending on individual tastes and the comfort with digital devices. Third, looking at the usage behavior of smart gardens, they are mainly used in indoor spaces, with edible plants are being grown. Due to the growing importance of the environment and concerns about climate change and a possible food crisis, the tendency is to prefer the cultivation of plants related to food, but the expansion of garden functions can satisfying users' needs with various technologies that allow for the growing of flowers. In addition, as users feel the shapes of smart gardens are new and sophisticated, it can be seen that design is an essential factor that helps to satisfy users. Currently, smart gardens are developing in terms of technology. However, the main components of the smart garden are the combination of humans, nature, and technology rather than focusing on growing plants conveniently by simply connecting potted plants and smart devices. It strengthens connectivity with various city services and smart homes. Smart gardens interact with the landscape of the architect's ideas rather than reproducing nature through science and technology. Therefore, it is necessary to have a design that considers the functions of the garden and the needs of users. In addition, by providing citizens indoor and urban parks and public facilities, it is possible to share the functions of communication and gardening among generations targeting those who do not enjoy 'smart' services due to age and bridge the digital device and information gap. Smart gardens have potential as a new landscaping space.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.38 no.4
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• pp.595-599
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• 2018

Sufficient understanding of oversea construction market status is crucial to get profitability in the international construction project. Plenty of researchers have been considering the news article as a fine data source for figuring out the market condition, since the data includes market information such as political, economic, and social issue. Since the text data exists in unstructured format with huge size, various text-mining techniques were studied to reduce the unnecessary manpower, time, and cost to summarize the data. However, there are some limitations to extract the needed information from the news article because of the existence of various topics in the data. This research is aimed to overcome the problems and contribute to summarization of market status by performing topic modeling with Latent Dirichlet Allocation. With assuming that 10 topics existed in the corpus, the topics included projects for user convenience (topic-2), private supports to solve poverty problems in Africa (topic-4), and so on. By grouping the topics in the news articles, the results could improve extracting useful information and summarizing the market status.

• International Journal of Highway Engineering
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• v.8 no.3 s.29
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• pp.63-76
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• 2006

For a private toll road project, deciding optimal toll is an important element of economic analysis for the project and a challengeable work. In this study, the optimal toll of a private toll bridge, Geoga Bridge which connects Geoje Island of Gyeongnam Province and Gaduk Island of Busan was estimated using Stated Preference (SP) data. The SP data were collected by interviewing the passenger car drivers travelling on the National Road 14. They are latent users of the bridge. A fuzzy approximate reasoning model to estimate the optimal toll was built using the SP data. For the input variable of the model, the saved travel time and toll level were employed and the diversion rate to the bridge was employed for the output variable. The diversion rates for each toll level and saved travel time were estimated and the toll level which had maximized the toll revenue was decided as optimal toll. The optimal toll was tested by comparing with the average pay rate of passenger car drivers. Since the optimal toll for passenger cars at one hour saving, the 6,250 won is about 50 % of the average pay rate of passenger car divers, the toll was evaluated not to be high. The technique employed in this study may be used for the estimation of the optimal tolls for other kinds of vehicles.

• Journal of Digital Convergence
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• v.19 no.3
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• pp.217-225
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• 2021

This study analyzed the perception formed by artificial intelligence users by converging technology readiness index and technology acceptance models and expanding them to models considering artificial intelligence ethics in order to find out the impact of technology acceptance and ethics. Independent variables include optimism, transparency, ethical awareness, user-centeredness, perceived usefulness and perceived ease of use as potential variables affected by independent variables, and defined the intention of use as potential variables as dependent variables. The survey results from an online and offline of men and women aged over 17 years old across the country (N=260) from September 5 to October 12, 2020 were used in the analysis. The findings, first, showed that optimism had a significant static effect on perceived usefulness and ease of use. Second, ethical awareness (transparency, ethical awareness, user-centeredness) did not have a significant impact on perceived usefulness and ease of use. Third, perceived usefulness and ease of use are finally found to have a significant static effect on the intention of use. Fourth, perceived usefulness has a relatively high influence over ease of use.

• Journal of the Korean Society for information Management
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• v.35 no.3
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• pp.287-309
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• 2018

As coming Senior-Shift age, senior users are regarded as one of the importance user groups in the library. This study is to find the usage patterns and needs of libraries and digital libraries by 152 seniors and to compare with young-old age (baby boom generation) and elderly age. As a result, total seniors visited regularly and preferred political & social, religion & philosophy, and history & geography. While the baby boom generation are using the economy & finance, art & culture compared to the older. And the baby boom generation visit for self-development and the older visit for leisure purposes. Secondly, If the search fails, the baby boomers control the results themselves, while the older is more turn to the librarians. It can be described as the need for a librarian exclusively responsible for the senior. Thirdly, senior have difficulties in access and use of search aided tools or functions. Therefore, this study suggested that it is necessary to build an intuitive interface using the help and menu descriptions for senior who have poor access to convenience and define functions.

• The Journal of the Korea Contents Association
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• v.10 no.12
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• pp.352-365
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• 2010

Most of studies concerned with on-line Brand community show that it makes users to increase their brand loyalty and brand attachment. But it wouldn't be explained that on-line brand community could be the field of consumer's public complaining in service failure. So, this study tried to focus the dimensions of negative emotions and customer characteristics that may cause relationship dissolutions in on-line brand community. The findings of the present study following as, high relationship quality of on-line brand community user directly effects negative emotions, especially, disappointment and betrayal. second, disappointment and betrayal influences the desire of revenge. Third, customer's negative reactions (for example, negative replies about the brand or public complaining in community) are mediated by customer's desire of revenge. The analysis was held with brand community customers who has been experienced service recently by using SPSS14K and Smart PLS 2.0. The study verified the structural equation model hypothesizing the between emotional factors and negative reactions. In conclusion, this article provides implications into understanding of customer's negative emotions and user's characteristics that cause negative reactions in on-line brand community. thus, this may allow marketers to have managerial insights on handling of on-line brand community independently operated by consumers.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.22 no.3
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• pp.75-90
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• 2011

This study aimed to investigate, analyze and identify the problems related to SNS usage by publishing companies around Twitter, Facebook and Me2day as well as theoretically investigate SNS, and ultimately to suggest the approaches to improve the outstanding issues identified. In accordance with the analysis, only 0.5%(222 publishing companies) in total publishing companies(41,407) opened SNS[3.7%(1,537) opened the independent website.] Second, in accordance with the investigation on 212 publishing companies in 222 companies opening SNS(71 twitters, 74 facebooks, 67 Me2days), the communication was not significant to the extent that only 50.5%(107) kept the communication with less than 100 readers or potential readers. Furthermore, 77.4%(164 companies) had less than 1,000 postings by publishing companies. The analysis on the postings(500) by users and postings(300) by publishing companies demonstrated that those postings were mostly related to marketing, introduction, recommendation and reading of publications by publishing companies. It means that the postings were mostly positive. However, 86.6% of postings by users in SNS of publishing companies was merely one-time posting. It indicated that continuity was not sufficient.