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Digital Nudge in an Online Review Environment: How Uploading Pictures First Affects the Quality of Reviews (온라인 리뷰 환경에서의 디지털 넛지: 사진을 먼저 업로드 하는 행동이 리뷰의 품질에 미치는 영향 )

  • Jaemin Lee;Taeyoung Kim;HoGeun Lee
    • Information Systems Review
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    • v.25 no.1
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    • pp.1-26
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    • 2023
  • Consumers tend to trust information provided by other consumers more than information provided by sellers. Therefore, while inducing consumers to write high-quality reviews is a very important task for companies, it is not easy to produce such high-quality reviews. Based on previous research on review writing and memory recall, we decided to develop a way to use digital nudge to help consumers naturally write high-quality reviews. Specifically, we designed an experiment to verify the effect of uploading a photo during the online review process on the quality of review of the review writer. We then recruited subjects and then divided them into groups that upload photos first and groups that do not. A task was assigned to each subject to write positive and negative reviews. As a result, it was confirmed that the behavior of uploading a photo first increases the review length. In addition, it was confirmed that when online users who upload photos first have extremely negative satisfaction with the product, the extent of two-sidedness of the review content increases.

A Method for Extracting Equipment Specifications from Plant Documents and Cross-Validation Approach with Similar Equipment Specifications (플랜트 설비 문서로부터 설비사양 추출 및 유사설비 사양 교차 검증 접근법)

  • Jae Hyun Lee;Seungeon Choi;Hyo Won Suh
    • Journal of Korea Society of Industrial Information Systems
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    • v.29 no.2
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    • pp.55-68
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    • 2024
  • Plant engineering companies create or refer to requirements documents for each related field, such as plant process/equipment/piping/instrumentation, in different engineering departments. The process-related requirements document includes not only a description of the process but also the requirements of the equipment or related facilities that will operate it. Since the authors and reviewers of the requirements documents are different, there is a possibility that inconsistencies may occur between equipment or parts design specifications described in different requirement documents. Ensuring consistency in these matters can increase the reliability of the overall plant design information. However, the amount of documents and the scattered nature of requirements for a same equipment and parts across different documents make it challenging for engineers to trace and manage requirements. This paper proposes a method to analyze requirement sentences and calculate the similarity of requirement sentences in order to identify semantically identical sentences. To calculate the similarity of requirement sentences, we propose a named entity recognition method to identify compound words for the parts and properties that are semantically central to the requirements. A method to calculate the similarity of the identified compound words for parts and properties is also proposed. The proposed method is explained using sentences in practical documents, and experimental results are described.

Identifying Landscape Perceptions of Visitors' to the Taean Coast National Park Using Social Media Data - Focused on Kkotji Beach, Sinduri Coastal Sand Dune, and Manlipo Beach - (소셜미디어 데이터를 활용한 태안해안국립공원 방문객의 경관인식 파악 - 꽃지해수욕장·신두리해안사구·만리포해수욕장을 대상으로 -)

  • Lee, Sung-Hee;Son, Yong-Hoon
    • Journal of the Korean Institute of Landscape Architecture
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    • v.46 no.5
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    • pp.10-21
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    • 2018
  • This study used text mining methodology to focus on the perceptions of the landscape embedded in text that users spontaneously uploaded to the "Taean Travel"blogpost. The study area is the Taean Coast National Park. Most of the places that are searched by 'Taean Travel' on the blog were located in the Taean Coast National Park. We conducted a network analysis on the top three places and extracted keywords related to the landscape. Finally, using a centrality and cohesion analysis, we derived landscape perceptions and the major characteristics of those landscapes. As a result of the study, it was possible to identify the main tourist places in Taean, the individual landscape experience, and the landscape perception in specific places. There were three different types of landscape characteristics: atmosphere-related keywords, which appeared in Kkotji Beach, symbolic image-related keywords appeared in Sinduri Coastal Sand Dune, and landscape objects-related appeared in Manlipo Beach. It can be inferred that the characteristics of these three places are perceived differently. Kkotji Beach is recognized as a place to appreciate a view the sunset and is a base for the Taean Coast National Park's trekking course. Sinduri Coastal Sand Dune is recognized as a place with unusual scenery, and is an ecologically valuable space. Finally, Manlipo Beach is adjacent to the Chunlipo Arboretum, which is often visited by tourists, and the beach itself is recognized as a place with an impressive appearance. Social media data is very useful because it can enable analysis of various types of contents that are not from an expert's point of view. In this study, we used social media data to analyze various aspects of how people perceive and enjoy landscapes by integrating various content, such as landscape objects, images, and activities. However, because social media data may be amplified or distorted by users' memories and perceptions, field surveys are needed to verify the results of this study.