• Proceedings of the Korean Society of Computer Information Conference
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• 2013.01a
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• pp.313-315
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• 2013

영재교육의 목표는 개인의 자아실현 및 국가 사회에 이바지하는 인재를 양성하는 데 있다. 그러나 그 동안 우리의 영재교육이 지적인 영역에 치중한 결과, 우리나라 영재의 리더십 수준은 미국의 일반 학생과 비슷하다는 분석이 제기되기도 하였다. 지적능력만 뛰어난 영재는 현대사회에서 요구하는 타인을 배려하고 소통하며 합리적 의사결정을 내릴 수 있는 인재상과는 거리가 멀다. 이에 본 논문에서는 정보영재를 위한 리더십 교육 프로그램을 개발하고 그 도구로 SNS를 활용하였다. SNS는 다양한 자료를 검색, 공유할 수 있고 사람사이의 관계 맺기, 타인과의 소통을 기반으로 하기에 리더십 교육의 목표 실현에 적합한 특징을 지녔고, 컴퓨터나 인터넷 등 첨단 기기의 사용을 즐기는 정보 영재의 특성과도 일치하는 도구이기 때문이다. 유투브, 위키피디아, 트위터 등의 SNS를 사용하여 동영상을 제작하고 간단한 메시지로 타인과 소통하며, 위키에서 협업하여 과제를 수행해나가는 과정을 통해 대인관계와 조직능력, 타인과 공동체 배려 등 리더십이 향상될 것으로 기대한다.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.614-623
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• 2008

본 연구는 사용자 만족 중심의 기존 사용자 경험 관련 연구들이 가지고 있는 한계를 보완하기 위하여 감정적 애착이라는 새로운 개념을 도입함으로써 사용자 경험 연구의 새로운 시각을 제공하고자 하는 목적으로 진행되었다. 이를 의하여 [연구 1]에서는 감정적 애착과 관련된 기존 이론들에 대한 조사를 통하여 사용자들의 디지털 기기에 대한 감정적 애착 형성에 영향을 미칠 수 있는 이론적 경험 요소로서 지각된 자아 일치감과 지각된 사회적 고양감이라는 개념들을 도출하였으며, 이를 기반으로 사용자 경험의 관점에서 새로운 이론적 모형을 개발하고, 한국의 핸드폰 사용자들을 대상으로 한 설문을 통하여 개방된 감정적 애착 형성 모형의 타당성을 실증적으로 검증하였다. 또한 [연구 2]에서는 5 개국 (한국, 미국, 독일, 러시아, 인도)에서 4 개의 디지털 기기 (핸드폰, MP3 플레이어, LCD TV, 냉장고) 사용자들을 대상으로 한 Contextual Interview 를 실시하여 실제 디지털 기기의 개발 및 디자인에 구체적인 시사점을 제공할 수 있는 경험 요소들을 추가적으로 도출하였다. 마지막으로 [연구 3]에서는 [연구 2]를 통하여 도출된 구체적인 사용자 경험 요소들을 [연구 1]에서 개방된 이론적 모형에 반영하여 구체화된 감정적 애착 형성 모형을 개방하고, 구체화된 모형의 타당성을 미국 핸드폰 사용자들을 대상으로 한 설문을 통하여 추가적으로 검증하였다.

• Journal of the East Asian Society of Dietary Life
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• v.22 no.1
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• pp.120-132
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• 2012

The purpose of this study was to investigate thet 5 dimensions of brand personality that could affect brand attachment, and actual and ideal self-congruence in the family restaurant. Also, this study investigated the effects of actual and ideal self-congruence on brand attachment. Questionnaires were given to a sample of customers who visited one of the 4 famous national brands of family restaurants in Daegu. A total of 332 questionnaires were analyzed with SPSS/$PC^+$and LISREL. There were four major empirical research findings. First, sincerity, competence, sophistication and ruggedness affected brand attachment. And second, sincerity, competence and sophistication affected actual self-congruence. Third, sincerity and sophistication affected ideal self-congruence. And fourth, actual self-congruence affected brand attachment. However, the excitement dimension of brand personality did not affect brand attachment,; dimensions of excitement and ruggedness did not affect actual self-congruence,; dimensions of excitement, competence and ruggedness did not affect ideal self-congruence. Also, ideal self-congruence did not affect brand attachment. Based on these findings, marketers of family restaurants were recommended to strengthen the dimensions of sincerity, competence, and sophistication, and to weaken the ruggedness dimension.

• Korean Association for Visual Culture
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• v.23
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• pp.463-524
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• 2013

En exprimant 'la découverte de l'homme', Valéry, dans la Philosophie de la danse, représente «un plaisir qui allait jusqu'à une sorte d'ivresse, et si intense parfois, qu'un épuisement total de ses forces, une sorte d'extase d'épuisement pouvait seule interrompre son délire, sa dépense motrice exaspérée». Dans le même sens du plaisir, Jayadéva, dans son dithyrambe du Gîta-Govinda, représente la danse de Harî, une des nombreuses formes de Vichnou. Excités par le brûlant désir des jeux de la volupté, Hari et son amante Râdhâ cherchent au cours de la danse Râsa l'énergie vitale. Voilà la source du plaisir mystérieux valéryen. Ensuite l'eau, «élément essentiel de toute vie», est la mesure du temps de même que le soleil, l'eau est le principe de l'harmonie comme celui du monde. Finalement, chez Valéry, sous les diverses infleunces de l'eau mythique, la mer devient l'Océan de lait, soit le lieu de naissance, soit la substance maternelle, soit l'essence da la création universelle. Or tout au long de 「La Dormeuse」, Valéry évoque l'image de 'Vichnou-Narayana' sous l'influence de la mythologie indienne. Et sous une autre influence de Flaubert, Valéry évoque « d'étranges mondes abstraits». Malgré tout, Valéry crée lui-même, dans 「La Dormeuse」, une nouvelle image d'un monde abstrait : 'Vichnou-Narayana' couché sur un lit de lotus, porté par les replis du grand serpent Ananta, qui élève au-dessus du dieu endormi méditant, ses sept têtes formant une éspèce de dais - du sein de Narayana, richement décoré d'un collier d'étoiles et d'une couronne de pierres précieuses en forme de disque, croit un lotus qui porte Brahma dans son calice ; Lakchmi est aux pieds de son divin époux. L'épisode des dieux indiens est à un stade encore plus avancé de la destruction du symbole. Ils sont réduits à des formes symboliques obscures, non commentées et même difficilement identifiables. Le dieu rose qui mord son orteil dans une attitude à la fois mystérieuse et grotesque, c'est Vichnou qui a, selon le vichnouisme, le premier rôle dans la création du monde. Il flottait avant la création sur les eaux, couché sur une feuille de figuier, sous la forme d'un jeune enfant qui porte son pied vers sa bouche. Cette scène évoque la méditation et le repli sur soi de la divinité avant le commencement. Valéry désigne la cosmogonie particulière d'une religion bien déterminée(le vichnouisme) sans la nommer et en la vidant de son sens pouratnt capital, laissant subsister un symbole guetté par le grotesque, un dieu en enfance ; d'autre part, cette cosmogonie est télescopée et intégrée par une cosmogonie d'origine différente : le désemboîtement des trois dieux renvoie à la théorie sivaiste du Lingam, l'arbre de vie. Les dieux de la tirinité iendienne se détachent les un après les autres et il ne reste plus que la fleur sous la garde de Vichnou. Le désemboîtement des dieux paraît bien se référer à cette conception, malgré l'absence du lingam. Enfin toute la forme veille ; et tous les yeux sont ouverts.

• Management & Information Systems Review
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• v.39 no.2
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• pp.113-126
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• 2020

This study suggested implications by dividing the concept of brand origin into national image and manufacturing capacity image, verifying the direct impact of these variables on brand trust and brand loyalty, and verifying the difference between products with the effect on brand trust of brand origin, which is the result of verification. The specific implications of this paper are as follows. First, brand origin does not directly affect brand loyalty, but it can have a direct impact on the preceding variable, brand loyalty. This study may conclude that it is desirable to define the factors that affect the purchase selection indirectly through the assessment of product properties or positive effects on brand image rather than having a direct impact on product purchase or selection. Second, the difference in brand origin influence by product characteristics was very evident. Past studies were limited to a few products, so pan-product testing was not conducted, and the empirical power was judged to be limited, so this study included a variety of products and tried to detect differences between products through actual empirical research. Involvement and self-congruity have been presented with results that can be judged as important variables for brand origin to affect brand performance and variables. Looking at the role of the brand origin for each product characteristic by distinguishing between product characteristics and whether or not products related to quality, history, authenticity, etc., the product recognized as high quality and the product recognized as having high integrity showed higher effect of the brand origin, but history was a product characteristic that did not show the effect of the brand origin.

• Archives of design research
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• v.19 no.1 s.63
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• pp.141-150
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• 2006

The animation should be produced to attract the audience's interests. Its characters will have the intended personalities through the interactions with the audiences, discarding the attributes of the nature. These personalities form the brand identity when they are exposed visually and will be powerful brand assets which lead the animation industry to the high-value added products. The brand identity of the character, the brand assets, can be used for various products in form of licensing and is noted to make an affirmative leverage effect. In this regard, the author has conducted an empirical research on the animation characters from the viewpoint of the brand, adopting, in particular, the Brand Personality Scale (BPS), which is the output of J. Aaker's (1997) study on brand personality defined as the human properties in relation with the brand. In addition, this study determines the correlation among the animation, brand and consumers based on the Sirgy's study (1982) resulting in that the better the brand and the consumer's personality are matched, the more the brand attitude is improved. In consequence, it is found that the animation characters have three personality levels such as refinement/ability, integrity and interests. The consumer's personality is divided into the 'practical ego-image' and the 'ideal ego-image' in the survey, and the survey result shows that the brand personality of the animation character exists between them.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.3
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• pp.469-480
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• 2020

The purpose of this study is to empirically analyze the effects of middle school students' participation in after-school sports on psychological well-being. A survey was conducted on 280 students in 7th, 8th, and 9th grades attending two middle schools in Gongju-si, Chungnam, for one month from September 8 to October 17, 2019. The scale developed by Ryff (1995) was used to measure psychological stability. Subfactors including self-acceptance (6 questions), positive interpersonal relationships (5 questions), autonomy (6 questions), environmental control (5 questions), purpose of life (5 questions), and personal growth (5 questions) comprised a total of 32 questions measured on the Likert 5-point scale. The internal fit score (Cronbach's alpha) was .76-.83, with 146 students (52.1%) participating in after-school sports activities. The effect was high in the participant group. All variables, including the six subfactors, were verified statistically. These findings are consistent with the studies of Kang Myung-hwa (2011) and Kim Pan-su (2012), which reported that the sports activities of middle school students directly affect the development of emotions. This study verified the need to strengthen after-school sports activities and to engage problem children. After-school sports activities should be reviewed in the context of social issues that are becoming increasingly serious.

• Journal of Korea Entertainment Industry Association
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• v.13 no.4
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• pp.93-106
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• 2019

Persona is an actor's external ego constructed by playing various roles, and his/her another self-portrait in the eyes of the audience. This study was conducted to analyze persona identity containing core persona(CP) and to gain implications for the growth strategy of the actress Son Ye-jin called "melo queen" by verifying consistency between the CP and audience responses to her starring works of the past. According to the related theories and models, the persona was firstly set as image, visuality, personality and consistency, and it was used to extract and sort descriptive texts about Son related news articles in the last 5 years of the six major Korean newspapers using the content analysis method. After that, we analyzed the number of viewers of her movies and the audience share of her dramas by genre. As a result, Son's persona components were found to have a proportion for 54.2% images (34.0% for melo and romance images, 20.2% for non-melo and romance images), 25.6% for visibility, 13.8% for consistency, and 6.4% for personality. Her CP was derived from a melo and romance image. Comparing this with the audience reaction, the melo romance genre dominated and showed consistency in the drama, but in the case of the film, the non-melo romance was dominant and did not match each other. The results were attributed to a wide gap between dramas and movies in terms of key viewers, box office factors, degree of genre hybridity and experimentality. Therefore, Son should actively use her CP in the drama and challenge the various roles in order to expand her persona spectrum in the film.

• 한국노년학
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• v.32 no.2
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• pp.415-429
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• 2012

This study attempts to develop the scale of 'Caregiving Affirmation Scale' for Korean Caregivers for the Aged and to testify the possibility of generalizing the scare. Mixed methods of qualitative and quantitative researches were used to achieve the purpose of the study. The steps of developing the scale were proceeded as follows: Firstly, 40 items were identified through the qualitative study and the literature reviews. Secondly, the content validity was verified through the professional group survey in addition to confirm the questionnaire items by the 1st survey. And thirdly, the construct validity and concurrent validity of the factors of 'Caregiving Satisfaction' were explored by performing the 2nd survey. As the results of the study, the total 16 items of 'Caregiving Affirmation scale' identified with the four sub-factors as follows; 1) Improvement of the care skill and a sense of fulfillment; 2) Possibility of contributions to other persons; 3) Acceptance of the aged; and 4) Improvement of Self-value. The reliability value of Cronbach's α was 0.89 with the high internal consistency and the confirmatory factor analysis showed the relationship between the items and each factor were also statistically significant. Thus, the content validity was verified. Also the correlation with the affirmative care recognition and the life satisfaction was 0.65, which meant the concurrent validity exists. The Caregiving Affirmation Scale for Korean Family Caregivers for the aged is expected to be used at the social welfare practice settings for the aged.

• Journal of the Korea Convergence Society
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• v.11 no.3
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• pp.219-226
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• 2020

This study set the research model to analyze the effect of customer value on brand identification and loyalty using customers of K Airline. Based on previous researches, this study extracted variables, and built a structural equation model to examine the relationship among variables. The findings of empirical research are as follows. First, it was found that functional value and emotional value of customer value have significant effect on brand identification. Thus, hypothesis 1 was accepted. Second, customers seek emotional aspect in choosing a product or a service. That is, by using an airline brand which they think is identical with their image, value, or lifestyle, they pursue brand identification with the airline. Third, given that functional value and emotional value of customer value do not affect brand loyalty, we can know that customer value strengthens brand loyalty through brand identification. To boost brand loyalty, K Airline needs to pay attention to raise brand identification of customers with consideration of other mediating variables.