• Title/Summary/Keyword: 자선

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The Influences of Charity and Negative Perception of Production on Purchase Intent toward Luxury brand: Focusing on the Mediating Effect of Guilt Reduction (럭셔리 브랜드의 자선 연계와 생산방식의 부정적 지각이 제품 구매의도에 미치는 영향: 죄책감 감소의 매개효과를 중심으로)

  • Min, Dongwon
    • Journal of Digital Convergence
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    • v.14 no.6
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    • pp.85-91
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    • 2016
  • Recently, luxury research has been interested the basis of the effect of charity on luxury brand. Some of their results showed that guilt reduction plays an important role in this mechanism. Current research focuses on the moderating effect of negative perception of production on the effect of charity and the moderated mediation of guilt reduction. An experiment using a well-known luxury brand is conducted. Results show that charity influences purchase intent toward luxury branded product positively and negative perception of production's main effect is negative. Charity x Production perception is significant. More importantly, moderated mediation of guilt reduction was significant, showing the mediated effect is greater when participants perceive the production negatively. Findings of this research provide theoretical and practical implications for the marketing of luxury brands, suggesting the new perspectives of ethic perception effect of production.

The study on the Consumer's Motivation of Charity Impulse in Non-profit Organization-Based on Self-Determination Theory (비영리단체의 자선충동 동기에 관한 연구 - 자기결정성 이론을 중심으로-)

  • Ock, jung-won;Pia, ji-hua
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.354-361
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    • 2009
  • It is a tentative study on the influence of the consumers' motivation of charity impulse on their loyalty who donate to non-profit organizations. Based on the self-determination theory, this thesis paper analyzed the motivation of charity impulse on non-profit organizations which is the main factor influencing the donation loyalty with consumer-nonprofit identification as parametric variables.

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The study on the Consumer's Motivation of Charity Impulse in Non-profit Organization-Based on Self-Determination Theory (비영리단체의 자선충동 동기에 관한 연구 -자기결정성 이론을 중심으로-)

  • Ock, Jung-Won;Lee, Jong-Ho;Pia, Ji-Hua
    • The Journal of the Korea Contents Association
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    • v.9 no.11
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    • pp.348-362
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    • 2009
  • It is a tentative study on the influence of the consumers' motivation of charity impulse on their loyalty who donate to non-profit organizations. Based on the self-determination theory, this thesis paper analyzed the motivation of charity impulse on non-profit organizations which is the main factor influencing the donation loyalty with consumer-nonprofit identification as parametric variables. According to this study, it seems that the charity impulse caused by the concepts of autonomy of the self-determination theory has negative influence on consumer-nonprofit identification, donation loyalty. But relation-competence has positive influence to nonprofit organizations. Considering without any studies on donators' motivation of charity impulse from the aspect of psychology to non-profit organizations, as the very initial exploratory study, this study is conducted to analyze the possible factors to influence customers' motivation of chanty impulse on the basis of the self-determination theory so that it has a vital significance, which can furnish fundamental data to charitable organizations to carry out effective marketing strategies to guarantee the source of the money collection.

Creative Destruction in the Culture of Charity is Needed in Asia (아시아 기부 문화에 필요한 창조적 파괴)

  • Sim, Hyena;Areshidze, Giorgi
    • Journal of Venture Innovation
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    • v.3 no.2
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    • pp.177-195
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    • 2020
  • This paper discusses the reasons why a disparity in commitment to charitable giving exists between two regions : the East and the West. In explaining the regional difference, this paper particularly focuses on the social, economic, and political factors forming the trend?for instance, Asians' deep-rooted distrust in charity foundations and the lack of government policies incentivizing philanthropic giving in Asia. After analyzing why and how significantly Asia lags behind in charity compared to other parts of the globe, the paper proves that "creative destruction" is needed in the Asian philanthropy market. Additionally, this paper shows that it is an opportune time for an innovative start-up to introduce a new form of technology, an easy-to-access application with registered partnership foundations, thereby introducing creative destruction in the culture of charity in Asia. This paper finally examines the obstacles this start-up may face as it tries to grow into a monopoly and the socio-political implications it may bring to the world.

즉발감마선을 이용한 70MeV 양성자선량 급락지점 위치 측정에 관한 연구

  • Seo, Gyu-Seok;Kim, Jong-Won;Kim, Ju-Yeong;Min, Cheol-Hui;Jo, Seong-Gu;Kim, Chan-Hyeong
    • Proceedings of the Korean Society of Medical Physics Conference
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    • 2005.04a
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    • pp.100-102
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    • 2005
  • 양성자 빔을 이용한 치료는 종양부위에 높은 선량을 균일하게 전달하고 정상세포에는 적은 선량을 전달할 수 있어 암치료 효과가 높으나 정확한 치료와 환자의 안전을 위해서는 양성자선량의 급락지점을 정확히 아는 것이 중요하다. 본 연구에서는 양성자와 물질과의 핵반응으로 직각방향으로 방출되는 즉발감마선을 측정하여 양성자선량 급락지점을 측정할 수 있는 검출시스템을 몬테칼로 전산코드로 전산모사하였으며, 70MeV 단일에너지 빔과 최대에너지가 70MeV인 SOBP 빔을 모의피폭체인 물팬텀에 조사하고 검출시스템을 통해 직각방향으로 방출되는 즉발감마선의 분포를 계산하였다. 모의피폭체 안에서의 양성자선량의 분포와 측정된 즉발감마선의 분포를 서로 비교하여 두 분포 사이의 상관관계를 찾고 이 상관관계를 이용하여 양성자선량 급락지점을 결정할 수 있음을 확인할 수 있었다.

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Influence of Corporate Social Responsibility on Employees' Organizational Commitment: Focusing on Mediating Effect of Organizational Prestige (기업의 사회적 책임(CSR)이 조직구성원의 조직몰입에 미치는 영향: 조직평판의 매개효과)

  • Cho, Min-Kee;Kim, Chan-Jung;Cho, Jun-Hee
    • Proceedings of the Korea Contents Association Conference
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    • 2013.05a
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    • pp.123-124
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    • 2013
  • 본 연구는 기업의 사회적 책임(경제적 책임, 법적책임, 윤리적 책임, 자선적 책임)이 조직몰입에미치는 영향과 이들 사이 조직평판의 매개효과를 연구하였다. 분석결과, 첫째, 경제적, 법적, 윤리적 그리고 자선적 책임 모두 조직평판에 정(+)의 영향을 둘째, 경제적, 윤리적 그리고 자선적 책임은 조직몰입에 정(+)의 영향을, 셋째, 조직평판은 조직몰입에 정(+)의 영향을, 넷째, 경제적, 윤리적, 자선적 책임과 조직몰입 간의 영향관계에서 조직평판의 매개효과가. 특히, 윤리적 책임과 자선적 책임과 조직몰입간에는 완전매개(full mediation) 효과가 존재하는 것으로 확인되었다.

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The Effects of Financial Reporting Transparency and High-Quality Audit on Donations to Non-Profit Organizations: Evidence from Korean Charitable Organizations (재무보고의 투명성과 감사품질이 비영리법인의 기부금에 미치는 영향 : 한국자선단체로부터의 증거)

  • Lee, Jong Eun;Choi, Ahnkyu
    • Journal of the Korea Convergence Society
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    • v.10 no.1
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    • pp.227-238
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    • 2019
  • In this study, we investigate the effects of disclosure and high-quality audit on donations to charitable organizations in Korea. We find that the mandatory disclosure of financial information and high-quality audit is significantly and positively related to donations to charitable organizations. We also find that charitable organizations audited by Big 4 audit firms have greater likelihood to receive more donations, compared to those audited by non-Big 4 audit firms. Furthermore, we find that those positive associations are more pronounced for smaller charitable organizations. Collectively, those results imply that, as in the profit-making sector, disclosure and high-quality audit play a critical role in enhancing accountability and transparency of financial reporting and revenue for charitable organizations.

Measurement of Growth Delay and the Oxygen Enhancement Ratio of Fast Neutron Beam Using Mouse Model System (마우스모델을 이용한 고속중성자선의 성장지연 및 산소증강비의 측정)

  • Eom, Keun-Yong;Park, Hye-Jin;Kwon, Eun-Kyung;Ye, Sung-Joon;Lee, Dong-Han;Wu, Hong-Gyun
    • Journal of Radiation Protection and Research
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    • v.32 no.4
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    • pp.178-183
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    • 2007
  • Neutrons are high LET (linear energy transfer) radiation and cause more damage to the target cells than x-rays or gamma rays. The damage from neutrons is generally considered fatal to a cell and neutrons have a greater tendency to cause cell death through direct interaction on DNA. We performed experiments to measure growth delay ratio and oxygen enhancement ratio (OER) in mouse model system. We inoculated EMT-6 cells to the right hind leg of BALB-c mouse and X-rays and neutron beams were given when the average volume of tumors reached $200-300mm^3$. We irradiated 0, 11, 15.4 Gy of X-ray and 0, 5, 7 Gy of fast neutron beam at normoxic and hypoxic condition. The volume of tumors was measured 3 times per week. In x-ray experiment, growth delay ratio was 1.34 with 11 Gy and 1.33 with 15.4 Gy in normoxic condition compared to in hypoxic condition, respectively. In neutron experiment, growth delay ratio was 0.94 with 5 Gy and 0.98 with 7 Gy, respectively. The OER of neutron beam was 0.97. The neutron beam was more effective than X-ray in the control of hypoxic tumors.

A Review on the Planning of Subscriber Access Networks (가입자 선로망 설계에 대한 고찰)

  • Kim, Ji-Pyo
    • IE interfaces
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    • v.9 no.3
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    • pp.101-109
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    • 1996
  • 가입자선로는 통신망 이용자가 단말장치를 이용하여 통신서비스를 제공받는 부분으로 통신시설투자의 상당한 비를 차지하고 있다. 그러나 가입자선로는 그 규모의 방대함과 구조의 복잡성 및 다양성 동으로 신기술의 도입이 늦으며 변화의 정도가 매운 느린 분야로, 멀티미디어 서비스 및 인터넷 등 신규 서비스의 태동과 치열해지는 통신시장의 경쟁 상황에서 전체 네트워크의 병목이 되고 있어, 기술 및 운용상의 측면에서 뒤늦게 주목 받는 분야가 되었다. 본 고에서는 통신망의 근간이 되는 가입자선로의 구성 및 역할에 대하여 살펴보고 급변하는 정보통신 환경 속에서의 가입자선로의 위치를 신규서비스 및 가입자선로 기술 발달의 측면에서 서술하고, 초고속통신망 구추계획의 핵심이 되고 있는 광가입자선로 배선기법을 중심으로 한 가입자선로망 설계 및 추후 연구방향에 대하여 논하고자 한다.

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